Ethical Issues In International Marketing

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Ethical Issues in International Marketing

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317939387
Total Pages : 144 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Ethical Issues in International Marketing by : Erdener Kaynak

Download or read book Ethical Issues in International Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2019-09-16 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world. Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics: A social contract for analyzing and evaluating the activities of transnational corporations in developing countries The relationship of marketing ethics to gray markets for consumer goods How moral commitment is shaped by socialization and role of culture in Turkey The relationship between Egyptian consumers’ideology and theirperceptions of ethical behavior Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.

Ethics in Marketing

Author : Patrick E. Murphy
Publisher : Taylor & Francis
ISBN 13 : 1317235657
Total Pages : 198 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Ethics in Marketing by : Patrick E. Murphy

Download or read book Ethics in Marketing written by Patrick E. Murphy and published by Taylor & Francis. This book was released on 2016-12-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Ethics and international marketing: research background and challenges

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1845448197
Total Pages : 125 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Ethics and international marketing: research background and challenges by :

Download or read book Ethics and international marketing: research background and challenges written by and published by Emerald Group Publishing. This book was released on 2005 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.

Ethical Issues in International Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4.:/5 (471 download)

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Book Synopsis Ethical Issues in International Marketing by :

Download or read book Ethical Issues in International Marketing written by and published by . This book was released on 1995 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Corporate Social Responsibility in Developing and Emerging Markets

Author : Onyeka Osuji
Publisher : Cambridge University Press
ISBN 13 : 1108472117
Total Pages : 485 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Corporate Social Responsibility in Developing and Emerging Markets by : Onyeka Osuji

Download or read book Corporate Social Responsibility in Developing and Emerging Markets written by Onyeka Osuji and published by Cambridge University Press. This book was released on 2019-12-19 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development in emerging markets.

Ethics and International Marketing

Author : Marylyn Carrigan
Publisher :
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4.:/5 (85 download)

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Book Synopsis Ethics and International Marketing by : Marylyn Carrigan

Download or read book Ethics and International Marketing written by Marylyn Carrigan and published by . This book was released on 2005 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Ethics & Society

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1473934036
Total Pages : 321 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Marketing Ethics & Society by : Lynne Eagle

Download or read book Marketing Ethics & Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Ethics for International Business

Author : John Kline
Publisher : Routledge
ISBN 13 : 1135837929
Total Pages : 293 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Ethics for International Business by : John Kline

Download or read book Ethics for International Business written by John Kline and published by Routledge. This book was released on 2010-07-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business takes place in an increasingly global environment, crossing political and cultural boundaries that challenge corporate values. The central focus of this successful and innovative text lies in how to make and explain 'best choice' judgments when confronting ethical dilemmas in international business situations. The newly-updated version of this groundbreaking textbook continues to provide a topical and relevant analysis of the ethical dimensions of conducting business in a global political economy. From a starting point of applied ethics, the book introduces a common set of normative terms and analytical tools for examining and discussing real case scenarios. Extensive real-world examples, presented in the form of exhibits, cover issues including: foreign production, including sweatshops export of hazardous products testing and pricing of HIV-AIDS drugs advertising tobacco, alcoholic beverages and infant formula deceptive marketing techniques and bribery religious and social discrimination cultural impacts from 'music, movies and malls' environmental issues, including oil spills, rain forest preservation, global warming and genetically modified foods fair trade certification and consumer boycotts oil investments in the Sudan, Burma and Nigeria. To keep pace with the changing landscape of global business, this new edition features: updated exhibits that introduce new issues, including internet censorship and privacy, marketing and obesity, dumping electronic waste in Ghana, the costs of bottled water, and Wal-Mart’s supplier code in China increased coverage of issues arising in emerging markets updated descriptions and assessments of relevant international agreements seventeen new photographs that were chosen to accompany cases designed for classroom discussion "framing questions" to guide discussion of issues in topical chapters three additional figures that help depict the ethical analysis process. The continued globalization of business increases the relevance of this textbook and its unique focus on specifically international ethical challenges faced by business, where governments and civil society groups play an active role. While most business ethics texts continue to focus heavily on ethical theory, this textbook condenses ethical theory into applied decision-making concepts, emphasizing practical applications to real world dilemmas. Anyone with an interest in the ethical implications of international business, or the business implications of corporate responsibility in the global market, will find this book a thought-provoking yet balanced analysis. Clearly written, this has become the textbook of choice in this increasingly important field.

Ethical Marketing Decisions

Author : Eugene R. Laczniak
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (8 download)

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Book Synopsis Ethical Marketing Decisions by : Eugene R. Laczniak

Download or read book Ethical Marketing Decisions written by Eugene R. Laczniak and published by Prentice Hall. This book was released on 1993 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

The SAGE Handbook of Marketing Ethics

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Social Marketing and Public Health

Author : Jeff French
Publisher : Oxford University Press
ISBN 13 : 0198717695
Total Pages : 273 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Social Marketing and Public Health by : Jeff French

Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Ethical Issues in International Communication

Author : Alexander G. Nikolaev
Publisher : Springer
ISBN 13 : 0230306845
Total Pages : 277 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Ethical Issues in International Communication by : Alexander G. Nikolaev

Download or read book Ethical Issues in International Communication written by Alexander G. Nikolaev and published by Springer. This book was released on 2011-05-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporary international communication: journalism, PR, marketing communication, and political rhetoric.

Ethical Marketing

Author : Patrick E. Murphy
Publisher : Pearson
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Ethical Marketing by : Patrick E. Murphy

Download or read book Ethical Marketing written by Patrick E. Murphy and published by Pearson. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.

Ethical Business Cultures in Emerging Markets

Author : Douglas Jondle
Publisher : Cambridge University Press
ISBN 13 : 1108365124
Total Pages : 344 pages
Book Rating : 4.1/5 (83 download)

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Book Synopsis Ethical Business Cultures in Emerging Markets by : Douglas Jondle

Download or read book Ethical Business Cultures in Emerging Markets written by Douglas Jondle and published by Cambridge University Press. This book was released on 2017-10-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous research on corporate cultures and ethical business cultures has focused almost exclusively on studies of multinational corporations from a handful of developed countries. This book addresses the intersection of human resource development and human resource management with ethical business cultures in the four BRIC countries, and four other fast-growing emerging economies: those of Mexico, Indonesia, South Africa and Turkey. Drawing on longitudinal large-scale survey-based studies, it compares managers' and employees' perceptions of ethical business cultures in these countries, contrasting them with the US economy. It then discusses the economic and socio-cultural context and current research on business ethics in each of these countries, including implications for research and practice. This significant study will appeal to scholars, researchers and students in business ethics, management, human resource management and development, and organization studies, and addresses issues faced daily by business executives and practitioners working in emerging market countries.

Ethical Issues in E-Business: Models and Frameworks

Author : Palmer, Daniel E.
Publisher : IGI Global
ISBN 13 : 1615206167
Total Pages : 272 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis Ethical Issues in E-Business: Models and Frameworks by : Palmer, Daniel E.

Download or read book Ethical Issues in E-Business: Models and Frameworks written by Palmer, Daniel E. and published by IGI Global. This book was released on 2010-05-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a comprehensive overview of the most important ethical issues associated with the expanding world of e-business, and offers relevant theoretical frameworks to ethical issues in all significant areas of e-business"--Provided by publisher.

Marketing Ethics & Society

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1473934036
Total Pages : 321 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Marketing Ethics & Society by : Lynne Eagle

Contemporary Issues in Green and Ethical Marketing

Author : Morven G. McEachern
Publisher : Routledge
ISBN 13 : 9781138948280
Total Pages : 0 pages
Book Rating : 4.9/5 (482 download)

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Book Synopsis Contemporary Issues in Green and Ethical Marketing by : Morven G. McEachern

Download or read book Contemporary Issues in Green and Ethical Marketing written by Morven G. McEachern and published by Routledge. This book was released on 2015-08-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.