Euro Shape And Local Content

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Media Across Borders

Author : Andrea Esser
Publisher : Routledge
ISBN 13 : 1317610792
Total Pages : 244 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Media Across Borders by : Andrea Esser

Download or read book Media Across Borders written by Andrea Esser and published by Routledge. This book was released on 2016-01-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins’ Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which cultural products are adapted across markets, this collection offers important new perspectives and theoretical frameworks for studying localization processes in the audiovisual sector. For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a ‘localization’ bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.

DisOrientations

Author : Kristin Dickinson
Publisher : Penn State Press
ISBN 13 : 0271090294
Total Pages : 271 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis DisOrientations by : Kristin Dickinson

Download or read book DisOrientations written by Kristin Dickinson and published by Penn State Press. This book was released on 2021-05-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of comparative and world literature tend to have a unidirectional, Eurocentric focus, with attention to concepts of “origin” and “arrival.” DisOrientations challenges this viewpoint. Kristin Dickinson employs a unique multilingual archive of German and Turkish translated texts from the early nineteenth through the mid-twentieth century. In this analysis, she reveals the omnidirectional and transtemporal movements of translations, which, she argues, harbor the disorienting potential to reconfigure the relationships of original to translation, past to present, and West to East. Through the work of three key figures—Johann Wolfgang von Goethe, Friedrich Schrader, and Sabahattin Ali—Dickinson develops a concept of translational orientation as a mode of omnidirectional encounter. She sheds light on translations that are not bound by the terms of economic imperialism, Orientalism, or Westernization, focusing on case studies that work against the basic premises of containment and originality that undergird Orientalism’s system of discursive knowledge production. By linking literary traditions across retroactively applied periodizations, the translations examined in this book act as points of connection that produce new directionalities and open new configurations of a future German-Turkish relationship. Groundbreaking and erudite, DisOrientations examines literary translation as a complex mode of cultural, political, and linguistic orientation. This book will appeal to scholars and students of translation theory, comparative literature, Orientalism, and the history of German-Turkish cultural relations.

Online TV

Author : Catherine Johnson
Publisher : Routledge
ISBN 13 : 1315396807
Total Pages : 182 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Online TV by : Catherine Johnson

Download or read book Online TV written by Catherine Johnson and published by Routledge. This book was released on 2019-01-04 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: With growth in access to high-speed broadband and 4G, and increased ownership of smartphones, tablets and internet-connected television sets, the internet has simultaneously begun to compete with and transform television. Online TV argues that these changes create the conditions for an emergent internet era that challenges the language and concepts that we have to talk about television as a medium. In a wide-ranging analysis, Catherine Johnson sets out a series of conceptual frameworks designed to provide a clearer language with which to analyse the changes to television in the internet era and to bring into focus the power dynamics of the online TV industry. From providing definitions of online TV and the online TV industry, to examining the ways in which technology, rights, interfaces and algorithms are used to control and constrain access to audiovisual content, Online TV is a timely intervention into debates about contemporary internet and television cultures. A must-read for any students, scholars and practitioners who want to understand and analyse the ways in which television is intertwining with and being transformed by the internet.

Transcultural Europe

Author : U. Meinhof
Publisher : Springer
ISBN 13 : 0230504310
Total Pages : 323 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Transcultural Europe by : U. Meinhof

Download or read book Transcultural Europe written by U. Meinhof and published by Springer. This book was released on 2006-06-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the key issues facing the makers of European cultural policy in the 2lst century? How is cultural policy at the metropolitan, national and European level addressing recent developments that are complicating the cultural and social realities of contemporary Europe? This book offers an innovative assessment of these questions and aims to provoke debates about the way forward for cultural policy in Europe. Based on extensive theoretical and empirical research by an interdisplinary team of international scholars, this volume critically addresses the way in which cultural policy has evolved until now, and develops new conceptual and theoretical perspectives for re-imagining cultural change and complexity. The book offers an interesting set of studies on transcultural flows between some major European metropoles (such as Berlin, London and Paris), on the rather closed realities of other European capitals (like Rome or Ljubljana) as well as on new cultural trends emerging in cities both at the heart and at the periphery of Europe (Vienna and Belgrade). Each contribution questions the relationship between cultural diversity, cultural policy and immigration. The book thus provides new insights into the limitations of the national framework for cultural policy and into the emerging transnational dynamics in European cities.

Studying Transcultural Literary History

Author : Gunilla Lindberg-Wada
Publisher : Walter de Gruyter
ISBN 13 : 3110920557
Total Pages : 328 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Studying Transcultural Literary History by : Gunilla Lindberg-Wada

Download or read book Studying Transcultural Literary History written by Gunilla Lindberg-Wada and published by Walter de Gruyter. This book was released on 2012-03-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our globalised world, literature is less and less confined to national spaces. Europe-centred frameworks for literary studies have become insufficient; academics are increasingly called upon to address matters of cultural difference. In this unique volume, leading scholars discuss the critical and methodical challenges that these developments pose to the writing of literary history. What is the object of literary history? What is the meaning of the term “world literature”? How do we compare different cultural systems of genres? How do we account theoretically for literary transculturation? What are the implications of postcolonial studies for the discipline of comparative literature? Ranging in focus from the Persian epic of Majnun Layla and Zulu praise poetry to South Korean novels and Brazilian antropofagismo, the essays offer a concise overview of these and related questions. Their aim is not to reach a consensus on these matters. They show instead what is at stake in the emergent field of global comparatism.

A New Vocabulary for Global Modernism

Author : Eric Hayot
Publisher : Columbia University Press
ISBN 13 : 0231543069
Total Pages : 316 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis A New Vocabulary for Global Modernism by : Eric Hayot

Download or read book A New Vocabulary for Global Modernism written by Eric Hayot and published by Columbia University Press. This book was released on 2016-11-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading critics and literary scholars, A New Vocabulary for Global Modernism argues for new ways of understanding the nature and development of twentieth-century literature and culture. Scholars have largely understood modernism as an American and European phenomenon. Those parameters have expanded in recent decades, but the incorporation of multiple origins and influences has often been tied to older conceptual frameworks that make it difficult to think of modernism globally. Providing alternative approaches, A New Vocabulary for Global Modernism introduces pathways through global archives and new frameworks that offer a richer, more representative set of concepts for the analysis of literary and cultural works. In separate essays each inspired by a critical term, this collection explores what happens to the foundational concepts of modernism and the methods we bring to modernist studies when we approach the field as a global phenomenon. Their work transforms the intellectual paradigms we have long associated with modernism, such as tradition, antiquity, style, and translation. New paradigms, such as context, slum, copy, pantomime, and puppets emerge as the archive extends beyond its European center. In bringing together and reexamining the familiar as well as the emergent, the contributors to this volume offer an invaluable and original approach to studying the intersection of world literature and modernist studies.

Novels, Histories, Novel Nations

Author : Linda Kaljundi
Publisher : Suomalaisen Kirjallisuuden Seura
ISBN 13 : 9522227463
Total Pages : 346 pages
Book Rating : 4.5/5 (222 download)

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Book Synopsis Novels, Histories, Novel Nations by : Linda Kaljundi

Download or read book Novels, Histories, Novel Nations written by Linda Kaljundi and published by Suomalaisen Kirjallisuuden Seura. This book was released on 2015-05-13 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the prominent, and in many ways highly similar, role that historical fiction has played in the formation of the two neighbouring 'young nations', Finland and Estonia. It gives a multi-sided overview of the function of the historical novel during different periods of Finnish and Estonian history from the 1800s until the present day, and it provides detailed close-readings of selected authors and literary trends in their social, political and cultural contexts. This book addresses nineteenth-century 'fictional foundations', historical fiction of the new nation states in the interwar period as well as post-Second World War Soviet Estonian novels and modern historiographic metafiction.

Poetry in a Global Age

Author : Jahan Ramazani
Publisher : University of Chicago Press
ISBN 13 : 022673028X
Total Pages : 332 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Poetry in a Global Age by : Jahan Ramazani

Download or read book Poetry in a Global Age written by Jahan Ramazani and published by University of Chicago Press. This book was released on 2020-10-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas, culture, and capital flow across national borders with unprecedented speed, but we tend not to think of poems as taking part in globalization. Jahan Ramazani shows that poetry has much to contribute to understanding literature in an extra-national frame. Indeed, the globality of poetry, he argues, stands to energize the transnational turn in the humanities. Poetry in a Global Age builds on Ramazani’s award-winning A Transnational Poetics, a book that had a catalytic effect on literary studies. Ramazani broadens his lens to discuss modern and contemporary poems not only in relation to world literature, war, and questions of orientalism but also in light of current debates over ecocriticism, translation studies, tourism, and cultural geography. He offers brilliant readings of postcolonial poets like Agha Shahid Ali, Lorna Goodison, and Daljit Nagra, as well as canonical modernists such as W. B. Yeats, Wallace Stevens, T. S. Eliot, and Marianne Moore. Ramazani shows that even when poetry seems locally rooted, its long memory of forms and words, its connections across centuries, continents, and languages, make it a powerful imaginative resource for a global age. This book makes a strong case for poetry in the future development of world literature and global studies.

Private Higher Education in Post-Communist Europe

Author : S. Slantcheva
Publisher : Springer
ISBN 13 : 0230604390
Total Pages : 329 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Private Higher Education in Post-Communist Europe by : S. Slantcheva

Download or read book Private Higher Education in Post-Communist Europe written by S. Slantcheva and published by Springer. This book was released on 2007-04-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of international privatization of higher education in post-communist Europe from two top scholars in the field. Levy and Slantcheva trace the ramifications of globalization in Central and Eastern Europe as well as in the former Soviet republics.

The Novel, Volume 1

Author : Franco Moretti
Publisher : Princeton University Press
ISBN 13 : 0691243751
Total Pages : 926 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Novel, Volume 1 by : Franco Moretti

Download or read book The Novel, Volume 1 written by Franco Moretti and published by Princeton University Press. This book was released on 2022-04-12 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly as global in its ambition and sweep as its subject, Franco Moretti's The Novel is a watershed event in the understanding of the first truly planetary literary form. A translated selection from the epic five-volume Italian Il Romanzo (2001-2003), The Novel's two volumes are a unified multiauthored reference work, containing more than one hundred specially commissioned essays by leading contemporary critics from around the world. Providing the first international comparative reassessment of the novel, these essential volumes reveal the form in unprecedented depth and breadth--as a great cultural, social, and human phenomenon that stretches from the ancient Greeks to today, where modernity itself is unimaginable without the genre. By viewing the novel as much more than an aesthetic form, this landmark collection demonstrates how the genre has transformed human emotions and behavior, and the very perception of reality. Historical, statistical, and formal analyses show the novel as a complex literary system, in which new forms proliferate in every period and place. Volume 1: History, Geography, and Culture, looks at the novel mostly from the outside, treating the transition from oral to written storytelling and the rise of narrative and fictionality, and covering the ancient Greek novel, the novel in premodern China, the early Spanish novel, and much else, including readings of novels from around the world. These books will be essential reading for all students and scholars of literature.

Marketing Strategies for the New Europe

Author : John K. Ryans
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Marketing Strategies for the New Europe by : John K. Ryans

Download or read book Marketing Strategies for the New Europe written by John K. Ryans and published by . This book was released on 1990 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Production Networks in Asia and Europe

Author : Rogier Busser
Publisher : Routledge
ISBN 13 : 1134387636
Total Pages : 303 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Production Networks in Asia and Europe by : Rogier Busser

Download or read book Production Networks in Asia and Europe written by Rogier Busser and published by Routledge. This book was released on 2004-02-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explains the various influences of the Japanese automobile industry on industrial development in both Southeast Asia and Europe.

How Europe shapes British public policy

Author : Janice Morphet
Publisher : Policy Press
ISBN 13 : 1447300467
Total Pages : 288 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis How Europe shapes British public policy by : Janice Morphet

Download or read book How Europe shapes British public policy written by Janice Morphet and published by Policy Press. This book was released on 2013-04-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Europe Shapes British Public Policy examines how the European Union became a sectarian issue for citizens of the UK. It analyzes the effects of EU membership in the shaping of key areas, including trade and privatization, the single market, the environment, and the development and implementation of a devolved and decentralized governance. Discussing the ways UK citizens have grown politically disengaged as a result of EU political practices and policy making, it goes on to examine the implications this has had for the depoliticization of government and civil services.

The Hybrid Factory in Europe

Author : H. Kumon
Publisher : Springer
ISBN 13 : 023052365X
Total Pages : 304 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The Hybrid Factory in Europe by : H. Kumon

Download or read book The Hybrid Factory in Europe written by H. Kumon and published by Springer. This book was released on 2004-08-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates the conditions for the international transfer of Japanese-style management and production techniques to Europe. Using an investigation of Japanese manufacturing companies with operations in Europe, the authors shed light on 'hybrid factories', which combine elements of Japanese and European management and production techniques.

International Management in Service Firms

Author : Dirk Klimkeit
Publisher : Springer Nature
ISBN 13 : 3031503457
Total Pages : 717 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis International Management in Service Firms by : Dirk Klimkeit

Download or read book International Management in Service Firms written by Dirk Klimkeit and published by Springer Nature. This book was released on 2024 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms' internationalization and international management. Beginning with an overview of the international environment in which service firms operate, it subsequently describes multinational service firms and their internationalization processes, strategies and organization. Unlike most texts on international services, the book goes beyond internationalization to address the ongoing management of service firms. It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams. A dedicated chapter focuses on offshore shared services and business process outsourcing. These chapters are complemented by a discussion on international corporate governance and corporate social responsibility. The book is intended for students preparing for international careers in the service sector. Each chapter includes case studies, illustrations, highlighted definitions, a chapter summary and exercises

Supply Chain Management

Author : Nada R. Sanders
Publisher : John Wiley & Sons
ISBN 13 : 1394187653
Total Pages : 404 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Supply Chain Management by : Nada R. Sanders

Download or read book Supply Chain Management written by Nada R. Sanders and published by John Wiley & Sons. This book was released on 2024-12-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrates SCM best practices while helping students understand the complexities of SCM decision making Now in its fourth edition, Supply Chain Management: A Global Perspective integrates the foundational principles and business-oriented functions of supply chain management (SCM) in one comprehensive volume. Providing students with a balanced and integrated perspective with a global focus, this market-leading textbook highlights the holistic and interconnected nature of SCM while addressing supply chain strategy, design, planning, sourcing, logistics, forecasting, demand planning, operations management, and more. A standard text at universities around the world, Supply Chain Management offers cross-functional coverage, a student-friendly pedagogy, and a wealth of real-world examples of SCM in companies of various sizes. Author Nada R Sanders draws upon her extensive experience in academia and industry to provide both the foundational material required to understand the subject matter and practical tips that demonstrate how the latest techniques are being applied. Supply chain management is advancing rapidly and becoming ever more important in the global business climate. Covering both the underlying principles and practical techniques of SCM, Supply Chain Management: A Global Perspective, Fourth Edition, remains an ideal textbook for upper-level undergraduate courses in Operations Management, Supply Chain Management, and Logistics Management programs. New to this Edition: Updated content in each chapter illustrating the latest business practices in the context of SCM Increased focus on new and emerging technologies, including AI, that are changing supply chains New real-world examples of key concepts applied to supply chains of companies of various sizes and sectors New discussion topics reflecting recent international, government, and organizational policy issues relevant to SCM New and updated cases, discussion questions, examples, and classroom exercises Wiley Advantage: Provides consistent and fully integrated coverage of all key areas of SCM concepts, strategic implementations, and operational techniques Examines supply chain management as a boundary-spanning function that is intertwined with other organizational areas Discusses how recent developments in trade, tax, tariffs, data protection, and national security impact the global supply change Contains extensive pedagogical tools and solved problems designed to make difficult concepts accessible Features a wealth of cases and examples of the latest business practices in supply chain management Includes access to a companion website with an extensive test bank, PowerPoint slides, an instructor’s manual, and other teaching resources

Print Culture and the First Yoruba Novel

Author : Isaac Babalọla Thomas
Publisher : BRILL
ISBN 13 : 9004229159
Total Pages : 440 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Print Culture and the First Yoruba Novel by : Isaac Babalọla Thomas

Download or read book Print Culture and the First Yoruba Novel written by Isaac Babalọla Thomas and published by BRILL. This book was released on 2012-05-25 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents an edition and translation of I.B. Thomas's pioneering work, "The Life-Story of Me, Segilola", first published as a series of realistic letters to a local Lagos newspaper in 1929-30, but now acclaimed as the first Yoruba novel.