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Author : Preston
Publisher :
ISBN 13 : 9781118992449
Total Pages : pages
Book Rating : 4.9/5 (924 download)
Download or read book Event Marketing written by Preston and published by . This book was released on 2014-05-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonard H. Hoyle
Publisher :
ISBN 13 : 9788126524679
Total Pages : 252 pages
Book Rating : 4.5/5 (246 download)
Download or read book Event Marketing: How To Successfully Promote Events, Festivals, Conventions, And Expositions written by Leonard H. Hoyle and published by . This book was released on 2009-12-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. A. Preston
Publisher : Wiley Global Education
ISBN 13 : 1118514211
Total Pages : 322 pages
Book Rating : 4.1/5 (185 download)
Download or read book Event Marketing written by C. A. Preston and published by Wiley Global Education. This book was released on 2012-10-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: event marketing CATERING & EVENTS THE WILEY EVENT MANAGEMENT SERIES practical guidance for launching highly visible event marketing campaigns The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event—from small conferences and expositions to giant fairs and festivals. Designing a campaign that attracts attention, motivates people to attend, and achieves the goals of the event organizers requires creativity, effort, and the kind of informed guidance you’ll find here. Event Marketing covers every form of promotion, advertising, and public relations, in both traditional and online media. This edition has been thoroughly revised and expanded to include the very latest on social media and online marketing, consumer behavior patterns, and corporate sponsorships. Modern case studies and exhaustive resources make it ideal as both a textbook for students and as an everyday resource for working practitioners. Features include: In-depth coverage of promotions, advertising, PR, and both traditional and online marketing strategies, as well as budget financing Detailed case studies and analyses of marketing plans for specific events, such as conferences, corporate meetings, large festivals, and more The very latest in current trends and innovations, including digital marketing strategies and social media Comprehensive appendices offering online resources and links to event marketing associations and societies, media tracking services, electronic marketing services, and more
Author : C. Preston
Publisher :
ISBN 13 : 9788126557622
Total Pages : pages
Book Rating : 4.5/5 (576 download)
Download or read book Event Marketing written by C. Preston and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Razaq Raj
Publisher : CABI
ISBN 13 : 184593525X
Total Pages : 284 pages
Book Rating : 4.8/5 (459 download)
Download or read book Event Management and Sustainability written by Razaq Raj and published by CABI. This book was released on 2009 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable management is an important consideration for businesses and organisations, and the enormous number of tourism events taking place requiring facilities, power, transport, people and much more makes sustainable event planning a considerable priority. By looking at mega events, sports events, conferences and festivals, this book uses best practice case studies to illustrate sustainable management issues and practical considerations that managers need to apply, providing an essential reference for researchers and students in leisure and tourism.
Author : Julia Tum
Publisher : Routledge
ISBN 13 : 1136386181
Total Pages : 304 pages
Book Rating : 4.1/5 (363 download)
Download or read book Management of Event Operations written by Julia Tum and published by Routledge. This book was released on 2006-08-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.
Author : Guy Masterman
Publisher : Routledge
ISBN 13 : 1136395210
Total Pages : 345 pages
Book Rating : 4.1/5 (363 download)
Download or read book Innovative Marketing Communications written by Guy Masterman and published by Routledge. This book was released on 2007-06-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Author : Lena Malouf
Publisher : John Wiley & Sons
ISBN 13 : 0470904089
Total Pages : 274 pages
Book Rating : 4.4/5 (79 download)
Download or read book Events Exposed written by Lena Malouf and published by John Wiley & Sons. This book was released on 2012-01-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. This book will feature straightforward advice on operating a successful special events business, gleaned from Malouf's 40+ years in the event planning industry. The book will include guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, the book will also include a section on designing successful events, including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life. With full-color photos in two 8-page inserts and practical checklists throughout, this will be a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere.
Author : Doug Matthews
Publisher : Routledge
ISBN 13 : 0750682434
Total Pages : 268 pages
Book Rating : 4.7/5 (56 download)
Download or read book Special Event Production written by Doug Matthews and published by Routledge. This book was released on 2008 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A companion to "Special Events Production: The Resources," this text analyzes the process of event planning to provide a unique guide to producing events. It explains budgeting and resource concerns, planning and cost projections, and the role of the well-crafted proposal.
Author : Allison Saget
Publisher : Kaplan Publishing
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 ( download)
Download or read book The Event Marketing Handbook written by Allison Saget and published by Kaplan Publishing. This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: See:
Author : Judy Allen
Publisher : John Wiley & Sons
ISBN 13 : 0470739002
Total Pages : 217 pages
Book Rating : 4.4/5 (77 download)
Download or read book Time Management for Event Planners written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-12-09 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event planning never stops. This industry goes 24/7, 365 days a year. Planners work evenings, weekends, and holidays, often far away from their home base, organizing and running events that simply must go on, and go smoothly. Missing a critical deadline is not an option in the event planning field. Time management errors can cost a company a potential sale, lose them an existing customer, and damage their professional reputation. Burnout and chaos are real risks in this hectic world of deadlines and multiple projects. Planners often find themselves working down to the wire against crushing deadlines and a mountain of obstacles that impede their progress. Too frequently, there is not enough time to get the job done properly, let alone to spend on personal or professional pursuits. And for many involved in the event planning field, there is the extra dimension of travel to factor in, juggling multiple projects on a daily basis across a multitude of time zones. For smooth event implementation, and for business success, it is essential that planners know how to manage their own time as well as they manage an event. Time Management for Event Planners teaches readers how to successfully manage their workload, and do what matters most, when it matters most: Analyze and prioritize tasks. Structure your workload and your day for maximum performance. Identify red-flag activities that hinder productivity. Reduce stress-producing time crunches. Identify when extra help is needed, as well as how to delegate, outsource, and even partner with suppliers in crunch periods. Work with rather than against deadlines. Save time using technology. Manage multiple projects, even in multiple time zones. Balance your personal and professional life. Whether you are an event planner, a hospitality professional, in public relations or other related fields, Time Management for Event Planners offers time-saving tips, techniques, examples, and expert insight that will help you get time on your side.
Author : Judy Allen
Publisher : John Wiley & Sons
ISBN 13 : 047015618X
Total Pages : 448 pages
Book Rating : 4.4/5 (71 download)
Download or read book Event Planning written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-04-16 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Author : Walter Wymer
Publisher : SAGE
ISBN 13 : 9781412909235
Total Pages : 382 pages
Book Rating : 4.9/5 (92 download)
Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Author : Gene Columbus
Publisher : Wiley Global Education
ISBN 13 : 1118136292
Total Pages : 242 pages
Book Rating : 4.1/5 (181 download)
Download or read book The Complete Guide to Careers in Special Events written by Gene Columbus and published by Wiley Global Education. This book was released on 2011-08-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Careers in Special Events offers students real-world examples and strategies for identifying their best job in special events, securing that job, and developing resources and contacts to sustain career success. The author includes specific information on the necessary skills needed to be successful in this industry, and teaches students ways to best present this to potential employers, and concludes with networking advice and strategies to ensure career growth and success. Every event requires planning--and it starts with understanding the needs of your client. Finding a job is no different--it is its own special event, and following the same planning process can lead you to the job you desire!
Author : Greg Damster
Publisher : Juta and Company Ltd
ISBN 13 : 9780702166587
Total Pages : 532 pages
Book Rating : 4.1/5 (665 download)
Download or read book Event Management written by Greg Damster and published by Juta and Company Ltd. This book was released on 2005 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dealing with event management in developing countries, specifically South Africa, this textbook confronts the specific challenges of creating well-run events in places where world-class catering and party supplies are not as readily available as in developed nations. Complete with advice about all aspects of managing an event, the second edition incorporates additional graphs, tables, and photographs, as well as new material about the legal aspects of event planning.
Author : Ph.D., George G Fenich
Publisher :
ISBN 13 : 9781292093765
Total Pages : 320 pages
Book Rating : 4.0/5 (937 download)
Download or read book Meetings, Expositions, Events and Conventions written by Ph.D., George G Fenich and published by . This book was released on 2015-09-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.
Author : Laura Capell
Publisher : John Wiley & Sons
ISBN 13 : 1118591100
Total Pages : 336 pages
Book Rating : 4.1/5 (185 download)
Download or read book Event Management For Dummies written by Laura Capell and published by John Wiley & Sons. This book was released on 2013-08-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event – from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, insurance and the like Tips for building a career in event management
