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Author : Svend Hollensen
Publisher :
ISBN 13 : 9781512939644
Total Pages : 530 pages
Book Rating : 4.9/5 (396 download)
Download or read book Essentials of Global Marketing (4a. Ed.). written by Svend Hollensen and published by . This book was released on 2007 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Svend Hollensen
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273756545
Total Pages : 524 pages
Book Rating : 4.7/5 (565 download)
Download or read book Essentials of Global Marketing written by Svend Hollensen and published by Financial Times/Prentice Hall. This book was released on 2012 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Author : Subhash C. Jain
Publisher :
ISBN 13 : 9780971313040
Total Pages : 598 pages
Book Rating : 4.3/5 (13 download)
Download or read book Essentials of Global Marketing written by Subhash C. Jain and published by . This book was released on 2008 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Svend Hollensen
Publisher : Prentice Hall
ISBN 13 : 9780273773160
Total Pages : 792 pages
Book Rating : 4.7/5 (731 download)
Download or read book Global Marketing written by Svend Hollensen and published by Prentice Hall. This book was released on 2013 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald's accompany every chapter and are available at www.pearsoned.co.uk/hollensen. Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models.
Author : Donald L. Brady
Publisher : Routledge
ISBN 13 : 1317471199
Total Pages : 576 pages
Book Rating : 4.3/5 (174 download)
Download or read book Essentials of International Marketing written by Donald L. Brady and published by Routledge. This book was released on 2014-12-18 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
Author : Michael R. Czinkota
Publisher : McGraw Hill Professional
ISBN 13 : 9780844230108
Total Pages : 324 pages
Book Rating : 4.2/5 (31 download)
Download or read book The Global Marketing Imperative written by Michael R. Czinkota and published by McGraw Hill Professional. This book was released on 1996 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.
Author : Geoffrey Lancaster
Publisher : Routledge
ISBN 13 : 1351709089
Total Pages : 464 pages
Book Rating : 4.3/5 (517 download)
Download or read book Essentials of Marketing Management written by Geoffrey Lancaster and published by Routledge. This book was released on 2017-08-24 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Author : Warren J. Keegan
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.:/5 (318 download)
Download or read book Global Marketing Management written by Warren J. Keegan and published by . This book was released on 1999 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, Sixth Edition, continues to be one of the most widely used graduate-level case texts in international marketing and a popular reference for practitioners as well. This edition focuses on the opportunities and challenges of global markets and on the threat of global competition across a broad spectrum of industries.
Author : Svend Hollensen
Publisher :
ISBN 13 : 9781292251820
Total Pages : 757 pages
Book Rating : 4.2/5 (518 download)
Download or read book Global Marketing written by Svend Hollensen and published by . This book was released on 2020 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"--.
Author : Svend Hollensen
Publisher : Pearson Higher Ed
ISBN 13 : 1292100141
Total Pages : 873 pages
Book Rating : 4.2/5 (921 download)
Download or read book Global Marketing 7th edition PDF eBook written by Svend Hollensen and published by Pearson Higher Ed. This book was released on 2016-07-12 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.
Author : John A. Quelch
Publisher : South-Western
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.:/5 (318 download)
Download or read book Global Marketing Management written by John A. Quelch and published by South-Western. This book was released on 2006 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.
Author : Zvi Bodie
Publisher : McGraw Hill
ISBN 13 : 0077148258
Total Pages : 796 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Essentials of Investments: Global Edition written by Zvi Bodie and published by McGraw Hill. This book was released on 2013-01-16 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing... Essentials of Investments, 9th Global Edition, by Zvi Bodie, Alex Kane and Alan J. Marcus. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international Investment students. A market leader in the field, this text emphasizes asset allocation while presenting the practical applications of investment theory without unnecessary mathematical detail. The ninth edition includes new coverage on the roots and fallout from the recent financial crisis and provides increased content on the changes in market structure and trading technology. Enhancements to this new Global Edition include: - New ‘On the market front’ boxes highlight important investment concepts in real world situations across the globe, to promote student thinking without taking a full case study approach. Topics include short-selling in Europe & Asia, credit default swaps and the debt crisis in Greece and include examples from Commerzbank, JP Morgan, Facebook, Coca-Cola, Santander, The European Energy Exchange, plus many more! - Revised worked examples illustrate problems using both real and fictional scenarios from across the world to help students develop their problem solving skills. Regional examples include Hutchinson Whampoa (Asia), The Emirates Group (The Middle East) and KLM Royal Dutch Airlines (The Netherlands). - Revised end-of chapter material includes brand new global questions and global internet exercises that feature currencies, companies and scenarios from Europe, Middle East, Africa and Asia to increase engagement for international students. - Global Edition of Connect Plus Finance, McGraw-Hill’s web-based assignment and assessment platform with eBook access, helps students learn faster, study more efficiently, and retain more knowledge. This Global Edition has been adapted to meet the needs of courses outside of the United States and does not align with the instructor and student resources available with the US edition.
Author : Kate Gillespie
Publisher : Houghton Mifflin
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.0/5 ( download)
Download or read book Global Marketing written by Kate Gillespie and published by Houghton Mifflin. This book was released on 2007 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. While written in a student-friendly style, the text is comprehensive in its coverage of topics. The authors' extensive research and consulting experience allows for current coverage of a wide array of topics. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
Author : Basil Janavaras
Publisher : World Scientific Publishing Company
ISBN 13 : 9813201096
Total Pages : 340 pages
Book Rating : 4.8/5 (132 download)
Download or read book Global Marketing Management System written by Basil Janavaras and published by World Scientific Publishing Company. This book was released on 2017-04-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. More about GMMSO GMMSO4 Student User Guide (2 MB) What is GMMS? For Professors (2 MB) What is GMMS? For Consultants and SMEs (2 MB) Contents:The Global Marketing Management System:Introduction:Globalization and the Need for a Global Business EducationProject-based Learning and GMMSOUnderstanding the Firm's Strategic Position:Information ScanningPerforming a Firm Level Strategic AnalysisSummaryThe Search for Global Markets:The Decision Making ProcessPreliminary Screening of MarketsThe Process of Screening Countries Using Three Separate Screening Matrices Performing an in-Depth Market Analysis of the Two Best MarketsMarket and Company Sales PotentialAnalyzing Market/Country Specific Competitive AnalysisIdentification of Country-entry Conditions for the FirmAnalysis of Financial and Market Entry ConditionsCreating an Entry Strategy into a Selected Market:Selecting an Entry Mode into the Target MarketThe Business Environment of the Selected MarketCreating a Marketing Plan with Its Firm Specific Goals and ObjectivesDeveloping a Product StrategyDeveloping a Pricing StrategyCreation of a Promotional StrategyDeveloping of a Distribution StrategyCreation of a Financial StrategyCreating the Organizational Structure for the New MarketUnderstanding Exit Strategy and ScenariosSummaryThe GMMSO4 Software System:GMMSO4:What Is GMMSO?Bridge the GapBenefitsBackground to the Development of the Online Version of the GMMS MethodLearning OutcomesCase Study:Lafkiotis Winery Entry into United States: A Report Created by Using the GMMSO4 SystemLafkiotis Winery's Strategic AnalysisThe Search for Global MarketEntry Strategy into the US Market Readership: Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.
Author : Mark Stewart Baylor
Publisher :
ISBN 13 : 9781956406733
Total Pages : pages
Book Rating : 4.4/5 (67 download)
Download or read book International Marketing Essentials written by Mark Stewart Baylor and published by . This book was released on 2021-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: College students have shown an aversion to reading textbooks in recent years. As more information has become available on the Internet, and students, like most people today, tend to read more from their smart phones and devices, textbooks have taken a back burner to online digital content. Additionally, many students have reported that there is too much unnecessary information contained in the textbooks they read, causing them to feel that they are spending, and wasting, too much time when reading textbooks.Additionally, students in my classes appreciate real-world experiences. Students report that they often do not experience enough practical information in classes and courses that they take within their college curriculum. Therefore, writing a textbook that incorporates practical experience along with academic content seemed to be an endeavor that would provide value to the readers.This textbook is therefore written with the above commentary in mind. It is the intention to present the essentials of international marketing. The additional learning that students gain comes from the research and classroom presentations and reports conducted by the students. This textbook therefore provides the framework for learning the subject matter of international marketing, and more enhanced learning is provided by participative student engagement. This textbook is accordingly written to be in alignment with this preferred teaching style that requires contributions by the students to enhance the learning obtained in the course. This textbook has three target audiences. First, students taking courses in international marketing or global marketing can use this as a primary textbook. Second, students taking a course in principles of marketing where their professor intends to expand their knowledge due to the globalization of marketing functions in today's world economy, can use this as a supplemental textbook. Thirdly, practitioners of marketing who intend to expand their international knowledge, and perhaps engage in international marketing in the near or distant future, can use this as a foundation textbook.
Author : Johny K. Johansson
Publisher : Cognella Academic Publishing
ISBN 13 : 9781516504688
Total Pages : pages
Book Rating : 4.5/5 (46 download)
Download or read book Global Marketing written by Johny K. Johansson and published by Cognella Academic Publishing. This book was released on 2016-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success. The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets. It discusses the proper balance between standardization and localization, and addresses the importance of the "triple" bottom line - environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid markets, the role of digital global marketing, and the importance of adapting to international political, social, and environmental pressures. Featuring more than twenty original case studies, The New Global Marketing is an excellent introduction to what it really takes to succeed as a global marketer. Written for students with some marketing education and exposure to international business, the book is ideally suited to upper-level business courses and M.B.A. programs.
Author : Carlyle Farrell
Publisher : SAGE
ISBN 13 : 1473910889
Total Pages : 360 pages
Book Rating : 4.4/5 (739 download)
Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students' learning 'Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field 'Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
