Author : Keith Alper
Publisher : Lioncrest Publishing
ISBN 13 : 9781544511160
Total Pages : 154 pages
Book Rating : 4.5/5 (111 download)
Book Synopsis From Like to Love: Inspiring Emotional Commitment from Employees and Customers by : Keith Alper
Download or read book From Like to Love: Inspiring Emotional Commitment from Employees and Customers written by Keith Alper and published by Lioncrest Publishing. This book was released on 2018-08-17 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies know that winning customers is key. But many don't realize that loyalty starts from the inside, with employees. To build a brand that truly motivates, they must take their employees from liking their jobs to loving them. As CEO of CPG Agency (A Nitrous Effect agency), which specializes in corporate and employee engagement, Keith Alper has seen the competitive edge gained by creating a culture that turns employees into brand advocates. In From Like to Love, he draws on real-life examples to present his proven process for turning any organization from appreciated to adored, including: - Keeping a finger on the "pulse" of satisfaction - Creating an engaged workforce - Building open communication and trust - Creating a competitive advantage with love - And more The smallest shift can make a huge difference, making team members happier, more able to create value, and likely to be retained longer, impacting your bottom line.