The Definitive Guide to Entertainment Marketing

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Author :
Publisher : Pearson Education
ISBN 13 : 0133092089
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman

Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by Pearson Education. This book was released on 2013 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

The Event Marketing Playbook - Everything You'll Ever Need to Know About Events

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Author :
Publisher : Adella Pasos
ISBN 13 : 1648584691
Total Pages : 37 pages
Book Rating : 4.6/5 (485 download)

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Book Synopsis The Event Marketing Playbook - Everything You'll Ever Need to Know About Events by : Adella Pasos

Download or read book The Event Marketing Playbook - Everything You'll Ever Need to Know About Events written by Adella Pasos and published by Adella Pasos. This book was released on 2020-08-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started

Sports and Entertainment Marketing

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Author :
Publisher : Cengage Learning
ISBN 13 : 9780538445146
Total Pages : 0 pages
Book Rating : 4.4/5 (451 download)

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Book Synopsis Sports and Entertainment Marketing by : Ken Kaser

Download or read book Sports and Entertainment Marketing written by Ken Kaser and published by Cengage Learning. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.

Lifestyle and Event Marketing

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Lifestyle and Event Marketing by : Alfred L. Schreiber

Download or read book Lifestyle and Event Marketing written by Alfred L. Schreiber and published by McGraw-Hill Companies. This book was released on 1994 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows marketers everywhere how to put the powerful principles of lifestyle marketing to work making money for their organizations. Explains the best ways to connect with customers' attitudes, beliefs, and aspirations through effective, sensitive campaigns to fight world hunger, save the rain forests, and sponsor arts and music festivals.

Event & Entertainment Marketing

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Author :
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Event & Entertainment Marketing by : Barry Avrich

Download or read book Event & Entertainment Marketing written by Barry Avrich and published by Irwin Professional Publishing. This book was released on 1994 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Event Marketing And Management

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Author :
Publisher : Vikas Publishing House
ISBN 13 : 9788125914495
Total Pages : 264 pages
Book Rating : 4.9/5 (144 download)

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Book Synopsis Event Marketing And Management by : Sanjaya S Gaur

Download or read book Event Marketing And Management written by Sanjaya S Gaur and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Remarkable Book Targets The Event Professional As Well As The Novice In Highlighting The Efforts Needed To Conduct An Event Of Any Nature. India-Centric, In Its Focus, The Book Also Has A Plethora Of International Examples Aimed At Providing An Indepth Understanding Of Events As A Strategic Communication Tool At The Generic Level.

Event Marketing: How To Successfully Promote Events, Festivals, Conventions, And Expositions

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Author :
Publisher :
ISBN 13 : 9788126524679
Total Pages : 252 pages
Book Rating : 4.5/5 (246 download)

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Book Synopsis Event Marketing: How To Successfully Promote Events, Festivals, Conventions, And Expositions by : Leonard H. Hoyle

Download or read book Event Marketing: How To Successfully Promote Events, Festivals, Conventions, And Expositions written by Leonard H. Hoyle and published by . This book was released on 2009-12-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entertainment Marketing

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Author :
Publisher :
ISBN 13 : 9781680833331
Total Pages : 118 pages
Book Rating : 4.8/5 (333 download)

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Book Synopsis Entertainment Marketing by : Natasha Zhang Foutz

Download or read book Entertainment Marketing written by Natasha Zhang Foutz and published by . This book was released on 2017 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generating more than $2 trillion worldwide, entertainment encompasses numerous industries, such as the motion picture, publishing, music, sports, broadcasting, gaming, event, and tourism. It is rapidly growing and waging an enormous impact on the global economy, culture, and consumer well-being. It also serves as an essential platform for advertisers, relaying brand messages to entertainment audiences via advertising, sponsorship, and other forms of branded entertainment. The distinct properties of entertainment, such as its experiential nature, short lifecycle, integration with human talents, sequential distribution, and complementary consumption with technology hardware, entail unique challenges to executives and academics. This monograph thus delineates a general framework of entertainment marketing and synthesizes the relevant studies that address some of these challenges. It concludes by inviting continued research on the intriguing and rapidly changing entertainment and media landscape.

The Definitive Guide to Event Marketing

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Author :
Publisher :
ISBN 13 : 9780982981535
Total Pages : pages
Book Rating : 4.9/5 (815 download)

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Book Synopsis The Definitive Guide to Event Marketing by : Dayna Rothman

Download or read book The Definitive Guide to Event Marketing written by Dayna Rothman and published by . This book was released on 2012-12-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sports Event Management and Marketing Playbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 542 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Sports Event Management and Marketing Playbook by : Frank Supovitz

Download or read book The Sports Event Management and Marketing Playbook written by Frank Supovitz and published by . This book was released on 2005 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Marketing Your Event Planning Business

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Author :
Publisher : Wiley
ISBN 13 : 0470963816
Total Pages : 320 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Marketing Your Event Planning Business by : Judy Allen

Download or read book Marketing Your Event Planning Business written by Judy Allen and published by Wiley. This book was released on 2010-04-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.

The Complete Guide to Special Event Management

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780471549086
Total Pages : 338 pages
Book Rating : 4.5/5 (49 download)

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Book Synopsis The Complete Guide to Special Event Management by : Ernst & Young LLP

Download or read book The Complete Guide to Special Event Management written by Ernst & Young LLP and published by John Wiley & Sons. This book was released on 1992-08-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

Event Marketing

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Publisher :
ISBN 13 : 9788823842816
Total Pages : 166 pages
Book Rating : 4.8/5 (428 download)

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Book Synopsis Event Marketing by : Diego Rinallo

Download or read book Event Marketing written by Diego Rinallo and published by . This book was released on 2011 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior Knowledge for Effective Sports and Event Marketing

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Author :
Publisher : Routledge
ISBN 13 : 113691790X
Total Pages : 360 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Consumer Behavior Knowledge for Effective Sports and Event Marketing by : Lynn R. Kahle

Download or read book Consumer Behavior Knowledge for Effective Sports and Event Marketing written by Lynn R. Kahle and published by Routledge. This book was released on 2011-01-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

The Definitive Guide to Entertainment Marketing

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Author :
Publisher : FT Press
ISBN 13 : 0133092305
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman

Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by FT Press. This book was released on 2013-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Trade Show and Event Marketing

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Author :
Publisher : Texere
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Trade Show and Event Marketing by : Ruth P. Stevens

Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

Event Entertainment and Production

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Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Event Entertainment and Production by : Mark Sonder

Download or read book Event Entertainment and Production written by Mark Sonder and published by . This book was released on 2004 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description