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Author : Bart Brodsky
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.0/5 ( download)
Download or read book Finding Your Niche-- Marketing Your Professional Service written by Bart Brodsky and published by . This book was released on 1992 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurence J. Pino
Publisher : Berkley Trade
ISBN 13 : 9780425141489
Total Pages : 228 pages
Book Rating : 4.1/5 (414 download)
Download or read book Finding Your Niche written by Laurence J. Pino and published by Berkley Trade. This book was released on 1994 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pino, who co-founded his first company at the age of 19, shares his proven techniques for building a prosperous operation, clearly explaining everything readers need to know to become successful entrepreneurs. Includes six key ways for making any business profitable, market identification worksheets, and more.
Author : Anthony O. Putman
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing Your Services written by Anthony O. Putman and published by John Wiley & Sons. This book was released on 1990-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
Author : Stephanie Chandler
Publisher :
ISBN 13 : 9781935953289
Total Pages : 230 pages
Book Rating : 4.9/5 (532 download)
Download or read book Own Your Niche written by Stephanie Chandler and published by . This book was released on 2012-01-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.
Author : C.X. Cruz
Publisher : C.X. Cruz
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)
Download or read book NICHE MARKET DISCOVERY written by C.X. Cruz and published by C.X. Cruz. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A standard medium to success for many small businesses is associating themselves with a niche market. There is not a single business or entrepreneur that can be all things to its consumers. There will always be cracks in the consumer populace, whose demands for specific products and services are not dealt with, giving you the opportunity to supply those unmet demands. When you start something new for business, there is a lot to take into consideration. It is essential that you look at every angle so that when you do launch your online business, it has the best opportunity to be successful. Finding your niche and getting to the point of finding the keywords for your niche isn't all that different. Here are three easy steps you can take to find your niche. Here are just some of the benefits you will gain by reading this book. · You will learn why finding your niche is so important. · You will learn what you need to do to choose the right niche to make the most money. · You will learn how to locate your ideal customer. · You will learn how to build relationships within your chosen niche. · You will learn how to analyze your competition. · And much, much more Get started now!
Author : Josh Nelson
Publisher : Josh Nelson
ISBN 13 : 1703385454
Total Pages : 252 pages
Book Rating : 4.7/5 (33 download)
Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Author :
Publisher : Lucy MacDonald
ISBN 13 : 0978086406
Total Pages : 211 pages
Book Rating : 4.9/5 (78 download)
Download or read book Start and Market a Successful Private Practice written by and published by Lucy MacDonald. This book was released on with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Van Van Der Hope
Publisher :
ISBN 13 : 9780977968428
Total Pages : 308 pages
Book Rating : 4.9/5 (684 download)
Download or read book Mastering Niche Marketing written by Eric Van Van Der Hope and published by . This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.
Author : Ramon Tarruella
Publisher :
ISBN 13 : 9781070376189
Total Pages : 100 pages
Book Rating : 4.3/5 (761 download)
Download or read book Find Your Niche written by Ramon Tarruella and published by . This book was released on 2019-05-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owning a business has many advantages from being able to set your own hours to have the control to sell what you want. Unfortunately, too many new business owners fail within their first year. While it isn't for lack of effort, those looking to start a new online business fail to complete the crucial first step; they fail to research to find a viable and profitable niche.This comprehensive book covers everything you need to know for finding your niche so you can stand out and create success faster.Here's what you'll discover in this book: Learn what a niche is precisely. You'll learn about niches and what exactly niche marketing is and how it can help you build a successful business. Why finding a niche for your online business is so important.Find out what makes a niche profitable.How to choose a niche that is right for your business.How to get started with your niche research.How to analyze your competition and why it is crucial for your success.Discover how to find your ideal customer. Find out how to build relationships with your target audience. Why it is so essential for you to choose a niche if you want to succeed as an online entrepreneur.The secrets to finding a profitable niche and learn about some of the high earning niche markets that you can choose. Find out how to choose a niche based on your interests and why choosing an evergreen niche is essential.How to sell as an affiliate and why this is an excellent way to get started in niche marketing.The secrets to finding hot keywords that will help you grab the maximum number of specifically targeted customers. How to organize your keywords into groups to discover potential buyers for your products and services. How to determine how many competitors are in a niche.Techniques for researching and surveying your target market so you can pinpoint precisely what their pain points are in your niche.How to utilize online surveys to gather information about your target audience. How to use email marketing, social media, and newsletters to communicate with your target audience. And so much more!
Author : Wendy Allen
Publisher : W. W. Norton & Company
ISBN 13 : 0393709833
Total Pages : 311 pages
Book Rating : 4.3/5 (937 download)
Download or read book The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients written by Wendy Allen and published by W. W. Norton & Company. This book was released on 2005-09-17 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a thriving coaching business is a challenge. An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise. Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Grodzki and Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mind-set, and demonstrating how to customize a business plan that can spell the difference between accomplishment and collapse. Grodzki and Allen gives each reader the ability to: * Build a coaching business that has relevance to the larger community around it and be aligned with the new realities of the coaching profession. * Refine your coaching skill set to incorporate the five coaching competencies that signal to the public that you are a masterful coach. * Define your innate coaching specialty and target a profitable niche market so you can make a bigger impact as a coach. * Implement the eight best marketing strategies to attract coaching clients (and know the marketing ideas that coaches do best to avoid). * Set and raise your fees the right way, develop multiple streams of coaching income, and build a six-figure business that you can own and sell. * Institute risk management policies that ensure your practice is legally safe, ethically sound, and trouble free. Covering all of the territory from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches The Business and Practice of Coaching offers a wealth of information and accessible, yet expert guidance. Readers will discover how to take advantage of current trends and avoid distracting hype within the quickly changing coaching profession so that the coaching business they build today will be viable tomorrow.
Author : Pamela Slim
Publisher : McGraw Hill Professional
ISBN 13 : 1264266804
Total Pages : 288 pages
Book Rating : 4.2/5 (642 download)
Download or read book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You written by Pamela Slim and published by McGraw Hill Professional. This book was released on 2021-10-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
Author : Richard A. Connor
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Your Consulting and Professional Services written by Richard A. Connor and published by John Wiley & Sons. This book was released on 1990 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a blueprint for professionals, business people and techinicians: specialists who want to enter the consulting field or market their firms' professional services more effectively and profitably. This second edition is revised to serve as a marketing handbook for the 1990s and beyond, and is based on the same client-centered/leveraged approach as the original edition, showing how servicing fewer clients/markets can generate greater profits. It contains principle-based practices and strategies culled from over 20 years of experiences in 600 firms, effectively converting theory into practical reality for professionals who need to know what to do and how to do it.
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395608449
Total Pages : 252 pages
Book Rating : 4.6/5 (84 download)
Download or read book Guerrilla Marketing Excellence written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1993 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
Author : Philip Morgan
Publisher :
ISBN 13 : 9781736797525
Total Pages : pages
Book Rating : 4.7/5 (975 download)
Download or read book The Positioning Manual for Indie Consultants written by Philip Morgan and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ritche Rockwell
Publisher : Editora Bibliomundi
ISBN 13 : 1526037769
Total Pages : 106 pages
Book Rating : 4.5/5 (26 download)
Download or read book Social Niche Marketing Mastery written by Ritche Rockwell and published by Editora Bibliomundi. This book was released on 2021 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Niche Markets Through Social NetworkingEveryone is familiar with the concept of a market, where a variety of goods, products and services are traded. A niche market is simply a subset of the market with a specific product focus aimed at meeting the demands of a particular target group, such as the price range, product quality and the demographics.In fact, basical y any product that is sold can be put into a specific niche market.However, because some products are aimed at a general target group because of the focus of the market subset (e.g. price), these are what is commonly known as the mainstream niche or high demand markets.Not surprisingly, due to globalization and a world view of modern business, niche markets have found a very important advantage in the advent of the Internet.Internet-based niche segments of larger markets can be tapped into by savvy entrepreneurs by the use of technologies to build websites, create blogs and other social network based marketing strategies. This al ows the niche marketer to rapidly gain access and exposure, thereby better targeting their customer base to build loyalty and in turn a steady and passive income stream. The reproducibility of niche marketing al ows the technique to be repeated across several other niche websites depending on the target income level one would like to generate.As many niches become saturated with marketers, and the market share is divided amongst increasingly more competitors, it is important to find smal er and new undiscovered niches. Therefore, unlike traditional business, niche marketers also need to constantly evolve and adapt their business to the supply and demands of the current market.With the advent of social networking sites like Facebook and Twitter researching niche markets that wil practical y buy everything you can throw at them has never been easier.This guide wil provide useful information for those who are interested in learning more about this cutting edge market and beginning a potential y lucrative career in niche marketing.Throughout this book, you wil learn about many of the benefits of niche marketing and how you can successfully start your own niche marketing business.Understanding the pros and cons of niche marketing can make going into to it much easier and less stressful because you know what to expect before you even get started for the most part.
Author : Olive Wood
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (84 download)
Download or read book Discover Your Niche written by Olive Wood and published by Independently Published. This book was released on 2024-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding a niche that pays and then creating content, products, and services for that niche, is the only way you will be able to build a solid foundation for a successful online business. Finding a profitable niche is also the best way to achieve the level of success and the kind of profits that most online business owners need to make their daily efforts worthwhile. Unfortunately, too many new business owners believe that all they must do to be successful is to put up a website and watch the money roll in. While having a dedicated website is essential for any business, you are not really in business if that is all you do. Too many would-be business owners are not prepared to put in the time and energy required to correctly research a niche to determine whether the niche they want will be viable and make them money. The secret to finding success with your online business starts with finding a paying market. Once you find a paying market, you can create a product for that market and then launch the product by marketing directly to the paying market that you have found. The best niche marketing strategies and tactics are based on conducting detailed research and building solid relationships with prospective customers in your niche. While there are a lot of popular niches that you can choose from, not all of them will be profitable. While you can make some money with bargain basement kinds of customers, it will be much more lucrative for you to create products for people who are willing to pay a reasonable price for real solutions to the problems that they are facing. This is the basis for a sustainable and successful online business.
Author : Laurie Young
Publisher : John Wiley & Sons
ISBN 13 : 1119995426
Total Pages : 339 pages
Book Rating : 4.1/5 (199 download)
Download or read book Marketing the Professional Services Firm written by Laurie Young and published by John Wiley & Sons. This book was released on 2010-03-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
