Experimentation Matters

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Experimentation Matters

Author : Stefan H. Thomke
Publisher : Harvard Business Press
ISBN 13 : 9781578517503
Total Pages : 336 pages
Book Rating : 4.5/5 (175 download)

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Book Synopsis Experimentation Matters by : Stefan H. Thomke

Download or read book Experimentation Matters written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what-if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D performance and innovation and new ways of creating value for customers.In Experimentation Matters, Stefan Thomke argues that to unlock such potential, companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully. Drawing on a decade of research in multiple industries as diverse as automotive, semiconductors, pharmaceuticals, chemicals, and banking, Thomke provides striking illustrations of how companies drive strategy and value creation by accommodating their organizations to new experimentation technologies.As in the outcome of any effective experiment, Thomke also reveals where that has not happened, and explains why. In particular, he shows managers how to: implement "front-loaded" innovation processes that identify potential problems before resources are committed and design decisions locked in; experiment and test frequently without overloading their organizations; integrate new technologies into the current innovation system; organize for rapid experimentation; fail early and often, but avoid wasteful "mistakes"; and manage projects as experiments.Pointing to the custom integrated circuit industry--a multibillion dollar market--Thomke also shows what happens when new experimentation technologies are taken beyond firm boundaries, thereby changing the way companies create new products and services with customers and suppliers. Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today.

Experimentation Works

Author : Stefan H. Thomke
Publisher : Harvard Business Press
ISBN 13 : 1633697118
Total Pages : 252 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Experimentation Works by : Stefan H. Thomke

Download or read book Experimentation Works written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2020-02-18 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Why Animal Experimentation Matters

Author : Ellen Frankel Paul
Publisher : Transaction Publishers
ISBN 13 : 9781412841481
Total Pages : 238 pages
Book Rating : 4.8/5 (414 download)

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Book Synopsis Why Animal Experimentation Matters by : Ellen Frankel Paul

Download or read book Why Animal Experimentation Matters written by Ellen Frankel Paul and published by Transaction Publishers. This book was released on with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Animal experimentation has made a crucial contribution to many of the most important advances in modern medicine. The development of vaccines for deadly viruses like rabies and yellow fever depended upon animal research, and much of our basic knowledge about human health and physiology was discovered through the use of animals as well. Inspite of these gains, animal rights activists have been zealous in communicating to the public and policymakers their view that the use of animals in medical research is morally wrong and should be severely curtailed or eliminated. The activists' arguments draw upon a range of disciplines and focus on both practical and ethical aspects of animal experimentation. Advocates of animal experimentation have been slow to respond to these arguments. Given that the worldwide toll of communicable diseases is still immense--and that deadly new pathogens may emerge at any time in the future to menace human health--failing to defend animal experimentation from the arguments of its opponents has disastrous implications. A quick response to an unanticipated threat on the order of the AIDS epidemic is unimaginable absent a vigorous research establishment, which in turn is dependent on animal proxies. Why Animal Experimentation Matters is a first attempt by research scientists and moral philosophers to mount a convincing defense against animal rights enthusiasts. Because opponents of animal experimentation come from a variety of intellectual backgrounds, this defense is necessarily interdisciplinary as well. In this collection of eight essays, the authors scrutinize how animal experimentation actually functions in the laboratory, the vital role that it plays in palliating and eradicating human and animal diseases, and the moral justification for sacrificing animals for the betterment of human life. The subjects covered in the essays include the moral status of animals and persons, the importance of animals for advancing scientific knowledge, the history of animal experimentation (and of its detractors), differing theoretical approaches of American and European animal-experimentation regulations, the heavily restrictive legislation promoted by animal rights activists, and the threats posed to research and researchers by violent animal rights zealots. Contributors include Baruch Brody, H. Tristram Englehardt, Jr., R. G. Frey, Kenneth F. Kiple and Kriemhild Cone Ornelas, Adrian R. Morrison, Charles S. Nicoll and Sharon M. Russell, Jerrold Tannenbaum, and Stuart M. Zola. This important anthology will be of interest to scientists, philosophers, individuals suffering from heritable or communicable diseases, relatives of afflicted individuals, and policymakers. Ellen Frankel Paul is deputy director of the Social Philosophy and Policy Center, professor of political science and philosophy at Bowling Green State University, and editor-in-chief of the journal Social Philosophy & Policy. Fred D. Miller, Jr., and Jeffrey Paul are, respectively, the executive director and associate director of the Social Philosophy and Policy Center; both are professors of philosophy at Bowling Green State University.

News That Matters

Author : Shanto Iyengar
Publisher : University of Chicago Press
ISBN 13 : 0226388603
Total Pages : 214 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis News That Matters by : Shanto Iyengar

Download or read book News That Matters written by Shanto Iyengar and published by University of Chicago Press. This book was released on 2010-10-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates. “News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.”—The Public Interest

What Matters Now

Author : Gary Hamel
Publisher : John Wiley & Sons
ISBN 13 : 1118219082
Total Pages : 308 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis What Matters Now by : Gary Hamel

Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.

Making Things and Drawing Boundaries

Author : Jentery Sayers
Publisher : U of Minnesota Press
ISBN 13 : 1452955964
Total Pages : 518 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Making Things and Drawing Boundaries by : Jentery Sayers

Download or read book Making Things and Drawing Boundaries written by Jentery Sayers and published by U of Minnesota Press. This book was released on 2018-01-15 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Making Things and Drawing Boundaries, critical theory and cultural practice meet creativity, collaboration, and experimentation with physical materials as never before. Foregrounding the interdisciplinary character of experimental methods and hands-on research, this collection asks what it means to “make” things in the humanities. How is humanities research manifested in hand and on screen alongside the essay and monograph? And, importantly, how does experimentation with physical materials correspond with social justice and responsibility? Comprising almost forty chapters from ninety practitioners across twenty disciplines, Making Things and Drawing Boundaries speaks directly and extensively to how humanities research engages a growing interest in “maker” culture, however “making” may be defined. Contributors: Erin R. Anderson; Joanne Bernardi; Yana Boeva; Jeremy Boggs; Duncan A. Buell; Amy Burek; Trisha N. Campbell; Debbie Chachra; Beth Compton; Heidi Rae Cooley; Nora Dimmock; Devon Elliott; Bill Endres; Katherine Faull; Alexander Flamenco; Emily Alden Foster; Sarah Fox; Chelsea A. M. Gardner; Susan Garfinkel; Lee Hannigan; Sara Hendren; Ryan Hunt; John Hunter; Diane Jakacki; Janelle Jenstad; Edward Jones-Imhotep; Julie Thompson Klein; Aaron D. Knochel; J. K. Purdom Lindblad; Kim Martin; Gwynaeth McIntyre; Aurelio Meza; Shezan Muhammedi; Angel David Nieves; Marcel O’Gorman; Amy Papaelias; Matt Ratto; Isaac Record; Jennifer Reed; Gabby Resch; Jennifer Roberts-Smith; Melissa Rogers; Daniela K. Rosner; Stan Ruecker; Roxanne Shirazi; James Smithies; P. P. Sneha; Lisa M. Snyder; Kaitlyn Solberg; Dan Southwick; David Staley; Elaine Sullivan; Joseph Takeda; Ezra Teboul; William J. Turkel; Lisa Tweten.

Why Darwin Matters

Author : Michael Shermer
Publisher : Macmillan
ISBN 13 : 1429900903
Total Pages : 230 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Why Darwin Matters by : Michael Shermer

Download or read book Why Darwin Matters written by Michael Shermer and published by Macmillan. This book was released on 2007-04-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A creationist-turned-scientist demonstrates the facts of evolution and exposes Intelligent Design's real agenda Science is on the defensive. Half of Americans reject the theory of evolution and "Intelligent Design" campaigns are gaining ground. Classroom by classroom, creationism is overthrowing biology. In Why Darwin Matters, bestselling author Michael Shermer explains how the newest brand of creationism appeals to our predisposition to look for a designer behind life's complexity. Shermer decodes the scientific evidence to show that evolution is not "just a theory" and illustrates how it achieves the design of life through the bottom-up process of natural selection. Shermer, once an evangelical Christian and a creationist, argues that Intelligent Design proponents are invoking a combination of bad science, political antipathy, and flawed theology. He refutes their pseudoscientific arguments and then demonstrates why conservatives and people of faith can and should embrace evolution. He then appraises the evolutionary questions that truly need to be settled, building a powerful argument for science itself. Cutting the politics away from the facts, Why Darwin Matters is an incisive examination of what is at stake in the debate over evolution.

Against Their Will

Author : Allen M. Hornblum
Publisher : St. Martin's Press
ISBN 13 : 1137363452
Total Pages : 284 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Against Their Will by : Allen M. Hornblum

Download or read book Against Their Will written by Allen M. Hornblum and published by St. Martin's Press. This book was released on 2013-06-25 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Cold War, an alliance between American scientists, pharmaceutical companies, and the US military pushed the medical establishment into ethically fraught territory. Doctors and scientists at prestigious institutions were pressured to produce medical advances to compete with the perceived threats coming from the Soviet Union. In Against Their Will, authors Allen Hornblum, Judith Newman, and Gregory Dober reveal the little-known history of unethical and dangerous medical experimentation on children in the United States. Through rare interviews and the personal correspondence of renowned medical investigators, they document how children—both normal and those termed "feebleminded"—from infants to teenagers, became human research subjects in terrifying experiments. They were drafted as "volunteers" to test vaccines, doused with ringworm, subjected to electric shock, and given lobotomies. They were also fed radioactive isotopes and exposed to chemical warfare agents. This groundbreaking book shows how institutional superintendents influenced by eugenics often turned these children over to scientific researchers without a second thought. Based on years of archival work and numerous interviews with both scientific researchers and former test subjects, this is a fascinating and disturbing look at the dark underbelly of American medical history.

Experimentation in Software Engineering

Author : Claes Wohlin
Publisher : Springer Science & Business Media
ISBN 13 : 3642290442
Total Pages : 249 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Experimentation in Software Engineering by : Claes Wohlin

Download or read book Experimentation in Software Engineering written by Claes Wohlin and published by Springer Science & Business Media. This book was released on 2012-06-16 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like other sciences and engineering disciplines, software engineering requires a cycle of model building, experimentation, and learning. Experiments are valuable tools for all software engineers who are involved in evaluating and choosing between different methods, techniques, languages and tools. The purpose of Experimentation in Software Engineering is to introduce students, teachers, researchers, and practitioners to empirical studies in software engineering, using controlled experiments. The introduction to experimentation is provided through a process perspective, and the focus is on the steps that we have to go through to perform an experiment. The book is divided into three parts. The first part provides a background of theories and methods used in experimentation. Part II then devotes one chapter to each of the five experiment steps: scoping, planning, execution, analysis, and result presentation. Part III completes the presentation with two examples. Assignments and statistical material are provided in appendixes. Overall the book provides indispensable information regarding empirical studies in particular for experiments, but also for case studies, systematic literature reviews, and surveys. It is a revision of the authors’ book, which was published in 2000. In addition, substantial new material, e.g. concerning systematic literature reviews and case study research, is introduced. The book is self-contained and it is suitable as a course book in undergraduate or graduate studies where the need for empirical studies in software engineering is stressed. Exercises and assignments are included to combine the more theoretical material with practical aspects. Researchers will also benefit from the book, learning more about how to conduct empirical studies, and likewise practitioners may use it as a “cookbook” when evaluating new methods or techniques before implementing them in their organization.

Animal Experimentation

Author : Vaughan Monamy
Publisher : Cambridge University Press
ISBN 13 : 0521878799
Total Pages : 129 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Animal Experimentation by : Vaughan Monamy

Download or read book Animal Experimentation written by Vaughan Monamy and published by Cambridge University Press. This book was released on 2009-01-22 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers the history and ethics of experimentation, discusses the moral status of animals and the obligations of researchers and introduces alternatives to animal research.

Living Books

Author : Janneke Adema
Publisher : MIT Press
ISBN 13 : 0262366452
Total Pages : 351 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Living Books by : Janneke Adema

Download or read book Living Books written by Janneke Adema and published by MIT Press. This book was released on 2021-08-31 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reimagining the scholarly book as living and collaborative--not as commodified and essentialized, but in all its dynamic materiality. In this book, Janneke Adema proposes that we reimagine the scholarly book as a living and collaborative project--not as linear, bound, and fixed, but as fluid, remixed, and liquid, a space for experimentation. She presents a series of cutting-edge experiments in arts and humanities book publishing, showcasing the radical new forms that book-based scholarly work might take in the digital age. Adema's proposed alternative futures for the scholarly book go beyond such print-based assumptions as fixity, stability, the single author, originality, and copyright, reaching instead for a dynamic and emergent materiality. Adema suggests ways to unbind the book, describing experiments in scholarly book publishing with new forms of anonymous collaborative authorship, radical open access publishing, and processual, living, and remixed publications, among other practices. She doesn't cast digital as the solution and print as the problem; the problem in scholarly publishing, she argues, is not print itself, but the way print has been commodified and essentialized. Adema explores alternative, more ethical models of authorship; constructs an alternative genealogy of openness; and examines opportunities for intervention in current cultures of knowledge production. Finally, asking why it is that we cut and bind our research together at all, she examines two book publishing projects that experiment with remix and reuse and try to rethink and reperform the book-apparatus by taking responsibility for the cuts they make.

New Perspectives on Technology in Society

Author : Taylor & Francis Group
Publisher : Routledge
ISBN 13 : 9781032242026
Total Pages : 260 pages
Book Rating : 4.2/5 (42 download)

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Book Synopsis New Perspectives on Technology in Society by : Taylor & Francis Group

Download or read book New Perspectives on Technology in Society written by Taylor & Francis Group and published by Routledge. This book was released on 2021-12-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the experimental perspective determines what ethical issues new technologies raise and how it helps morally evaluate their introduction.

Basics of Software Engineering Experimentation

Author : Natalia Juristo
Publisher : Springer Science & Business Media
ISBN 13 : 1475733046
Total Pages : 405 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Basics of Software Engineering Experimentation by : Natalia Juristo

Download or read book Basics of Software Engineering Experimentation written by Natalia Juristo and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics of Software Engineering Experimentation is a practical guide to experimentation in a field which has long been underpinned by suppositions, assumptions, speculations and beliefs. It demonstrates to software engineers how Experimental Design and Analysis can be used to validate their beliefs and ideas. The book does not assume its readers have an in-depth knowledge of mathematics, specifying the conceptual essence of the techniques to use in the design and analysis of experiments and keeping the mathematical calculations clear and simple. Basics of Software Engineering Experimentation is practically oriented and is specially written for software engineers, all the examples being based on real and fictitious software engineering experiments.

Trustworthy Online Controlled Experiments

Author : Ron Kohavi
Publisher : Cambridge University Press
ISBN 13 : 1108590098
Total Pages : 291 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Trustworthy Online Controlled Experiments by : Ron Kohavi

Download or read book Trustworthy Online Controlled Experiments written by Ron Kohavi and published by Cambridge University Press. This book was released on 2020-04-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

Animal Experimentation

Author : Nancy Day
Publisher : Enslow Publishing
ISBN 13 : 9780766012448
Total Pages : 0 pages
Book Rating : 4.0/5 (124 download)

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Book Synopsis Animal Experimentation by : Nancy Day

Download or read book Animal Experimentation written by Nancy Day and published by Enslow Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses issues surrounding animal experimentation, including animal rights, medical breakthroughs, and alternatives to animal experimentaion.

Testing Business Ideas

Author : David J. Bland
Publisher : John Wiley & Sons
ISBN 13 : 1119551412
Total Pages : 369 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Testing Business Ideas by : David J. Bland

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

The Power of Experiments

Author : Michael Luca
Publisher : MIT Press
ISBN 13 : 0262542277
Total Pages : 229 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Power of Experiments by : Michael Luca

Download or read book The Power of Experiments written by Michael Luca and published by MIT Press. This book was released on 2021-03-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”