Estrategia Competitiva Y Responsabilidad Social

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Regulation and Best Practices in Public and Nonprofit Marketing

Author : Lucica Matei
Publisher : Matei Lucica
ISBN 13 : 9737095146
Total Pages : 662 pages
Book Rating : 4.7/5 (37 download)

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Book Synopsis Regulation and Best Practices in Public and Nonprofit Marketing by : Lucica Matei

Download or read book Regulation and Best Practices in Public and Nonprofit Marketing written by Lucica Matei and published by Matei Lucica. This book was released on 2010 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.

Principles of Operations Management

Author : Jay H. Heizer
Publisher : Pearson Educación
ISBN 13 : 9789702605256
Total Pages : 710 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Principles of Operations Management by : Jay H. Heizer

Download or read book Principles of Operations Management written by Jay H. Heizer and published by Pearson Educación. This book was released on 2004 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR

Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance

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Author : Paiva, Inna Sousa
Publisher : IGI Global
ISBN 13 : 1799821307
Total Pages : 369 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance by : Paiva, Inna Sousa

Download or read book Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance written by Paiva, Inna Sousa and published by IGI Global. This book was released on 2020-02-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few years, we have witnessed the enormous success of corporate social responsibility and business all over the world. These developments, including those in which governments foster both growth through entrepreneurship and achievement of sustainable development by creating tools for worldwide impact to reconcile business interests with the demands of communities, have been unequivocal concerning job and wealth creation. Replacing short-term visions, however, has become instrumental to business success throughout the industry. Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance is a pivotal reference source that explores corporate social responsibility through the lens of entrepreneurship and firm performance in an effort to change the approach towards long-term growth. While highlighting topics such as risk management, stewardship theory, and CEO duality, this publication explores contributions to societal welfare and methods of business creation. This book is ideally designed for managers, executives, human resources professionals, entrepreneurs, developers, academicians, researchers, industry professionals, and students.

Corporate Social Responsibility and Corporate Governance

Author : David Crowther
Publisher : Emerald Group Publishing
ISBN 13 : 1787144119
Total Pages : 345 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Corporate Social Responsibility and Corporate Governance by : David Crowther

Download or read book Corporate Social Responsibility and Corporate Governance written by David Crowther and published by Emerald Group Publishing. This book was released on 2017-07-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book focuses on how CSR and Corporate Governance in Ibero-America have been employed, analyzed, and examined in different sectors and scenarios. It takes a trans-regional approach unlike most research which has been focused on studying specific initiatives or experiences in a particular country.

La sociedad que no queria se anónima

Author : Esther Trujillo
Publisher : Editorial Almuzara
ISBN 13 : 8483567288
Total Pages : 178 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis La sociedad que no queria se anónima by : Esther Trujillo

Download or read book La sociedad que no queria se anónima written by Esther Trujillo and published by Editorial Almuzara. This book was released on 2013 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: La responsabilidad social de las empresas puede parecer un gasto innecesario hasta que se comprueba lo que cuesta ser irresponsable. En las páginas de este libro comprobaremos cómo, en la era de la información, la gestión responsable y la ética empresarial son asuntos que representan una gran apuesta estratégica. En La Sociedad que no quería ser Anónima su autora, a través de un personaje ficticio, Amaro Cifuentes, director de Responsabilidad Social de una compañía cualquiera, ayuda a desentrañar las claves de esta función empresarial a través de una mezcla sutil entre la realidad y la ficción, el día a día y el esperpento, la gestión ordenada y la ocurrencia caótica. Y es que el desafío en la responsabilidad social para cualquier compañía moderna tiene un nombre: anticipación. Sus eneficios tardan en llegar, pero son claros, como podrá asegurar cualquier directivo que haya tenido que gestionar una crisis.

Soft Computing and Fuzzy Methodologies in Innovation Management and Sustainability

Author : Ernesto León-Castro
Publisher : Springer Nature
ISBN 13 : 3030961508
Total Pages : 385 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Soft Computing and Fuzzy Methodologies in Innovation Management and Sustainability by : Ernesto León-Castro

Download or read book Soft Computing and Fuzzy Methodologies in Innovation Management and Sustainability written by Ernesto León-Castro and published by Springer Nature. This book was released on 2022-04-11 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides recent research on soft computing and fuzzy methodologies in innovation management and sustainability. The uncertainty in the business world is increasing. Significant changes are generated unexpectedly, so using fuzzy logic and soft computing methods allows us to create flexible scenarios adaptable to new realities. Within the book, we will find different applications of fuzzy methodologies that can apply to various topics such as sustainability, innovation, tourism, costs, exports, systems administration, among others. The book's main contribution is the applicability of the various methodologies to specific cases, which allows generating a relationship between theory and practice. In addition, it has some bibliometric studies on various topics that give us a visualization of what has happened and where multiple topics are headed. This book is recommended mainly for students who wish to know how the various fuzzy and soft computing tools can be taken to real situations, allowing a better understanding of these and generating new visions of future applicability.

Global Perspectives on the Strategic Role of Marketing Information Systems

Author : Medina-Quintero, Jose Melchor
Publisher : IGI Global
ISBN 13 : 1668465930
Total Pages : 404 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on the Strategic Role of Marketing Information Systems by : Medina-Quintero, Jose Melchor

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor and published by IGI Global. This book was released on 2023-05-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Author :
Publisher : Religacion Press
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Religacion Press. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Challenges and alternatives towards peacebuilding

Author : Israel Biel Portero
Publisher : Fondo Editorial – Ediciones Universidad Cooperativa de Colombia
ISBN 13 : 9587602382
Total Pages : 181 pages
Book Rating : 4.5/5 (876 download)

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Book Synopsis Challenges and alternatives towards peacebuilding by : Israel Biel Portero

Download or read book Challenges and alternatives towards peacebuilding written by Israel Biel Portero and published by Fondo Editorial – Ediciones Universidad Cooperativa de Colombia. This book was released on 2020-06-08 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural development and peacebuilding in Colombia have been highly prioritized by higher education institutions since the signing of the Peace Agreement between the National Government and the FARC-EP. This has resulted in the need to further analyze rural strategies that contribute towards a better life for the population of territories where armed conflict is coming to an end, whilst understanding the pressing uncertainty that this process implies; on the one hand, for the urgency of generating rapid and concrete responses to social justice and equity, and on the other, because fulfilling the agreement guarantees scenarios of non-repetition of the war in the country.

Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable

Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable by :

Download or read book Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable written by and published by . This book was released on 2007 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs

Author : Perez-Uribe, Rafael
Publisher : IGI Global
ISBN 13 : 1522535446
Total Pages : 497 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs by : Perez-Uribe, Rafael

Download or read book Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2018-04-13 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy. The Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs is a critical scholarly resource that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. Featuring coverage on a broad range of topics such as financial management, corporate sustainability, and organizational culture, this publication is geared towards business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.

Encyclopedia of Organizational Knowledge, Administration, and Technology

Author : Khosrow-Pour D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1799834743
Total Pages : 2734 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Encyclopedia of Organizational Knowledge, Administration, and Technology by : Khosrow-Pour D.B.A., Mehdi

Download or read book Encyclopedia of Organizational Knowledge, Administration, and Technology written by Khosrow-Pour D.B.A., Mehdi and published by IGI Global. This book was released on 2020-09-29 with total page 2734 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

Download Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II PDF Online Free

Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)

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Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Comunicación corporativa: Claves y escenarios

Author : Carmen Costa-Sánchez
Publisher : Editorial UOC
ISBN 13 : 8490646570
Total Pages : 211 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez

Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

The World Guide to CSR

Author : Wayne Visser
Publisher : Routledge
ISBN 13 : 1351278908
Total Pages : 488 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The World Guide to CSR by : Wayne Visser

Download or read book The World Guide to CSR written by Wayne Visser and published by Routledge. This book was released on 2017-09-08 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Guide to CSR is the first book to provide comparable national profiles that describe the evolution and practice of Corporate Sustainability and Responsibility (CSR) for 58 countries and 5 global regions. Each regional and national profile includes key information about the relevant CSR history, country-specific issues, trends, research and leading organizations. The purpose of the book is to give CSR professionals (including managers, consultants, academics and NGOs focusing on the social, environmental and ethical responsibilities of business) a quick reference guide to CSR in different regional and national contexts. The need for the book is premised on the fact that CSR professionals and researchers more often than not have a multinational remit and are required to benchmark performance internationally, but find that country-specific CSR information is ad hoc, limited or non-existent. Even where national CSR research exists, it is often hidden in academic journals that practitioners cannot access or do not have the time or inclination to read. The book is an edited volume, with expert contributors from around the world, all of whom have been screened and selected on the basis of their qualifications and experience in CSR. Each regional/country profile includes the following subsections:CSR in context Priority issues Trends Legislation and codes Organizations Case studies Educational institutions References This unique resource will be an essential acquisition for all organisations who need to benchmark their CSR strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to corporate social responsibility in all of the markets in which they operate.

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy

Author : Baporikar, Neeta
Publisher : IGI Global
ISBN 13 : 1799851176
Total Pages : 696 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy by : Baporikar, Neeta

Download or read book Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy written by Baporikar, Neeta and published by IGI Global. This book was released on 2020-06-26 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the need for sustainability, a focus on developing an economic system that aims at minimizing waste, commonly referred to as the circular economy, is emerging. Circular economy and studies related to it have gained worldwide attention, as it seems to be an effective alternative economic system. Naturally, the circular economy will impact enterprises and will shift how entrepreneurship development and entrepreneurial opportunities are perceived, developed, and resourced. The Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy is a collection of pioneering research that advances the understanding of entrepreneurship development, identifies the opportunities, and manages the entrepreneurship development, policies, and programs in order to further a circular economy. In addition to entrepreneurship development and entrepreneurial opportunities, the book will cover and discuss a number of other factors necessary for a successful transformation, such as entrepreneurship and innovation, entrepreneurship and change, and entrepreneurship education. While highlighting topics including consumer consumption, knowledge management, and linear economics, this book is ideally designed for entrepreneurs, small business owners, managers, consultants, organization development specialists, policymakers, researchers, industry experts, academicians, and students.