Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Event Marketing And Management
Download Event Marketing And Management full books in PDF, epub, and Kindle. Read online Event Marketing And Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Events Marketing Management by : Ivna Reic
Download or read book Events Marketing Management written by Ivna Reic and published by Routledge. This book was released on 2016-09-19 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Book Synopsis Event Marketing And Management by : Sanjaya S Gaur
Download or read book Event Marketing And Management written by Sanjaya S Gaur and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.
Book Synopsis Trade Show and Event Marketing by : Ruth P. Stevens
Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Download or read book Event Planning written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2015-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become an event planning pro & create a successful event series
Book Synopsis Event Management For Dummies by : Laura Capell
Download or read book Event Management For Dummies written by Laura Capell and published by John Wiley & Sons. This book was released on 2013-08-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event – from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, insurance and the like Tips for building a career in event management
Book Synopsis Impact of ICTs on Event Management and Marketing by : Birdir, Kemal
Download or read book Impact of ICTs on Event Management and Marketing written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Download or read book Events Management written by Glenn Bowdin and published by Routledge. This book was released on 2012-05-23 with total page 1206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
Book Synopsis The Ultimate Guide to Sport Event Management and Marketing by : Stedman Graham
Download or read book The Ultimate Guide to Sport Event Management and Marketing written by Stedman Graham and published by Irwin Professional Publishing. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.
Book Synopsis The Complete Guide to Special Event Management by : Ernst & Young LLP
Download or read book The Complete Guide to Special Event Management written by Ernst & Young LLP and published by John Wiley & Sons. This book was released on 1992-08-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Book Synopsis The Event Marketing Handbook by : Allison Saget
Download or read book The Event Marketing Handbook written by Allison Saget and published by Kaplan Publishing. This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: See:
Book Synopsis Event Marketing And Management by : Sanjaya S Gaur
Download or read book Event Marketing And Management written by Sanjaya S Gaur and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.
Book Synopsis Events Management by : Charles Bladen
Download or read book Events Management written by Charles Bladen and published by Routledge. This book was released on 2017-10-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include: • New and updated content on developments in technology, risk management and event volunteering. • New and updated case studies that include emerging economies. • New industry voices by international practitioners. Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
Book Synopsis Promoting and Marketing Events by : Nigel Jackson
Download or read book Promoting and Marketing Events written by Nigel Jackson and published by Routledge. This book was released on 2013-10-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.
Book Synopsis Event Marketing in the Context of Higher Education Marketing and Digital Environments by : Florian Neus
Download or read book Event Marketing in the Context of Higher Education Marketing and Digital Environments written by Florian Neus and published by Springer Nature. This book was released on 2020-02-25 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Book Synopsis Marketing Your Event Planning Business by : Judy Allen
Download or read book Marketing Your Event Planning Business written by Judy Allen and published by John Wiley & Sons. This book was released on 2010-05-20 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Book Synopsis Events Marketing Management by : Ivna Reic
Download or read book Events Marketing Management written by Ivna Reic and published by Taylor & Francis. This book was released on 2016-09-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Book Synopsis Events as a Strategic Marketing Tool, 2nd Edition by : Dorothé Gerritsen
Download or read book Events as a Strategic Marketing Tool, 2nd Edition written by Dorothé Gerritsen and published by CABI. This book was released on 2020-03-19 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.
