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Fabricating Consumers
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Book Synopsis Fabricating Consumers by : Andrew Gordon
Download or read book Fabricating Consumers written by Andrew Gordon and published by Univ of California Press. This book was released on 2012 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its early days of mass production in the 1850s, the sewing machine has been intricately connected with the global development of capitalism. Andrew Gordon traces the machine’s remarkable journey into and throughout Japan, where it not only transformed manners of dress, but also helped change patterns of daily life, class structure, and the role of women. As he explores the selling, buying, and use of the sewing machine in the early to mid-twentieth century, Gordon finds that its history is a lens through which we can examine the modern transformation of daily life in Japan. Both as a tool of production and as an object of consumer desire, the sewing machine is entwined with the emergence and ascendance of the middle class, of the female consumer, and of the professional home manager as defining elements of Japanese modernity.
Book Synopsis Decision-making for Consumers by : E. Scott Maynes
Download or read book Decision-making for Consumers written by E. Scott Maynes and published by MacMillan Publishing Company. This book was released on 1976 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Manufacturing Technology, Manufacturing Consumers by : Adri Albert de la Bruhèze
Download or read book Manufacturing Technology, Manufacturing Consumers written by Adri Albert de la Bruhèze and published by Amsterdam University Press. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe how twentieth-century technologies became socially embedded through the activities and interactions of new institutions and organizations, including state agencies, consumer and producer associations, corporate organizations, and research institutes. They argue that these institutional actors simultaneously imaged, represented, projected, negotiated and produced new products, consumer practices, and ideas about the consumer. The room for negotiation these actors possessed in the mediated design of technology, its use, and its users depended on social institutions and their power relations, according to the contributors. Contains amongst others the following articles: Speaking for consumers, standing up as citizens: the politics of Dutch women's organizations and the shaping of technology, 1880-1980 / by Liesbeth Bervoets and Ruth Oldenziel; The 'family laboratory': the contested kitchen and the making of the modern housewife / by Anneke van Otterloo and Marja Berendsen.
Book Synopsis The Making of Consumer Culture in Modern Britain by : Peter Gurney
Download or read book The Making of Consumer Culture in Modern Britain written by Peter Gurney and published by Bloomsbury Publishing. This book was released on 2017-05-18 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHOICE OUTSTANDING ACADEMIC TITLE AWARD WINNER 2018 It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-definition and identity rather than productive activity. Politicians vie with each other to fashion their appeal to 'citizen-consumers'. When and how did these profound changes occur? Which historical alternatives were pushed to the margins in the process? In what ways did the everyday consumer practices and forms of consumer organising adopted by both middle and working-class men and women shape the outcomes? This study of the making of consumer culture in Britain since 1800 explores these questions, introduces students to major debates and cuts a distinctive path through this vibrant field. It suggests that the consumer culture that emerged during this period was shaped as much by political relationships as it was by economic and social factors.
Download or read book Railway Storekeeper written by and published by . This book was released on 1922 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Survey of Current Business written by and published by . This book was released on 1965 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Manufacturing Consent by : Edward S. Herman
Download or read book Manufacturing Consent written by Edward S. Herman and published by Pantheon. This book was released on 2011-07-06 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "compelling indictment of the news media's role in covering up errors and deceptions" (The New York Times Book Review) due to the underlying economics of publishing—from famed scholars Edward S. Herman and Noam Chomsky. With a new introduction. In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order. Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.
Book Synopsis Modern Asian Design by : D.J. Huppatz
Download or read book Modern Asian Design written by D.J. Huppatz and published by Bloomsbury Publishing. This book was released on 2018-02-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Asian Design provides a comprehensive introduction to the development of Asian design in the modern period, both tracing historical threads and offering a theoretical framework within which to chart the history of design in Asia. Rather than a singular “Asian history”, this book presents a series of studies centred on trade routes, colonial relationships, regional networks and cross-cultural exchanges. Modern Asian Design builds on existing resources beyond design history in an effort to map the field, focusing particularly on relations between Asia and the West and also across Asian design cultures. Opening with a brief overview of trade and exchange networks in the 17th and 18th centuries, the bulk of this study comprises analysis of the development of modern design in Asia during the later 19th and early 20th centuries, a period of rapid modernisation. The book's final two chapters bring these central ideas into a contemporary and highly relevant context.
Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Book Synopsis How to Make a Mao Suit by : Antonia Finnane
Download or read book How to Make a Mao Suit written by Antonia Finnane and published by Cambridge University Press. This book was released on 2023-07-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the People's Republic of China was founded in 1949, new clothing protocols for state employees resulted in far-reaching changes in what people wore. In a pioneering history of dress in the Mao years (1949–1976), Antonia Finnane traces the transformation, using industry archives and personal stories to reveal a clothing regime pivoted on the so-called 'Mao suit'. The time of the Mao suit was the time of sewing schools and sewing machines, pattern books and homemade clothes. It was also a time of close economic planning, when rationing meant a limited range of clothes made, usually by women, from limited amounts of cloth. In an area of scholarship dominated by attention to consumption, Finnane presents a revisionist account focused instead on production. How to Make a Mao Suit provides a richly illustrated account of clothing that links the material culture of the Mao years to broader cultural and technological changes of the twentieth century.
Book Synopsis A Consumers' Republic by : Lizabeth Cohen
Download or read book A Consumers' Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Book Synopsis Reading the Kimono in Twentieth-Century Japanese Literature and Film by : Michiko Suzuki
Download or read book Reading the Kimono in Twentieth-Century Japanese Literature and Film written by Michiko Suzuki and published by University of Hawaii Press. This book was released on 2023-08-31 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often considered an exotic garment of “traditional Japan,” the kimono is in fact a vibrant part of Japanese modernity, playing an integral role in literature and film throughout the twentieth century. Reading the Kimono in Twentieth-Century Japanese Literature and Film is the first extended study to offer new ways of interpreting textual and visual narratives through “kimono language”—what these garments communicate within their literary, historical, and cultural contexts. Kimonos on the page and screen do much more than create verisimilitude or function as one-dimensional symbols. They go beyond simply indicating the wearer’s age, gender, class, and taste; as eloquent, heterogeneous objects, they speak of wartime and postwar histories and shed light on everything from gender politics to censorship. By reclaiming “kimono language”—once a powerful shared vernacular—Michiko Suzuki accesses inner lives of characters, hidden plot points, intertextual meanings, resistant messages, and social commentary. Reading the Kimono examines modern Japanese literary works and their cinematic adaptations, including Tanizaki Jun’ichirō’s canonical novel, The Makioka Sisters, and its film versions, one screened under the US Occupation and another directed by Ichikawa Kon in 1983. It also investigates Kōda Aya’s Kimono and Flowing, as well as Naruse Mikio’s 1956 film adaptation of the latter. Reading the Kimono additionally advances the study of women writers by discussing texts by Tsuboi Sakae and Miyao Tomiko, authors often overlooked in scholarship despite their award-winning, bestselling stature. Through her analysis of stories and their afterlives, Suzuki offers a fresh view of the kimono as complex “material” to be read. She asks broader questions about the act of interpretation, what it means to explore both texts and textiles as inherently dynamic objects, shaped by context and considered differently over time. Reading the Kimono is at once an engaging history of the modern kimono and its representation, and a significant study of twentieth-century Japanese literature and film.
Book Synopsis Engineered to Sell by : Jan L. Logemann
Download or read book Engineered to Sell written by Jan L. Logemann and published by . This book was released on 2019 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture - music, literature, politics, economics, consumerism, race relations, gender, and more. Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
Download or read book Power Systems written by Noam Chomsky and published by Macmillan + ORM. This book was released on 2013-01-08 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling new set of interviews on our changing and turbulent times with Noam Chomsky, one of the world's foremost thinkers In this new collection of conversations, conducted from 2010 to 2012, Noam Chomsky explores the most immediate and urgent concerns: the future of democracy in the Arab world, the implications of the Fukushima nuclear disaster, the European financial crisis, the breakdown of American mainstream political institutions, and the rise of the Occupy movement. As always, Chomsky presents his ideas vividly and accessibly, with uncompromising principle and clarifying insight. The latest volume from a long-established, trusted partnership, Power Systems shows once again that no interlocutor engages with Chomsky more effectively than David Barsamian. These interviews will inspire a new generation of readers, as well as longtime Chomsky fans eager for his latest thinking on the many crises we now confront, both at home and abroad. They confirm that Chomsky is an unparalleled resource for anyone seeking to understand our world today.
Book Synopsis Social Media and Online Consumer Decision Making in the Fashion Industry by : Tarnanidis, Theodore
Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Book Synopsis Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry by : Tarnanidis, Theodore
Download or read book Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.
Book Synopsis Gendered Capitalism by : Paula A. De La Cruz-Fernández
Download or read book Gendered Capitalism written by Paula A. De La Cruz-Fernández and published by Routledge. This book was released on 2021-05-05 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850–1940 is a history of the gendered corporation, a study that examines how ideas and ideals about domesticity and the cultures of sewing and embroidery, being gender-specific, shaped the US-headquartered Singer Sewing Machine Company’s operations around the world. In contrast to production-driven and culture-neutral analyses of the multinational enterprise, this book focuses on both the supply and the demand side to argue that consumers and the cultural worlds of those—mainly women—using the sewing machine for personal purposes or for the market shaped corporate organization. This book is a global history of Singer, but it also focuses on the cases of Spain and Mexico to highlight nations where the sewing machine multinational never established manufacturing operations. Casa Singer was a mostly profitable and a long-term selling and marketing operation in both countries. Gendered Capitalism demonstrates that local Spanish and Mexican agents, both men and women, developed and expanded Singer’s selling system to the extent that the multinational company was seen as domestic, both in the location sense, and because of its focus on the private sphere of the home. By bringing the cases of Spain and Mexico, and the cultural, everyday realm of practices related to sewing and embroidery that the sewing machine was part of, to the center of the study of international business, Gendered Capitalism further reveals the layers of complexities and multitudes that conform the history of global capitalism. This book will be of interest to readers and scholars in the fields of business history, economic cultural history, management studies, international business, women’s history, gender studies, and the history of technology.
