Emprende tu propio negocio

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Author :
Publisher : AGUILAR
ISBN 13 : 6073199120
Total Pages : 191 pages
Book Rating : 4.0/5 (731 download)

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Book Synopsis Emprende tu propio negocio by : Brian Tracy

Download or read book Emprende tu propio negocio written by Brian Tracy and published by AGUILAR. This book was released on 2021-02-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Un camino directo hacia el éxito empresarial para principiantes... Los futuros emprendedores se beneficiarán de las estrategias sencillas de Brian Tracy." Kirkus Review En esta era empresarial es muy tentador dejar tu trabajo para empezar tu propio negocio. En Emprende tu propio negocio el mundialmente conocido autor bestseller y consultor de negocios Brian Tracy habla de una de las habilidades más necesarias hoy en día, el espíritu empresarial, abordando importantes temas como: -Los mitos de la iniciativa empresarial. -La mejor opción de negocio para ti. -Las opciones de financiamiento para tu negocio. -La estructura de un plan de negocios realista. -Las claves para construir el mejor equipo. -Las herramientas para crecer tu negocio con ventas y marketing. Este libro está diseñado para ayudar a cualquiera que quiera empezar o hacer crecer un negocio. Si aplicas las ideas de Brian Tracy, ¡tú también podrás convertirte en un emprendedor exitoso!

Tu Propio Negocio/Your Own Business

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Author :
Publisher : Scholargy Publishing
ISBN 13 : 9781592477937
Total Pages : 0 pages
Book Rating : 4.4/5 (779 download)

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Book Synopsis Tu Propio Negocio/Your Own Business by : James M. Pollak

Download or read book Tu Propio Negocio/Your Own Business written by James M. Pollak and published by Scholargy Publishing. This book was released on 2005-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanish and English sections stand aloneor can be combined for bilingual situations. This book was written for:*Those who own their own businesses and want to make them more profitable. *Those who have a dream of owning their own business. *Those who simply want to learn more about business.

The Entrepreneur's Success Kit

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Author :
Publisher : St. Martin's Griffin
ISBN 13 : 9780312329457
Total Pages : 0 pages
Book Rating : 4.3/5 (294 download)

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Book Synopsis The Entrepreneur's Success Kit by : Kaleil Isaza Tuzman

Download or read book The Entrepreneur's Success Kit written by Kaleil Isaza Tuzman and published by St. Martin's Griffin. This book was released on 2005-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Guide to Successful Entrepreneurship The first-step-by-step practical and spiritual guide for current and aspiring entrepreneurs. * A complete guidebook on taking your business from initial inspiration to sustainable success * Ways to identify your entrepreneurial "currencies" and Achilles' Heels * Real-life examples from entrepreneurs illustrating key concepts * A personal workbook to record your progress * A step-by-step program on how to create a strategic business plan and raise capital * 2 Audio CDs with guided exercises on attaining critical self-knowledge Includes: * Guidebook * Personal Workbook * 140 Adviser Cards * 2 Audio CDs

En Activo: Practical Business Spanish

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Author :
Publisher : Routledge
ISBN 13 : 1134132190
Total Pages : 409 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis En Activo: Practical Business Spanish by : Esther Santamaria Iglesias

Download or read book En Activo: Practical Business Spanish written by Esther Santamaria Iglesias and published by Routledge. This book was released on 2008-06-03 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: En Activo is a contemporary course which provides students with a structured development of written and spoken business language skills, focusing on real business people and situations from all over the Spanish-speaking world. The book consists of twenty chapters that incorporate contextual information on the business environment of Spain and Latin America, role-plays, illustrative dialogues, dedicated written exercises, relevant grammar instruction, practical communicative exercises, up-to-date practical advice, model items of written and spoken business protocol, and links to numerous carefully-selected and integrated websites. Each chapter is structured as follows: -Le Presento a...: introduction of the central individual and their working life -Escuche, por favor: extensive listening exercises and accompanying activities -Recuerde que...: grammar revision and communicative exercises -Para saber más: deepens knowledge about Spanish and Latin-American business culture and etiquette -Así se hace: hands-on section practising business situations and day-to-day tasks -¿Sabe navegar?: practices web research and web etiquette. Each fifth chapter is a revision chapter, which puts the acquired knowledge in practice via discussion groups, presentations and debates. An audio CD containing all interviews and listening comprehension exercises is available separately. At the end of this course the student will have a sound knowledge of the Spanish speaking business world and the language skills required to put this knowledge in practice.

How to Grow Your Small Business \ Cómo Hacer Crecer Tu Negocio (Spanish Edition)

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Author :
Publisher : HarperCollins Espanol
ISBN 13 : 9780063389779
Total Pages : 0 pages
Book Rating : 4.3/5 (897 download)

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Book Synopsis How to Grow Your Small Business \ Cómo Hacer Crecer Tu Negocio (Spanish Edition) by : Donald Miller

Download or read book How to Grow Your Small Business \ Cómo Hacer Crecer Tu Negocio (Spanish Edition) written by Donald Miller and published by HarperCollins Espanol. This book was released on 2024-11-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: En How to Grow Your Small Business, Donald Miller ofrece a los emprendedores un plan de 6 pasos para hacer crecer sus negocios de modo que produzcan resultados fiables y predecibles. Utilizando los mismos pasos que aparecen en este libro, Donald Miller hizo crecer su pequeña empresa de cuatro empleados que trabajaban en un sótano a una operación de 15 millones de dólares y, en solo seis años, multiplicó por seis sus ingresos. A medida que Miller desarrollaba su propio negocio desde cero, se dio cuenta de que nadie había elaborado un manual sencillo, paso a paso, para hacer crecer un negocio. Ese libro no existía. Hasta ahora. En este libro, aprenderás los 6 pasos para hacer crecer una pequeña empresa con éxito y crearás un guía para ponerlos en práctica: tu propio plan de vuelo. Cuando hayas diseñado tu plan de vuelo, podrás dejar de ahogarte en los detalles y dedicar más tiempo a hacer las cosas que realmente te gustan tanto en tu negocio como en tu vida. En este libro aprenderás a: · Establecer una visión para tu empresa que incluya tres prioridades económicas · Clarificar tu mensaje de marketing · Implementar un marco de ventas que convierta a tus clientes en los protagonistas · Optimizar la oferta de productos · Ejecutar un manual de gestión y productividad que alinee a todo tu equipo · Utilizar cinco cuentas corrientes para gestionar tu flujo de efectivo Si está listo para experimentar la libertad, la flexibilidad y el crecimiento de tu negocio, How to grow your small business es el libro que estaba esperando. ---- In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you'll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn't exist. Until now. In this book, you'll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you'll learn how to: · Cast a vision for your company that includes three economic priorities · Clarify your marketing message · Install a sales framework that makes your customers the hero · Optimize your product offering · Run a management and productivity playbook that aligns your entire team.

El Emprendedor: 10 Pasos Para Empezar O Potenciar Tu Negocio / The Entrepreneur. Ten Steps to Start or Boost Your Business

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Author :
Publisher : Grijalbo
ISBN 13 : 9786073833745
Total Pages : 0 pages
Book Rating : 4.8/5 (337 download)

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Book Synopsis El Emprendedor: 10 Pasos Para Empezar O Potenciar Tu Negocio / The Entrepreneur. Ten Steps to Start or Boost Your Business by : Arturo Elias Ayub

Download or read book El Emprendedor: 10 Pasos Para Empezar O Potenciar Tu Negocio / The Entrepreneur. Ten Steps to Start or Boost Your Business written by Arturo Elias Ayub and published by Grijalbo. This book was released on 2023-11-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Si tienes una idea de emprendimiento o ya operas tu negocio, pequeño o a gran escala, este libro es para ti. Aprende a identificar tu mercado y cliente ideal, a trazar los planes de ventas y marketing, a realizar un análisis de resultados, a reconocer el valor de los equipos de trabajo y la ética empresarial. En 10 pasos, ejecuta un plan de acción para triunfar con tu negocio. Siempre había querido escribir un libro y, cuando finalmente lo hice, resultó uno de los proyectos más bonitos de mi vida. El negociador, por fortuna, logró un impacto en la vida de otras personas... no me esperaba la maravillosa respuesta de tantos lectores, mucho menos publicar el libro número uno en ventas en México. Y la verdad, ¡jamás me imaginé escribir dos! Pero aquí me tienen nuevamente, compartiendo cosas que aprendo todos los días. Con El emprendedor deseo, con mucha humildad, ser de ayuda para aquellos que quieran emprender o hacer crecer su emprendimiento. Esta es una guía de 10 pasos con consejos para el plan de negocios y anécdotas divertidas; aunque también tuve que mantenerme realista, porque emprender es tener que estar listo para muchos éxitos, así como para muchos, muchísimos fracasos. El éxito no llega por obra de magia, es más bien algo estratégico. Y uno de los factores que lo determinan es la pasión. Que sientas esa chispa encendida dentro de ti por el negocio que estás por emprender es lo que te va a mantener firme en tu propósito y te llevará lejos. ENGLISH DESCRIPTION If you have an entrepreneurship in mind or if you are already running a business, whether small or at a larger scale, this book is for you. Learn to identify your market and your ideal clients, outline sales and marketing plans, analyze results, acknowledge the value of your team and work ethic. In ten steps, execute a plan of action to succeed with your business. I had always wanted to write a book, and by the time I finally did it, it turned out to be one of the most beautiful projects of my life. Fortunately, The Negotiator made an impact on other people's lives... I was not expecting such a wonderful response from so many readers, much less publishing Mexico's number one bestseller. And truth be told, I never imagined I would write two! But here I am once again, sharing what I learn every day. With The Entrepreneur, I want to humbly help those who wish to start their business or make it grow. This is a ten-steps guide with tips to create a business plan and some funny anecdotes--though I also had to keep it real, since entrepreneurship means being ready to reap success, as well as many, so, so many failures. Success does not happen as if by magic, it's more of a strategy. And one decisive factor is passion. The fact that you feel that spark inside of you, ignited by the enterprise you are about to begin, will keep you on a steady course and take you far. If my experience proves useful to you, if a single page inspires you, or even a single sentence, if this makes you a better entrepreneur, and above all, a better person, this book has already fulfilled its purpose. --Arturo Elias Ayub

How to Start Your Own Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.:/5 (981 download)

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Book Synopsis How to Start Your Own Business by :

Download or read book How to Start Your Own Business written by and published by . This book was released on 1945 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tu Mejor Negocio

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Author :
Publisher :
ISBN 13 : 9789877186161
Total Pages : 0 pages
Book Rating : 4.1/5 (861 download)

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Book Synopsis Tu Mejor Negocio by : Ernesto Sandler

Download or read book Tu Mejor Negocio written by Ernesto Sandler and published by . This book was released on 2020-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cada día resulta más frecuente el surgimiento de emprendedores que, sin distinción de género, quieren construir su propio futuro como respuesta a la disminución creciente de la oferta de empleo y a la insuficiencia de salarios que permitan una calidad de vida digna y feliz. Así, mujeres y hombres buscan emprender una actividad independiente guiados por el anhelo de cumplir un sueño, conseguir fama, mejorar los ingresos, disponer de mayor tiempo para el ocio o alcanzar el reconocimiento de su entorno. Pero emprender requiere de iniciativas, capacidades y conocimientos que resultan imprescindibles para reducir las posibilidades de fracasar. Para comprenderlo en detalle, nada más oportuno que Tu mejor negocio, un programa claro y concreto que reúne los diez pasos para emprender con éxito. De la mano de la reconocida trayectoria y la probada experiencia emprendedora de Ernesto Sandler, el lector encontrará en las páginas de este libro una herramienta valiosa para conocer cómo iniciar una actividad económica evitando errores y generando ingresos genuinos sin necesidad de recurrir a conductas negativas que afecten a la sociedad y su hábitat. Asimismo, y haciendo uso de un lenguaje sencillo y estilo ágil, el autor pone a disposición de los futuros emprendedores y emprendedoras sus reflexiones y consejos prácticos que hacen de este libro un aliado indiscutible para comprender la magnitud del desafío que significa emprender. In the face of a challenging economy, an ever-increasing number of entrepreneurs are determined to take their future and fortunes in their own hands. Entrepreneurship requires a unique set of skills and expertise, and readers of this book will find valuable tools to empower themselves to start a profitable, sustainable business.

Business Opportunities for Times of Crisis

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Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.7/5 (346 download)

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Book Synopsis Business Opportunities for Times of Crisis by : Tu Web St Marketing Y Emprendimiento

Download or read book Business Opportunities for Times of Crisis written by Tu Web St Marketing Y Emprendimiento and published by . This book was released on 2021-04-07 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly profitable businesses in times of crisis.Do you want to set up a successful business even though the market is in decline? In this book you will find a series of tips, guides, and keys to create your business in the midst of the market crisis.We offer you a multitude of business ideas that thrive despite the pessimistic market trends, as well as ways to find funding or start with a 0 budget.Crises are cyclical, and in many cases you can come out of them well positioned if you have the right information and make the right decisions.A guide to entrepreneurship in times of crisis with the following contents: How to undertake and take advantage of business opportunities Tips for developing a business opportunity Software-based productive business trends What you should know about crowdfunding Find out how to determine the level of financing for a business How to finance the commercial launch of a project Business ideas for each productive sector Innovations and services with a high profit margin The most viable businesses in times of crisis The reasons why crises are good for business start-ups How to undertake in the face of difficulties Business opportunities to take advantage of during the crisis Types of business to be established in the consumer sector Businesses capable of surviving a pandemic How to exploit the profitable business of selling second-hand goods How to finance a business without the help of investors or the bank How to build an attractive business The duties of controlling the finances of a business Have you thought about what your life would be like with your own profitable business ?With this book you will be a little closer to achieving financial success and in the midst of crisis, as our business opportunities are focused on negative market trends and always starting from a minimum funding or even 0.You will have at your fingertips a series of emerging businesses in times of crisis as well as a series of considerations to carry them out in different sectors, from the service sector to technology and digital. In Tu Web Startup we have over 10 years helping entrepreneurs and startups to create their online business, and if you wish, you can request more information on tuwebstartup.com in order to start your activity.

Coffee and Transformation in Sao Paulo, Brazil

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Author :
Publisher : Lexington Books
ISBN 13 : 1461633168
Total Pages : 394 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Coffee and Transformation in Sao Paulo, Brazil by : Mauricio A. Font

Download or read book Coffee and Transformation in Sao Paulo, Brazil written by Mauricio A. Font and published by Lexington Books. This book was released on 2010-07-09 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee and Transformation in São Paulo, Brazil advances a distinctive interpretation of the dynamism of the São Paulo region since the latter part of the nineteenth century. Large and entrepreneurial coffee landlords opened the frontier to the west of the state capital, playing a key role in making the state and Brazil the world's largest coffee producer for international markets. However, many of the immigrant settlers from Italy, Japan, Spain, and other countries emerged as major actors in the last phase of frontier expansion in western São Paulo. A substantial number of them found ways to become independent agriculturalists or enact new careers in commerce, industry, and services in the network of towns emerging in this region. This volume pays close attention to the political and economic implications of this region's process of segmentation and transformation, including their links to regionalism, political conflict, and the Revolution of 1930.

Cereso

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781453709160
Total Pages : 142 pages
Book Rating : 4.7/5 (91 download)

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Book Synopsis Cereso by : Simeon Anthony Flores

Download or read book Cereso written by Simeon Anthony Flores and published by Createspace Independent Pub. This book was released on 2011-02-17 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: A retired Veteran of the United States Army working for the federal government. He experienced racism and was wrongfully terminated from employment as a Plant Protection and Quarantine Officer. He filed an EEO complaint. While waiting for the outcome He tried to make ends meet by taking a trip to Belize Central America to bring some drugs back. On this first time trip he was caught at Southern border of Mexico Chetumal Quintana Roo. He had never been in a Prison before.

Diabetes For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119090725
Total Pages : 97 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Diabetes For Dummies by : Alan L. Rubin

Download or read book Diabetes For Dummies written by Alan L. Rubin and published by John Wiley & Sons. This book was released on 2015-08-31 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: The straight facts on treating diabetes successfully With diabetes now considered pandemic throughout the world, there have been enormous advances in the field. Now significantly revised and updated, this new edition of Diabetes For Dummies includes the latest information on diabetes medications and monitoring equipment, new findings about treating diabetes in the young and elderly, new ways to diagnose and treat long- and short-term complications, updated nutritional guidelines, new tools for measuring blood sugar and delivering insulin to the body, and much more. There's no question that the burden of diabetes is increasing globally: it's estimated that 387 million people worldwide are living with diabetes, and that staggering number is expected to increase an additional 205 million+ by 2035. If you or a loved one is part of this overwhelming statistic, you can take comfort in the sensitive and authoritative information provided in this hands-on guide. From monitoring and maintaining your glucose to understanding the importance of exercising and eating right—and everything in between—Diabetes For Dummies takes the guesswork out of living with diabetes and empowers you to take control and keep your life on a healthy track. Reduce your risk of diabetes complications Discover the latest and the tried-and-true options for monitoring blood sugar Get up to speed on the various diabetes medications and lifestyle strategies Improve diabetes control and overall health If you're one of the millions of diabetics or pre-diabetics in search of an accessible and up-to-date resource to help you manage this disease, Diabetes For Dummies is the trusted guide you'll turn to again and again.

The Personal MBA 10th Anniversary Edition

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Author :
Publisher : Penguin
ISBN 13 : 0525543023
Total Pages : 497 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Personal MBA 10th Anniversary Edition by : Josh Kaufman

Download or read book The Personal MBA 10th Anniversary Edition written by Josh Kaufman and published by Penguin. This book was released on 2020-09-01 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

Africa's Liberation

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Publisher : IDRC
ISBN 13 : 9970250000
Total Pages : 264 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis Africa's Liberation by : Chambi Chachage

Download or read book Africa's Liberation written by Chambi Chachage and published by IDRC. This book was released on 2010 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

En Mas'

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Author :
Publisher : Independent Curators International
ISBN 13 : 9780916365899
Total Pages : 0 pages
Book Rating : 4.3/5 (658 download)

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Book Synopsis En Mas' by : Claire Tancons

Download or read book En Mas' written by Claire Tancons and published by Independent Curators International. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: EN MAS': Carnival and Performance Art of the Caribbean is an extension of the Independent Curators International (ICI) and Contemporary Art Center, New Orleans (CAC) produced touring exhibition of the same title. The publication is an extension of the exhibition curated by Claire Tancons and Krista Thompson, but is also one of the first publications to give serious scholarly attention to contemporary art practices considering the connections between Carnival and performance, masquerade and social criticism, diaspora and transnationalism. EN MAS' will appeal to popular and scholarly audiences interested in Caribbean art, contemporary art, and performance studies. It fills a gap in two decades of exhibitions of contemporary Caribbean art that did not explicitly address Carnival as an artistic practice nor conceptualize distinct and historical forms of Caribbean art. EN MAS' includes scholarly essays by leading art historians Shannon Jackson and Kobena Mercer along with the two curators Claire Tancons and Krista Thompson, which offer formal and theoretical analyses of the artists' projects as well as explorations of Caribbean aesthetic practices and their impact on art and performance studies more broadly. In addition, the nine newly commissioned artist projects which are the basis for the exhibition will be fully illustrated and further enhanced by responsive essays from writers and curators in each hosting city such as Nicholas Laughlin from Port of Spain, Petrina Dacres from Kingston, Paul Goodwin from London and Thomas J. Lax from New York.

Y Tu Mamá También

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Author :
Publisher : Routledge
ISBN 13 : 9781032177397
Total Pages : 140 pages
Book Rating : 4.1/5 (773 download)

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Book Synopsis Y Tu Mamá También by : Scott L Baugh

Download or read book Y Tu Mamá También written by Scott L Baugh and published by Routledge. This book was released on 2021-09-30 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charting production, distribution, censorship, and reception, this book examines Y Tu Mamá También in its presentation as a journey of self-discoveries. Three young adults enjoy a road trip together in search of a legendary beach. Behind their stories are mythologies of youth, a network of ideas in the film that reflects life outside the theaters. The deceptively complex film leaves the characters and its viewers with, instead of oversimplified and hollow answers, provocative questions and existential concerns. Made independently in Mexico, the film crosses over transnational issues, global markets, and mainstream and alternative aesthetics. It transforms road movie and youth film genres and shows a 'musical, magical' Mexico to the world. This book synthesizes several approaches in order to extensively examine Y Tu Mamá También. Covering the film's production history, its distribution and censorship, and larger industrial, political, and cultural contexts, this book analyzes the too-often overlooked aspects of youthful sexuality alongside figurations of maturity, rites of passage, and covenants--made, broken, and remade--that not only inform representations of identity but also complicate the processes of identity formation themselves.

University and School Collaborations During a Pandemic

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Author :
Publisher : Springer Nature
ISBN 13 : 3030821595
Total Pages : 352 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis University and School Collaborations During a Pandemic by : Fernando M. Reimers

Download or read book University and School Collaborations During a Pandemic written by Fernando M. Reimers and published by Springer Nature. This book was released on 2022 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach