Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Examining The Role Of Well Being In The Marketing Discipline
Download Examining The Role Of Well Being In The Marketing Discipline full books in PDF, epub, and Kindle. Read online Examining The Role Of Well Being In The Marketing Discipline ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Examining the Role of Well-Being in the Marketing Discipline by : Pamela L. Perrewé
Download or read book Examining the Role of Well-Being in the Marketing Discipline written by Pamela L. Perrewé and published by Emerald Group Publishing. This book was released on 2019-09-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 17 of Research in Occupational Stress and Well Being is focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing; sales; customers.
Book Synopsis Examining and Exploring the Shifting Nature of Occupational Stress and Well-Being by : Peter D. Harms
Download or read book Examining and Exploring the Shifting Nature of Occupational Stress and Well-Being written by Peter D. Harms and published by Emerald Group Publishing. This book was released on 2021-09-06 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores and enhances our understanding of how stress and well-being at work can change over time.
Book Synopsis Examining the Paradox of Occupational Stressors by : Pamela L. Perrewé
Download or read book Examining the Paradox of Occupational Stressors written by Pamela L. Perrewé and published by Emerald Group Publishing. This book was released on 2022-10-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the Paradox of Occupational Stressors: Building Resilience or Creating Depletion represents insightful, intriguing, and timely research into the paradox of experienced stress in the workplace.
Book Synopsis Stress and Well-Being at the Strategic Level by : Peter D. Harms
Download or read book Stress and Well-Being at the Strategic Level written by Peter D. Harms and published by Emerald Group Publishing. This book was released on 2023-11-22 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting how both leader and follower stress and well-being can serve as antecedents and consequences of strategic actions and initiatives, or even be a core concern of strategic plans, this volume spotlights the importance of stress and well-being for organizations, their leaders, and the individuals who are impacted by their decisions.
Book Synopsis Entrepreneurial and Small Business Stressors, Experienced Stress, and Well Being by : Pamela L. Perrewé
Download or read book Entrepreneurial and Small Business Stressors, Experienced Stress, and Well Being written by Pamela L. Perrewé and published by Emerald Group Publishing. This book was released on 2020-08-17 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 18 of Research in Occupational Stress and Well-Being is focused on the stress and well-being related to Entrepreneurship and Small Businesses. This volume focuses on entrepreneurial and small business owners’ stress, health, and well-being as it relates to personal, work, and success outcomes.
Book Synopsis Sales Management for Improved Organizational Competitiveness and Performance by : Santos, José Duarte
Download or read book Sales Management for Improved Organizational Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2022-05-27 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.
Book Synopsis Agile Business Leadership Methods for Industry 4.0 by : Bülent Akkaya
Download or read book Agile Business Leadership Methods for Industry 4.0 written by Bülent Akkaya and published by Emerald Group Publishing. This book was released on 2020-10-05 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile Business Leadership Methods for Industry 4.0 is a collection of innovative research on new leadership styles that will develop agile managers and business leaders who can improve company success in the fast-paced environments created by Industry 4.0.
Book Synopsis Eurasian Business and Economics Perspectives by : Mehmet Huseyin Bilgin
Download or read book Eurasian Business and Economics Perspectives written by Mehmet Huseyin Bilgin and published by Springer Nature. This book was released on 2021-08-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected papers from the 32nd Eurasia Business and Economics Society (EBES) Conference - Istanbul. Due to the COVID-19 restrictions, the conference presentation mode has been switched to “online/virtual presentation only”. The theoretical and empirical papers gathered here cover diverse areas of business, economics and finance in various geographic regions, including not only topics from HR, management, finance, marketing but also contributions on public economics, political economy and regional studies.
Book Synopsis Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty by : Harlan E. Spotts
Download or read book Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Transformative Consumer Research for Personal and Collective Well-being by : David Glen Mick
Download or read book Transformative Consumer Research for Personal and Collective Well-being written by David Glen Mick and published by Routledge. This book was released on 2012 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust
Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Book Synopsis The Routledge Handbook of Magazine Research by : David Abrahamson
Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Book Synopsis Tourism in India by : Saurabh Kumar Dixit
Download or read book Tourism in India written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2021-06-07 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is one of the fastest growing industries in India, contributing enormously to the Indian economy. Indian civilization and culture have followed the tradition of Atithi Devo Bhava (treating Guest as God) from time immemorial. Tourism in India is fairly rich and diverse in terms of its attractions and resources nevertheless the body of knowledge of tourism as a discipline is relatively unexplored in terms of scholarly research. The tourism industry in India has not been able to perform to its most impeccable potential due to several obstructions. Lack of efficient marketing and positioning of its tourism resources in the global market is one of the prominent causes of this. The Indian tourism industry cannot achieve the desired growth and impetus unless it is backed by intense promotional and marketing strategies abreast of the global business arena. In this volume, an effort has been made to uncover a deeper understanding of marketing perspectives of tourism in India using an interdisciplinary approach. The chapters in this book reflect the prevailing scenario in the hospitality and tourism business in India as posited by renowned global experts on this subject. The book is an essential resource to students, researchers, and scholars interested in examining the existing marketing strategies as well as exploring the suggested strategies that can be adopted to promote tourism in India. The chapters in this book were originally published as a special issue of Anatolia.
Book Synopsis Social Marketing for Public Health by : Hong Cheng
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Book Synopsis Milks Mean More: The Role of Milk in Nutrition, Digestion and Metabolism Across the Lifespan by : Nicole Clemence Roy
Download or read book Milks Mean More: The Role of Milk in Nutrition, Digestion and Metabolism Across the Lifespan written by Nicole Clemence Roy and published by Frontiers Media SA. This book was released on 2022-08-04 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Responsible Marketing for Well-being and Society by : Michael Saren
Download or read book Responsible Marketing for Well-being and Society written by Michael Saren and published by Taylor & Francis. This book was released on 2024-04-09 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches, and research communities including aspects of corporate social responsibility, marketing ethics, critical marketing, consumer culture theory, and macromarketing. The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore, a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment, and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market, including university libraries, research teams, PhD students, and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics, and other social sciences.
Book Synopsis Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference by : Kenneth D. Bahn
Download or read book Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
