From Art To Marketing

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Art Marketing

Author : Virginija Jurėnienė
Publisher : Nova Science Publishers
ISBN 13 : 9781536183269
Total Pages : 350 pages
Book Rating : 4.1/5 (832 download)

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Book Synopsis Art Marketing by : Virginija Jurėnienė

Download or read book Art Marketing written by Virginija Jurėnienė and published by Nova Science Publishers. This book was released on 2020 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The textbook ART MARKETING is for university and college students who study art management or cultural management, creative industries, or management of creative activities. It is also essential for artists who wish to act in the arts market without agents (galleries, art managers), i.e., to carry out self-management. For an artist, this will become a tool for his/her establishment to act in the arts market because it talks about creating and maintaining a personal brand and further development of storytelling in branding. It is also relevant for arts and cultural organisations because brands help to attract audiences. The most complex task is to figure out how to attract and engage audiences. The textbook provides answers to many relevant questions on marketing subtleties for organisations acting in the global world and modern-day arts market by providing systemic theoretical knowledge that forms various skills (analysis, synthesis, abstraction, etc.). The book analyses various types of art marketing with diverse local and global examples (second chapter). The first chapter presents a detailed analysis of the constituents of the art marketing complex, whereas the third chapter introduces a discussion about the arts market and its constituents, peculiarities of postmuseum activities and virtual reality in contemporary art"--

Art Marketing 101

Author : Constance Smith
Publisher : Artnetwork Press
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Art Marketing 101 by : Constance Smith

Download or read book Art Marketing 101 written by Constance Smith and published by Artnetwork Press. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.

Make More Money Selling Your Art

Author : Eric Rhoads
Publisher :
ISBN 13 : 9780692097083
Total Pages : 305 pages
Book Rating : 4.0/5 (97 download)

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Book Synopsis Make More Money Selling Your Art by : Eric Rhoads

Download or read book Make More Money Selling Your Art written by Eric Rhoads and published by . This book was released on 2018-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many mistakenly believe an artist can succeed with artistic talent alone. But Eric Rhoads knows that there are many brilliant artists who will never be discovered and never sell any artwork. Eric Rhoads is an outdoor (plein air) landscape painter, a portrait artist, and the world's foremost art marketing expert, having guided thousands of artists to success. He has founded numerous companies, and marketed both products and art. Eric is publisher and founder of several influential and nationally distributed art magazines and newsletters, as well as popular conferences and events.Many of today's most brilliant artists remain unknown. Their plight is not new. Today, Vincent Van Gogh's works are in incredibly high demand; in fact, his portrait of Doctor Gachet recently sold for $82.5 million. But in his lifetime Van Gogh sold only two of his 2,000 works of art. Van Gogh truly was a starving artist.Ending the stereotype of the starving artist is this book's essential purpose. It is Eric Rhoads' mission that artists no longer suffer this fate. This book will unleash your inner marketer. Under Eric's guidance, you will learn timeless marketing techniques that will allow you to live your dreams, no matter how lofty and unobtainable you think they may be.

Successful Fine Art Marketing

Author : Marcia Layton
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Successful Fine Art Marketing by : Marcia Layton

Download or read book Successful Fine Art Marketing written by Marcia Layton and published by . This book was released on 1993 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The ART of M. A. R. K. E. T. I. N. G. (tm)

Author : Paolo Massimilla
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.5/5 (936 download)

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Book Synopsis The ART of M. A. R. K. E. T. I. N. G. (tm) by : Paolo Massimilla

Download or read book The ART of M. A. R. K. E. T. I. N. G. (tm) written by Paolo Massimilla and published by . This book was released on 2021-02-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to boosting your sales? Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ . It's also the secret to moving your organization from the current status quo to becoming a radical success. The awarded marketing expert, Paolo Massimilla, offers this easy-to-read book with fresh insights to help you take correct actions and embrace the right attitude to accelerate the success of your business. In this easy-to-read book, he shows you how to create value for your costumers through the understanding of their behaviors. This is a book for non-marketers and marketers alike, to help build the kind of mindset shift required to be successful in this dynamic and ever-changing sales environment. It doesn't matter if you are a freelance professional, the owner of a small or medium enterprise, or just someone who is passionate about marketing, developing the mindset of a marketer will give you a competitive advantage. If you are stuck trying to get through the next project or are chasing the next level of your business to make it profitable, or maybe even struggling to survive, this book offers a new approach to a more powerful and effective way to run your business. Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ requires that you are aware of customer and consumer behavior, so you can create the correct atmosphere and put in place the process that will align your brand with promising expectations. The acronym, M.A.R.K.E.T.I.N.G.ᵀᴹ is the framework presented by Paolo's valuable insights to equip you to make positive difference in your business and sell more effectively. In his book: you first learn to understand the MOTIVATION behind your customers' behaviors. You can then reshape their ATTITUDES and BELIEFS in order to influence their decisions. In order to be successful, you need to RADICALLY RETHINK your current strategies. You master KNOWLEDGE CREATION and leverage your EMOTIONAL CONNECTION with the customers. You embrace and advance powerful research and communication tools TECHNOLOGY has afforded us in this digital revolution. You build long-lasting relationships with customers and offer them immeasurable INTRINSIC VALUE with your brands. You get right into the minds of consumers by taking the NEUROPSYCHOLOGY super-highway. And you cultivate a holistic attitude to marketing by adopting the GESTALT APPROACH to interpret perceptions and find alignment in your multi-dimensional mind frame. Paolo truly believes that mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ is the key to making a positive difference in our world, where ethics and honesty will help you develop and sustain profitable growth, and create meaningful connections with People.

The Art and Science of Marketing

Author : Grahame Robert Dowling
Publisher : Oxford University Press, USA
ISBN 13 : 9780199269617
Total Pages : 476 pages
Book Rating : 4.2/5 (696 download)

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Book Synopsis The Art and Science of Marketing by : Grahame Robert Dowling

Download or read book The Art and Science of Marketing written by Grahame Robert Dowling and published by Oxford University Press, USA. This book was released on 2004 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.

Imagining Marketing

Author : Stephen Brown
Publisher : Routledge
ISBN 13 : 1134565496
Total Pages : 320 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Imagining Marketing by : Stephen Brown

Download or read book Imagining Marketing written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phenomena. Key features include: * the treatment of artistic artefacts as a source of marketing understanding * a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of academic expression * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette. This book provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practitioners.

Guerrilla Marketing for Artists

Author : Barney Davey
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781484048757
Total Pages : 0 pages
Book Rating : 4.0/5 (487 download)

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Book Synopsis Guerrilla Marketing for Artists by : Barney Davey

Download or read book Guerrilla Marketing for Artists written by Barney Davey and published by Createspace Independent Publishing Platform. This book was released on 2013-04-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Discover how to seize control of your career and create a loyal collector fan base that buys directly from you"--Page 1 of cover.

The Art of Digital Marketing

Author : Ian Dodson
Publisher : John Wiley & Sons
ISBN 13 : 111926572X
Total Pages : 614 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Digital Marketing by : Ian Dodson

Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Perennial Seller

Author : Ryan Holiday
Publisher : Penguin
ISBN 13 : 110199214X
Total Pages : 256 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Perennial Seller by : Ryan Holiday

Download or read book Perennial Seller written by Ryan Holiday and published by Penguin. This book was released on 2017-07-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Marketing Fine Art Photography

Author : Alain Briot
Publisher :
ISBN 13 : 9781933952550
Total Pages : 0 pages
Book Rating : 4.9/5 (525 download)

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Book Synopsis Marketing Fine Art Photography by : Alain Briot

Download or read book Marketing Fine Art Photography written by Alain Briot and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many photographers don't have the business and marketing knowledge required to successfully sell fine-art photographs. Briot offers practical, up-to-date, and field-tested marketing techniques from the viewpoint of a fine-art landscape photographer who earns a living from the sale of his fine-art prints.

The Art of People

Author : Dave Kerpen
Publisher : Crown Currency
ISBN 13 : 0553419412
Total Pages : 290 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Art of People by : Dave Kerpen

Download or read book The Art of People written by Dave Kerpen and published by Crown Currency. This book was released on 2016-03-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire. In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you're in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you. Here, through 53 bite-sized, easy-to-execute, and often counterintuitive tips, you’ll learn to master the 11 People Skills that will get you more of what you want at work, at home, and in life. For example, you’ll learn: · The single most important question you can ever ask to win attention in a meeting · The one simple key to networking that nobody talks about · How to remain top of mind for thousands of people, everyday · Why it usually pays to be the one to give the bad news · How to blow off the right people · And why, when in doubt, buy him a Bonsai A book best described as “How to Win Friends and Influence People for today’s world,” The Art of People shows how to charm and win over anyone to be more successful at work and outside of it.

Brand is a Four Letter Word

Author : Austin McGhie
Publisher : Advantage Media Group
ISBN 13 : 1599323273
Total Pages : 285 pages
Book Rating : 4.5/5 (993 download)

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Book Synopsis Brand is a Four Letter Word by : Austin McGhie

Download or read book Brand is a Four Letter Word written by Austin McGhie and published by Advantage Media Group. This book was released on 2012 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

The Art of Content Marketing

Author : Malcolm Dewey
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (159 download)

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Book Synopsis The Art of Content Marketing by : Malcolm Dewey

Download or read book The Art of Content Marketing written by Malcolm Dewey and published by . This book was released on 2018-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to using Visual Content to grow your creative business. (Second Edition)This book shows you how to develop a system for long term business success. Use your blog, email and website and visual content to grow your creative business. Develop Your content strategy, create compelling visual and written content, distribute the content and measure results. Packed with resources you can try today. Artists, writers, photographers and all creative entrepreneurs often fail to plan their marketing. This book shows you practical steps to boost your business with visual content. Build your authority, find your audience and deliver great value to your market. Based on the author's own experience with his fine art business. What to try and what to avoid. A big picture view that will help you boost your content marketing today.

ART/WORK

Author : Heather Darcy Bhandari
Publisher : Simon and Schuster
ISBN 13 : 1416572384
Total Pages : 304 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis ART/WORK by : Heather Darcy Bhandari

Download or read book ART/WORK written by Heather Darcy Bhandari and published by Simon and Schuster. This book was released on 2009-03-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive, must-have guide to pursuing an art career—the fully revised and updated edition of Art/Work, now in its fourteenth printing, shares the tools artists of all levels need to make it in this highly competitive field. Originally published in 2009, Art/Work was the first practical guide to address how artists can navigate the crucial business and legal aspects of a fine art career. But the rules have changed since then, due to the proliferation of social media, increasing sophistication of online platforms, and ever more affordable digital technology. Artists have never had to work so hard to distinguish themselves—including by making savvy decisions and forging their own paths. Now Heather Bhandari, with over fifteen years of experience as a director of the popular Chelsea gallery Mixed Greens, and Jonathan Melber, a former arts/entertainment lawyer and director of an art e-commerce startup, advise a new generation of artists on how to make it in the art world. In this revised and updated edition, Bhandari and Melber show artists how to tackle a host of new challenges. How do you diversify income streams to sustain a healthy art practice? How can you find an alternative to the gallery system? How do you review a license agreement? What are digital marketing best practices? Also included are new quotes from over thirty arts professionals, updated commission legal templates, organizational tips, tax information, and advice for artists who don’t make objects. An important resource for gallerists, dealers, art consultants, artist-oriented organizations, and artists alike, Art/Work is the resource that all creative entrepreneurs in the art world turn to for advice.

Art Marketing Sourcebook for the Fine Artist

Author : Constance Franklin-Smith
Publisher : Artnetwork Press
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Art Marketing Sourcebook for the Fine Artist by : Constance Franklin-Smith

Download or read book Art Marketing Sourcebook for the Fine Artist written by Constance Franklin-Smith and published by Artnetwork Press. This book was released on 1992 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Earn with Your Art

Author : Dean Samed
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.6/5 (442 download)

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Book Synopsis Earn with Your Art by : Dean Samed

Download or read book Earn with Your Art written by Dean Samed and published by . This book was released on 2020-05-08 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're an amateur breaking into the creative industries, an artist expanding a side-hustle, or a professional 'full-timer' seeking to double your current income, then this is the book for you. With concrete guidance on structuring your day, dealing with clients, navigating social media, and maintaining your health, each chapter walks you through the steps necessary to gain clients, increase your earnings, and live a better life. FREELANCER CASE STUDIES Learn from the wins, losses, and insights of successful freelancers - and create your full time creative dream. Profiled artists include: Graphic Designers, Agency Owners, Sound Engineers, Fine Art Photographers, Web Designers, Tattooists, Indie Editors, Digital Illustrators, Hair & Makeup Artists, Mural Artists + more! IN THIS BOOK YOU WILL LEARN: The real reason why time is more valuable than money. How incorporating your business increases your income. The REAL pros and cons of the Freelancer lifestyle. How to harness 'ultradian rhythms' to increase productivity. How to work less and earn more by 'winning ugly'. Why burning the midnight oil will destroy your income. How to produce a week's worth of work in a single day. How to find and keep repeat clients. YOUR GUIDE Dean Samed is a Digital Illustrator from the UK, who fulfilled his childhood dream of earning a full time income from art and working with the biggest names in Horror.