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Events As A Strategic Marketing Tool 2nd Edition
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Book Synopsis Events as a Strategic Marketing Tool, 2nd Edition by : Dorothé Gerritsen
Download or read book Events as a Strategic Marketing Tool, 2nd Edition written by Dorothé Gerritsen and published by CABI. This book was released on 2020-03-19 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.
Book Synopsis Events As a Strategic Marketing Tool by : Leo Rask
Download or read book Events As a Strategic Marketing Tool written by Leo Rask and published by . This book was released on 2016-04-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever been tempted by a credit card company giving away free blankets or t-shirts at a football game in exchange for a credit card application? Have you been approached by a skimpily-dressed young woman offering samples of fruity alcohol at a local bar? Each of these unique experiences offers a glimpse at what twenty-first century event marketing can be. Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy behind including events in a marketing campaign. The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money or celebrate achievement. Events are considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. A number of elements such as music, live entertainment or even the particular venue may be used to influence the tone and atmosphere of an event. Event marketing strategies leave a lasting, brand-focused impression of fun by grabbing the attention of a group of people who are gathered together. If executed successfully, event marketing will provide each of them with an experience that will resonate in their minds. The book Event as a Strategic Marketing Tool describes how events can be used as a strategic tool in marketing practices. The book addresses the development of the experience economy, events, and event marketing. Subsequently, the book covers the various areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing.
Download or read book Event Marketing written by C. A. Preston and published by Wiley. This book was released on 2012-03-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Download or read book Event Marketing written by C. Preston and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Practical Tourism Research, 2nd Edition by : Stephen L J Smith
Download or read book Practical Tourism Research, 2nd Edition written by Stephen L J Smith and published by CABI. This book was released on 2016-12-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Also including an increased use of handy pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants and managers.
Book Synopsis Service Quality in Leisure, Events, Tourism and Sport, 2nd Edition by : John Buswell
Download or read book Service Quality in Leisure, Events, Tourism and Sport, 2nd Edition written by John Buswell and published by CABI. This book was released on 2016-12-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service quality across the industry sector. Considering the underpinning theory of service quality, this book informs the reader of the practical application of service quality management tools and techniques in an industry with distinctive features and challenges. An invaluable read for students within the LETS sectors, it also provides a useful refresher for practitioners working in the industry.
Book Synopsis Food and Wine Tourism, 2nd Edition by : Erica Croce
Download or read book Food and Wine Tourism, 2nd Edition written by Erica Croce and published by CABI. This book was released on 2017-04-13 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.
Book Synopsis Event Marketing And Management by : Sanjaya S Gaur
Download or read book Event Marketing And Management written by Sanjaya S Gaur and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.
Book Synopsis Research Methods for Leisure, Recreation and Tourism, 2nd Edition by : Ercan Sirakaya-Turk
Download or read book Research Methods for Leisure, Recreation and Tourism, 2nd Edition written by Ercan Sirakaya-Turk and published by CABI. This book was released on 2017-04-13 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Written by internationally renowned researchers in an accessible style, this book introduces both undergraduate and graduate students to the vital skills they will need to succeed in the leisure, recreation, tourism and hospitality industries.
Book Synopsis Imagineering: Innovation in the Experience Economy by : Gabrielle Kuiper
Download or read book Imagineering: Innovation in the Experience Economy written by Gabrielle Kuiper and published by CABI. This book was released on 2014-08-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Book Synopsis Events Management by : Glenn A. J. Bowdin
Download or read book Events Management written by Glenn A. J. Bowdin and published by Taylor & Francis. This book was released on 2023-07-31 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
Book Synopsis The Event Marketing Playbook - Everything You'll Ever Need to Know About Events by : Adella Pasos
Download or read book The Event Marketing Playbook - Everything You'll Ever Need to Know About Events written by Adella Pasos and published by Adella Pasos. This book was released on 2020-08-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started
Book Synopsis Tourism Information Technology, 3rd Edition by : Pierre J Benckendorff
Download or read book Tourism Information Technology, 3rd Edition written by Pierre J Benckendorff and published by CABI. This book was released on 2019-02-21 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated, this new edition covers IT applications and social media across the industry, including airlines, travel intermediaries, accommodation, food service, destinations, events and entertainment. Organized around the visitor journey, it considers how tourists use technologies for decision making before, during and after their travels.
Book Synopsis Leisure, Sport and Tourism, Politics, Policy and Planning, 4th Edition by : A J Veal
Download or read book Leisure, Sport and Tourism, Politics, Policy and Planning, 4th Edition written by A J Veal and published by CABI. This book was released on 2017-05-05 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gap between theory and practice in the leisure, sport and tourism studies areas seems to have widened as scholars have become more specialized. Nevertheless, it is imperative that students be as familiar as possible with a wide range of social and political theory, and also be able to reconcile that knowledge with their own current and future roles as practicing professionals. As well as extensive updating of sources, this new edition examines such topics as libertarianism, theocracy, anti-establishment politics, and the concept of generations. A new chapter presents discussions of a number of 'issues and challenges' facing the leisure, sport and tourism sector. Introducing the subject for undergraduate and postgraduate students of leisure, sport and tourism, this book is also a useful addition to the shelf of any policy maker or practitioner within the industries.
Book Synopsis Rural Tourism and Enterprise by : Ade Oriade
Download or read book Rural Tourism and Enterprise written by Ade Oriade and published by CABI. This book was released on 2017-05-02 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Book Synopsis Introduction to Tourism Transport by : Sven Gross
Download or read book Introduction to Tourism Transport written by Sven Gross and published by CABI. This book was released on 2014-08-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transport is an inherent part of tourism; whether as a functional means of transportation, such as between origin and destination or within the destination; or as a key element of the holiday experience itself, as in cruising or traveling along scenic or historic routes. This book provides the necessary background information to gain a comprehensive understanding of transportation markets, with each of the three modes of transportation – air, ground and marine – explored in detail. Each section includes definitions, the historical development of the market and international institutional frameworks, with case studies, learning objectives and study questions incorporated to facilitate an active learning process.
Book Synopsis Planning for Tourism by : Nigel D Morpeth
Download or read book Planning for Tourism written by Nigel D Morpeth and published by CABI. This book was released on 2015-05-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an innovative approach to the pedagogy of contemporary planning processes within different cultural contexts globally. It adopts an innovative multi-disciplinary social science approach and through the inclusion of international case studies, considers the extent to which intelligent design has enabled the needs of disabled residents and visitors to have universal access to social spaces and facilities. In incorporating the consideration into the fabric of the book it will encourage the mainstreaming of universal design and accessible tourism, as keystones of planning processes within the C21st.
