Connecting With Consumers Through Effective Personalization and Programmatic Advertising

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Publisher : IGI Global
ISBN 13 : 1668491486
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Connecting With Consumers Through Effective Personalization and Programmatic Advertising by : Remondes, Jorge

Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Happiness and Domestic Life

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000602877
Total Pages : 265 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Happiness and Domestic Life by : Maria Teresa Russo

Download or read book Happiness and Domestic Life written by Maria Teresa Russo and published by Taylor & Francis. This book was released on 2022-08-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses a multidisciplinary approach to examine the relationship between the quality of domestic life and the home environment, in its material and relational dimension, with individual and social happiness, in the context of current changes. The theme of happiness and well-being is framed within two significant changes, themselves affected by the recent COVID-19 pandemic: the relationship between the individual’s quality of life and engagement within the community, and the role of new technologies in everyday life. The authors highlight the relational nature of happiness and the centrality of the home environment in its promotion. Three dimensions of psychosocial well-being in the home are analysed: the personal one, consisting of a sense of stability, intimacy and sharing; the social one, which considers the domestic environment as a place for civic education and, in times of pandemic, the site of professional activity and the physical one, consisting of spaces, services and architectural styles. This book is ideal for readers who wish to cross disciplinary boundaries and explore the topic of domestic happiness in its different facets. The target audience is both professional researchers and advanced graduate and undergraduate students. Chapter 12 of this book is now OA on www.taylorfrancis.com under Creative Commons licens CC-BY-NC-ND 4.0.

Resilience of Multicultural and Multigenerational Leadership and Workplace Experience

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Publisher : IGI Global
ISBN 13 :
Total Pages : 623 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Resilience of Multicultural and Multigenerational Leadership and Workplace Experience by : Vázquez de Príncipe, Joanne

Download or read book Resilience of Multicultural and Multigenerational Leadership and Workplace Experience written by Vázquez de Príncipe, Joanne and published by IGI Global. This book was released on 2024-05-07 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's volatile, uncertain, complex, and ambiguous (VUCA) world, the challenges faced by individuals, teams, and organizations are more pressing than ever. The persistent global tragedies and instabilities demand a new approach to leadership—one that goes beyond traditional models to address the complexities of a multicultural and multigenerational workforce. The need for resilience has never been more urgent as we grapple with the aftermath of a pandemic and the ever-evolving landscape of work. The book titled Resilience of Multicultural and Multigenerational Leadership and Workplace Experience dives deep into the heart of the issue, highlighting the importance of cultivating resilience as a dynamic ability. It serves as a call to action for individuals and leaders to fortify their resilience, transforming it from a mere survival mechanism into a strategic advantage that propels individuals and organizations towards success. The core objective of Resilience of Multicultural and Multigenerational Leadership and Workplace Experience is to offer various solutions to the challenges posed by the contemporary business environment. Grounded in both theoretical and empirical research, the book aims to provide a guide for scholars and professionals navigating the complexities of leadership in a multicultural context. By delving into the strategic role of resilient leadership across various organizational levels, the book equips its readers with the tools and insights needed to not only face these challenges but emerge stronger.

The International Handbook of Positive Psychology

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Publisher : Springer Nature
ISBN 13 : 3030573540
Total Pages : 569 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The International Handbook of Positive Psychology by : Edward C. Chang

Download or read book The International Handbook of Positive Psychology written by Edward C. Chang and published by Springer Nature. This book was released on 2022-02-02 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook discusses the latest findings from different fields of positive psychology from a global perspective by providing a coherent framework to get a better understanding of the development and practice of positive psychology. It starts with the parameters of positive psychology and a summary of the historical rise of positive psychology (both first wave and second wave of positive psychology) in the US, and its slow but steady growth on a global scale. This handbook highlights the major contributions of positive psychologists across 17 major regions of the world on theory, research, assessment and Practice. It discusses how positive psychology can progress human living in different countries and it shows the reasons why positive psychology has become an important source in research and education around the world.

Complex AI Dynamics and Interactions in Management

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Complex AI Dynamics and Interactions in Management by : Figueiredo, Paula Cristina Nunes

Download or read book Complex AI Dynamics and Interactions in Management written by Figueiredo, Paula Cristina Nunes and published by IGI Global. This book was released on 2024-02-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) permeates our daily lives, revolutionizing routine tasks. However, the profound implications of AI on business management demand meticulous scrutiny. Leaders and organizations must proactively shape strategies to align with the tenets of this new era. This necessitates a commitment to innovatively amalgamate data, technology, design, and human expertise to address real-world challenges on a large scale. Beyond concerns about the future of work and potential job displacement due to automation, societal readiness at all levels becomes paramount for AI to benefit humanity. Complex AI Dynamics and Interactions in Management guides leaders and organizations navigating this transformative era. It facilitates a seamless transition by advocating successful AI initiatives, discerning optimal opportunities, fostering diverse expert teams, conducting strategic experiments, and crafting solutions that contribute to the benefit of both the organization and society. This book is a valuable resource for managers and decision-makers, providing insights on leveraging AI to enhance business sustainability. This initiative allows collaboration among stakeholders, including professionals from public and private sectors, human resources specialists, data experts, and academics from various countries.

Crossroads of the Eternal

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Publisher : Wipf and Stock Publishers
ISBN 13 : 1532653824
Total Pages : 157 pages
Book Rating : 4.5/5 (326 download)

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Book Synopsis Crossroads of the Eternal by : M. Brett Callaway

Download or read book Crossroads of the Eternal written by M. Brett Callaway and published by Wipf and Stock Publishers. This book was released on 2018-11-07 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not so long ago it was taken for granted that God exists. Today, there is a blindness to him even though he makes his presence known to all. The book begins by showing how better to recognize his presence and understand how he reveals himself to us. The next three chapters discuss how we move from an awareness of his presence to beginning to know him, and through a knowledge of him, begin to know what his purpose is for us and how our lives are shaped by that knowledge. Having seen how he reveals himself to us and how we know the world and see the world through different eyes, we then look at how to apply our new view in the face of a society that remains blind to this knowledge. Chapters 5–7 explore truth first from the standpoint of its existence, then in how to recognize its counterfeits, and finally to understand the consequences of its loss. Chapters 8–10 look at how and why being able to see God’s hand in all aspects of life, and to center life on him by faith in his son Jesus Christ, completely changes life for the better. Non-Christians often hear this claim made by evangelists. If they ask why, too often the answer is in “Christian-speak” that is foreign to them. The intent is to bridge from the place where they are and explain how Christians have found peace in times of suffering, even joy in the most horrific circumstances, enabling them to give thanks in all things. In a sense, the book finishes where it started, by looking at who we truly are, what kind of world this is, and how God has made all into his glorious plan.

Advances in Tourism, Technology and Systems

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Publisher : Springer Nature
ISBN 13 : 9819997585
Total Pages : 537 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : João Vidal Carvalho

Download or read book Advances in Tourism, Technology and Systems written by João Vidal Carvalho and published by Springer Nature. This book was released on with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Entrepreneurial Trends in the Tourism and Hospitality Industry

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Publisher : IGI Global
ISBN 13 : 1799826058
Total Pages : 309 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Global Entrepreneurial Trends in the Tourism and Hospitality Industry by : Batabyal, Debasish

Download or read book Global Entrepreneurial Trends in the Tourism and Hospitality Industry written by Batabyal, Debasish and published by IGI Global. This book was released on 2020-03-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries. Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.

Handbook of Happiness Research in Latin America

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Publisher : Springer
ISBN 13 : 9401772037
Total Pages : 624 pages
Book Rating : 4.4/5 (17 download)

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Book Synopsis Handbook of Happiness Research in Latin America by : Mariano Rojas

Download or read book Handbook of Happiness Research in Latin America written by Mariano Rojas and published by Springer. This book was released on 2015-10-09 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original happiness research from and about a region that shows unexpectedly high levels of happiness. Even when Latin American countries cannot be classified as high-income countries their population do enjoy, on average, high happiness levels. The book draws attention to some important factors that contribute to the happiness of people, such as: relational values, human relations, solidarity networks, the role of the family, and the availability and gratifying using of leisure time. In a world where happiness is acquiring greater relevance as a final social and personal aim both the academic community and the social-actors and policy-makers community would benefit from Happiness Research in Latin America.

Psychosocial Job Dimensions and Distress/Well-Being: Issues and Challenges in Occupational Health Psychology

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889454088
Total Pages : 261 pages
Book Rating : 4.8/5 (894 download)

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Book Synopsis Psychosocial Job Dimensions and Distress/Well-Being: Issues and Challenges in Occupational Health Psychology by : Renato Pisanti

Download or read book Psychosocial Job Dimensions and Distress/Well-Being: Issues and Challenges in Occupational Health Psychology written by Renato Pisanti and published by Frontiers Media SA. This book was released on 2018-02-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last three decades a large body of research has showed that psychosocial job dimensions such as time pressure, decision authority and social support, could have significant implications for psychological distress and well-being. Theoretical models, such as the job demand-control-social support model (JDCS model), the effort-reward imbalance model (ERI model), the job demands-resources model (JDR model) and the vitamin model suggest that distress and positive dimensions at work (well being and motivation) can be considered as two sides of the same coin. If the job is designed to provide the right mix of psychosocial job dimensions (e.g., optimal time pressure, decision authority and social support), work can boost job engagement and well-being as well as productive behaviors at work. When the job is not designed in an optimal way (e.g., too much time pressure and too little decision authority) work can trigger stress reactions and burnout. Although some insight has been gained on how job dimensions could predict distress and well-being, and also into the dimensions that might moderate and mediate these associations; research still faces several challenges. Firstly, most of this research has been cross-sectional in nature, thus making it difficult to conclude on the long-term effects of psychosocial job dimensions. Another challenge concerns how the contextual dimensions can be incorporated into micro-levels models on employee stress and well-being. Nowadays, work is carried out in the context of a wider environment that includes organizational variables. So far the role of the organizational variables in the theoretical frameworks for explaining the relationships between psychosocial job dimensions, employee distress and well-being, has often been underplayed. The main aim of this research topic is to bring together international research from different theoretical and methodological perspectives in order to advance knowledge and practice in the field of work stress.

Felicidad organizacional: cuando el camino son las personas

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Publisher : CANOPUS EDITORIAL DIGITAL SA
ISBN 13 : 9560114751
Total Pages : 338 pages
Book Rating : 4.5/5 (61 download)

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Book Synopsis Felicidad organizacional: cuando el camino son las personas by : Rodrigo Rojas Foncillas

Download or read book Felicidad organizacional: cuando el camino son las personas written by Rodrigo Rojas Foncillas and published by CANOPUS EDITORIAL DIGITAL SA. This book was released on 2023-01-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: El compromiso de los trabajadores está en juego. Gestionar los espacios emocionales será el factor de éxito y sostenibilidad de las empresas. Generar condiciones laborales para que los trabajadores estén felices será una ventaja superior, excepcional. Comunicar y desplegar una oferta de valor de tal magnitud y sostenerla en el tiempo es el nuevo desafío de gerentes generales y líderes. En esta, la rentabilidad y bienestar se complementan, no compiten. Este libro invita al lector a revisar una nueva fórmula para generar una cultura próspera y de respeto por las personas. Hacerse cargo de las emociones organizacionales es potenciar el desempeño y el propósito empresarial. Cuando ocurre, fluye la empresa ética y virtuosa. Esto es felicidad organizacional. ¡En el lugar de trabajo actual, invertir en felicidad ya no es un lujo, sino una necesidad. Rodrigo recurre a su amplia experiencia y conocimientos para ofrecer una estrategia clara para que las personas, los equipos y las organizaciones prosperen! Tal Ben-Shahar Autor superventas y fundador de la Academia de Estudios sobre la Felicidad, USA

Visión Cumplida

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Author :
Publisher : Circulo Rojo
ISBN 13 :
Total Pages : 926 pages
Book Rating : 4./5 ( download)

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Book Synopsis Visión Cumplida by : Juan Lajarin Cano

Download or read book Visión Cumplida written by Juan Lajarin Cano and published by Circulo Rojo . This book was released on 2021-06-16 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Te cuesta llevar a cabo tus estrategias y gestionar el caos organizativo? ¿Tienes la sensación de no controlar tu proyecto de organización en el día a día? ¿Te gustaría ganar consciencia, enfoque y claridad en tu liderazgo? ¿Te gustaría vivir tu vida personal y profesional de forma más libre? A todas estas cuestiones te doy respuesta en este libro. Este libro es para todos aquellos que buscan dejar de ser empujados por una inercia que no controlan, y con ello tomar las riendas de sus visiones, para llevarlas al campo de la acción. Es para todos aquellos que buscan la libertad, la coherencia y la presencia en la gestión. Es para todos aquellos que quieren abrir definitivamente su vida y sus organizaciones a una nueva forma de percibir, de pensar, de sentir, de hacer y de ser. Una nueva forma de liderar más consciente, más organizada, más constante en su esfuerzo, más enfocada, más saludable, y al final, más rentable. Menos estresada y sufrida. En este libro te propongo el Modelo Ejecutivo de Liderazgo, el primer modelo diseñado desde el conocimiento neuropsicológico de la inteligencia ejecutiva y sus funciones. En este libro te desvelo las claves para entender la parte ejecutiva de la inteligencia humana, y el cómo aplicarlo al día a día de liderar. Porque necesitamos un conjunto de competencias nuevas, que nos ayuden a dirigir la inteligencia en todas sus funciones: desde la percepción, hasta el paso a la acción. Doce funciones para liderar un futuro mejor. Visión Cumplida es para todas aquellas personas que desean transformar la inteligencia de sus organizaciones, y convertirlas en sistemas que evolucionan y se preadaptan a las necesidades de su contexto interno y externo actuales y futuros. La inteligencia de los líderes nunca antes se ha enfrentado a una complejidad, volatilidad y multiplicidad de opciones de pensamiento y acción como las actuales. Y, en medio de todo esto, tiene un gran reto: construir y seguir una visión mejor. Solo construyendo mejores visiones, y moviéndonos hacia ellas, conseguiremos evolución. Este fue siempre el fin último de la inteligencia.

Publicidad 360º

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Author :
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

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Author :
Publisher : Religacion Press
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Religacion Press. This book was released on with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transformational Leadership Styles, Management Strategies, and Communication for Global Leaders

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Publisher : IGI Global
ISBN 13 : 1668488248
Total Pages : 559 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Transformational Leadership Styles, Management Strategies, and Communication for Global Leaders by : Roache, Darcia Ann Marie

Download or read book Transformational Leadership Styles, Management Strategies, and Communication for Global Leaders written by Roache, Darcia Ann Marie and published by IGI Global. This book was released on 2023-08-31 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of transformational leadership styles, management strategies, and communication for organizational effectiveness and employee performance within organizations cannot be overemphasized. Leadership as a concept has evolved over the years based on situations, practices, and change management approaches in organizations. The evolution of transformational leadership in organizations is imperative to examine in order to motivate and encourage others to collectively support and work to achieve organizational effectiveness or vision and mission. Leadership needs a paradigm shift to influence opportunities and challenges in organizations such as organizational behavior, motivation, communication, and management functions. Transformational Leadership Styles, Management Strategies, and Communication for Global Leaders aims to provide relevant theoretical, conceptual/procedural, and the latest empirical research findings frameworks that critically examine the areas of leadership, leadership styles, management studies, and communication for leaders globally. It is designed for multi-sectoral interests in business and educational organizations, chief executive officers, executive members, team leaders, industry leaders, human resource directors/personnel, leadership and management leaders, and practitioners.

Rodéate de los mejores

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Publisher : Editorial Almuzara
ISBN 13 : 8483567814
Total Pages : 419 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Rodéate de los mejores by : Claudio Fernández-Aráo

Download or read book Rodéate de los mejores written by Claudio Fernández-Aráo and published by Editorial Almuzara. This book was released on 2013-02 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rodéate de los mejores cubre las necesidades de los líderes en las organizaciones complejas. ¿Perteneces al consejo de administración y estás buscando un nuevo director general para tu empresa? ¿Necesitas cubrir un puesto clave en tu división? ¿Quieres saber qué técnicas debes aplicar para evitar caer en la trampa de los juicios prematuros en el proceso de evaluación de candidatos? Rodéate de los mejores es un recurso completo para los directivos interesados en mejorar su capacidad para contratar y promocionar a los mejores, y para cualquier persona interesada en el tema. Sí, rodearse de los mejores es difícil, pero no es un misterio. Es una disciplina que puedes y debes dominar, para tu organización y para tu propio éxito.

Handbook of Research on Building Inclusive Global Knowledge Societies for Sustainable Development

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Publisher : IGI Global
ISBN 13 : 1668451107
Total Pages : 405 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Building Inclusive Global Knowledge Societies for Sustainable Development by : Popescu, Cristina Raluca Gh.

Download or read book Handbook of Research on Building Inclusive Global Knowledge Societies for Sustainable Development written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2022-06-17 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge and information have significant impacts on individuals’ daily lives and activities, especially when referring to the new economy and the global knowledge societies. However, the COVID-19 pandemic has caused massive disruptions in the creation of the vital inclusive global information society. Due to this change, further study on the current difficulties and best practices of creating global knowledge societies is required in order to ensure communities can continue to advance and information is shared appropriately. The Handbook of Research on Building Inclusive Global Knowledge Societies for Sustainable Development aims at providing an updated view of the newest trends, novel practices, and latest tendencies concerning building inclusive global knowledge societies for sustainable development while focusing on the benefits and the opportunities derived from the new economy and the global knowledge societies. Covering topics such as smart cities, food security, and climate change, this major reference work is ideal for policymakers, government officials, business owners, managers, academicians, scholars, researchers, practitioners, instructors, and students.