Entrepreneur to Author

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Author :
Publisher : Grammar Factory Publishing
ISBN 13 : 1989737013
Total Pages : 384 pages
Book Rating : 4.9/5 (897 download)

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Book Synopsis Entrepreneur to Author by : Scott A. MacMillan

Download or read book Entrepreneur to Author written by Scott A. MacMillan and published by Grammar Factory Publishing. This book was released on 2020-10-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners are struggling to stand out in authority-driven fields. They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business. Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author…until now. In Entrepreneur to Author, you’ll learn: The secret to a book strategy that’s in lock-step with your business strategy How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book Using analytical, business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out. If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.

Business For Authors

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Author :
Publisher : Curl Up Press via PublishDrive
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Business For Authors by : Joanna Penn

Download or read book Business For Authors written by Joanna Penn and published by Curl Up Press via PublishDrive. This book was released on 2018-08-12 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take the next step in your author journey? Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression. But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills. To take you from being an author to running a business as an author. I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific. I’ve also started a number of my own businesses ”" a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book. In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity. In the book, you will learn: Part 1: From Author To Entrepreneur The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company? Part 2: Products and Services How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan. Part 3: Employees, Suppliers and Contractors The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team. Part 4: Customers In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors. Part 5: Sales and Distribution How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing. Part 6: Marketing Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media. Part 7: Financials Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning. Part 8: Strategy and Planning Developing your strategy and business plan. Managing your time and developing professional habits. The long-term view and the process for becoming a full-time author. Plus/ looking after yourself. Part 9: Next Steps Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps. Appendices, Workbook and Bonus Downloads including a workbook and business plan template. If you want to go from being an author to running a business as an author, download a sample or buy now.

The Book in a Box Method: The New Way to Quickly and Easily Write Your Book (Even If You're Not a Writer)

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Author :
Publisher : Lioncrest Publishing
ISBN 13 : 9781619613461
Total Pages : 132 pages
Book Rating : 4.6/5 (134 download)

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Book Synopsis The Book in a Box Method: The New Way to Quickly and Easily Write Your Book (Even If You're Not a Writer) by : Tucker Max

Download or read book The Book in a Box Method: The New Way to Quickly and Easily Write Your Book (Even If You're Not a Writer) written by Tucker Max and published by Lioncrest Publishing. This book was released on 2015-08-24 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have plenty of ideas you want to put into a book, but you're stalled. Maybe you start, but can't find the time to continue. Or you're frustrated with the writing process. And when you seek advice, people tell you, "It's all about discipline," or they talk about what writing software to use. But that doesn't help you actually write your book. So you never finish your book, the world never gets the benefit of your wisdom, and you never get the benefits of being an author. Isn't there an easier way? Now there is. In "The Book In A Box Method," Tucker Max and Zach Obront show you the exact steps you can follow to go from idea to finished manuscript, in an easy, quick way -- even if you're not a writer. Using the same methods, processes, and templates that they use for their authors at their company, Tucker and Zach show you exactly how to: Crystallize your book idea Create your book outline Create all the content for your book Edit that content into a great manuscript With "The Book In A Box Method," you'll be able to write a better book - in less time - than you ever thought possible.

APE, Author, Publisher, Entrepreneur

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Publisher :
ISBN 13 : 9780988523104
Total Pages : 0 pages
Book Rating : 4.5/5 (231 download)

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Book Synopsis APE, Author, Publisher, Entrepreneur by : Guy Kawasaki

Download or read book APE, Author, Publisher, Entrepreneur written by Guy Kawasaki and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing.

The A.D.D Entrepreneur

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Publisher :
ISBN 13 : 9780990706434
Total Pages : 120 pages
Book Rating : 4.7/5 (64 download)

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Book Synopsis The A.D.D Entrepreneur by : Matt Curry

Download or read book The A.D.D Entrepreneur written by Matt Curry and published by . This book was released on 2014-12-24 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matt Curry is a successful entrepreneur with A.D.D. In this book, he takes time to explore myths and truths of his A.D.D. experience. Here are some excerpts from the Introduction by Cameron Herold, author of the best-seller, Double Double: How to Double Your Revenue and Pro t in Three Years or Less. -Entrepreneurs are di-fferent. We're wired di-fferently. We're the 1%. To others, we're on the lunatic fringe, and to many, we're risk takers. However, when you get a group of entrepreneurs in a room together, we're pretty much all the same. One of the key traits that makes us who we are is that most of us "suff-er" from Attention Deficit Disorder (A.D.D.). - Matt's book outlines some of the tips to leveraging A.D.D. And as all of us who have it know, we want the short cuts; we want the easy solutions. His book gives them to us. - You're an entrepreneur. Entrepreneurs are wired di-fferently. Embrace that, and grow. Matt's book will give you the inspiration to do it. - Matt Curry has adopted the posture that, for him, A.D.D. is not a negative. In fact, he has embraced it. "I've channeled my A.D.D. onto a positive track and used it to build businesses that have not only made a lot of money but have also made a lot of money for other people and made their lives better. And that's what this book is all about: how my off -the-wall A.D.D. tendencies inspired me to create and execute a set of proven principles for growing a successful business." Matt Curry, The A.D.D. Entrepreneur"

The Entrepreneur's Guide to Writing Business Plans and Proposals

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Author :
Publisher : Praeger
ISBN 13 : 0275994988
Total Pages : 0 pages
Book Rating : 4.2/5 (759 download)

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Book Synopsis The Entrepreneur's Guide to Writing Business Plans and Proposals by : K. Dennis Chambers

Download or read book The Entrepreneur's Guide to Writing Business Plans and Proposals written by K. Dennis Chambers and published by Praeger. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A seasoned writer and entrepreneur shows how business owners can get two very important things--financing and customers--by writing dazzling business plans and proposals.

The Toilet Paper Entrepreneur

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Publisher : Toilet Paper Entrepreneur
ISBN 13 : 0981808204
Total Pages : 201 pages
Book Rating : 4.9/5 (818 download)

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Book Synopsis The Toilet Paper Entrepreneur by : Mike Michalowicz

Download or read book The Toilet Paper Entrepreneur written by Mike Michalowicz and published by Toilet Paper Entrepreneur. This book was released on 2008 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

Raising an Entrepreneur

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Author :
Publisher : New Harbinger Publications
ISBN 13 : 1626253927
Total Pages : 225 pages
Book Rating : 4.6/5 (262 download)

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Book Synopsis Raising an Entrepreneur by : Margot Machol Bisnow

Download or read book Raising an Entrepreneur written by Margot Machol Bisnow and published by New Harbinger Publications. This book was released on 2016-09-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, a political powerhouse and mother of two thriving entrepreneurs interviews the moms of over fifty of today’s most successful innovators and—based on her findings—provides ten rules for raising confident, fearless, self-made individuals whose ideas and drive will change the world. Is your child passionate about something? Maybe it’s music, sports, theatre, writing, building things, or helping others—the kind of creative pursuits that create distinguished leaders and make change in the world. All parents want their kids to have success, but how do you help them cultivate their talent and vision for a personally fulfilling and financially successful life? Once you’ve recognized their drive and passion, how do you set your little trailblazers free? Raising an Entrepreneur presents seventy-six stories from the mothers of some of the most successful entrepreneurs today. Entrepreneurs are the new rock stars—they’re the ones who turn their passions into ingenious projects, because they’re willing to risk failure to make their dreams come true. Highlighting the various achievements of innovators from a wide range of cultural and socioeconomic backgrounds—such as Geek Squad’s Robert Stephens and Nantucket Nectars' Tom Scott, nonprofit founders like Mama Hope’s Nyla Rodgers and Pencils of Promise's Adam Braun, profit for purpose creators like TOMS Shoes' Blake Mycoskie and FEED Projects’ Ellen Gustafson, activists like Mike de la Rocha and Erica Ford, and artists like actress Emmanuelle Chriqui and songwriter Benny Blanco—and with photos of the entrepreneurs as children, these inspirational interviews will provide guidance and support on nurturing your own change maker. Not every kid will be an entrepreneur, but all kids have something that makes them unique. If you’re seeking a way to nurture your children’s passions and help them harness their talent, drive, and grit into a fulfilling life purpose, this book is for you. With these ten rules and numerous inspiring stories, you’ll gain confidence in raising your child into a creatively successful adult.

The Lean Entrepreneur

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119095034
Total Pages : 229 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Lean Entrepreneur by : Brant Cooper

Download or read book The Lean Entrepreneur written by Brant Cooper and published by John Wiley & Sons. This book was released on 2016-03-21 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

The Suitcase Entrepreneur

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1501178180
Total Pages : 272 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Suitcase Entrepreneur by : Natalie Sisson

Download or read book The Suitcase Entrepreneur written by Natalie Sisson and published by Simon and Schuster. This book was released on 2017-09-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, The Suitcase Entrepreneur teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms. With new material pertinent to today’s business world, readers will receive the blueprint to create their ideal lifestyle and become their own digital nomad. After eight years of working in the soul-crushing bureaucracy of the corporate world, Natalie Sisson quit her high-paying job and moved to Canada, started a blog, and cofounded a technology company. In just eighteen months she learned how to build an online platform from scratch, and then left to start her own business—which involved visiting Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. After five years, she now runs a six-figure business from her laptop, while living out of a suitcase and teaching entrepreneurs worldwide how to build a business and lifestyle they love. In The Suitcase Entrepreneur you’ll learn how to establish your business online, reach a global audience, and build a virtual team to give you more free time, money, and independence. With a new introduction, as well as updated resources and information, this practical guide uncovers the three key stages of creating a self-sufficient business and how to become a successful digital nomad and live life on your own terms.

The Soul of an Entrepreneur

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Publisher : PublicAffairs
ISBN 13 : 1541730364
Total Pages : 291 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis The Soul of an Entrepreneur by : David Sax

Download or read book The Soul of an Entrepreneur written by David Sax and published by PublicAffairs. This book was released on 2020-04-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: An award-winning business writer dismantles the myths of entrepreneurship, replacing them with an essential story about the experience of real business owners in the modern economy. We're often told that we're living amidst a startup boom. Typically, we think of apps built by college kids and funded by venture capital firms, which remake fortunes and economies overnight. But in reality, most new businesses are things like restaurants or hair salons. Entrepreneurs aren't all millennials -- more often, it's their parents. And those small companies are the fabric of our economy. The Soul of an Entrepreneur is a business book of a different kind, exploring our work but also our passions and hopes. David Sax reports on the deeply personal questions of entrepreneurship: why an immigrant family risks everything to build a bakery; how a small farmer fights to manage his debt; and what it feels like to rise and fall with a business you built for yourself. This book is the real story of entrepreneurship. It confronts both success and failure, and shows how they can change a human life. It captures the inherent freedom that entrepreneurship brings, and why it matters.

Write Your Business Plan

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Publisher : Entrepreneur Press
ISBN 13 : 1613083017
Total Pages : 323 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Write Your Business Plan by : The Staff of Entrepreneur Media

Download or read book Write Your Business Plan written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-01-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive companion to Entrepreneur's long-time bestseller Start Your Own Business, this essential guide leads you through the most critical startup step next to committing to your business vision—defining how to achieve it. Coached by a diverse group of experts and successful business owners, gain an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes ensure success. Plus, learn from real-world examples of plans that worked, helping to raise money, hone strategy, and build a solid business. Whether you’re just starting out or already running a business, to successfully build a company, you need a plan. One that lays out your product, your strategy, your market, your team, and your opportunity. It is the blueprint for your business. The experts at Entrepreneur show you how to create it. Includes sample business plans, resources and worksheets.

The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1259859185
Total Pages : 288 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful by : Rhett Power

Download or read book The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful written by Rhett Power and published by McGraw Hill Professional. This book was released on 2017-01-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The action plan for building your entrepreneurial empire—one day at a time While every entrepreneur knows that the key to success is business growth, few ever see it happen. Why? Because they know how to plant seeds, but they don’t understand that the real work lies in helping that seed grow—which takes knowledge, persistence, and patience. The Entrepreneurs Book of Actions helps you develop the mindset of a true entrepreneur and provides manageable steps for making your business vision a reality. Informative, inspiring, and based on real-life, hard-earned lessons, it provides common-sense, daily exercises you can jump into on day one. Learn how to drive sustainable business growth by: * Breaking bad habits—and developing good ones * Managing your time and money more effectively * Hiring the right people for the right job * Minimizing the effort required to perform basic tasks * Motivating your staff to be mission-focused * Creating “free” time to feed your innovative side You’ll begin to see your business in a completely new way—with a sense of clarity and purpose. You’ll begin identifying the issues that really affect your business—not the ones that feed your anxiety. You’ll become the kind of leader other entrepreneurs look up to—calm, optimistic, driven. The Entrepreneurs Book of Actions will provide the direction you need to make the best use of your time, your energy, and your creativity. It’s not isn’t a quick-fix. It’s work. But it’s manageable, it’s proven effective—and it will pay off big.

The 10% Entrepreneur

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Author :
Publisher : Portfolio
ISBN 13 : 1591848091
Total Pages : 242 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The 10% Entrepreneur by : Patrick J. McGinnis

Download or read book The 10% Entrepreneur written by Patrick J. McGinnis and published by Portfolio. This book was released on 2016-04-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What if there was a way to combine the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In the 10% Entrepreneur, Patrick McGinnis show you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck."-- front flap

Start Your Own Business, Sixth Edition

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083009
Total Pages : 563 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Business, Sixth Edition by : The Staff of Entrepreneur Media

Download or read book Start Your Own Business, Sixth Edition written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-01-19 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

The Self-Reliant Entrepreneur

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119579775
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Self-Reliant Entrepreneur by : John Jantsch

Download or read book The Self-Reliant Entrepreneur written by John Jantsch and published by John Wiley & Sons. This book was released on 2019-10-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.

Perennial Seller

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Author :
Publisher : Penguin
ISBN 13 : 110199214X
Total Pages : 256 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Perennial Seller by : Ryan Holiday

Download or read book Perennial Seller written by Ryan Holiday and published by Penguin. This book was released on 2017-07-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.