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Export Marketing Standardisation And Its Influence On Export Performance
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Book Synopsis Export Marketing Strategy by : Shaoming Zou
Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Book Synopsis Export Strategy by : Subhash C. Jain
Download or read book Export Strategy written by Subhash C. Jain and published by Praeger. This book was released on 1989-04-24 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book fills a gap in the collection of published materials in export marketing. . . . Throughout the book the author raises important questions that exporters need to answer in formulating strategies. The chapters on identifying export markets provide practical approaches on the formulation of such strategies, starting with an analysis of trade data. . . . On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges. . . . a valuable source for developing export strategies. International Trade Forum As the U.S. trade balance continues to run large, record-setting deficits, the pressure on businesses to export will continue to mount. This book, written for marketing and strategic planning executives, outlines a step-by-step procedure for formulating a successful export strategy. Jain demonstrates how to analyze relevant information about the prospective customer, the competition, and one's own company; how to apply basic marketing decisions to the export environment; and how to implement key aspects of export strategy. Throughout, he identifies the government and nongovernment sources for information a company needs to formulate an effective export strategy. Jain begins with a historical overview of U.S. trade that sets the context for the discussion that follows. He examines America's traditionally low interest in exporting, trade barriers, emerging trade issues for the 1990s, and influential developments in the liberalization of worldwide trade. He then develops his export strategy framework, addressing such critical issues as locating viable foreign markets, segmentation and positioning, timing, and how to compete. The four basic aspects of an export strategy--product, price, distribution, and promotion--are discussed in-depth. For each, Jain offers workable, practical advice for the firm new to exporting: when and how to customize products, methods of pricing, price quotations, pro forma invoicing, sources of distribution channels, managing export channels, alternative promotion media, and more. Finally, drawing upon the experiences of successful exporters, Jain presents guidelines for effective exporting.
Book Synopsis E-commerce and Export Performance by :
Download or read book E-commerce and Export Performance written by and published by Cambria Press. This book was released on with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research Handbook on Export Marketing by : Craig C. Julian
Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through
Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Do Standards Matter for Export Success? by : Maggie Xiaoyang Chen
Download or read book Do Standards Matter for Export Success? written by Maggie Xiaoyang Chen and published by World Bank Publications. This book was released on 2006 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standards and technical regulations are an increasingly prominent part of the international trade policy debate. In particular, there has been considerable discussion of whether standards and regulations affect trade costs and export prospects for developing countries. In this paper the authors examine how meeting foreign standards affects firms' export performance, reflected in export propensity and market diversification. The analysis draws on the World Bank Technical Barriers to Trade Survey database of 619 firms in 17 developing countries. The results indicate that technical regulations in industrial countries adversely affect firms' propensity to export in developing countries. In particular, testing procedures and lengthy inspection procedures reduce exports by 9 percent and 3 percent, respectively. Furthermore, in the model, the difference in standards across foreign countries causes diseconomy of scale for firms and affects decisions about whether to enter export markets. The empirical analysis presented here implies that standards impede exporters' market entry, reducing the likelihood of exporting to more than three markets by 7 percent. In addition, the authors find that firms that outsource components are more challenged by compliance with multiple standards.
Book Synopsis Culture, Self-Identity, and Work by : Miriam Erez
Download or read book Culture, Self-Identity, and Work written by Miriam Erez and published by Oxford University Press. This book was released on 1993-08-12 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great deal of research has recently been completed on behavior and the organization of work, most of which has viewed it from an ethnocentric perspective. In this work, Erez and Earley show how this is insufficient to develop a global theory of work behavior--it necessitates the inclusion of a cultural perspective. Solidly grounding their work in the fields of psychology, management, and anthropology, the authors propose a new theoretical framework utilizing individual's self-concept as a means of linking cultural beliefs and social interaction to emergent work behavior. The book includes specific recommendations for structuring work environments and managerial processes to match cultural practices and enhance productivity in the workplace, making it an essential reference for scholars, students, and professionals.
Book Synopsis Trade, Employment and Labour Standards A Study of Core Workers' Rights and International Trade by : OECD
Download or read book Trade, Employment and Labour Standards A Study of Core Workers' Rights and International Trade written by OECD and published by OECD Publishing. This book was released on 1996-09-09 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have witnessed growing concern over the controversial issue of trade and labour standards. This study provides the first comprehensive analysis of these questions and reviews evidence for a large number of countries throughout the world.
Book Synopsis Proceedings of IAC 2017 in Vienna by : group of authors
Download or read book Proceedings of IAC 2017 in Vienna written by group of authors and published by Czech Institute of Academic Education. This book was released on 2017-08-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing Vienna, Austria 2017 (IAC-MEM 2017 + IAC-TLEl 2017), August 18 - 19, 2017
Book Synopsis Research Frontiers on the International Marketing Strategies of Chinese Brands by : Zuohao Hu
Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Book Synopsis Multinational Enterprise Management Strategies in Developing Countries by : Khan, Mohammad Ayub
Download or read book Multinational Enterprise Management Strategies in Developing Countries written by Khan, Mohammad Ayub and published by IGI Global. This book was released on 2016-05-16 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary economies, businesses must consistently make strides to remain competitive and profitable at both national and international levels. Unlike in the developed world, corporations in developing nations face a different set of challenges for achieving growth. Multinational Enterprise Management Strategies in Developing Countries is an authoritative reference source for the latest scholarly research on diverse opportunities and obstacles facing multinational corporations in emerging economies. Highlighting innovative perspectives and real-world examples, this book is ideally designed for researchers, practitioners, upper-level students, and industry professionals interested in management approaches for achieving success in international corporations.
Book Synopsis Food Safety, Market Organization, Trade and Development by : Abdelhakim Hammoudi
Download or read book Food Safety, Market Organization, Trade and Development written by Abdelhakim Hammoudi and published by Springer. This book was released on 2015-05-13 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an economic perspective on the effects of food safety standards on international trade. Focusing on food safety regulation at an international level and private food safety standards, the authors use contemporary methodologies to analyze supply chain structures and organization as well as food-chain actors’ strategies. They also evaluate the effects of these on both consumer health and developing countries’ access to international markets. The book provides ideas, suggestions and policy recommendations for reconciling economic interests with consumer health, which will be of special interest to academics as well as to practitioners.
Book Synopsis Sustainable Development and International Food Trade Policies by : Cemal Atici
Download or read book Sustainable Development and International Food Trade Policies written by Cemal Atici and published by Taylor & Francis. This book was released on 2024-02-09 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a particular focus on developing economies, this book explores the intersection between agri-environmental policy, food policy, agricultural trade policy, and sustainable development. This book explores the many factors which shape sustainable development policies in agriculture. On the production side, using environmentally friendly inputs and good agricultural practices to protect the land and other related resources are necessary conditions for sustainable agriculture. On the other hand, ensuring food safety, security, and sustainable consumption are necessary elements of sustainable food policies and development. In addition, as the agricultural sector grows in an economy, energy needs become a major issue, especially for countries that depend on import. This book explores how these elements are balanced – along with global factors such as foreign direct investment, international climate change provisions, and the role of the WTO – in domains such as value chains, biotechnology, gender equality, ecology, and trade-environment interaction. This book will be of great interest to advanced readers in the fields of agricultural policy, food trade policy, and sustainable development.
Book Synopsis Green Economic Structures in Modern Business and Society by : Jean-Vasile, Andrei
Download or read book Green Economic Structures in Modern Business and Society written by Jean-Vasile, Andrei and published by IGI Global. This book was released on 2015-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental and sustainable development concerns permeate numerous aspects of society, including economic activity. Many countries now run their economies based on such sustainable economic structures to improve production models and overall living conditions. Green Economic Structures in Modern Business and Society discusses the implementation of environmentally friendly models in contemporary economies, as well as the development and evolution of such strategies in recent years. Focusing on theoretical frameworks, empirical research findings, and key methodologies, this book is a pivotal reference source for academicians, advanced-level students, and professionals within the growing field of green economics.
Author :John Christopher Beghin Publisher :World Scientific Publishing Company ISBN 13 :9813144416 Total Pages :393 pages Book Rating :4.8/5 (131 download)
Book Synopsis Nontariff Measures and International Trade by : John Christopher Beghin
Download or read book Nontariff Measures and International Trade written by John Christopher Beghin and published by World Scientific Publishing Company. This book was released on 2016-11-28 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nontariff Measures and International Trade includes 20 chapters authored by John Beghin and co-authors over the last 20 years on the economics of quality-standard like nontariff measures in the context of international trade. This book provides a coherent and comprehensive treatment of these nontariff measures, from their measurement to their effects on trade and welfare. In Part I, the authors use different perspectives to make the case that, unlike tariffs, quality-standard like nontariff measures are complex to measure and analyze and do not easily lead to general policy prescriptions. Then, Part II contains contributions on measurements of welfare and trade effects of nontariff measures, accounting for potential market imperfections. Part III presents chapters on the potential protectionism of nontariff measures when they are used to favor some economic agents over society. The last part presents cases studies of nontariff measures in different industries, markets, and countries.
Book Synopsis The SAGE Handbook of International Marketing by : Masaaki Kotabe
Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-30 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Book Synopsis Models, Strategies, and Tools for Competitive SMEs by : Perez-Uribe, Rafael
Download or read book Models, Strategies, and Tools for Competitive SMEs written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2024-10-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs.
