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Everything Is Obvious
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Book Synopsis Everything is Obvious by : Duncan J. Watts
Download or read book Everything is Obvious written by Duncan J. Watts and published by Atlantic Books. This book was released on 2011-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.
Book Synopsis Everything Is Obvious by : Duncan J. Watts
Download or read book Everything Is Obvious written by Duncan J. Watts and published by Currency. This book was released on 2012-06-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.
Download or read book Don't Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Book Synopsis When Everything's on Fire by : Brian Zahnd
Download or read book When Everything's on Fire written by Brian Zahnd and published by InterVarsity Press. This book was released on 2021-11-09 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible to hold on to faith in an age of unbelief? Intellectual certainty has long been a cornerstone of the Christian faith. But in an age of secularism, skepticism, and cynicism, our worldviews have been shaken. Various solutions exist—some double down on certainty, while others deconstruct their faith until there is nothing left at all. But Brian Zahnd offers a third way: what is needed is not a demolition but instead a renovation of faith. Written with personal and pastoral experience, Zahnd extends an invitation to move beyond the crisis of faith toward the journey of reconstruction. As the world rapidly changes in ways that feel incompatible with Christianity, When Everything's on Fire provides much-needed hope. A stronger, more confident faith is possible when it is grounded in the beauty and truth of Christ. Zahnd permits us to risk the journey of deconstruction so that God can forge something more beautiful in its place.
Download or read book The Obvious written by Bill Walsh and published by Caboodle. This book was released on 2012-04-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive look at specifically what it takes to breakthrough your biggest challenges and live your biggest dreams! It gives you the keys for you to make it happen by identifying "The Universal Laws for Business Success." Once you know what they are, you can put them into action to get the results you want. Bill Walsh and Power Team International are dedicated to giving you the obvious tools (and even the not-so-obvious ones) to expedite your success. He knows firsthand what it takes to overcome challenges and make your business and lifestyle dreams happen. Bill's vision is to provide mentoring opportunities for people like you who are ready for massive success!
Download or read book Small Worlds written by Duncan J. Watts and published by Princeton University Press. This book was released on 2018-06-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2008-05-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Download or read book Sometimes I Lie written by Alice Feeney and published by Flatiron Books. This book was released on 2018-03-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: My name is Amber Reynolds. There are three things you should know about me: 1. I’m in a coma. 2. My husband doesn’t love me anymore. 3. Sometimes I lie. Amber wakes up in a hospital. She can’t move. She can’t speak. She can’t open her eyes. She can hear everyone around her, but they have no idea. Amber doesn’t remember what happened, but she has a suspicion her husband had something to do with it. Alternating between her paralyzed present, the week before her accident, and a series of childhood diaries from twenty years ago, this brilliant psychological thriller asks: Is something really a lie if you believe it's the truth?
Book Synopsis Everything All at Once by : Bill Nye
Download or read book Everything All at Once written by Bill Nye and published by Rodale. This book was released on 2017-07-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the New York Times bestseller Everything All at Once, Bill Nye shows you how thinking like a nerd is the key to changing yourself and the world around you. Everyone has an inner nerd just waiting to be awakened by the right passion. In Everything All at Once, Bill Nye will help you find yours. With his call to arms, he wants you to examine every detail of the most difficult problems that look unsolvable—that is, until you find the solution. Bill shows you how to develop critical thinking skills and create change, using his “everything all at once” approach that leaves no stone unturned. Whether addressing climate change, the future of our society as a whole, or personal success, or stripping away the mystery of fire walking, there are certain strategies that get results: looking at the world with relentless curiosity, being driven by a desire for a better future, and being willing to take the actions needed to make change happen. He shares how he came to create this approach—starting with his Boy Scout training (it turns out that a practical understanding of science and engineering is immensely helpful in a capsizing canoe) and moving through the lessons he learned as a full-time engineer at Boeing, a stand-up comedian, CEO of The Planetary Society, and, of course, as Bill Nye The Science Guy. This is the story of how Bill Nye became Bill Nye and how he became a champion of change and an advocate of science. It’s how he became The Science Guy. Bill teaches us that we have the power to make real change. Join him in… dare we say it… changing the world.
Book Synopsis Atomic Habits Summary (by James Clear) by : James Clear
Download or read book Atomic Habits Summary (by James Clear) written by James Clear and published by James Clear. This book was released on with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: SUMMARY: ATOMIC HABITS: An Easy & Proven Way to Build Good Habits & Break Bad Ones. This book is not meant to replace the original book but to serve as a companion to it. ABOUT ORIGINAL BOOK: Atomic Habits can help you improve every day, no matter what your goals are. As one of the world's leading experts on habit formation, James Clear reveals practical strategies that will help you form good habits, break bad ones, and master tiny behaviors that lead to big changes. If you're having trouble changing your habits, the problem isn't you. Instead, the issue is with your system. There is a reason bad habits repeat themselves over and over again, it's not that you are not willing to change, but that you have the wrong system for changing. “You do not rise to the level of your goals. You fall to the level of your systems” - James Clear I’m a huge fan of this book, and as soon as I read it I knew it was going to make a big difference in my life, so I couldn’t wait to make a video on this book and share my ideas. Here is a link to James Clear’s website, where I found he uploads a tonne of useful posts on motivation, habit formation and human psychology. DISCLAIMER: This is an UNOFFICIAL summary and not the original book. It designed to record all the key points of the original book.
Book Synopsis The Beginning of Infinity by : David Deutsch
Download or read book The Beginning of Infinity written by David Deutsch and published by Penguin UK. This book was released on 2011-03-31 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Science has never had an advocate quite like David Deutsch ... A computational physicist on a par with his touchstones Alan Turing and Richard Feynman, and a philosopher in the line of his greatest hero, Karl Popper. His arguments are so clear that to read him is to experience the thrill of the highest level of discourse available on this planet and to understand it' Peter Forbes, Independent In our search for truth, how far have we advanced? This uniquely human quest for good explanations has driven amazing improvements in everything from scientific understanding and technology to politics, moral values and human welfare. But will progress end, either in catastrophe or completion - or will it continue infinitely? In this profound and seminal book, David Deutsch explores the furthest reaches of our current understanding, taking in the Infinity Hotel, supernovae and the nature of optimism, to instill in all of us a wonder at what we have achieved - and the fact that this is only the beginning of humanity's infinite possibility. 'This is Deutsch at his most ambitious, seeking to understand the implications of our scientific explanations of the world ... I enthusiastically recommend this rich, wide-ranging and elegantly written exposition of the unique insights of one of our most original intellectuals' Michael Berry, Times Higher Education Supplement 'Bold ... profound ... provocative and persuasive' Economist 'David Deutsch may well go down in history as one of the great scientists of our age' Scotsman
Download or read book Panic written by Michael M. Lewis and published by W. W. Norton & Company. This book was released on 2009 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of five financial upheavals in recent history includes coverage of the 1987 stock market crash, the Internet bubble, and the current sub-prime mortgage crisis, in an anecdotal report that reveals how public knowledge differed from what was actually taking place.
Book Synopsis Breaking the Social Media Prism by : Chris Bail
Download or read book Breaking the Social Media Prism written by Chris Bail and published by Princeton University Press. This book was released on 2022-09-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.
Book Synopsis Beyond the Obvious by : Phil McKinney
Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette Books. This book was released on 2012-02-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
Book Synopsis Everything's Not Fine by : Sarah Carlson
Download or read book Everything's Not Fine written by Sarah Carlson and published by Turner Publishing Company. This book was released on 2020-05-26 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Kirkus Best YA Book of 2020 About Finding Inner Strength Wisconsin Library Association Outstanding Children's Book By a Wisconsin Author for 2021 Seventeen-year-old Rose Hemmersbach aspires to break out of small town Sparta, Wisconsin and achieve her artistic dreams, just like her aunt Colleen. Rose’s love of Frida Kahlo fuels her paint brush and her dreams to attend a prestigious art school. Painting is Rose’s escape from her annoying younger siblings and her family’s one rule: ignore the elephant in the room, because talking about it makes it real. That is, until the day Rose finds her mother dying on the kitchen floor of a heroin overdose. Kneeling beside her, Rose pleads with the universe to find a heartbeat. She does – but when her mother is taken to hospital, the troubles are just beginning. Rose and her dad are left to pick up the pieces: traumatized siblings, a Child Protective Services investigation, eviction. As Rose fights to hold everything together, and her dreams of the future start to slip from her grasp, she must face the question of what happens when – if – her mom comes home again. And if, deep down, Rose even wants her to.
Book Synopsis Six Degrees: The Science of a Connected Age by : Duncan J. Watts
Download or read book Six Degrees: The Science of a Connected Age written by Duncan J. Watts and published by W. W. Norton & Company. This book was released on 2004-01-27 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Watts, one of the principal architects of network theory, sets out to explain the innovative research that he and other scientists are spearheading to create a blueprint of this connected planet.
Download or read book Year of Yes written by Shonda Rhimes and published by Simon and Schuster. This book was released on 2015-11-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creator of "Grey's Anatomy" and "Scandal" details the one-year experiment with saying "yes" that transformed her life, revealing how accepting unexpected invitations she would have otherwise declined enabled powerful benefits.
