Factors Affecting the Market for Travel

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Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Factors Affecting the Market for Travel by : Charles R. Goeldner

Download or read book Factors Affecting the Market for Travel written by Charles R. Goeldner and published by . This book was released on 1974 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Travel Market 1959-1960

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Publisher :
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Travel Market 1959-1960 by : Eva Mueller

Download or read book The Travel Market 1959-1960 written by Eva Mueller and published by . This book was released on 1961 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

FACTORS AFFECTING DEMAND FOR INTERNATIONAL TRAVEL.

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ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (893 download)

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Book Synopsis FACTORS AFFECTING DEMAND FOR INTERNATIONAL TRAVEL. by :

Download or read book FACTORS AFFECTING DEMAND FOR INTERNATIONAL TRAVEL. written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Travel Market, 1959-60

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Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Travel Market, 1959-60 by : Eva Mueller

Download or read book The Travel Market, 1959-60 written by Eva Mueller and published by . This book was released on 1961 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior in Travel and Tourism

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Publisher : Routledge
ISBN 13 : 1136382712
Total Pages : 552 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Consumer Behavior in Travel and Tourism by : Kaye Sung Chon

Download or read book Consumer Behavior in Travel and Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Factors Affecting the Effectiveness of Tourism Advertising Campaigns in the UK

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Publisher :
ISBN 13 : 9783656554073
Total Pages : 64 pages
Book Rating : 4.5/5 (54 download)

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Book Synopsis Factors Affecting the Effectiveness of Tourism Advertising Campaigns in the UK by : Kelly Munyao

Download or read book Factors Affecting the Effectiveness of Tourism Advertising Campaigns in the UK written by Kelly Munyao and published by . This book was released on 2013-12 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper from the year 2011 in the subject Tourism, grade: A, The University of Liverpool, language: English, abstract: Tourism industry in the United Kingdom is a significant industry that contributes heavily to the economy of the United Kingdom in terms of revenue and employment opportunities. The industry is in fact the second largest foreign exchange earner in the United Kingdom. This is because the country has a host of unique features, culture and tradition of its people that attracts tourists. However, the industry faces a lot of competition from the other countries in Asia and the other continents. The industry therefore is expected to effectively market the tourism products in the country. Advertising campaigns is one of the common methods used by the players in the industry to market the industry. The effectiveness of the advertising campaigns is affected by different factors which need to be incorporated so as to enhance its success. This dissertation collects data from the employees and consumers of the United Kingdom tourism products so as to identify the factors that affect the effectiveness of the tourism advertising campaigns. The Visit Britain agency which an agency in charge of marketing the United Kingdom tourism industry to the entire world and also build a visitor economy is used as the case study. The economic status, the media chosen, technology, the characteristics of the target market and demographics, motivations and attitudes of the consumers are the factors identified by the study.

Marketing Tourist Destinations in Emerging Economies

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Publisher : Springer Nature
ISBN 13 : 3030837114
Total Pages : 315 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Marketing Tourist Destinations in Emerging Economies by : Ishmael Mensah

Download or read book Marketing Tourist Destinations in Emerging Economies written by Ishmael Mensah and published by Springer Nature. This book was released on 2021-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

Economics and Tourism

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Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (158 download)

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Book Synopsis Economics and Tourism by : Arthur D. Little, Inc

Download or read book Economics and Tourism written by Arthur D. Little, Inc and published by . This book was released on 1967 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social and Economic Factors Affecting Intercity Travel

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Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Social and Economic Factors Affecting Intercity Travel by : Vogt, Ivers & Associates

Download or read book Social and Economic Factors Affecting Intercity Travel written by Vogt, Ivers & Associates and published by . This book was released on 1969 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: A research study was conducted to define the social and economic factors affecting intercity travel and to use the resulting relationships with existing traffic prediction tools to predict intercity travel. Data used were the external origin-and-destination surveys of 22 cities. Another source of data was the U.S. census. Trip data from the origination-destination studies were summarized by trip purposes and by increasing time rings from the study area centroids. A stepwise regression analysis computer program was used to determine the relationship between trips and social and economic data. In an alternate analysis procedure, the survey data were utilized to determine the amount and characteristics of intercity trip generation.

The Economics of Travel and Tourism

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Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Economics of Travel and Tourism by : Adrian Bull

Download or read book The Economics of Travel and Tourism written by Adrian Bull and published by Longman Publishing Group. This book was released on 1995 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for BTEC/HND and undergraduate courses in tourism and related disciplines

Factors Influencing Travel Demand and Leading to the Redistribution of Tourist Movements

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Publisher :
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4.:/5 (524 download)

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Book Synopsis Factors Influencing Travel Demand and Leading to the Redistribution of Tourist Movements by : World Tourism Organization

Download or read book Factors Influencing Travel Demand and Leading to the Redistribution of Tourist Movements written by World Tourism Organization and published by . This book was released on 1978* with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Travel and Tourism

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Publisher : Routledge
ISBN 13 : 1136437355
Total Pages : 489 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Marketing in Travel and Tourism by : Victor Middleton

Download or read book Marketing in Travel and Tourism written by Victor Middleton and published by Routledge. This book was released on 2010-09-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning

Consumer and Industrial Buying Behavior

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Publisher : North Holland
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Consumer and Industrial Buying Behavior by : Arch G. Woodside

Download or read book Consumer and Industrial Buying Behavior written by Arch G. Woodside and published by North Holland. This book was released on 1977 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Overview of Factors Likely to Affect Travel and Tourism Demand in the United States During the Next Ten Years

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Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (284 download)

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Book Synopsis An Overview of Factors Likely to Affect Travel and Tourism Demand in the United States During the Next Ten Years by : James Thomas Black

Download or read book An Overview of Factors Likely to Affect Travel and Tourism Demand in the United States During the Next Ten Years written by James Thomas Black and published by . This book was released on 1992 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Managing Tourism Destinations

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Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Economics and Tourism

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Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Economics and Tourism by : Arthur D. Little, Inc

Download or read book Economics and Tourism written by Arthur D. Little, Inc and published by . This book was released on 1967 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Travel and Tourism Marketing

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Publisher : Juta and Company Ltd
ISBN 13 : 9780702156366
Total Pages : 268 pages
Book Rating : 4.1/5 (563 download)

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Book Synopsis Introduction to Travel and Tourism Marketing by : J. Alf Bennett

Download or read book Introduction to Travel and Tourism Marketing written by J. Alf Bennett and published by Juta and Company Ltd. This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.