Estudio Sobre El Comportammiento Del Consumidor Ante El Mensaje Publicitario

Download Estudio Sobre El Comportammiento Del Consumidor Ante El Mensaje Publicitario full books in PDF, epub, and Kindle. Read online Estudio Sobre El Comportammiento Del Consumidor Ante El Mensaje Publicitario ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Prácticas de marketing y estudios en los mercados de consumo

Author :
Publisher : Comunicacion Científica
ISBN 13 : 6079104067
Total Pages : 167 pages
Book Rating : 4.0/5 (791 download)

DOWNLOAD NOW!

Book Synopsis Prácticas de marketing y estudios en los mercados de consumo by :

Download or read book Prácticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168

Publicidad contagiosa

Author : Silvia Sivera
Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)

DOWNLOAD NOW!

Book Synopsis Publicidad contagiosa by : Silvia Sivera

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Spanish Bibliography on Mass Communication

Author : Manuel Parés i Maicas
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.3/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Spanish Bibliography on Mass Communication by : Manuel Parés i Maicas

Download or read book Spanish Bibliography on Mass Communication written by Manuel Parés i Maicas and published by . This book was released on 1988 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: La compilación de una bibliografía sobre un tema cientifico es una ardua labor y llena de dificultades. Porque de la enorme cantidad de material original, traducido y disponible, este es verdaderamente especial para ciencias sociales.

Publicidad 360º

Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

DOWNLOAD NOW!

Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

La protección del consumidor frente al mensaje publicitario : especial referencia a la integración de la publicidad en el contrato

Author : Consuelo Camacho Pereira
Publisher :
ISBN 13 : 9788490142349
Total Pages : 400 pages
Book Rating : 4.1/5 (423 download)

DOWNLOAD NOW!

Book Synopsis La protección del consumidor frente al mensaje publicitario : especial referencia a la integración de la publicidad en el contrato by : Consuelo Camacho Pereira

Download or read book La protección del consumidor frente al mensaje publicitario : especial referencia a la integración de la publicidad en el contrato written by Consuelo Camacho Pereira and published by . This book was released on 2012-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Brand Relationships

Author : Deborah J. MacInnis
Publisher : Routledge
ISBN 13 : 1317469186
Total Pages : 536 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Brand Relationships by : Deborah J. MacInnis

Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by Routledge. This book was released on 2014-12-18 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.

The Meme Machine

Author : Susan Blackmore
Publisher : OUP Oxford
ISBN 13 : 0191574619
Total Pages : 288 pages
Book Rating : 4.1/5 (915 download)

DOWNLOAD NOW!

Book Synopsis The Meme Machine by : Susan Blackmore

Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

DOWNLOAD NOW!

Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Reliability and Validity Assessment

Author : Edward G. Carmines
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.:/5 (44 download)

DOWNLOAD NOW!

Book Synopsis Reliability and Validity Assessment by : Edward G. Carmines

Download or read book Reliability and Validity Assessment written by Edward G. Carmines and published by SAGE Publications, Incorporated. This book was released on 1979-11 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an elementary and exceptionally lucid introduction to issues in measurement theory. They define and discuss validity and reliability; proceed to a discussion of three basic types of validity, including criterion, content, and construct validity; present an introductory discussion of classical test theory, with an emphasis on parallel measures; and present a clear discussion of four methods of reliability estimation, including the test-retest, alternative form, split-half, and internal consistency methods of reliability assessment. The text is concluded with a discussion of the use of reliability assessment for purposes of correcting bivariate correlations for attenuation due to random measurement error.

Marketing Management

Author : Marketing and Logistics Group, Cranfield School of Management
Publisher : Palgrave
ISBN 13 : 9780333777503
Total Pages : 295 pages
Book Rating : 4.7/5 (775 download)

DOWNLOAD NOW!

Book Synopsis Marketing Management by : Marketing and Logistics Group, Cranfield School of Management

Download or read book Marketing Management written by Marketing and Logistics Group, Cranfield School of Management and published by Palgrave. This book was released on 2000-03-23 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: A Relationship Marketing Perspective is an introduction to the principles of marketing management with a relationship perspective integrated throughout. Through the book contributors explore five key areas: * The Role of Relationship Marketing in Business * The Customer Retention Audit * Creating Customer Value Through the Expanded Marketing Mix * Planning and Organising for Relationship Marketing * Relationship Marketing in Action With insightful graphics, mini case studies and numerous real-world examples, Marketing Management is an ideal text for MBA students, postgraduates and professionals seeking a topical introduction to leading edge management and marketing thinking. Final year undergraduates of business will also benefit from this well-written, highly accessible text. Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http://www.palgrave.com/business/cranfield/

Sexualidad y el VIH/SIDA

Author :
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis Sexualidad y el VIH/SIDA by :

Download or read book Sexualidad y el VIH/SIDA written by and published by . This book was released on 1999 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Media and Innovation

Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 355 pages
Book Rating : 4.4/5 (833 download)

DOWNLOAD NOW!

Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Spanglish

Author : Ilan Stavans
Publisher : Harper Collins
ISBN 13 : 0060087765
Total Pages : 290 pages
Book Rating : 4.0/5 (6 download)

DOWNLOAD NOW!

Book Synopsis Spanglish by : Ilan Stavans

Download or read book Spanglish written by Ilan Stavans and published by Harper Collins. This book was released on 2004-08-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the release of the census figures in 2000, Latino America wasanointed the future driving force of American culture. The emergence of Spanglish as a form of communication is one of the more influential markers of an America gone Latino. Spanish, present on this continent since the fifteenth century, when Iberian explorers sought to colonize territories in what are now Florida, New Mexico, Texas, and California, has become ubiquitous in the last few decades. The nation's unofficial second language, it is highly visible on several 24-hour TV networks and on more than 200 radio stations across the country. But Spanish north of the Rio Grande has not spread in its pure Iberian form. On the contrary, a signature of the brewing "Latin Fever" that has swept the United States since the mid-1980s is the astonishing creative linguistic amalgam of tongues used by people of Hispanic descent, not only in major cities but in rural areas as well -- neither Spanish nor English, but a hybrid, known only as Spanglish.

El Comportamiento del Consumidor en la Estrategia de Marketing (Consumer Behavior in Marketing Strategy)

Author : John A. Howard
Publisher : Ediciones Díaz de Santos
ISBN 13 : 9788479780821
Total Pages : 536 pages
Book Rating : 4.7/5 (88 download)

DOWNLOAD NOW!

Book Synopsis El Comportamiento del Consumidor en la Estrategia de Marketing (Consumer Behavior in Marketing Strategy) by : John A. Howard

Download or read book El Comportamiento del Consumidor en la Estrategia de Marketing (Consumer Behavior in Marketing Strategy) written by John A. Howard and published by Ediciones Díaz de Santos. This book was released on 1993-10 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: El objetivo del presente libro es proporcionar herramientas conceptuales y técnicas que el lector podrá aplicar en la práctica de marketing, tanto si persigue beneficios como si no, de una forma que hasta ahora no había sido posible. Este objetivo se consigue, en primer lugar, integrando de forma sistemática dos corrientes independientes de investigación básica sobre los consumidores: el enfoque más tradicional de la formación del concepto y el nuevo enfoque de proceso de la información. En segundo lugar, unificando al consumidor y a la competencia como dos elementos clave a los que se enfrenta el director de marketing. En tercer lugar, la integración de estos aspectos se lleva a cabo en el contexto de un diseño sistemático de la estrategia y de los planes de marketing. INDICE: Introducción. Fundamentos psicológicos del modelo de decisión del consumidor. Aplicación. Entorno sociocultural. Extensión al modelo de decisión del consumidor.

Novum Gebrauchsgraphik

Author :
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Novum Gebrauchsgraphik by :

Download or read book Novum Gebrauchsgraphik written by and published by . This book was released on 1981 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Las claves de la publicidad

Author : Mariola García Uceda
Publisher : ESIC Editorial
ISBN 13 : 847356801X
Total Pages : 482 pages
Book Rating : 4.4/5 (735 download)

DOWNLOAD NOW!

Book Synopsis Las claves de la publicidad by : Mariola García Uceda

Download or read book Las claves de la publicidad written by Mariola García Uceda and published by ESIC Editorial. This book was released on 2011-09-28 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ofreciendo las directrices básicas del autoaprendizaje necesario en entornos dinámicos, las “Claves de la Publicidad” proporciona las pautas para conseguir el éxito en el envolvente y apasionante mundo de la publicidad. Todo ello divulgando, con rigor metodológico, información práctica dirigida tanto al profesional de la comunicación publicitaria como a cualquier estudioso de la materia; desde alumnos del grado de publicidad y relaciones públicas o de grados afines, hasta los de másteres y postgrados específicos o relacionados. Su objetivo final es proporcionar al lector las habilidades necesarias para la toma de decisiones estratégicas en comunicación comercial, específicamente en su vertiente publicitaria, facilitarle los términos y conceptos que le permitan la comprensión de los distintos medios de difusión, guiarle en la adquisición del nivel práctico imprescindible para desenvolverse con soltura en el mundo de la creación y la realización, tanto audiovisual como gráfica y, además, con el fin de alcanzar los deseables niveles de eficacia, concienciarle de la necesidad de invertir esfuerzos en el análisis crítico del mensaje publicitario, antes y después de su difusión. Para ello, el libro se acerca a la publicidad, primero, desde el punto de vista de la empresa anunciante y, después, de la agencia de publicidad. Ambos, se tratan como socios interactivos de comunicación con un único lenguaje, posicionando la publicidad en el entorno estratégico de las empresas e identificando los sistemas óptimos de trabajo con las agencias. La autora, doctora en Economía y Dirección de Empresas y profesora de la Universidad de Zaragoza, apoya la presentación de los conceptos básicos del saber publicitario con la ejemplificación de casos, campañas y anuncios, así como con esquemas y gráficos que facilitan la comprensión del texto. La calidad de esta obra, ahora actualizada, viene avalada por la continua acogida que desde su primera edición le ha dispensado tanto el profesional del mundo de la comunicación como el del ámbito de los estudios superiores. ÍNDICE La publicidad en el marketing.- Tipología general de la publicidad.- El emisor en la comunicación publicitaria.- Agencia de publicidad.- El receptor de la comunicación publicitaria.- Planificación estratégica.- Información básica. Briefing.- Estrategia publicitaria.- Los tratamientos creativos.- Realización del mensaje publicitario.- Investigación publicitaria. Eficacia publicitaria.- Los medios publicitarios.- Investigación de medios.- La regulación publicitaria.- Bibliografía.