Experimentation Works

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Publisher : Harvard Business Press
ISBN 13 : 1633697118
Total Pages : 252 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Experimentation Works by : Stefan H. Thomke

Download or read book Experimentation Works written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2020-02-18 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Experimentation Works

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Publisher :
ISBN 13 : 9781633697102
Total Pages : 256 pages
Book Rating : 4.6/5 (971 download)

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Book Synopsis Experimentation Works by : Stefan H. Thomke

Download or read book Experimentation Works written by Stefan H. Thomke and published by . This book was released on 2020-02-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible. Managers can, however, discover whether a new product, service, or business model will fail or succeed--by subjecting it to rigorous experimentation. Think about it. A pharmaceutical company would never introduce a new drug without first conducting a round of experiments based on established scientific protocols. Yet that's essentially what many companies do when they roll out new products and services. As Harvard Business School professor Stefan Thomke shows in this eye-opening and essential book, the "best guess" approach to innovation is changing fast. There are now leading companies that conduct more than ten thousand online controlled experiments annually, engaging millions of users. These organizations have discovered that an "experiment with everything" approach has a big payoff, giving them a considerable competitive advantage. How can you do this at your company? Leaders and managers need to create an "experimentation organization" that masters the science of testing and puts the discipline of experimentation at the center of the innovation process. It used to take companies years to build the infrastructure and develop the expertise to run hundreds of experiments each day. But Thomke shows how, with advances in technology, these capabilities are at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create better customer experiences, and generate huge financial returns. Filled with engaging and instructive stories of leading experimentation organizations, Experimentation Works will be your guidebook to a truly new way of thinking and innovating.

Experimentation Matters

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Publisher : Harvard Business Press
ISBN 13 : 9781578517503
Total Pages : 336 pages
Book Rating : 4.5/5 (175 download)

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Book Synopsis Experimentation Matters by : Stefan H. Thomke

Download or read book Experimentation Matters written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what-if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D performance and innovation and new ways of creating value for customers.In Experimentation Matters, Stefan Thomke argues that to unlock such potential, companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully. Drawing on a decade of research in multiple industries as diverse as automotive, semiconductors, pharmaceuticals, chemicals, and banking, Thomke provides striking illustrations of how companies drive strategy and value creation by accommodating their organizations to new experimentation technologies.As in the outcome of any effective experiment, Thomke also reveals where that has not happened, and explains why. In particular, he shows managers how to: implement "front-loaded" innovation processes that identify potential problems before resources are committed and design decisions locked in; experiment and test frequently without overloading their organizations; integrate new technologies into the current innovation system; organize for rapid experimentation; fail early and often, but avoid wasteful "mistakes"; and manage projects as experiments.Pointing to the custom integrated circuit industry--a multibillion dollar market--Thomke also shows what happens when new experimentation technologies are taken beyond firm boundaries, thereby changing the way companies create new products and services with customers and suppliers. Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today.

Animal Experimentation

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Publisher :
ISBN 13 : 9789004356184
Total Pages : 0 pages
Book Rating : 4.3/5 (561 download)

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Book Synopsis Animal Experimentation by : Kathrin Herrmann

Download or read book Animal Experimentation written by Kathrin Herrmann and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Animal Experimentation: Working Towards a Paradigm Change critically appraises current animal use in science and discusses ways in which we can contribute to a paradigm change towards human-biology based approaches.

Testing Business Ideas

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Publisher : John Wiley & Sons
ISBN 13 : 1119551420
Total Pages : 365 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Testing Business Ideas by : David J. Bland

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

First Works

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Publisher :
ISBN 13 : 9781902902814
Total Pages : 282 pages
Book Rating : 4.9/5 (28 download)

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Book Synopsis First Works by : Brett Steele

Download or read book First Works written by Brett Steele and published by . This book was released on 2009-01-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: During a tumultuous period in the 1960s and 70s, a new generation of architects began their careers amidst a period of profound social change, new conditions for architecture and the city and lasting changes to popular and critical forms of cultural production. First Works tells the story of this period and reassesses the conditions of architecture and the beginnings of architectural careers through a selection of projects undertaken during the 60s and 70s. The book presents a single key early project, in the form of models, sketches, photographs and drawings, by 20 young architectural practices: Archigram, Archizoom, Aldo Rossi, Alvaro Siza, Cedric Price, Robert Venturi, Norman Foster and Richard Rogers, Paul Virilio and Claude Parent, Rafael Moneo, Renzo Piano, Peter Eisenman, Coop Himmelb(l)au, Toyo Ito, Rem Koolhaas, Daniel Libeskind, Tom Mayne and Michael Rotondi, Morphosis, Bernard Tschumi, Herzog & de Meuron and Zaha Hadid. Alongside these 'first works', 20 invited critics, including Kenneth Frampton, Sylvia Lavin and Pier Vittorio Aureli, offer contemporary commentaries on these projects and their place within the architects' subsequent careers.

Trustworthy Online Controlled Experiments

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Publisher : Cambridge University Press
ISBN 13 : 1108590098
Total Pages : 291 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Trustworthy Online Controlled Experiments by : Ron Kohavi

Download or read book Trustworthy Online Controlled Experiments written by Ron Kohavi and published by Cambridge University Press. This book was released on 2020-04-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

Living Books

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Publisher : MIT Press
ISBN 13 : 0262366452
Total Pages : 351 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Living Books by : Janneke Adema

Download or read book Living Books written by Janneke Adema and published by MIT Press. This book was released on 2021-08-31 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reimagining the scholarly book as living and collaborative--not as commodified and essentialized, but in all its dynamic materiality. In this book, Janneke Adema proposes that we reimagine the scholarly book as a living and collaborative project--not as linear, bound, and fixed, but as fluid, remixed, and liquid, a space for experimentation. She presents a series of cutting-edge experiments in arts and humanities book publishing, showcasing the radical new forms that book-based scholarly work might take in the digital age. Adema's proposed alternative futures for the scholarly book go beyond such print-based assumptions as fixity, stability, the single author, originality, and copyright, reaching instead for a dynamic and emergent materiality. Adema suggests ways to unbind the book, describing experiments in scholarly book publishing with new forms of anonymous collaborative authorship, radical open access publishing, and processual, living, and remixed publications, among other practices. She doesn't cast digital as the solution and print as the problem; the problem in scholarly publishing, she argues, is not print itself, but the way print has been commodified and essentialized. Adema explores alternative, more ethical models of authorship; constructs an alternative genealogy of openness; and examines opportunities for intervention in current cultures of knowledge production. Finally, asking why it is that we cut and bind our research together at all, she examines two book publishing projects that experiment with remix and reuse and try to rethink and reperform the book-apparatus by taking responsibility for the cuts they make.

Quality Improvement Through Planned Experimentation 3E (PB)

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071759670
Total Pages : 497 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Quality Improvement Through Planned Experimentation 3E (PB) by : Ronald Moen

Download or read book Quality Improvement Through Planned Experimentation 3E (PB) written by Ronald Moen and published by McGraw Hill Professional. This book was released on 2012-06-05 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest experimental design techniques for quality improvement "The methods taught in this book are a major contribution to statistical methods as an aid to engineers, as well as to those in industry, education, or government who are trying to understand the meaning of fi gures derived from comparisons or experiments." -- W. EDWARDS DEMING Co-written by three recipients of the Deming Medal awarded by the American Society for Quality (ASQ), Quality Improvement through Planned Experimentation, Third Edition discusses the principles and methodologies for planning and conducting experiments to improve products, processes, or systems. Fully revised with up-to-date case studies and incorporating new software, this authoritative guide fosters the sequential building of knowledge essential for implementing effective improvements. End-of-chapter exercises reinforce what you've learned, and forms for designing planned experiments help you to integrate the methods in the book into your daily work. The methods of planned experimentation provide an opportunity to better meet the needs of customers, reduce costs, and increase productivity by effecting verifiably beneficial changes. COVERAGE INCLUDES: * Improvement of quality * Principles for design and analysis of planned experiments * Experiments with one factor * Experiments with more than one factor * Reducing the size of experiments * Evaluating sources of variation * Sequential experimentation * Using a time series response variable * Designs with factors at more than two levels * Applications in health care * New product design NEW: Study-it software available for download!

Designing Your Life

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Author :
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

The Power of Experiments

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Author :
Publisher : MIT Press
ISBN 13 : 0262542277
Total Pages : 229 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Power of Experiments by : Michael Luca

Download or read book The Power of Experiments written by Michael Luca and published by MIT Press. This book was released on 2021-03-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”

E-Squared

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Publisher : Hay House, Inc
ISBN 13 : 1401976379
Total Pages : 212 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis E-Squared by : Pam Grout

Download or read book E-Squared written by Pam Grout and published by Hay House, Inc. This book was released on 2023-08-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the 10th anniversary of the #1 New York Times bestseller, a new release complete with a brand-new Manifesting Scavenger Hunt. E-Squared could best be described as a lab manual with simple experiments to prove once and for all that reality is malleable, that consciousness trumps matter, and that you shape your life with your mind. Rather than take it on faith, you are invited to conduct nine 48-hour experiments to prove there really is a positive, loving, totally hip force in the universe. Yes, you read that right. It says prove. The experiments, each of which can be conducted with absolutely no money and very little time expenditure, demonstrate that spiritual principles are as dependable as gravity, as consistent as Newton’s laws of motion. For years, you’ve been hoping and praying that spiritual principles are true. E-Squared lets you know it for sure. NEW in this edition: A note from Pam Grout on the 10th anniversary of E-Squared, plus a brand-new Manifesting Scavenger Hunt with even more opportunities to prove your manifesting mojo. "I absolutely love this book. Pam has combined a writing style as funny as Ellen DeGeneres with a wisdom as deep and profound as Deepak Chopra's to deliver a powerful message and a set of experiments that will prove to you beyond a doubt that our thoughts really do create our reality." — Jack Canfield, co-creator of the New York Times best-selling Chicken Soup for the Soul® series

Business Experimentation

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Publisher : Kogan Page Publishers
ISBN 13 : 1398601683
Total Pages : 273 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Business Experimentation by : Rob James

Download or read book Business Experimentation written by Rob James and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities. This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions. This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.

DOE Simplified

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Publisher : CRC Press
ISBN 13 : 1498730906
Total Pages : 256 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis DOE Simplified by : Mark J. Anderson

Download or read book DOE Simplified written by Mark J. Anderson and published by CRC Press. This book was released on 2017-08-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a planned approach for determining cause and effect, DOE Simplified: Practical Tools for Effective Experimentation, Third Edition integrates the authors decades of combined experience in providing training, consulting, and computational tools to industrial experimenters. Supplying readers with the statistical means to analyze how numerous variables interact, it is ideal for those seeking breakthroughs in product quality and process efficiency via systematic experimentation.Following in the footsteps of its bestselling predecessors, this edition incorporates a lively approach to learning the fundamentals of the design of experiments (DOE). It lightens up the inherently dry complexities with interesting sidebars and amusing anecdotes.The book explains simple methods for collecting and displaying data and presents comparative experiments for testing hypotheses. Discussing how to block the sources of variation from your analysis, it looks at two-level factorial designs and covers analysis of variance. It also details a four-step planning process for designing and executing experiments that takes statistical power into consideration.This edition includes a major revision of the software that accompanies the book (via download) and sets the stage for introducing experiment designs where the randomization of one or more hard-to-change factors can be restricted. Along these lines, it includes a new chapter on split plots and adds coverage of a number of recent developments in the design and analysis of experiments.Readers have access to case studies, problems, practice experiments, a glossary of terms, and a glossary of statistical symbols, as well as a series of dynamic online lectures that cover the first several chapters of the book.

Experimental Collaborations

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Publisher : Berghahn Books
ISBN 13 : 1785338544
Total Pages : 236 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Experimental Collaborations by : Adolfo Estalella

Download or read book Experimental Collaborations written by Adolfo Estalella and published by Berghahn Books. This book was released on 2018-04-24 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the accounts compiled in this book, ethnography occurs through processes of material and social interventions that turn the field into a site for epistemic collaboration. Through creative interventions that unfold what we term as “fieldwork devices”—such as coproduced books, the circulation of repurposed data, co-organized events, authorization protocols, relational frictions, and social rhythms—anthropologists engage with their counterparts in the field in the construction of joint anthropological problematizations. In these situations, the traditional tropes of the fieldwork encounter (i.e. immersion and distance) give way to a narrative of intervention, where the aesthetics of collaboration in the production of knowledge substitutes or intermingles with participant observation. Building on this, the book proposes the concept of “experimental collaborations” to describe and conceptualize this distinctive ethnographic modality.

Business Experiments with R

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119689880
Total Pages : 388 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Business Experiments with R by : B. D. McCullough

Download or read book Business Experiments with R written by B. D. McCullough and published by John Wiley & Sons. This book was released on 2021-03-26 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUSINESS EXPERIMENTS with R A unique text that simplifies experimental business design and is dedicated to the R language Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author—a noted expert on the topic—puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks. The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today’s companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text: Presents the key ideas that business students need to know about experiments Offers a series of examples, focusing on a specific business question Helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.

Escaping the Build Trap

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Author :
Publisher : O'Reilly Media
ISBN 13 : 1491973765
Total Pages : 200 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs