Ethics in Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317235657
Total Pages : 198 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Ethics in Marketing by : Patrick E. Murphy

Download or read book Ethics in Marketing written by Patrick E. Murphy and published by Taylor & Francis. This book was released on 2016-12-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

The Ethics of the Market

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Author :
Publisher : Springer
ISBN 13 : 0230512038
Total Pages : 173 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The Ethics of the Market by : J. Meadowcroft

Download or read book The Ethics of the Market written by J. Meadowcroft and published by Springer. This book was released on 2005-11-10 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ethics of the Market makes a distinctive contribution to the literature on the morality of the market by synthesizing the work of a number of liberal scholars into a systematic defence of the free market on ethical grounds. This defence addresses questions of social justice, the moral pre-requisites of a market economy, the nature of the needs that the market satisfies and the appropriate boundaries that should be placed around the operation of the market.

Ethics and the Market

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Author :
Publisher : Routledge
ISBN 13 : 1134159498
Total Pages : 401 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Ethics and the Market by : Betsy Jane Clary

Download or read book Ethics and the Market written by Betsy Jane Clary and published by Routledge. This book was released on 2006-09-27 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprising cutting-edge work on the state of social economics today, this theoretically diverse book includes strong emphasis on the role of ethics, morality, identity, and society in economic theorizing. Much existing economic theory overlooks ethics. Rather than situating the market and values at separate extremes of a continuum, Ethics and the Market contends that the two are necessarily and intimately related. This volume brings together some of the best work in the social economics tradition, with strong contributions and pedagogy, and a cross-national blend of economics, philosophy, and policy. The contributors embed the economic within the social, rather than viewing 'the economy' and 'society' as separable spheres of life activity, and in so doing, three key themes are illuminated, corresponding to the volume's tripartite structure: Morality and Markets Redefining the Boundaries of Economics Social Economics in Transition. Ethics and the Market illuminates the diverse and dynamic theoretical approaches that are employed in social economics, reflecting on their continuously evolving relationship with neoclassical economics. Taking an innovative approach, this integrative book challenges traditional ways of thinking, and will prove vital reading for students and academics in the fields of Economics, Sociology, Gender Studies, and Public Policy.

Ethics, Efficiency, and the Market

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Author :
Publisher : OUP Oxford
ISBN 13 : 0198285337
Total Pages : 150 pages
Book Rating : 4.1/5 (982 download)

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Book Synopsis Ethics, Efficiency, and the Market by : Allen E. Buchanan

Download or read book Ethics, Efficiency, and the Market written by Allen E. Buchanan and published by OUP Oxford. This book was released on 1985 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a systematic evaluation of the main arguments for and against the market as an instrument of social organization, balancing efficiency and justice . It links the distinctive approaches of philosophy and economics to this evaluation.

Markets, Ethics, and Business Ethics

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Author :
Publisher :
ISBN 13 : 9780205785841
Total Pages : 0 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis Markets, Ethics, and Business Ethics by : Steve Scalet

Download or read book Markets, Ethics, and Business Ethics written by Steve Scalet and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Promotes a deeper understanding of markets, corporate responsibility and business ethics Markets, Ethics, and Business Ethics provides an introductory discussion on basic, challenging concepts of business ethics: markets, property rights, law, and corporations.This title presents a balance of institutional perspectives and the concrete decisions people make within those institutions. The text studies the rules and incentives of a business system as well as the ethical decisions that people confront within their roles as consumers, investors, managers, owners, employees, and citizens.

Economics, Ethics and the Market

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Author :
Publisher : Routledge
ISBN 13 : 1134133251
Total Pages : 460 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Economics, Ethics and the Market by : Johan J. Graafland

Download or read book Economics, Ethics and the Market written by Johan J. Graafland and published by Routledge. This book was released on 2006-10-19 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces readers to the relationship between economics and ethics and to the application of economic ethics in the evaluation of the market. The insights it provides help to develop the reasoning and analytical skills needed to criticize economic analysis as well as to apply ethical concepts to moral issues in economic policy.

Marketing Ethics

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Author :
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Ethics by : George G. Brenkert

Download or read book Marketing Ethics written by George G. Brenkert and published by Wiley-Blackwell. This book was released on 2008-03-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.

The SAGE Handbook of Marketing Ethics

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Author :
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Ethics and Economics

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Author :
Publisher : Routledge
ISBN 13 : 1000416615
Total Pages : 287 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Ethics and Economics by : Johan Graafland

Download or read book Ethics and Economics written by Johan Graafland and published by Routledge. This book was released on 2021-09-30 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook applies economic ethics to evaluate the free market system and enables students to examine the impact of free markets using the three main ethical approaches: utilitarianism, principle-based ethics and virtue ethics. Ethics and Economics systematically links empirical research to these ethical questions, with a focus on the core topics of happiness, inequality and virtues. Each chapter offers a recommended further reading list. The final chapter provides a practical method for applying the different ethical approaches to morally evaluate an economic policy proposal and an example of the methodology being applied to a real-life policy. This book will give students a clear theoretical and methodological toolkit for analyzing the ethics of market policies, making it a valuable resource for courses on economic ethics and economic philosophy.

Marketing Ethics & Society

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Author :
Publisher : SAGE
ISBN 13 : 1473934028
Total Pages : 458 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Marketing Ethics & Society by : Lynne Eagle

Download or read book Marketing Ethics & Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Morality and the Market

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Author :
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780072345087
Total Pages : 724 pages
Book Rating : 4.3/5 (45 download)

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Book Synopsis Morality and the Market by : Eugene A. Heath

Download or read book Morality and the Market written by Eugene A. Heath and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2002 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Morality and the Market is a business ethics anthology unlike any other. The book covers the foundations of markets, their operations, and their effects by incorporating most traditional business ethics topics while introducing new ones as well. The result is a text with genuine diversity of opinion, philosophical depth, and breadth of topic, accompanied throughout by a knowledgeable and sympathetic account of the traditional issues in business ethics.Morality and the Market places special and distinctive emphasis on virtue and its applicability to the contexts of commerce. Each of the traditional topics of business ethics is related to particular virtues. For example, the virtue of honesty is related to advertising and sales; integrity is related to whistle-blowing; social responsibility is related to business profit; and courage is related to entrepreneurship. Morality and the Market explores the moral foundations of markets, their moral consequences, and considers the effects of commerce on the arts, culture, the environment, and technological progress.

Order Ethics: An Ethical Framework for the Social Market Economy

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Author :
Publisher : Springer
ISBN 13 : 3319331515
Total Pages : 366 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Order Ethics: An Ethical Framework for the Social Market Economy by : Christoph Luetge

Download or read book Order Ethics: An Ethical Framework for the Social Market Economy written by Christoph Luetge and published by Springer. This book was released on 2016-07-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the theoretical foundations of order ethics and discusses business ethics problems from an order ethics perspective. Order ethics focuses on the social order and the institutional environment in which individuals interact. It is a well-established paradigm in European business ethics. The book contains articles written by leading experts in the field and provides both a concise introduction to order ethics and short summary articles homing in on specific aspects of the order-ethical paradigm. It presents contributions describing fundamental concepts, historical roots, and the economic, social, and philosophical background of the theory. The second part of the handbook focuses on the theory's application in business, society, and politics, casting new light on an array of topics that loom large in contemporary ethical discourse.​

The Market

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Author :
Publisher : Psychology Press
ISBN 13 : 9780415098274
Total Pages : 246 pages
Book Rating : 4.0/5 (982 download)

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Book Synopsis The Market by : John O'Neill

Download or read book The Market written by John O'Neill and published by Psychology Press. This book was released on 1998 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a critique of the market economy, focusing primarily but not exclusively on the work of F.A. Hayek.

What Money Can't Buy

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Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429942584
Total Pages : 256 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis What Money Can't Buy by : Michael J. Sandel

Download or read book What Money Can't Buy written by Michael J. Sandel and published by Farrar, Straus and Giroux. This book was released on 2012-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay? In What Money Can't Buy, Michael J. Sandel takes on one of the biggest ethical questions of our time: Is there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? In recent decades, market values have crowded out nonmarket norms in almost every aspect of life—medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. Is this where we want to be?In his New York Times bestseller Justice, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes an essential discussion that we, in our market-driven age, need to have: What is the proper role of markets in a democratic society—and how can we protect the moral and civic goods that markets don't honor and that money can't buy?

Morality, Competition, and the Firm

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199990492
Total Pages : 336 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Morality, Competition, and the Firm by : Joseph Heath

Download or read book Morality, Competition, and the Firm written by Joseph Heath and published by Oxford University Press. This book was released on 2014-08-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of provocative essays, Joseph Heath provides a compelling new framework for thinking about the moral obligations that private actors in a market economy have toward each other and to society. In a sharp break with traditional approaches to business ethics, Heath argues that the basic principles of corporate social responsibility are already implicit in the institutional norms that structure both marketplace competition and the modern business corporation. In four new and nine previously published essays, Heath articulates the foundations of a "market failures" approach to business ethics. Rather than bringing moral concerns to bear upon economic activity as a set of foreign or externally imposed constraints, this approach seeks to articulate a robust conception of business ethics derived solely from the basic normative justification for capitalism. The result is a unified theory of business ethics, corporate law, economic regulation, and the welfare state, which offers a reconstruction of the central normative preoccupations in each area that is consistent across all four domains. Beyond the core theory, Heath offers new insights on a wide range of topics in economics and philosophy, from agency theory and risk management to social cooperation and the transaction cost theory of the firm.

Marketing Ethics

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Marketing Ethics by : Patrick E. Murphy

Download or read book Marketing Ethics written by Patrick E. Murphy and published by Prentice Hall. This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

Ethics in Marketing and Communications

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Author :
Publisher : Springer
ISBN 13 : 0230367143
Total Pages : 130 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Ethics in Marketing and Communications by : M. McKinley

Download or read book Ethics in Marketing and Communications written by M. McKinley and published by Springer. This book was released on 2011-12-13 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.