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From Concept To Market
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Book Synopsis From Concept to Market by : Gary S. Lynn
Download or read book From Concept to Market written by Gary S. Lynn and published by John Wiley & Sons. This book was released on 1989 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete handbook that guides you through the entire new product innovation process. Explains how to document your idea, evaluate and test it, perform a patent search, complete market research, locate a potential licensee, write a business plan, and raise money--everything you need to know in order to make money from your new product idea.
Book Synopsis From Concept to Consumer by : Phil Baker
Download or read book From Concept to Consumer written by Phil Baker and published by Financial Times/Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phil Baker reveals exactly what it takes to create great products and bring them to market. He walks readers through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution.
Book Synopsis The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release by : Russell Schwartz
Download or read book The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release written by Russell Schwartz and published by Routledge. This book was released on 2019-08-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Book Synopsis New Food Product Development by : Gordon W. Fuller
Download or read book New Food Product Development written by Gordon W. Fuller and published by CRC Press. This book was released on 2016-04-19 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Download or read book Medical Device Design written by and published by Academic Press. This book was released on 2012-12-17 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the bridge between engineering design and medical device development. There is no single text that addresses the plethora of design issues a medical devices designer meets when developing new products or improving older ones. It addresses medical devices' regulatory (FDA and EU) requirements--some of the most stringent engineering requirements globally. Engineers failing to meet these requirements can cause serious harm to users as well as their products’ commercial prospects. This Handbook shows the essential methodologies medical designers must understand to ensure their products meet requirements. It brings together proven design protocols and puts them in an explicit medical context based on the author's years of academia (R&D phase) and industrial (commercialization phase) experience. This design methodology enables engineers and medical device manufacturers to bring new products to the marketplace rapidly. The medical device market is a multi-billion dollar industry. Every engineered product for this sector, from scalpelsstents to complex medical equipment, must be designed and developed to approved procedures and standards. This book shows how Covers US, and EU and ISO standards, enabling a truly international approach, providing a guide to the international standards that practicing engineers require to understand Written by an experienced medical device engineers and entrepreneurs with products in the from the US and UK and with real world experience of developing and commercializing medical products
Book Synopsis From Concept to Consumer by : Phil Baker
Download or read book From Concept to Consumer written by Phil Baker and published by FT Press. This book was released on 2008-10-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%! You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner! Optimize your entire product development process Make everything work together seamlessly: from planning and engineering through distribution and marketing Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer Time product delivery for maximum competitive advantage Make sure you don’t reach your market too late—or too early, either Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programs
Download or read book High Concept written by Justin Wyatt and published by University of Texas Press. This book was released on 2010-07-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water...") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income.
Book Synopsis Key Marketing Concepts by : Mike Meldrum
Download or read book Key Marketing Concepts written by Mike Meldrum and published by . This book was released on 1995 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
Book Synopsis From Concept to Commercialization by : Dick J. Liou
Download or read book From Concept to Commercialization written by Dick J. Liou and published by Createspace Independent Publishing Platform. This book was released on 2011-09-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday ideas are all around us, but very few ever make it to the market successfully. If you have come up with a concept for a new product or business but have no clue how to commercialize it, you will find this book highly relevant and useful. Not all ideas should be pursued; most people fail in their attempts to commercialize their concepts. There is a harsh reality surrounding the process of transforming a concept to a physical goods or business entity. Without the honest assessment of an idea's profit potential, it is no different than playing the lottery and hoping to win. This book's value lies in its strategic and business-centric approach to helping you ensure that only winning ideas are invested in. The book does this by detailing five major aspects of the concept to commercialization process: (1) who is involved (2) a step by step approach (3) an extensive list of 120 concept-evaluation questions (4) business insights and principles, and (5) a tracking and monitoring framework to keep activities in alignment. It brings clarity to a subject that is highly complex and often muddled with noises and confusions from too much information. It is not a run-of-the-mill type of invention book or startup book that resembles simplified encyclopedia of what needs to be done. Instead, it is a book intended to explore the real core of profit generation combined with the practical knowledge of "how to" steps. This collection of knowledge can only be divulged with experiences in the trenches but is now available to anyone wishing to achieve the incredible by overcoming the improbable. The book is ideally written for you if you are a(n): - Aspiring entrepreneur looking to build a product-based or service-driven company - Inventor who is serious about learning the concept to market transformation process - Student of entrepreneurial programs looking for real life insights not covered in text books - Professor of entrepreneurial studies looking to supplement your curriculum with a first person account of an entrepreneurial experience - University researcher contemplating on how to commercialize your scientific discovery or technological breakthrough - New product introduction professional looking to supplement your current evaluation system
Book Synopsis New Food Product Development by : Gordon W. Fuller
Download or read book New Food Product Development written by Gordon W. Fuller and published by CRC Press. This book was released on 1994-02-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of development are described from the vantage points of the technologist, marketer, and senior management by an author who has worn all three hats. The book covers the various stages of product development, including generating and sifting ideas against the company's objectives, the consumers' perceived needs and expectations, the competitiveness of the marketplace, the technologist's ability to create and manufacture a safe product within budget, and test marketing. Problems facing both small and large companies are confronted and solutions are proposed. Test marketing and the evaluation of such tests are discussed with some new suggestions for interpreting the criteria used. A chapter on organization presents ideas for fostering creativity and avoiding communication and personality conflicts. Trends in new ingredients and technologies to assist in the design of new products are given full coverage. The last chapter is devoted to the future, with stimulating discussion of new challenges to current trends in the industry.
Book Synopsis The Art of Product Development by : Erwin A. Frand
Download or read book The Art of Product Development written by Erwin A. Frand and published by . This book was released on 1992 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bringing a Hardware Product to Market by : Elaine Chen
Download or read book Bringing a Hardware Product to Market written by Elaine Chen and published by Createspace Independent Publishing Platform. This book was released on 2015-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teams developing a software product for the first time can draw on a wealth of free and readily available resources to come up to speed, learn best practices, and get their minimum viable product (MVP) to market very quickly. Not so for teams working with hardware. The design, development and prototyping process takes longer, and is more costly than its software counterpart. Depending on the complexity of the product, iterations culminating in new physical prototypes can be measured in weeks or months, not days. User testing needs to be tightly planned and coordinated with the prototyping schedule. Business model testing is much harder than software products due to regulatory compliance requirements. There is also much less available information to help new teams navigate these unfamiliar waters and plan for success. This book levels the playing field for hardware teams by providing a concise and practical roadmap that helps teams navigate the path to bring a hardware product from concept to production. Teams will be able to accelerate product development by building knowledge in the following areas: Understand the steps to bring a hardware product with integrated software components to market Get practical tips on how to execute each step while saving time and money Use primary market research to ensure the right product is built for the right customers Manage the transition to manufacturing and operations to produce a quality product Build a high performing cross-functional team to speed time to market Author's note - March, 2020: The world moves at a very rapid pace. The global picture for product development, manufacturing and supply chain management has changed substantially since this book was first published. While the general principles and best practices for hardware development have not changed, hardware innovators now have a vast array of new options that were not available in the past. Examples include the rise of the maker movement and the subsequent widespread availability of makerspaces for rapid prototyping, the rise of Shenzhen as a hub for rapid prototyping for consumer electronics, and the impact of geopolitical and global healthcare trends and events on supply chain management. We encourage you to use this book as the first step in your journey to learn all about new and exciting options as you navigate the process from idea to product launch.
Book Synopsis Shark Tank Jump Start Your Business by : Michael Parrish DuDell
Download or read book Shark Tank Jump Start Your Business written by Michael Parrish DuDell and published by Disney Electronic Content. This book was released on 2013-11-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ABC hit show "Shark Tank," this book-filled with practical advice and introductions from the Sharks themselves-will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show. Throughout the book, readers will learn how to: Determine whether they're compatible with the life of a small business owner, shape a marketable idea and craft a business model around it, plan for a launch, run a business without breaking the bank (or burning themselves out), create a growth plan that will help them handle and harness success, and pitch an idea or business plan like a pro. Responding to the fans' curiosity about past show contestants, readers will also find approximately 10 "Where Are They Now" boxes in which they learn what happened to some of the most asked-about and/or most popular guests ever to try their luck in front of the Sharks-and what they learned in the process.
Book Synopsis Food Product Development: From Concept to the Marketplace by : I. Sam Saguy
Download or read book Food Product Development: From Concept to the Marketplace written by I. Sam Saguy and published by Springer Science & Business Media. This book was released on 1990-10-31 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Product Development presents in-depth, how to guidance to succe ssful food product development. Drawing on the practical experience of 19 industry experts, the book presents a broad overview of practical aspects of industrial food R&D today. In addition, it details how to c ontrol the many facets of food product development and successfully in tegrate the work of professionals from many diverse areas.
Book Synopsis A Clear Eye for Branding by : Tom Asacker
Download or read book A Clear Eye for Branding written by Tom Asacker and published by Paramount Market Publishing. This book was released on 2005 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lucky you! You just sat down on a plane wondering how you are going to conduct a meeting about branding when you get to your destination. Before the plane takes off, you learn that your seatmate is Tom Asacker, a consultant who is known as a catalyst, and a nonconformist.By the end of your plane ride (or by the end of this 150-page, user-friendly book), you will understand how customers bring their own meaning to your brand and how the brand must constantly meet the customer's expectations to stay in its prime.John F. Kennedy said that the enemy of truth is not the lie, but the persistent, persuasive, and unrealistic myth. In A Clear Eye for Branding, Tom Asacker exposes myths on brands and branding and shines light on the truth of business in the new millennium.In this deceptively simple and entertaining book, Asacker demystifies the concept of branding so that executives, small business owners, and entrepreneurs can finally understand, communicate, and evaluate their strategies and organizational initiatives.You'll discover why a brand is not a logo, a promise, or even an experience. And you'll become obsessed with the three most important questions to ask yourself, and your people, in order to succeed in today's hypercompetitive, unforgiving marketplace.You will see branding in new clear ways, with a renewed energy to put everyone in your organization, from the top to the bottom, on the same path to supporting the branding and increasing profitability. Order copies for your whole team and save.Who is Tom Asacker?Tom Asacker is often described as a catalyst, and a nonconformist. He gets paid to provoke people to think about things in ways that are unclouded by the issues they deal with on a daily basis. He is the author of Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood. His views have been featured in numerous national and international business and marketing publications, media, and events.Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he has been an advisor to startups, nonprofit organizations, and to some of the world's most well-respected brands. He is a frequent speaker on branding, marketing, entrepreneurship and innovation. You can reach him at [email protected].
Download or read book From concept to market written by and published by . This book was released on 2008 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
