Food Market Sale Strategy How Influences

Author : Johnny Ch LOK
Publisher :
ISBN 13 :
Total Pages : 307 pages
Book Rating : 4.5/5 (77 download)

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Download or read book Enivronment How Influences Marketing Changes written by Johnny Ch LOK and published by . This book was released on 2020-11-24 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the other way, economic environment variation factor can also influence food access across areas. It is important to understand the economic conditions that may contribute to food deserts, that is the costs that food retail businesses face and the choice available to consumers who want to buy foods. Economic environment factor considers the consumer and demand factors, business and supply factors and the market conditions that interact to create differences in the food retail environment across areas and subpopulations. In general, high income meal client group can accept to choose to go to supermarkets or restaurants to spend than low income meal client group. The impact of the economic environment on sales of ready meals is such as an individual get richer, who can afford to buy ready prepared foods, rather than spend time and effort to prepare to cook them at home. It seemed that low income consumers were decreasing to eat meals at expensive restaurant to the alternative of relatively cheap ready prepared meals at home. Research could also consider how consumer knowledge and preferences and the time cost tradeoffs affect consumer decisions of which foods to eat and whether to make or to buy prepared foods from supermarkets or to eat at restaurant meals . Travel costs and time costs of acquiring foods as well as the time costs of preparing foods (meals) are also likely to affect demand for particular foods. Research on price variation at the local level and demand models could also be used to help determine which factors contribute to differences in access to food retailers. Price is also major determinant of food ( meal) demand. The higher, the price of a food( meal), the lower the meal quantity demanded. On the other hand, the higher the price of a substitute food (meal), the higher demand will be for that food (meal ) item. Given the budget constraints of low income consumers and the price of some specific foods ( meals), low income consumers may substitute higher priced foods ( meals) with lower priced foods( e.g. hamburger for steak or canned fruits for fresh fruits). Considering restaurants foods purchasing choice, such as economies of scale, which is when the costs of operating a restaurant decreases as restaurant size increases and economies of scope, which is when the costs decrease as more meals variety increases, suggests that larger restaurants that offer greater variety can offer lower meal prices. Both factors may account for the ability of larger restaurants to survive more easily than smaller restaurants. Considering supermarkets foods purchasing choice, it is possible that food retailers ( supermarkets) actually have some market power, especially in setting where there are few competitors to close. It would have an incentive to increase food ( ready meal) price and restrict foods( ready meals) supply quantities to increase profit. Supply side conditions, such as economies of scale, it could lead to ( ready meal) food retailers ( supermarkets) to have more market power, if it was not close between supermarkets. Individual behavior to make healthy choices can occur only in a supportive economic environment with accessible and affordable healthy food choices. Hence, food environment and sale strategies is needed to consider to adopt the exported countries' economic change. Food marketing client target groups can include home parents, students and working people groups mainly and marketing and economic environment factors would cause food choices and these factors impact health and nutrition and the focus on the connections between people and their environments.