Encyclopedia Of Advertising

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The Advertising Age Encyclopedia of Advertising

Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 2000 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

The Advertising Age Encyclopedia of Advertising

Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Concise Encyclopedia of Advertising

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1317787307
Total Pages : 345 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Concise Encyclopedia of Advertising by : Robert E Stevens

Download or read book Concise Encyclopedia of Advertising written by Robert E Stevens and published by Routledge. This book was released on 2014-01-02 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

The Advertising Age Encyclopedia of Advertising

Author :
Publisher :
ISBN 13 : 9781579581725
Total Pages : 1873 pages
Book Rating : 4.5/5 (817 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by :

Download or read book The Advertising Age Encyclopedia of Advertising written by and published by . This book was released on 2003 with total page 1873 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Advertising Tins

Author : David Zimmerman
Publisher : Collector Books
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Encyclopedia of Advertising Tins by : David Zimmerman

Download or read book Encyclopedia of Advertising Tins written by David Zimmerman and published by Collector Books. This book was released on 1998-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes more than 1,400 color photos which were not included in the first volume--for a total of nearly 5,000 images. Information on sizes, types, shapes, manufacturers, and current market values is given, plus a complete Index which simplifies location of any tin described in the book.

Wiley International Encyclopedia of Marketing, 6 Volume Set

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :

Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Encyclopedia of Advertising

Author : John McDonough
Publisher :
ISBN 13 : 9781579581725
Total Pages : 2500 pages
Book Rating : 4.5/5 (817 download)

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Book Synopsis Encyclopedia of Advertising by : John McDonough

Download or read book Encyclopedia of Advertising written by John McDonough and published by . This book was released on 1999 with total page 2500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Sports Management and Marketing

Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1506320376
Total Pages : 1960 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Concise Encyclopedia of Advertising

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1317787315
Total Pages : 228 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Concise Encyclopedia of Advertising by : Robert E Stevens

Download or read book Concise Encyclopedia of Advertising written by Robert E Stevens and published by Routledge. This book was released on 2014-01-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Encyclopedia of Advertising

Author : Irvin Graham
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Encyclopedia of Advertising by : Irvin Graham

Download or read book Encyclopedia of Advertising written by Irvin Graham and published by . This book was released on 1969 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Encyclopedia

Author : Jeffrey Heilbrunn
Publisher : Contemporary Books
ISBN 13 : 9780844235936
Total Pages : 364 pages
Book Rating : 4.2/5 (359 download)

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Book Synopsis Marketing Encyclopedia by : Jeffrey Heilbrunn

Download or read book Marketing Encyclopedia written by Jeffrey Heilbrunn and published by Contemporary Books. This book was released on 1995 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products and services; Creative communications; Customer service strategies; Marketing channels and selling systems; Strategic marketing management; Micromarkets and micromarketing; Information collection and analysis; Total quality management and the future of marketing.

Encyclopedia of Porcelain Enamel Advertising

Author : Michael Bruner
Publisher : Schiffer Publishing
ISBN 13 : 9780764308161
Total Pages : 0 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis Encyclopedia of Porcelain Enamel Advertising by : Michael Bruner

Download or read book Encyclopedia of Porcelain Enamel Advertising written by Michael Bruner and published by Schiffer Publishing. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Porcelain enamel advertising signs display beauty and diverse graphics to promote every type of product. The book is divided by manufacturing designs, with a chapter devoted to popular gasoline pump signs. Captions include description, measurements, and approximate age of each sign.

Encyclopedia of Advertising

Author : Irvin Graham
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (959 download)

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Book Synopsis Encyclopedia of Advertising by : Irvin Graham

Download or read book Encyclopedia of Advertising written by Irvin Graham and published by . This book was released on 1969 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of New Media

Author : Steve Jones
Publisher : SAGE Publications
ISBN 13 : 1452265283
Total Pages : 544 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of New Media by : Steve Jones

Download or read book Encyclopedia of New Media written by Steve Jones and published by SAGE Publications. This book was released on 2002-12-10 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Steve Jones, one of the leading scholars and founders of this emerging field, and with contributions from an international group of scholars as well as science and technology writers and editors, the Encyclopedia of New Media widens the boundaries of today's information society through interdisciplinary, historical, and international coverage. With such topics as broadband, content filtering, cyberculture, cyberethics, digital divide, freenet, MP3, privacy, telemedicine, viruses, and wireless networks, the Encyclopedia will be an indispensable resource for anyone interested or working in this field. Unlike many encyclopedias that provide short, fragmented entries, the Encyclopedia of New Media examines each subject in depth in a single, coherent article. Many articles span several pages and are presented in a large, double-column format for easy reading. Each article also includes the following: A bibliography Suggestions for further reading Links to related topics in the Encyclopedia Selected works, where applicable Entries include: Pioneers, such as Marc Andreesen, Marshall McLuhan, and Steve Jobs Terms, from "Access" to "Netiquette" to "Web-cam" Technologies, including Bluetooth, MP3, and Linux Businesses, such as Amazon.com Key labs, research centers, and foundations Associations Laws, and much more The Encyclopedia of New Media includes a comprehensive index as well as a reader's guide that facilitates browsing and easy access to information. Recommended Libraries Public, academic, government, special, and private/corporate

Concise Encyclopedia of Advertising

Author : Kenneth E. Clow
Publisher : Routledge
ISBN 13 : 9780789022110
Total Pages : 0 pages
Book Rating : 4.0/5 (221 download)

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Book Synopsis Concise Encyclopedia of Advertising by : Kenneth E. Clow

Download or read book Concise Encyclopedia of Advertising written by Kenneth E. Clow and published by Routledge. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at www.HaworthPress.com.

Science and History

Author : Eryl Davies
Publisher :
ISBN 13 : 9781876778927
Total Pages : 644 pages
Book Rating : 4.7/5 (789 download)

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Book Synopsis Science and History by : Eryl Davies

Download or read book Science and History written by Eryl Davies and published by . This book was released on 2002 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: How things work in our everyday lives and how people lived their lives many centuries ago.

Weapons

Author : Diagram Group
Publisher : Macmillan
ISBN 13 : 9780312039509
Total Pages : 342 pages
Book Rating : 4.0/5 (395 download)

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Book Synopsis Weapons by : Diagram Group

Download or read book Weapons written by Diagram Group and published by Macmillan. This book was released on 1990 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive guide covers the entire history of weapons, from the earliest, most primitive instruments up to remarkable advances in modern defense and warfare, including:Riot-control devicesElectrified nightsticksInfantry weaponsMultiple-launch rocketsFiber-optic misslesWire-guided torpedoes"Stealth" technology