Concise Encyclopedia Of Advertising

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Concise Encyclopedia of Advertising

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1317787307
Total Pages : 345 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Concise Encyclopedia of Advertising by : Robert E Stevens

Download or read book Concise Encyclopedia of Advertising written by Robert E Stevens and published by Routledge. This book was released on 2014-01-02 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Concise Encyclopedia of Advertising

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1317787315
Total Pages : 228 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Concise Encyclopedia of Advertising by : Robert E Stevens

Download or read book Concise Encyclopedia of Advertising written by Robert E Stevens and published by Routledge. This book was released on 2014-01-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Concise Encyclopedia of Professional Services Marketing

Author : Kenneth E. Clow
Publisher : Routledge
ISBN 13 : 1135695113
Total Pages : 180 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Concise Encyclopedia of Professional Services Marketing by : Kenneth E. Clow

Download or read book Concise Encyclopedia of Professional Services Marketing written by Kenneth E. Clow and published by Routledge. This book was released on 2009-01-12 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.

The Advertising Age Encyclopedia of Advertising

Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Concise Encyclopedia of Real Estate Business Terms

Author : William E. (Bill) Roark
Publisher : Routledge
ISBN 13 : 1136420231
Total Pages : 288 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Concise Encyclopedia of Real Estate Business Terms by : William E. (Bill) Roark

Download or read book Concise Encyclopedia of Real Estate Business Terms written by William E. (Bill) Roark and published by Routledge. This book was released on 2013-07-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable resource for real estate professionals and students Concise Encyclopedia of Real Estate Business Terms puts the terms used every day in the marketing and study of real estate at your fingertips. With a simple A-to-Z format, this comprehensive reference guide gets right to the point, providing brief but clear definitions and understandable explanations for more than 300 current terms and concepts used in every aspect of the real estate industry. An essential communication tool for anyone working in real estate management, insurance, economics, and urban planning, this practical guide is equally valuable for libraries, academics, and students. Compiled by Bill and Ryan Roark, realtors and co-hosts of “Taking Care of Business,” a live weekly real estate news and information talk radio program, the Concise Encyclopedia of Real Estate Business Terms provides quick and easy access to the terminology that’s unique to the real estate industry. From A (AAA Tenant, absorption rate, abstract) to Z (zoning) and everything in between, this handy reference resource will ensure you’re not at a loss for words when dealing with the legal and financial issues related to real estate and property. The book also includes an appendix of sample forms and contracts and another that covers measurements and conversions. The Concise Encyclopedia of Real Estate Business Terms explains: adjustable rate brokerage fee due diligence internal rate of return (IRR) loan to value (LTV) non-binding agreement planned unit development (PUD) recapture rate sale leaseback tertiary trade area upside/downside warranty deed and much more! The Concise Encyclopedia of Real Estate Business Terms is equally valuable as a professional reference guide and as a classroom and library resource.

Concise Encyclopedia of Professional Services Marketing

Author : Kenneth E. Clow
Publisher : Routledge
ISBN 13 : 1135695121
Total Pages : 181 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Concise Encyclopedia of Professional Services Marketing by : Kenneth E. Clow

Download or read book Concise Encyclopedia of Professional Services Marketing written by Kenneth E. Clow and published by Routledge. This book was released on 2009-01-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.

Concise Encyclopedia of Church and Religious Organization Marketing

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1135792593
Total Pages : 186 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Concise Encyclopedia of Church and Religious Organization Marketing by : Robert E Stevens

Download or read book Concise Encyclopedia of Church and Religious Organization Marketing written by Robert E Stevens and published by Routledge. This book was released on 2013-04-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Concise Encyclopedia of Investing

Author : Darren W. Oglesby
Publisher : Routledge
ISBN 13 : 0789023431
Total Pages : 104 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Concise Encyclopedia of Investing by : Darren W. Oglesby

Download or read book Concise Encyclopedia of Investing written by Darren W. Oglesby and published by Routledge. This book was released on 2007 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This unique user-friendly handbook presents not only simple, brief explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life. Helpful lists of reference books and various online investment resources provide opportunities for investors to easily find more detailed information about specific topics.

Concise Encyclopedia of Real Estate Business Terms

Author : William E. (Bill) Roark
Publisher : Routledge
ISBN 13 : 1136420169
Total Pages : 312 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis Concise Encyclopedia of Real Estate Business Terms by : William E. (Bill) Roark

Download or read book Concise Encyclopedia of Real Estate Business Terms written by William E. (Bill) Roark and published by Routledge. This book was released on 2013-07-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable resource for real estate professionals and students Concise Encyclopedia of Real Estate Business Terms puts the terms used every day in the marketing and study of real estate at your fingertips. With a simple A-to-Z format, this comprehensive reference guide gets right to the point, providing brief but clear definitions and understandable explanations for more than 300 current terms and concepts used in every aspect of the real estate industry. An essential communication tool for anyone working in real estate management, insurance, economics, and urban planning, this practical guide is equally valuable for libraries, academics, and students. Compiled by Bill and Ryan Roark, realtors and co-hosts of “Taking Care of Business,” a live weekly real estate news and information talk radio program, the Concise Encyclopedia of Real Estate Business Terms provides quick and easy access to the terminology that’s unique to the real estate industry. From A (AAA Tenant, absorption rate, abstract) to Z (zoning) and everything in between, this handy reference resource will ensure you’re not at a loss for words when dealing with the legal and financial issues related to real estate and property. The book also includes an appendix of sample forms and contracts and another that covers measurements and conversions. The Concise Encyclopedia of Real Estate Business Terms explains: adjustable rate brokerage fee due diligence internal rate of return (IRR) loan to value (LTV) non-binding agreement planned unit development (PUD) recapture rate sale leaseback tertiary trade area upside/downside warranty deed and much more! The Concise Encyclopedia of Real Estate Business Terms is equally valuable as a professional reference guide and as a classroom and library resource.

A Concise Encyclopedia

Author : Jonathan Law
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Concise Encyclopedia by : Jonathan Law

Download or read book A Concise Encyclopedia written by Jonathan Law and published by Oxford University Press, USA. This book was released on 2007 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lively, accessible, and up-to-date, the Concise Encyclopedia is an invaluable quick-reference work. Its compact size and clear concise style make it easy to find information quickly and painlessly on virtually any topic you are curious about. The more than 12,000 entries here cover an extraordinary array of fields, ranging from science and technology, to the arts, politics, sports, geography, folklore and mythology, architecture, literature, design, and philosophy. Whether you are curious about Atoms or Anemones, Hinduism or Hockey, Marxism or Medusa, Stick Insects or Stockholm--or almost any other subject imaginable--you will find here a wealth of accurate, compact entries. The Encyclopedia also includes brief biographies of a host of important individuals, from Igor Stravinsky and Robert Louis Stevenson to Patrick Henry and Herod the Great, with ample coverage of internationally famous world figures alive today, from George W. Bush and Tony Blair to contemporary actors, artists, and sports stars. The Encyclopedia also features maps of the world. Fully illustrated with line drawings and diagrams, the perfect desk reference for family, student, or professional use, Concise Encyclopedia offers a wealth of essential information in a portable, affordable package.

The Concise Encyclopedia of Economics

Author : David R. Henderson
Publisher :
ISBN 13 : 9780865976658
Total Pages : 664 pages
Book Rating : 4.9/5 (766 download)

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Book Synopsis The Concise Encyclopedia of Economics by : David R. Henderson

Download or read book The Concise Encyclopedia of Economics written by David R. Henderson and published by . This book was released on 2008 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains 168 alphabetically arranged essays that provide information about topics related to economics, and includes biographical profiles of nearly one hundred noted economists.

The Concise Encyclopedia of Statistics

Author : Yadolah Dodge
Publisher : Springer Science & Business Media
ISBN 13 : 0387317422
Total Pages : 612 pages
Book Rating : 4.3/5 (873 download)

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Book Synopsis The Concise Encyclopedia of Statistics by : Yadolah Dodge

Download or read book The Concise Encyclopedia of Statistics written by Yadolah Dodge and published by Springer Science & Business Media. This book was released on 2008-04-15 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Concise Encyclopedia of Statistics presents the essential information about statistical tests, concepts, and analytical methods in language that is accessible to practitioners and students of the vast community using statistics in medicine, engineering, physical science, life science, social science, and business/economics. The reference is alphabetically arranged to provide quick access to the fundamental tools of statistical methodology and biographies of famous statisticians. The more than 500 entries include definitions, history, mathematical details, limitations, examples, references, and further readings. All entries include cross-references as well as the key citations. The back matter includes a timeline of statistical inventions. This reference will be an enduring resource for locating convenient overviews about this essential field of study.

The Concise Encyclopedia of Communication

Author : Wolfgang Donsbach
Publisher : John Wiley & Sons
ISBN 13 : 1118789326
Total Pages : 703 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Concise Encyclopedia of Communication by : Wolfgang Donsbach

Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-05-04 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Concise Encyclopedia of Investing

Author : Darren W. Oglesby
Publisher : Psychology Press
ISBN 13 : 9780789023445
Total Pages : 110 pages
Book Rating : 4.0/5 (234 download)

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Book Synopsis Concise Encyclopedia of Investing by : Darren W. Oglesby

Download or read book Concise Encyclopedia of Investing written by Darren W. Oglesby and published by Psychology Press. This book was released on 2007 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as well as more advanced investment terms to help even the most unsophisticated newcomer. This unique user-friendly handbook presents not only simple, brief explanations of various investing terms and concepts, but also a short discussion on each as to how it applies in everyday life. Helpful lists of reference books and various online investment resources provide opportunities for investors to easily find more detailed information about specific topics.

Encyclopedia of Advertising

Author : John McDonough
Publisher :
ISBN 13 : 9781579581725
Total Pages : 1873 pages
Book Rating : 4.5/5 (817 download)

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Book Synopsis Encyclopedia of Advertising by : John McDonough

Download or read book Encyclopedia of Advertising written by John McDonough and published by . This book was released on 2003 with total page 1873 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Concise Encyclopedia of Symbolism

Author : Jean Cassou
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis The Concise Encyclopedia of Symbolism by : Jean Cassou

Download or read book The Concise Encyclopedia of Symbolism written by Jean Cassou and published by . This book was released on 1979 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Concise Encyclopedia of the History of Energy

Author : Cutler J. Cleveland
Publisher : Academic Press
ISBN 13 : 9780123751188
Total Pages : 368 pages
Book Rating : 4.7/5 (511 download)

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Book Synopsis Concise Encyclopedia of the History of Energy by : Cutler J. Cleveland

Download or read book Concise Encyclopedia of the History of Energy written by Cutler J. Cleveland and published by Academic Press. This book was released on 2009-10-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Concise Encyclopedia of the History of Energy draws together in a single volume a comprehensive account of the field from the prestigious and award-winning Encyclopedia of Energy (2004). This volume covers all aspects of energy history with authoritative articles authoritatively contributed and edited by an interdisciplinary team of experts. Extensively revised since the original publication of they Encylopedia of Energy, this work describes the most interesting historical developments of the past five years in the energy sector. A concise desk reference for researchers and interested in any aspect of the history of energy science Provides eminently cost-effective access to some of the most interesting articles in Encyclopedia of Energy Significantly revised to accommodate the latest trends in each field of enquiry