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Author : Beckman
Publisher :
ISBN 13 : 9780039231149
Total Pages : pages
Book Rating : 4.2/5 (311 download)
Download or read book Foundations of Marketing 97 written by Beckman and published by . This book was released on 1997-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Pride
Publisher : Cengage Learning
ISBN 13 : 9781305405769
Total Pages : 544 pages
Book Rating : 4.4/5 (57 download)
Download or read book Foundations of Marketing written by William M. Pride and published by Cengage Learning. This book was released on 2016-01-11 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions found in Pride/Ferrell’s popular FOUNDATIONS OF MARKETING, 7E. You’ll find meaningful coverage of current marketing strategies and concepts, including social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. This edition introduces emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare readers for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate current issues, while the book’s proven learning features help you develop the decision-making and marketing skills you need for professional success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Author : David L. Kurtz
Publisher :
ISBN 13 :
Total Pages : 639 pages
Book Rating : 4.:/5 (692 download)
Download or read book Foundations of Marketing written by David L. Kurtz and published by . This book was released on 1977 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : el-Din Seif Ibrahim Tag el-Din
Publisher : Edinburgh University Press
ISBN 13 : 0748670068
Total Pages : 235 pages
Book Rating : 4.7/5 (486 download)
Download or read book Maqasid Foundations of Market Economics written by el-Din Seif Ibrahim Tag el-Din and published by Edinburgh University Press. This book was released on 2013-04-23 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on received sources of 'maqasid' (Shari'ah's practical objectives), this book demonstrates how the principles of market economics affect how markets and financial instititions actually operate under Shari'ah law. It shows where Islamic economics converges with and differs from conventional economics through the banning of usury and other Shari'ah-prohibited trade practices. Students can check their progress with learning outcomes, chapter previews, chapter summaries and revision questions.
Author : M. Dale Beckman
Publisher :
ISBN 13 : 9780039225797
Total Pages : 888 pages
Book Rating : 4.2/5 (257 download)
Download or read book Foundations of Marketing written by M. Dale Beckman and published by . This book was released on 1988 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Jobber
Publisher :
ISBN 13 : 9781259000522
Total Pages : 336 pages
Book Rating : 4.0/5 (5 download)
Download or read book Foundations of Marketing written by David Jobber and published by . This book was released on 2006 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelby D. Hunt
Publisher : M.E. Sharpe
ISBN 13 : 9780765609304
Total Pages : 352 pages
Book Rating : 4.6/5 (93 download)
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Author : Professor Adam Lindgreen
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409460096
Total Pages : 252 pages
Book Rating : 4.4/5 (94 download)
Download or read book Managing Market Relationships written by Professor Adam Lindgreen and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.
Author : M. Dale Beckman
Publisher :
ISBN 13 : 9780030899942
Total Pages : pages
Book Rating : 4.8/5 (999 download)
Download or read book Foundations of Marketing : Test Item File written by M. Dale Beckman and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James L Burrow
Publisher : Thomson South-Western
ISBN 13 : 9780538625418
Total Pages : 0 pages
Book Rating : 4.6/5 (254 download)
Download or read book Marketing Foundations and Functions written by James L Burrow and published by Thomson South-Western. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.
Author : Michael Henschke
Publisher : diplom.de
ISBN 13 : 3832467602
Total Pages : 97 pages
Book Rating : 4.8/5 (324 download)
Download or read book Marketing Concept for the Friedrich Naumann Foundation written by Michael Henschke and published by diplom.de. This book was released on 2003-05-05 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Gang der Untersuchung: Die Arbeit beschreibt das BEP (Basic Economic Principle Wirtschaftliche Grundprinzipien) Seminar in dem südafrikanischen Township Alexandria in Johannesburg im europäischen Sommer 2002 durch die Mitliberalen Friedrich Naumann Stiftung im Rahmen eines dort absolvierten Praktikums. Die Arbeit ist in 5 Hauptteile gegliedert, wobei Teil 1 bis 3 die Einleitung bilden, Teil 4 den Hauptteil und Schluß der Arbeit darstellt und Teil 5 auf die Anhänge verweist. Im Teil 1 findet sich u.a. sowohl eine Danksagung als auch die persönliche Motivation des Autors. Teil 2 versucht NGO und NPO von einander abzugrenzen und Teil 3 beschäftigt sich mit politischen Stiftungen in Deutschland, ihren Aufgaben und Zielen im Allgemeinen und der Friedrich Naumann Stiftung im Besonderen. Teil 4 beschäftigt sich einleitend im Überblick kurz mit dem historischen Südafrika und beschreibt zum besseren Verständnis die möglichen Zielgruppen vor Ort. Im 2. Unterabschnitt geht der Autor auf die Segmentierung der Zielgruppen ein und beschreibt im Folgenden deren Targeting, im 4. Unterpunkt das Positioning. Es folgt die Einbindung Porter's 5 Faktorenmodell am BEP, wo sich die Erfolgsfaktoren anschließen. Im 7. Unterabschnitt präsentiert der Autor 2 selbst geschriebene Geschichten, die als Marketingtool bei der speziellen Zielgruppe sehr erfolgreich waren, bevor im Schlussabschnitt Zusammenfassung und Aussicht, resp. Empfehlungen aus den evaluierten Ergebnissen folgen. Teil 5 hat die Hauptfragebögen und somit die Untersuchungsgrundlage, die Bibliographie und einen nützlichen Adressenhang von Partnern der Stiftung zum Inhalt. Abstract: The thesis describes the realisation process of the BEP (Basic Economic Principle) Seminar in the South African Township of Alexandria in Johannesburg in the European Tate summer 2002, realised by the employees of the liberal Friedrich Naumann Foundation which was evaluated during the authors internship. The thesis is divided in 5 main parts; part 1 to 3 is the preface, part 4 the main part and the conclusion, attachments will be found in part 5. Part 1 contents acknowledgements and a personal motivation, part 2 tries to distinguish between NGO's and NPO's. Part 3 deals with political foundations in Germany, their tasks and objectives in general, and, at last, with the Friedrich Naumann Foundation in particular. Pt 4 starts with an overview about the historical situation in RSA and discusses different target groups. [...]
Author : O. C. Ferrell
Publisher : Houghton Mifflin College Division
ISBN 13 : 9780618381975
Total Pages : 478 pages
Book Rating : 4.3/5 (819 download)
Download or read book Foundations of Marketing written by O. C. Ferrell and published by Houghton Mifflin College Division. This book was released on 2003-03 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing comprehensive coverage in a consolidated format, Foundations of Marketing highlights e-marketing and customer relationship management throughout, in addition to current content, up-to-date research, and contemporary examples. This text has been developed in direct response to market need since a variety of reasons leave both instructors and students unable to cover lengthy texts. With only 18 chapters, Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, and also gives instructors the flexibility to easily integrate supplemental resources or activities into their lectures. Boxed inserts reinforce students' awareness of special issues: Marketing in Action, E-marketing and Technology, Ethics and Social Issues, Marketing Around the World, and Customer Relationship Management. These boxes examine real-world examples from companies such as Mountain Dew, Enron, Universal Studios, Starbucks, Ikea, and Barnes & Noble. Each chapter ends with a Video Case, illustrating the real-world application of major concepts with examples from companies such as New Belgium Brewing Company, Build-A-Bear Workshop, JetBlue, VIPdesk.com and Subway. An organizational model at the beginning of each part provides a visual "roadmap" of the text, enabling students to see the connection between chapters.
Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 131746513X
Total Pages : 619 pages
Book Rating : 4.3/5 (174 download)
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author : Brandi Johnson
Publisher : New Leaf Educational Solutions
ISBN 13 : 9780578214184
Total Pages : 252 pages
Book Rating : 4.2/5 (141 download)
Download or read book Minimum Viable Marketing written by Brandi Johnson and published by New Leaf Educational Solutions. This book was released on 2018-12-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to find the right pieces for your marketing strategy? Maybe you feel like you've tried everything without success. Or you've been putting off trying anything because you just don't know where to start. With Minimum Viable Marketing you will:¿Build a sustainable foundation for your marketing¿Amplify your marketing messages to reach more customers¿Measure your efforts to keep improving your results¿Overcome procrastination and manage your time¿Develop processes to streamline your marketing effortsBy the end of Minimum Viable Marketing, you'll have a sustainable marketing strategy that gets you better results in less time - and with less frustration. This essential 5-piece framework can work for any business to encourage growth. You don't have to struggle alone.
Author : Bodo B. Schlegelmilch
Publisher : Routledge
ISBN 13 : 1351038648
Total Pages : 501 pages
Book Rating : 4.3/5 (51 download)
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Author : John Fahy
Publisher : McGraw-Hill Europe
ISBN 13 : 9780077137014
Total Pages : 0 pages
Book Rating : 4.1/5 (37 download)
Download or read book Foundations of Marketing written by John Fahy and published by McGraw-Hill Europe. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
