Food Marketing Companies

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Moving Your Brand Up the Food Chain

Author : Patrick Nycz
Publisher : Dog Ear Publishing
ISBN 13 : 1457559293
Total Pages : 214 pages
Book Rating : 4.4/5 (575 download)

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Book Synopsis Moving Your Brand Up the Food Chain by : Patrick Nycz

Download or read book Moving Your Brand Up the Food Chain written by Patrick Nycz and published by Dog Ear Publishing. This book was released on 2017-11-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.

Food Marketing Companies

Author : Imogene Bright
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Food Marketing Companies by : Imogene Bright

Download or read book Food Marketing Companies written by Imogene Bright and published by . This book was released on 1958 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Marketing Companies

Author : Imogene Bright
Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Food Marketing Companies by : Imogene Bright

Download or read book Food Marketing Companies written by Imogene Bright and published by . This book was released on 1958 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Challenges and Opportunities for Change in Food Marketing to Children and Youth

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309269563
Total Pages : 87 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Challenges and Opportunities for Change in Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Challenges and Opportunities for Change in Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2013-05-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Adding Value (RLE Marketing)

Author : Geoffrey G. Jones
Publisher : Routledge
ISBN 13 : 1317643828
Total Pages : 368 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Adding Value (RLE Marketing) by : Geoffrey G. Jones

Download or read book Adding Value (RLE Marketing) written by Geoffrey G. Jones and published by Routledge. This book was released on 2014-09-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Food and Experiential Marketing

Author : Wided Batat
Publisher : Routledge
ISBN 13 : 1351182188
Total Pages : 273 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Food and Experiential Marketing by : Wided Batat

Download or read book Food and Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2019-06-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

Food Marketing to Children and Youth

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Agro-food Marketing

Author : D. I. Padberg (ed)
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Agro-food Marketing by : D. I. Padberg (ed)

Download or read book Agro-food Marketing written by D. I. Padberg (ed) and published by Oxford University Press, USA. This book was released on 1997 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

Getting Your Specialty Food Product Onto Store Shelves: The Ultimate Wholesale How-To Guide for Artisan Food Companies

Author : Jennifer Lewis
Publisher :
ISBN 13 : 9780692213285
Total Pages : 164 pages
Book Rating : 4.2/5 (132 download)

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Book Synopsis Getting Your Specialty Food Product Onto Store Shelves: The Ultimate Wholesale How-To Guide for Artisan Food Companies by : Jennifer Lewis

Download or read book Getting Your Specialty Food Product Onto Store Shelves: The Ultimate Wholesale How-To Guide for Artisan Food Companies written by Jennifer Lewis and published by . This book was released on 2014-07-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don't have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded. Topics include: * Understanding the wholesale industry and the roles that brokers and distributors play * Pricing products appropriately so that you can grow and make money * In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality * How and why you should support your retailers to ensure you stay on the shelf * Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements * Definitions and explanations of common wholesale and promotional terminology * Creating sales sheets that help your product sell-and samples to help guide you * The role trade shows play and how to make the most of them

Taking action to protect children from the harmful impact of food marketing

Author : World Health Organization
Publisher : World Health Organization
ISBN 13 : 9240047514
Total Pages : 76 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Taking action to protect children from the harmful impact of food marketing by : World Health Organization

Download or read book Taking action to protect children from the harmful impact of food marketing written by World Health Organization and published by World Health Organization. This book was released on 2023-07-07 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Marketing Review

Author :
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Food Marketing Review by :

Download or read book Food Marketing Review written by and published by . This book was released on 1986 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Marketing

Author : Joseph J. Belonax
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Food Marketing by : Joseph J. Belonax

Download or read book Food Marketing written by Joseph J. Belonax and published by . This book was released on 1997 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Cultures of Food

Author : Martin K. Hingley
Publisher : CRC Press
ISBN 13 : 1317022963
Total Pages : 344 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The New Cultures of Food by : Martin K. Hingley

Download or read book The New Cultures of Food written by Martin K. Hingley and published by CRC Press. This book was released on 2016-03-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.

Food Politics

Author : Marion Nestle
Publisher : Univ of California Press
ISBN 13 : 0520955064
Total Pages : 537 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Food Politics by : Marion Nestle

Download or read book Food Politics written by Marion Nestle and published by Univ of California Press. This book was released on 2013-05-14 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and child twice over--has a downside. Our over-efficient food industry must do everything possible to persuade people to eat more--more food, more often, and in larger portions--no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is big business. Food companies in 2000 generated nearly $900 billion in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production and consumption of food, strategic decisions are driven by economics--not science, not common sense, and certainly not health. No wonder most of us are thoroughly confused about what to eat to stay healthy. An accessible and balanced account, Food Politics will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this path-breaking book helps us understand more clearly than ever before what we eat and why.

Eat This!

Author : Andrea Curtis
Publisher :
ISBN 13 : 9780889955325
Total Pages : 96 pages
Book Rating : 4.9/5 (553 download)

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Book Synopsis Eat This! by : Andrea Curtis

Download or read book Eat This! written by Andrea Curtis and published by . This book was released on 2016-02-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative follow--up to the bestselling What's for Lunch?, Eat This! Focuses on the impact on children of fast food advertising -- an immense industry worth billions of dollars. Andrea Curtis shows how corporations who market to kids embed their sales pitches in all sorts of media to persuade young consumers that they have to have the foods they are manufacturing. Of course, most of this food has the potential to negatively impact the health and well--being of children. The author explains what advertising is, discusses product placement, the use of video games to sell food, the use of cartoon characters to sell products as well as acting as agents for apparently charitable fundraising ventures. In each page spread, Andrea Curtis provides insights that come from research into all aspects of the fast food industry and in the end suggests ways in which young people can push back.

The Food Marketing System in 1996

Author : Anthony E. Gallo
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Food Marketing System in 1996 by : Anthony E. Gallo

Download or read book The Food Marketing System in 1996 written by Anthony E. Gallo and published by . This book was released on 1998 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Orientation in Food and Agriculture

Author : Klaus Günter Grunert
Publisher : Springer Science & Business Media
ISBN 13 : 1461313015
Total Pages : 288 pages
Book Rating : 4.4/5 (613 download)

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Book Synopsis Market Orientation in Food and Agriculture by : Klaus Günter Grunert

Download or read book Market Orientation in Food and Agriculture written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.