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Exploring Mass Media For A Changing World
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Book Synopsis Exploring Mass Media for A Changing World by : Ray A Hiebert
Download or read book Exploring Mass Media for A Changing World written by Ray A Hiebert and published by Routledge. This book was released on 2017-10-23 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Book Synopsis Exploring Mass Media for a Changing World by : Ray Eldon Hiebert
Download or read book Exploring Mass Media for a Changing World written by Ray Eldon Hiebert and published by Routledge. This book was released on 2000 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Book Synopsis Exploring Mass Media for a Changing World by : Ray Eldon Hiebert
Download or read book Exploring Mass Media for a Changing World written by Ray Eldon Hiebert and published by Routledge. This book was released on 1999-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Book Synopsis Mass Media in a Changing World by : George R. Rodman
Download or read book Mass Media in a Changing World written by George R. Rodman and published by McGraw-Hill Companies. This book was released on 2006 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les cédéroms comprennent des extraits d'émissions de télévision.
Download or read book Mass Media written by Ray Eldon Hiebert and published by Longman Publishing Group. This book was released on 1979 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Book Synopsis The SAGE International Encyclopedia of Mass Media and Society by : Debra L. Merskin
Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author :George R. Rodman Publisher :McGraw-Hill Humanities, Social Sciences & World Languages ISBN 13 :9780073511900 Total Pages :0 pages Book Rating :4.5/5 (119 download)
Book Synopsis Mass Media in a Changing World by : George R. Rodman
Download or read book Mass Media in a Changing World written by George R. Rodman and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying DVD-ROM contains ... : Media tours videos: takes students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company, and Vibe magaaine, [and] Online learning center: includes self-tests, electronic Timeline of Mass Media Milestones study guide, Web Excursions, additional Internet exercises, recommended readings, movies, and documentaries."--Page 4 of cover.
Book Synopsis Mass Media and Society in a Changing World by : Minabere Ibelema
Download or read book Mass Media and Society in a Changing World written by Minabere Ibelema and published by Cognella Academic Publishing. This book was released on 2015-04-22 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books on mass media and society are often too elementary or too academic for upper-level undergraduate students.This anthology occupies the middle ground: The articles are both scholarly and readable. They represent various methodological approaches, including historical and critical/cultural studies, as well as qualitative and quantitative analyses. What the articles have in common is that they provide scholarly insight without overly specialized vocabulary. In effect, the volume is intended to be accessible to upper-level undergraduates, while also providing cutting-edge scholarship for graduate students and scholars. A number of intertwined themes link the articles. The most important is the far-reaching impact of the libertarian philosophy on the development of the mass media--and the latter's intersection with cultural transformation. The second is the transactional nature of mass media and society, with the two institutions interlocked in a loop of mutual impact. Closely related is the impact of communication technology, from Gutenberg'sprinting press in the 15th century to the digital technology of the 21st century. The book also includes a summary of the major theories of mass communication. Minabere Ibelema (Ph.D., Ohio State University) is an Associate Professor of Communication Studies at the University of Alabama at Birmingham, where he teaches Mass Media and Society, among other courses. His current research interest is in the press and democratization. His book The African Press, Civic Cynicism, and Democracy won the 2009 Society of Professional Journalists' Sigma Delta Chi Award for Research in Journalism. He has also published several research articles as book chapters or in journals, including Journalism & Communication Monographs, Free Speech Yearbook, Journal of Development Communication, Newspaper Research Journal, Journal of Radio Studies, Journalism & Mass Communication Educator, and Current History.
Book Synopsis Mass Communication by : Ralph E. Hanson
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Download or read book Mass Media in Society written by and published by . This book was released on 1970 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :George Rodman Publisher :McGraw-Hill Humanities, Social Sciences & World Languages ISBN 13 :9780073278995 Total Pages :0 pages Book Rating :4.2/5 (789 download)
Book Synopsis Mass Media in a Changing World by : George Rodman
Download or read book Mass Media in a Changing World written by George Rodman and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing students to the world of media, this book presents the story of where the media came from, why they do what they do, and why those actions cause controversies.
Book Synopsis Exploring the Relationship Between Media, Libraries, and Archives by : Chisita, Collence Takaingenhamo
Download or read book Exploring the Relationship Between Media, Libraries, and Archives written by Chisita, Collence Takaingenhamo and published by IGI Global. This book was released on 2018-09-21 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: New forms of digitalization and digital media technologies are positively and negatively disrupting the free flow of information preservation. These new technologies are revolutionizing the way messages are transmitted and breaking the traditional monopolization of information by well-established institutions. Exploring the Relationship Between Media, Libraries, and Archives provides emerging research on new digital trends in information preservation, origination, and sharing. While highlighting the current shift in information sharing from institutional archives to digital platforms, readers will learn how media, librarians, and archivists reinvent their processes to meet the ever-progressing needs of users. This book is an ideal resource for librarians, archivists, information preservers, and media professionals aiming to find a balance among the use of media, new digital technologies, libraries, and archives in preserving and furthering information sharing.
Book Synopsis Mass Communication by : Ralph E. Hanson
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2015-01-22 with total page 1268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skills to Succeed in Today’s Media World Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.
Book Synopsis Globalization, Development and the Mass Media by : Colin Sparks
Download or read book Globalization, Development and the Mass Media written by Colin Sparks and published by SAGE. This book was released on 2007-11-20 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Book Synopsis Modern Mass Media by : John Calhoun Merrill
Download or read book Modern Mass Media written by John Calhoun Merrill and published by Pearson College Division. This book was released on 1994-01-01 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers an all-inclusive assessment of the rapidly changing world of mass communications. Including coverage of global communication and ethics; a meaningful study of evolving media economics in the individual media chapters; and a stronger focus on media history.
Book Synopsis Understanding Media by : Marshall McLuhan
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
