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Exponential Transform Your Brand By Empowering Instead Of Interrupting
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Book Synopsis Exponential: Transform Your Brand by Empowering Instead of Interrupting by : Jeff Rosenblum
Download or read book Exponential: Transform Your Brand by Empowering Instead of Interrupting written by Jeff Rosenblum and published by McGraw Hill Professional. This book was released on 2021-12-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists. Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy. The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment, culture, values, leadership, and transparency. With engaging stories and revealing brand examples, Exponential shows how brands can: Produce exponential growth by shifting from interruptions to empowerment Create brand evangelists with content that informs and inspires Embrace transparency and culture to tell authentic brand stories Generate massive ROI throughout the purchase journey Exponential is about storytelling done right, and the book practices what it preaches. It’s packed with colorful anecdotes from Rosenblum’s own career and clear examples of brands that grew exponentially. With a light touch, it unpacks heavy insights from neuroscience, market research, and big data, outlining what it takes for brands to truly be great and not merely say they are great.
Book Synopsis From Incremental To Exponential by : Vivek Wadhwa
Download or read book From Incremental To Exponential written by Vivek Wadhwa and published by Harper Collins. This book was released on 2020-11-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadhwa and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. This fast-paced, anecdote-rich story rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.
Author :Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee Publisher :The Stationery Office ISBN 13 :9780215034007 Total Pages :472 pages Book Rating :4.0/5 (34 download)
Book Synopsis New media and the creative industries by : Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee
Download or read book New media and the creative industries written by Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee and published by The Stationery Office. This book was released on 2007-05-16 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating HCP 1091-i to viii, session 2005-06. Incorrectly printed with "fourth report" on document
Book Synopsis Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do about It) by : Salim Ismail
Download or read book Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do about It) written by Salim Ismail and published by . This book was released on 2014-10-14 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exponential Organizations already being hailed as the must-read" book of the year by tech industry insiders delivers groundbreaking analysis and insight, as well as how-to advice for companies of any size. It is poised to become this year s Lean Startup, a big business book about innovation."
