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Entrepreneurship A Very Short Introduction
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Book Synopsis Entrepreneurship: A Very Short Introduction by : Paul Westhead
Download or read book Entrepreneurship: A Very Short Introduction written by Paul Westhead and published by Oxford University Press. This book was released on 2013-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is entrepreneurship? Is it important? What do entrepreneurs actually do? These are a few of the key questions considered in this Very Short Introduction. Paul Westhead and Mike Wright provide a clear guide to all aspects of the process of entrepreneurship, including the diversity of the people involved and the benefits it brings to society.
Book Synopsis American Business History: A Very Short Introduction by : Walter A. Friedman
Download or read book American Business History: A Very Short Introduction written by Walter A. Friedman and published by Oxford University Press. This book was released on 2020-06-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the early twentieth century, it became common to describe the United States as a "business civilization." President Coolidge in 1925 said, "The chief business of the American people is business." More recently, historian Sven Beckert characterized Henry Ford's massive manufactory as the embodiment of America: "While Athens had its Parthenon and Rome its Colosseum, the United States had its River Rouge Factory in Detroit..." How did business come to assume such power and cultural centrality in America? This volume explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society. It introduces readers to formative business leaders (including Elbert Gary, Harlow Curtice, and Mary Kay Ash), leading firms (Mellon Bank, National Cash Register, Xerox), and fiction about business people (The Octopus, Babbitt, The Man in the Grey Flannel Suit). It also discusses Alfred Chandler, Joseph Schumpeter, Mira Wilkins, and others who made significant contributions to understanding of America's business history. This VSI pursues its three central themes - the evolution, scale, and culture of American business - in a chronological framework stretching from the American Revolution to today. The first theme is evolution: How has U.S. business evolved over time? How have American companies competed with one another and with foreign firms? Why have ideas about strategy and management changed? Why did business people in the mid-twentieth century celebrate an "organizational" culture promising long-term employment in the same company, while a few decades later entrepreneurship was prized? Second is scale: Why did business assume such enormous scale in the United States? Was the rise of gigantic corporations due to the industriousness of its population, or natural resources, or government policies? And third, culture: What are the characteristics of a "business civilization"? How have opinions on the meaning of business changed? In the late nineteenth century, Andrew Carnegie believed that America's numerous enterprises represented an exuberant "triumph of democracy." After World War II, however, sociologist William H. Whyte saw business culture as stultifying, and historian Richard Hofstadter wrote, "Once great men created fortunes; today a great system creates fortunate men." How did changes in the nature of business affect popular views? Walter A. Friedman provides the long view of these important developments.
Download or read book Economics written by Partha Dasgupta and published by Oxford University Press. This book was released on 2007-02-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining a global approach with examples from everyday life, this work describes the lives of two children who live very different lives in different parts of the world: in the Mid-West USA and in Ethiopia. Along the way, it provides an introduction to key economic factors and concepts such as individual choices, national policies, and equity.
Download or read book Terrorism written by Charles Townshend and published by Oxford University Press. This book was released on 2018 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Is terrorism crime or war? Can there be a 'war against terrorism'? In this fully updated edition, Charles Townshend unravels the questions at the heart of the problem of terrorism - its causes, methods, effects, and limitations - suggesting that it must be understood as a political strategy whose threat can be rationally grasped and answered"--Publisher's description.
Book Synopsis Education: A Very Short Introduction by : Gary Thomas
Download or read book Education: A Very Short Introduction written by Gary Thomas and published by Oxford University Press. This book was released on 2013-03-28 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the schools of ancient times to the present day, Gary Thomas looks at how and why education evolved as it has. By exploring some of the big questions, he examines the ways in which schools work, considers the differences around the world, and concludes by considering the future of education worldwide.
Book Synopsis Management: A Very Short Introduction by : John Hendry
Download or read book Management: A Very Short Introduction written by John Hendry and published by Oxford University Press. This book was released on 2013-10-24 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Very Short Introduction, John Hendry provides a lively introduction to the nature and principles of management. Tracing its development over the past century, Hendry looks not only at the jobs managers do today and their place in the culture of work, but also provides an insight into modern management theory.
Book Synopsis Adam Smith by : Christopher J. Berry
Download or read book Adam Smith written by Christopher J. Berry and published by Oxford University Press, USA. This book was released on 2018 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1776 Adam Smith (1723-90) wrote The Wealth of Nations, a book so foundational that it has led to him being called the father of economics. Today he is associated with the promotion of self-interest, a defense of greed and a criticism of any governmental 'interference' in market transactions which, if left to the 'invisible hand', will produce prosperity and liberty. Yet if Smith is actually read these associations are more a caricature than a faithful portrait. In this Very Short Introduction, Christopher Berry offers a balanced and nuanced view of this seminal thinker, embedding his fierce defense of free trade, competition, and assault on special interests in contemporary European history, politics, and philosophy. As Berry explores, Smith was more than an economist. His book The Theory of Moral Sentiment, offered a complex account of ethics in the context of human social behavior. His scope as a professor at the University of Glasgow, a major center of the Scottish Enlightenment, was extensive. Beyond courses in philosophy and jurisprudence he also gave classes covering history, literature, and language. In addition to his two major works he also wrote a pioneering study of the history of astronomy as an illustration of the motivations that drive humans to seek answers to questions. He produced, again derived from his Glasgow classroom, an analysis of the development of grammar and language. As Christopher Berry shows, Adam Smith was no narrow thinker, but rather one who produced not only one of the greatest books in the history of social science, but also a wide-ranging body of work that remains significant today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis Military Strategy: A Very Short Introduction by : Antulio J. Echevarria II
Download or read book Military Strategy: A Very Short Introduction written by Antulio J. Echevarria II and published by Oxford University Press. This book was released on 2024 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military Strategy: A Very Short Introduction adapts Clausewitz's framework to highlight the dynamic relationship between the main elements of strategy: purpose, method, and means. Drawing on historical examples, Antulio J. Echevarria discusses the major types of military strategy and how emerging technologies are affecting them. This second edition has been updated to include an expanded chapter on manipulation through cyberwarfare and new further reading.
Book Synopsis Nothing: A Very Short Introduction by : Frank Close
Download or read book Nothing: A Very Short Introduction written by Frank Close and published by Oxford University Press, USA. This book was released on 2009-06-25 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is 'the void'? What remains when you take all the matter away? Can empty space - 'nothing' - exist? This text explores the science & history of the elusive void - from Aristotle's theories to black holes & quantum particles, & why our very latest discoveries about the vacuum can tell us extraordinary things about the cosmos.
Book Synopsis Music: A Very Short Introduction by : Nicholas Cook
Download or read book Music: A Very Short Introduction written by Nicholas Cook and published by OUP Oxford. This book was released on 2000-02-24 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This stimulating Very Short Introduction to music invites us to really think about music and the values and qualities we ascribe to it. The world teems with different kinds of music-traditional, folk, classical, jazz, rock, pop-and each type of music tends to come with its own way of thinking. Drawing on a wealth of accessible examples ranging from Beethoven to Chinese zither music, Nicholas Cook attempts to provide a framework for thinking about all music. By examining the personal, social, and cultural values that music embodies, the book reveals the shortcomings of traditional conceptions of music, and sketches a more inclusive approach emphasizing the role of performers and listeners. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis Marketing: A Very Short Introduction by : Kenneth Le Meunier-FitzHugh
Download or read book Marketing: A Very Short Introduction written by Kenneth Le Meunier-FitzHugh and published by Oxford University Press. This book was released on 2021-02-25 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis Advertising: A Very Short Introduction by : Winston Fletcher
Download or read book Advertising: A Very Short Introduction written by Winston Fletcher and published by OUP Oxford. This book was released on 2010-06-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis Globalization: A Very Short Introduction by : Manfred B. Steger
Download or read book Globalization: A Very Short Introduction written by Manfred B. Steger and published by Oxford University Press. This book was released on 2020-05-28 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live today in an interconnected world in which ordinary people can became instant online celebrities to fans thousands of miles away, in which religious leaders can influence millions globally, in which humans are altering the climate and environment, and in which complex social forces intersect across continents. This is globalization. In the fifth edition of his bestselling Very Short Introduction Manfred B. Steger considers the major dimensions of globalization: economic, political, cultural, ideological, and ecological. He looks at its causes and effects, and engages with the hotly contested question of whether globalization is, ultimately, a good or a bad thing. From climate change to the Ebola virus, Donald Trump to Twitter, trade wars to China's growing global profile, Steger explores today's unprecedented levels of planetary integration as well as the recent challenges posed by resurgent national populism. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis Risk: A Very Short Introduction by : Baruch Fischhoff
Download or read book Risk: A Very Short Introduction written by Baruch Fischhoff and published by Oxford University Press. This book was released on 2011-05-26 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This Very Short Introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives.
Book Synopsis Montaigne: A Very Short Introduction by : William M. Hamlin
Download or read book Montaigne: A Very Short Introduction written by William M. Hamlin and published by Oxford University Press. This book was released on 2020-10-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The French author Michel de Montaigne is widely regarded as the founder and greatest practitioner of the personal essay. A member of the minor aristocracy, he worked as a judicial investigator, served as mayor of Bordeaux, and sought to bring stability to his war-torn country during the latter half of the sixteenth century. He is best known today, however, as the author of the Essays, a vast collection of meditations on topics ranging from love and sexuality to freedom, learning, doubt, self-scrutiny, and peace of mind. One of the most original books ever to emerge from Europe, Montaigne's masterpiece has been continuously and powerfully influential among writers and philosophers from its first appearance down to the present day. His extraordinary curiosity and discernment, combined with his ability to mix thoughtful judgment with revealing anecdote, make him one of the most readable of all writers. In Montaigne: A Very Short Introduction, William M. Hamlin provides an overview of Montaigne's life, thought, and writing, situating the Essays within the arc of Montaigne's lived experience and focusing on themes of particular interest for contemporary readers. Designed for a broad audience, this introduction will appeal to first-time students of Montaigne as well as to seasoned experts and admirers. Well-informed and lucidly written, Hamlin's book offers an ideal point of entry into the life and work of the world's first and most extraordinary essayist.
Book Synopsis New Frontiers of Entrepreneurship by : Iqbal M. Khan
Download or read book New Frontiers of Entrepreneurship written by Iqbal M. Khan and published by Oxford University Press, USA. This book was released on 2018-01-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Frontiers of Entrepreneurship provides an in-depth study of entrepreneurship in the context of South Asia, and particularly Pakistan. The book is divided into eight chapters which deal with important topics such as women and entrepreneurship, entrepreneurship within minority communities, rural entrepreneurship, and social entrepreneurship. Concepts such as innovation and creative destruction are discussed in the context of Pakistan, and each topic has been dealt with in such a manner so as to bring out its educational implications.
Book Synopsis Trust: A Very Short Introduction by : Katherine Hawley
Download or read book Trust: A Very Short Introduction written by Katherine Hawley and published by OUP Oxford. This book was released on 2012-08-23 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust is indispensable, yet it can be dangerous. Without trusting others, we cannot function in society, or even stay alive for very long, but being overly-trustful can be a bad strategy too. Trust is pragmatic, but it also has a moral dimension: trustworthiness is a virtue, and well-placed trust benefits us all. In this Very Short Introduction, Katherine Hawley explores the key ideas about trust and distrust. Considerings questions such as 'Why do we value trust?' and Why do we want to be trusted rather than distrusted?', Hawley raises issues about the importance of trust in both the personal and public spheres, including family and relationships as well as politics and society. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
