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Author : Amos Parrish
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (9 download)
Download or read book Advertising written by Amos Parrish and published by . This book was released on 1927 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Angus MacDonald
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.:/5 (31 download)
Download or read book Successful Retail Advertising written by John Angus MacDonald and published by . This book was released on 1913 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : International Correspondence Schools
Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.3/5 (243 download)
Download or read book Advertisement Display, Mediums, Retail Management, Department-store Management written by International Correspondence Schools and published by . This book was released on 1909 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : E. W. Lawrimore
Publisher : Lulu.com
ISBN 13 : 1257156543
Total Pages : 53 pages
Book Rating : 4.2/5 (571 download)
Download or read book The 5 Key Success Factors written by E. W. Lawrimore and published by Lulu.com. This book was released on 2011-05-14 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total system for business success, based on a 25-year study and testing of the most effective success factors for any business, from small to large. Includes practical action steps that, taken together, will lead to significant success increases for your business or organization.
Author :
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.6/5 (44 download)
Download or read book Planning the Layout ; Proof Reading ; Display Arrangement ; Retail Advertising ; Department-store Advertising written by and published by . This book was released on 1920 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : International Correspondence Schools
Publisher :
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.M/5 ( download)
Download or read book Advertising Instruction Paper S with Examination Questions ... written by International Correspondence Schools and published by . This book was released on 1921 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Guy Lynn Sumner
Publisher : North Audley Media
ISBN 13 : 0981643213
Total Pages : 230 pages
Book Rating : 4.9/5 (816 download)
Download or read book How I Learned the Secrets of Success in Advertising written by Guy Lynn Sumner and published by North Audley Media. This book was released on 1952 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1402 pages
Book Rating : 4.3/5 ( download)
Download or read book Dry Goods Merchants Trade Journal written by and published by . This book was released on 1928 with total page 1402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1799858839
Total Pages : 351 pages
Book Rating : 4.7/5 (998 download)
Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
Author :
Publisher :
ISBN 13 :
Total Pages : 1592 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1915 with total page 1592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leslie De Chernatony
Publisher : Routledge
ISBN 13 : 1856178498
Total Pages : 496 pages
Book Rating : 4.8/5 (561 download)
Download or read book Creating Powerful Brands written by Leslie De Chernatony and published by Routledge. This book was released on 2011 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Advertising Yearbook written by and published by . This book was released on 1923 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.
Author :
Publisher :
ISBN 13 :
Total Pages : 1014 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1913 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.3/5 (91 download)
Download or read book Small Business Bibliography written by and published by . This book was released on 1958 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Torben Hansen
Publisher : Springer Science & Business Media
ISBN 13 : 1402079559
Total Pages : 132 pages
Book Rating : 4.4/5 (2 download)
Download or read book New Perspectives on Retailing and Store Patronage Behavior written by Torben Hansen and published by Springer Science & Business Media. This book was released on 2006-04-18 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
