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Author : S. A. Chunawalla
Publisher :
ISBN 13 : 9781441676115
Total Pages : 744 pages
Book Rating : 4.6/5 (761 download)
Download or read book Foundations of Advertising written by S. A. Chunawalla and published by . This book was released on 2008 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chunawalla S A
Publisher :
ISBN 13 : 9788174935502
Total Pages : 835 pages
Book Rating : 4.9/5 (355 download)
Download or read book Foundations of Advertising Theory & Practice written by Chunawalla S A and published by . This book was released on 1997 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. A. Chunawalla
Publisher :
ISBN 13 : 9788184882001
Total Pages : 755 pages
Book Rating : 4.8/5 (82 download)
Download or read book Foundations of Advertising written by S. A. Chunawalla and published by . This book was released on 2008-01-01 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Harold Sandage
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256016550
Total Pages : 732 pages
Book Rating : 4.0/5 (165 download)
Download or read book Advertising Theory and Practice written by Charles Harold Sandage and published by McGraw-Hill/Irwin. This book was released on 1975 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelby D. Hunt
Publisher : M.E. Sharpe
ISBN 13 : 9780765609298
Total Pages : 350 pages
Book Rating : 4.6/5 (92 download)
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Author : S. Roland Hall
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.:/5 (3 download)
Download or read book Theory and Practice of Advertising written by S. Roland Hall and published by . This book was released on 1926 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. A. Chunawalla
Publisher :
ISBN 13 :
Total Pages : 930 pages
Book Rating : 4.:/5 (551 download)
Download or read book Foundations of Advertising written by S. A. Chunawalla and published by . This book was released on 2002 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelly Rodgers
Publisher : Taylor & Francis
ISBN 13 : 1317225465
Total Pages : 466 pages
Book Rating : 4.3/5 (172 download)
Download or read book Digital Advertising written by Shelly Rodgers and published by Taylor & Francis. This book was released on 2017-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Author : Shelly Rodgers
Publisher : Routledge
ISBN 13 : 1351208292
Total Pages : 548 pages
Book Rating : 4.3/5 (512 download)
Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2019-04-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Author : Dr. Mahendra Kumar Padhy
Publisher : Laxmi Publications
ISBN 13 : 938085689X
Total Pages : 275 pages
Book Rating : 4.3/5 (88 download)
Download or read book Advertising Management : Theory & Practice written by Dr. Mahendra Kumar Padhy and published by Laxmi Publications. This book was released on 2011-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adrian Palmer
Publisher : Oxford University Press
ISBN 13 : 0199602131
Total Pages : 575 pages
Book Rating : 4.1/5 (996 download)
Download or read book Introduction to Marketing written by Adrian Palmer and published by Oxford University Press. This book was released on 2012-03-29 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.F/5 ( download)
Download or read book The Psychology of Advertising in Theory and Practice written by Walter Dill Scott and published by . This book was released on 1921 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rudani R.B.
Publisher : S. Chand Publishing
ISBN 13 : 8121931681
Total Pages : pages
Book Rating : 4.1/5 (219 download)
Download or read book Basics of Marketing Management (Theory & Practice) written by Rudani R.B. and published by S. Chand Publishing. This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Author : Marianne Bickle
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628921005
Total Pages : 354 pages
Book Rating : 4.6/5 (289 download)
Download or read book Fashion Marketing written by Marianne Bickle and published by Bloomsbury Publishing USA. This book was released on 2010-06-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.
Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 1317465148
Total Pages : 512 pages
Book Rating : 4.3/5 (174 download)
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author : Joel Davis
Publisher :
ISBN 13 : 9780132218139
Total Pages : 0 pages
Book Rating : 4.2/5 (181 download)
Download or read book Advertising Research written by Joel Davis and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unsurpassed in both its breadth and depth of coverage, this student-friendly text demonstrates how theory provides a foundation for the conduct of research and how theoretically sound, well-designed research makes a significant contribution to advertising practice. Offering an innovative approach that presents complex concepts in a simple, easy-to-understand, interesting style, Advertising Research: Theory and Practice uses hundreds of contemporary examples and illustrations to help students make the connection between advertising theory and advertising practice; leads students through the basics of advertising research: research planning, secondary research, sampling, experimentation, quantitative and qualitative research, questionnaire design, question development, data analysis, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed discussion of important issues ignored by other advertising research texts: analysis of qualitative data, inferential statistics, advertising content analysis, perceptual mapping, advertising spending analysis, concept and benefit testing, copy testing from a legal perspective, and computer-assisted data analysis.
Author : Fred K. Beard
Publisher : Rowman & Littlefield
ISBN 13 : 9780742554269
Total Pages : 224 pages
Book Rating : 4.5/5 (542 download)
Download or read book Humor in the Advertising Business written by Fred K. Beard and published by Rowman & Littlefield. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
