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Female Business Owners In Public Relations
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Book Synopsis Female Business Owners in Public Relations by : Allison Weidhaas
Download or read book Female Business Owners in Public Relations written by Allison Weidhaas and published by Lexington Books. This book was released on 2016-05-12 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Female Business Owners in Public Relations: Constructing Identity at Home and at Work presents an important perspective on how female business owners construct their work-life integration and addresses key identity questions. Weidhaas examines business ownership in public relations, an industry dominated by women, and incorporates the voices of practitioners through narrative interviews that explain the challenges and opportunities of work-life integration. This book explores the intersection of public relations practice, gender, and business ownership.
Download or read book Public Relations Business written by and published by Entrepreneur Press. This book was released on 2012-07-15 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: Set up your own PR firm Choose your market niche Win over, sign, and keep clients Build strong, well-planned campaigns using the latest tools of the trade Develop prosperous relationships and partnerships Boost profits by expanding your business And more Go from public relations pro to CEO! Start your own public relations firm today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Book Synopsis The Little Book of Big PR by : Jennefer Witter
Download or read book The Little Book of Big PR written by Jennefer Witter and published by AMACOM. This book was released on 2014-10-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Book Synopsis How to Start a Home-based Public Relations Business by : Randi Minetor
Download or read book How to Start a Home-based Public Relations Business written by Randi Minetor and published by Rowman & Littlefield. This book was released on 2012-06-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional. Look for useful charts and worksheets throughout the book, including: Home Office Location Screening Checklist Three-Tiered Prospect Pitch List Estimate Questions and Form Budget and Cash Flow Projections Interviews from the Field
Book Synopsis Start Your Own Public Relations Business by : Entrepreneur Press
Download or read book Start Your Own Public Relations Business written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2009-04-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: • Set up your own PR firm • Choose your market niche • Win over, sign, and keep clients • Build strong, well-planned campaigns using the latest tools of the trade • Develop prosperous relationships and partnerships • Boost profits by expanding your business • And more Go from public relations pro to CEO! Start your own public relations firm today!
Book Synopsis PR Women with Influence by : Juan Meng
Download or read book PR Women with Influence written by Juan Meng and published by Peter Lang Us. This book was released on 2020-12-22 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: PR Women with Influence: Breaking Through the Ethical and Leadership Challengesmakes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
Book Synopsis Public Relations 247 by : Andrew Chow
Download or read book Public Relations 247 written by Andrew Chow and published by Andrew Chow. This book was released on 2015-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: 50 PROVEN STRATEGIES FOR GENERATING PUBLICITY FOR SMALL-MEDIUM BUSINESS OWNERS Many small-medium business owners do not really understand how to work with the media to generate buzz and publicity. This arises from the misconception that media publicity is exclusive to companies with corporate communications specialists. Creating media publicity is both an art and a science. Knowing your basics and adding a flair of creativity can help you create an effective pitch. Having good publicity will always enhance the public perception of your product and branding which in turn, supports your sales and marketing efforts. Public Relations 247 is written with entrepreneurs and small-medium business owners in mind, to impart everything you need to know on media pitching to generate publicity for you and your business.
Download or read book You Need PR written by Jenna Guarneri and published by Greenleaf Book Group. This book was released on 2022-05-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
Book Synopsis Women in Public Relations by : Larissa A. Grunig
Download or read book Women in Public Relations written by Larissa A. Grunig and published by Guilford Press. This book was released on 2001-01-16 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination, how public relations stacks up against other professions on gender-related issues, challenges facing women managers and entrepreneurs, the experiences of ethnic minority professionals, the salary gap, the glass ceiling, and how to foster solutions on individual, organizational, and societal levels. This volume is an essential resource for public relations professionals, scholars, and educators. Students of public relations, mass communication, organizational sociology, management, and women's studies will find it an informative and accessible text.
Book Synopsis Mentoring Experiences Among Female Public Relations Entrepreneurs by : Sabina Gaggioli
Download or read book Mentoring Experiences Among Female Public Relations Entrepreneurs written by Sabina Gaggioli and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which mentoring strategy (formal or informal) is perceived as being most effective? Do women benefit more from having a women mentor versus male? What motivating reasons attributed the public relations women participants to undertake their own business? The qualitative interview data generated six common themes which are: (1) networking, mentoring, building key relationships and a strong work ethic as being key to their success, (2) career mentoring from university faculty members and/or Public Relations Student Society of America (PRSSA) as an integral part in the commencement of their public relations careers, (3) mentoring affirmed their self-worth, (4) informal mentoring being perceived as more beneficial due to the long lasting relationship that follows, (5) male mentors being as effective as female mentors relative to career issues, although women provide both career and psychological mentoring, and (6) mentoring, lack of employment opportunities, and a better work-life balance being the three main key contributing factors in women professionals starting their own public relations company.
Book Synopsis Women in Public Relations by : Larissa A. Grunig
Download or read book Women in Public Relations written by Larissa A. Grunig and published by Routledge. This book was released on 2013-09-13 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Book Synopsis Women in Public Relations by : Larissa A. Grunig
Download or read book Women in Public Relations written by Larissa A. Grunig and published by Routledge. This book was released on 2013-09-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Download or read book Dive Right in written by Jane Wesman and published by Kaplan Publishing. This book was released on 1995 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the classroom to the boardroom, working women across the country are staking out new career paths--and starting their own businesses in droves. In this guide, a veteran entrepreneur offers practical insights, street-smart tactics and savvy strategies which show women how to enjoy and profit from the new career track for business success.
Book Synopsis Women’s Work in Public Relations by : Elizabeth Bridgen
Download or read book Women’s Work in Public Relations written by Elizabeth Bridgen and published by Emerald Group Publishing. This book was released on 2024-03-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.
Book Synopsis Starting Your Own PR Agency by : ARX Reads
Download or read book Starting Your Own PR Agency written by ARX Reads and published by ARX Brand International LLC. This book was released on with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is a business designed around working with the media and corporations. It is about getting your clients' stories printed in the newspaper, or getting your client on talk shows to promote their newest endeavor, according to small business resource Entrepreneur.com. It is a complicated industry that requires knowledge of journalism, creative writing, media advertising, and group behavior patterns. A degree in journalism or marketing is required as a foundation for starting your own PR company, according to the U.S. Department of Labor Bureau of Labor Statistics. Once you have the educational foundation, you can start working toward your own firm.
Book Synopsis Pitched: a Simple DIY Guide to Public Relations for Small Business by : Jennifer Fortney
Download or read book Pitched: a Simple DIY Guide to Public Relations for Small Business written by Jennifer Fortney and published by . This book was released on 2018-02-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder how so many small businesses and startups attract media attention? Did they hire a PR pro? Maybe they learned to do it themselves. Even in today's social world, public relations is still the #1 way to build instant credibility for your business with customers, investors, partners and more. Most importantly, to you, is that it can DRIVE SALES! The power of a news story on your business, even a mention, can impact the grow of your business and help achieve your goals of success. And, it all starts with a great story!Successful brands and growing businesses know how to tell their story well, over every marketing platform - media, website, social media, digital ads, trade shows, marketing materials, video and more. They know who and what they are and tell it in such a way that it creates an emotional connection with customers, who not only buy, but become brand loyalists!Small businesses may not have the budget to hire a pro, but with a strategy, and focus, you can learn to successfully land media stories for your business that will generate awareness, build credibility and drive sales. If you think you have a great story to tell, or maybe you don't know quite how to discover it, then this ultimate DIY PR guide and workbook is for you. Written by veteran public relations and marketing professional and principal of Cascade Communications public relations and marketing communications agency Jennifer Fortney, Pitched offers insider tips, secrets, workbook exercises and templates you can use to define and write a compelling news story, that will attract media, investors and sales from every marketing tactic you employ. As well as, marketing strategy development, preparing your business for media attention, and how to prepare for interviews with templates you can use to immediately write your story and get it out in front of media!She will walk you through everything from a brief history of PR to what it is, why and how it works and how you can make it work for you, and even shares the #1 key to your success, not just with PR, but for all of your marketing. It really is the only thing that matters to achieving your dreams of growing and running a successful business.Based on a workshop Jennifer Fortney taught for five years to small business owners, entrepreneurs and startup founders, Pitched is the quintessential read for all business owners. She takes away the mystery behind public relations and talks to you like she talks to her clients and friends. Attendees paid as much as $75 to attend her class, and receive the same inside information and "how to" as you will from this concise and easy to follow book. In fact, in this latest version you get more! Pitched is meant to be an interactive guide that you follow step-by-step. When you're done, you will have "aha" moments and knowledge that will follow you forever.
Book Synopsis Public Relations for Small Business by : L. Kim Garvey
Download or read book Public Relations for Small Business written by L. Kim Garvey and published by . This book was released on 1978 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
