Handbook of Brewing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 3527623493
Total Pages : 778 pages
Book Rating : 4.5/5 (276 download)

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Book Synopsis Handbook of Brewing by : Hans Michael Eßlinger

Download or read book Handbook of Brewing written by Hans Michael Eßlinger and published by John Wiley & Sons. This book was released on 2009-04-22 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference combines the technological know-how from five centuries of industrial-scale brewing to meet the needs of a global economy. The editor and authors draw on the expertise gained in the world's most competitive beer market (Germany), where many of the current technologies were first introduced. Following a look at the history of beer brewing, the book goes on to discuss raw materials, fermentation, maturation and storage, filtration and stabilization, special production methods and beermix beverages. Further chapters investigate the properties and quality of beer, flavor stability, analysis and quality control, microbiology and certification, as well as physiology and toxicology. Such modern aspects as automation, energy and environmental protection are also considered. Regional processes and specialties are addressed throughout the entire book, making this a truly global resource on brewing.

A History of Beer and Brewing

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Author :
Publisher : Royal Society of Chemistry
ISBN 13 : 1847550029
Total Pages : 761 pages
Book Rating : 4.8/5 (475 download)

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Book Synopsis A History of Beer and Brewing by : Ian S Hornsey

Download or read book A History of Beer and Brewing written by Ian S Hornsey and published by Royal Society of Chemistry. This book was released on 2007-10-31 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: A History of Beer and Brewing provides a comprehensive account of the history of beer. Research carried out during the last quarter of the 20th century has permitted us to re-think the way in which some ancient civilizations went about their beer production. There have also been some highly innovative technical developments, many of which have led to the sophistication and efficiency of 21st century brewing methodology. A History of Beer and Brewing covers a time-span of around eight thousand years and in doing so: * Stimulates the reader to consider how, and why, the first fermented beverages might have originated * Establishes some of the parameters that encompass the diverse range of alcoholic beverages assigned the generic name 'beer' * Considers the possible means of dissemination of early brewing technologies from their Near Eastern origins The book is aimed at a wide readership particularly beer enthusiasts. However the use of original quotations and references associated with them should enable the serious scholar to delve into this subject in even greater depth.

Entrepreneurship

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Publisher :
ISBN 13 : 9780130909954
Total Pages : 0 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis Entrepreneurship by : Marc J. Dollinger

Download or read book Entrepreneurship written by Marc J. Dollinger and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu

History of Hancock County, Indiana

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Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis History of Hancock County, Indiana by : John H. Binford

Download or read book History of Hancock County, Indiana written by John H. Binford and published by . This book was released on 1882 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Long Tail

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Publisher : Hachette Books
ISBN 13 : 1401384633
Total Pages : 256 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis The Long Tail by : Chris Anderson

Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Alcohol in Popular Culture

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 031338049X
Total Pages : 260 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Alcohol in Popular Culture by : Rachel Black

Download or read book Alcohol in Popular Culture written by Rachel Black and published by Bloomsbury Publishing USA. This book was released on 2010-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia presents the many sides of America's ongoing relationship with alcohol, examining the political history, pivotal events, popular culture, and advances in technology that have affected its consumption. From the constant advertising messages from beer, wine and liquor manufacturers to parties, weddings, and other social gatherings where alcohol is served to after-work happy hours with coworkers, the influence and presence of alcohol are inescapable in the United States. According to a government source, 50 percent of American adults identified themselves as "regular drinkers" (having at least 12 drinks in the past year). This encyclopedia presents an overview of the entire history of alcohol in America from the first colonies to present day, focusing on the often-marginalized and pop culture aspects of alcohol use and misuse. Entries illuminate topics such as the favorite alcoholic beverages in America; how they are manufactured; the role of alcohol in everyday life, special events, and across history; the impacts of alcohol consumption on society and health; and much more. Connections and influences from outside the United States are also considered for some topics.

Homer Economicus

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Publisher : Stanford University Press
ISBN 13 : 0804791821
Total Pages : 256 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Homer Economicus by : Joshua Hall

Download or read book Homer Economicus written by Joshua Hall and published by Stanford University Press. This book was released on 2014-05-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Homer Economicus a cast of lively contributors takes a field trip to Springfield, where the Simpsons reveal that economics is everywhere. By exploring the hometown of television's first family, this book provides readers with the economic tools and insights to guide them at work, at home, and at the ballot box. Since The Simpsons centers on the daily lives of the Simpson family and its colorful neighbors, three opening chapters focus on individual behavior and decision-making, introducing readers to the economic way of thinking about the world. Part II guides readers through six chapters on money, markets, and government. A third and final section discusses timely topics in applied microeconomics, including immigration, gambling, and health care as seen in The Simpsons. Reinforcing the nuts and bolts laid out in any principles text in an entertaining and culturally relevant way, this book is an excellent teaching resource that will also be at home on the bookshelf of an avid reader of pop economics.

Building Brand Authenticity

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Publisher : Springer
ISBN 13 : 0230250807
Total Pages : 276 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Building Brand Authenticity by : M. Beverland

Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

The Illio

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Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Illio by :

Download or read book The Illio written by and published by . This book was released on 1911 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Fundamentals of Business (black and White)

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Publisher :
ISBN 13 : 9780997920116
Total Pages : 442 pages
Book Rating : 4.9/5 (21 download)

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Book Synopsis Fundamentals of Business (black and White) by : Stephen J. Skripak

Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak and published by . This book was released on 2016-07-29 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

The story of advertising

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Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The story of advertising by : James Playsted Wood

Download or read book The story of advertising written by James Playsted Wood and published by . This book was released on 1958 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Meatless Menus

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Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Meatless Menus by :

Download or read book Meatless Menus written by and published by . This book was released on 1986 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

On the Bread Line

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Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis On the Bread Line by : Graeme Brewer

Download or read book On the Bread Line written by Graeme Brewer and published by . This book was released on 1980 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Seaweeds and Their Uses

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Publisher :
ISBN 13 : 9789400958074
Total Pages : 350 pages
Book Rating : 4.9/5 (58 download)

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Book Synopsis Seaweeds and Their Uses by : Valentine Chapman

Download or read book Seaweeds and Their Uses written by Valentine Chapman and published by . This book was released on 1980-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Roger Williams's ''Christenings Make Not Christians,'' 1645

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Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Roger Williams's ''Christenings Make Not Christians,'' 1645 by : Roger Williams

Download or read book Roger Williams's ''Christenings Make Not Christians,'' 1645 written by Roger Williams and published by . This book was released on 1881 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Deer Hunting with Jesus

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Publisher : Crown
ISBN 13 : 0307449572
Total Pages : 290 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Deer Hunting with Jesus by : Joe Bageant

Download or read book Deer Hunting with Jesus written by Joe Bageant and published by Crown. This book was released on 2008-06-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Years before Hillbilly Elegy and White Trash, a raucous, truth-telling look at the white working poor -- and why they have learned to hate liberalism. What it adds up to, he asserts, is an unacknowledged class war. By turns tender, incendiary, and seriously funny, this book is a call to arms for fellow progressives with little real understanding of "the great beery, NASCAR-loving, church-going, gun-owning America that has never set foot in a Starbucks." Deer Hunting with Jesus is Joe Bageant’s report on what he learned when he moved back to his hometown of Winchester, Virginia. Like countless American small towns, it is fast becoming the bedrock of a permanent underclass. Two in five of the people in his old neighborhood do not have high school diplomas or health care. Alcohol, overeating, and Jesus are the preferred avenues of escape. He writes of: • His childhood friends who work at factory jobs that are constantly on the verge of being outsourced • The mortgage and credit card rackets that saddle the working poor with debt • The ubiquitous gun culture—and why the left doesn’ t get it • Scots Irish culture and how it played out in the young life of Lynddie England