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Controversy In Marketing Theory For Reason Realism Truth And Objectivity
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Book Synopsis Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity by : Shelby D. Hunt
Download or read book Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity written by Shelby D. Hunt and published by Routledge. This book was released on 2016-09-16 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Book Synopsis Marketing Theory by : Shelby D. Hunt
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Book Synopsis Marketing Theory by : Shelby D. Hunt
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Book Synopsis Writing Marketing by : Stephen Brown
Download or read book Writing Marketing written by Stephen Brown and published by SAGE. This book was released on 2005-08-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to′ book – there are no lengthy lists of dos and don′ts – Writing Marketing reveals that the `rules′ of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Book Synopsis The Marketing Book by : Michael Baker
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2016-04-14 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Book Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran
Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE Publications. This book was released on 2009-12-22 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
Book Synopsis Foundations of Marketing Theory by : Shelby D. Hunt
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Book Synopsis The Advanced Dictionary of Marketing by : Scott Dacko
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press. This book was released on 2008 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Book Synopsis Philosophy of Marketing by : Matteo Giannasi
Download or read book Philosophy of Marketing written by Matteo Giannasi and published by Routledge. This book was released on 2021-09-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of reality to marketing analyses and models. Intensifying reference to reality will boost marketing research and practice, rather than impair them; conversely, neglecting such a reference will prevent marketing from realising its full potential, in several contexts. The aim of the book is foundational: its purpose is not a return to traditional realism but to break new ground and overcome theoretical obstacles in marketing and management by revising some of their assumptions and enriching their categories, thereby paving the way to fresh approaches and methodological innovations. In that sense, the book encourages theoretical innovation and experimentation and introduces new concepts, like invitation and attrition, which can find fruitful applications in marketing theory and practice. That is meant to be conductive to the solution of important difficulties and to the uncovering of new phenomena. The last chapter of the book applies the new approach to eight case studies from business contexts. This book will be of interest to philosophers interested in New Realism and to researchers, scholars and marketing professionals sensitive to the importance and fruitfulness of reference to reality, for their own purposes.
Book Synopsis A Theory of Marketing by : Marius Lüdicke
Download or read book A Theory of Marketing written by Marius Lüdicke and published by Springer Science & Business Media. This book was released on 2007-11-06 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marius Lüdicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
Book Synopsis Applying Scientific Reasoning to the Field of Marketing by : Terry Grapentine
Download or read book Applying Scientific Reasoning to the Field of Marketing written by Terry Grapentine and published by Business Expert Press. This book was released on 2012-10-03 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The author has based this book on the fields of epistemology—the study of how knowledge is created—and the philosophy of science— the study of what it means for a science to be called a science. The motivation behind the book is quite simple: Given that science is so successful, why shouldn’t marketers borrow thinking and reasoning skills from science and apply them to marketing? Indeed, why not? The book details the groundwork for learning how to apply scientific reasoning to the field of marketing, such as some basic and important definitions (“What is a belief?” “What is knowledge?”), and identifies barriers to scientific reasoning, giving an example from the Dow Chemical Company and just how Dow uses critical thinking and reasoning skills to make more effective marketing and business decisions. You’ll also learn some real “thinking tools” you will need to apply scientific reasoning to solving your marketing problems. It introduces topics relating to attributes versus constructs, the meaning of causation, the relationship between coherence and justified beliefs, the importance of logic to sound reasoning, and the avoidance of logical fallacies in making sound recommendations. The book concludes by giving you direction to further improve your ability to apply scientific reasoning to solving marketing problems.
Book Synopsis Advances in Doctoral Research in Management by : Luiz Moutinho
Download or read book Advances in Doctoral Research in Management written by Luiz Moutinho and published by World Scientific. This book was released on 2006-07-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field of management worldwide. This first book in the Advances in Doctoral Research in Management series includes both doctoral research papers and a section on doctoral research notes consisting of shorter versions of extended monographs. There is also a section on research methodology papers that builds awareness and provides applications of new methodological concepts, techniques and tools. Contents:Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda (S M Jasimuddin)Negotiating Incommensurability in Marketing Theory (M Tadajewski et al.)Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics (E Fraj et al.)Extensions of Logistic Growth Model for the Forecasting of Product Life Cycle Segments (M Sokele & V Hudek)Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation (J A Mazanec et al.)A User Evaluation of Web Recommender Systems (U Bauernfeind)The Determinants of Relationship Marketing: An Application to Thermal Spas (J Antunes)Supermarket Site Assessment and the Importance of Spatial Analysis Data (A B Mendes et al.)A Framework for Corporate Crisis Management: Applications to SMEs in Australia (M Aba-Bulgu & S M N Islam)Option Games, Asymmetric Information and Merger Announcement Returns (H Pan & X Xia)Analysing Data Using GLM Models (G D Hutcheson)The Issue of Missing Values, Their Presence and Management: A Relevant Demonstration of Data Analysis in Marketing Using CaRBS (M J Beynon) Readership: Doctoral students, researchers, and academics in the field of management. Suitable as supplementary reading in doctoral programs. Keywords:Doctoral;Research;Management Methodology;Data;Analysis;Paradigm;Modeling;InternationalKey Features:A unique academic refereed outlet on doctoral research in the field of managementA key reference in the libraries of all doctoral programs
Book Synopsis The Handbook of Organizational Rhetoric and Communication by : Oyvind Ihlen
Download or read book The Handbook of Organizational Rhetoric and Communication written by Oyvind Ihlen and published by John Wiley & Sons. This book was released on 2018-08-14 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Book Synopsis The SAGE Handbook of Family Business by : Leif Melin
Download or read book The SAGE Handbook of Family Business written by Leif Melin and published by SAGE. This book was released on 2013-11-15 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Family Business captures the conceptual map and state-of-the-art thinking on family business - an area experiencing rapid global growth in research and education since the last three decades. Edited by the leading figures in family business studies, with contributions and editorial board support from the most prominent scholars in the field, this Handbook reflects on the development and current status of family enterprise research in terms of applied theories, methods, topics investigated, and perspectives on the field's future. The SAGE Handbook of Family Business is divided into following six sections, allowing for ease of navigation while gaining a multi-dimensional perspective and understanding of the field. Part I: Theoretical perspectives in family business studies Part II: Major issues in family business studies Part III: Entrepreneurial and managerial aspects in family business studies Part IV: Behavioral and organizational aspects in family business studies Part V: Methods in use in family business studies Part VI: The future of the field of family business studies By including critical reflections and presenting possible alternative perspectives and theories, this Handbook contributes to the framing of future research on family enterprises around the world. It is an invaluable resource for current and future scholars interested in understanding the unique dynamics of family enterprises under the rubric of entrepreneurship, strategic management, organization theory, accounting, marketing or other related areas.
Book Synopsis Marketing Theory by : Shelby D. Hunt
Download or read book Marketing Theory written by Shelby D. Hunt and published by M E Sharpe Incorporated. This book was released on 2010-01-01 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classic texts in marketing is now thorougly revised and updated. The book combines earlier
Book Synopsis Marketing Theory: Philosophy of Science, Controversies in Marketing by : Shelby D. Hunt
Download or read book Marketing Theory: Philosophy of Science, Controversies in Marketing written by Shelby D. Hunt and published by . This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Modern Marketing Theory by : Shelby D. Hunt
Download or read book Modern Marketing Theory written by Shelby D. Hunt and published by Thomson South-Western. This book was released on 1991 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
