Mechademia 1

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Publisher : U of Minnesota Press
ISBN 13 : 1452942641
Total Pages : 214 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Mechademia 1 by : Frenchy Lunning

Download or read book Mechademia 1 written by Frenchy Lunning and published by U of Minnesota Press. This book was released on 2006-12-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: After decades in which American popular culture dominated global media and markets, Japanese popular culture—primarily manga and anime, but also toys, card and video games, and fashion—has exploded into a worldwide phenomenon. From Pokémon and the Power Rangers to Paranoia Agent and Princess Mononoke, Japanese popular culture is consumed by an eager and exponentially increasing audience of youths, teenagers, and adults. Mechademia, a new annual edited by Frenchy Lunning, begins an innovative and fresh conversation among scholars, critics, and fans about the complexity of art forms like Superflat, manga, and anime. The inaugural volume, Mechademia 1 engages the rise of Japanese popular culture through game design, fashion, graphic design, commercial packaging, character creation, and fan culture. Promoting dynamic ways of thinking, along with state-of-the-art graphic design and a wealth of images, this cutting-edge work opens new doors between academia and fandom.The premiere issue features the interactive worlds that anime and manga have created, including the origins of cosplay (the manga and anime costume subculture), Superflat, forgotten images from a founding manga artist, video game interactivity, the nature of anime fandom in America, and the globalization of manga. Contributors: Anne Allison, Duke U; William L. Benzon; Christopher Bolton, Williams College; Vern L. Bullough, California State U, Northridge; Martha Cornog; Patrick Drazen; Marc Hairston; Mari Kotani; Thomas LaMarre; Antonia Levi, Portland State U; Thomas Looser, NYU; Susan Napier, U of Texas, Austin; Michelle Ollie; Timothy Perper; Sara Pocock; Brian Ruh; Takayuki Tatsumi, Keio U, Tokyo; Toshiya Ueno, Wako U, Tokyo; Theresa Winge, U of Northern Iowa; Mark J. P. Wolf, Concordia U; Wendy Siuyi Wong, York U.Frenchy Lunning is professor of liberal arts at the Minneapolis College of Art and Design.

Emerging Worlds of Anime and Manga

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Publisher : U of Minnesota Press
ISBN 13 : 9780816649457
Total Pages : 214 pages
Book Rating : 4.6/5 (494 download)

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Book Synopsis Emerging Worlds of Anime and Manga by : Frenchy Lunning

Download or read book Emerging Worlds of Anime and Manga written by Frenchy Lunning and published by U of Minnesota Press. This book was released on 2006 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inaugural volume on anime and manga engages the rise of Japanese popular culture through game design, fashion, graphic design, commercial packaging, character creation, and fan culture. Promoting dynamic ways of thinking, along with a wealth of images, this cutting-edge work opens new doors between academia and fandom.

Beautiful Fighting Girl

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Publisher : U of Minnesota Press
ISBN 13 : 0816654506
Total Pages : 243 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Beautiful Fighting Girl by : Tamaki Saitō

Download or read book Beautiful Fighting Girl written by Tamaki Saitō and published by U of Minnesota Press. This book was released on 2011 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nausicaä to Sailor Moon, understanding girl heroines of manga and anime within otaku culture.

Networks of Desire

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Publisher : U of Minnesota Press
ISBN 13 : 1452913579
Total Pages : 316 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Networks of Desire by : Frenchy Lunning

Download or read book Networks of Desire written by Frenchy Lunning and published by U of Minnesota Press. This book was released on with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Japan's pop culture, once believed unexportable, is now hitting the shores of other nations like a tsunami. In North America, young fans consume vast amounts of manga and anime, while academics increasingly study the entire J-pop phenomenon to understand it. One community has passion while the other has discipline, and what has been lacking is a bridge between the two. Mechademia is the bridge, and with a name like that, how can one go wrong? So why wait? Hop in your giant mobile suit and stomp down to the local real or virtual bookstore to purchase a copy right now!” —Frederik L. Schodt, author of Manga! Manga! The World of Japanese Comics Networks of Desire—the second volume in the Mechademia series, an annual forum devoted to critical and creative work on Japanese anime, manga, and the fan cultures that have coalesced around them—explores the varieties of desire that structure and influence much of contemporary anime and manga in manifestations that range from the explicitly sexual to more sublimated text and imagery. Collecting original essays by scholars, artists, and fans, Networks of Desire considers key issues at play in a Japanese society increasingly uncertain of its place in a globalized world: from idealized representations of same-sex desire in such shjo manga (girls’s comics) as The Rose of Versailles, to fan fiction inspired by the gender-switching manga Ranma ½, to desire in otaku communities. Deftly weaving together desire and discourse, Mechademia 2 illuminates the techno-carnal fantasies, animalistic consumption, political nostalgia, and existential hunger underlying the most popular and influential expressions of Japanese popular culture today. Contributors: Brent Allison, U of Georgia; Meredith Suzanne Hahn Aquila; Hiroki Azuma; William L. Benzon; Christopher Bolton, Williams College; Martha Cornog; Patrick Drazen; Marc Hairston, U of Texas, Dallas; Mari Kotani; Shu Kuge, Penn State U; Margherita Long, U of California, Riverside; Daisuke Miyao; Hiromi Mizuno, U of Minnesota; Mariana Ortega; Timothy Perper; Eron Rauch; Trina Robbins; Brian Ruh, Indiana U; Deborah Shamoon, U of Notre Dame; Masami Toku, California State U, Chico; Keith Vincent, NYU. Frenchy Lunning is professor of liberal arts at the Minneapolis College of Art and Design and editor of Mechademia 1: Emerging Worlds of Anime and Manga (Minnesota, 2006).

Mechademia 5

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Publisher : U of Minnesota Press
ISBN 13 : 1452915652
Total Pages : 402 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Mechademia 5 by : Frenchy Lunning

Download or read book Mechademia 5 written by Frenchy Lunning and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passionate fans of anime and manga, known in Japan as otaku and active around the world, play a significant role in the creation and interpretation of this pervasive popular culture. Routinely appropriating and remixing favorite characters, narratives, imagery, and settings, otaku take control of the anime characters they consume. Fanthropologies—the fifth volume in the Mechademia series, an annual forum devoted to Japanese anime and manga—focuses on fans, fan activities, and the otaku phenomenon. The zones of activity discussed in these essays range from fan-subs (fan-subtitled versions of anime and manga) and copyright issues to gender and nationality in fandom, dolls, and other forms of consumption that fandom offers. Individual pieces include a remarkable photo essay on the emerging art of cosplay photography; an original manga about an obsessive doll-fan; and a tour of Akihabara, Tokyo's discount electronics shopping district, by a scholar disguised as a fuzzy animal. Contributors: Madeline Ashby; Jodie Beck, McGill U; Christopher Bolton, Williams College; Naitō Chizuko, Otsuma U; Ian Condry, Massachusetts Institute of Technology; Martha Cornog; Kathryn Dunlap, U of Central Florida; Ōtsuka Eiji, Kobe Design U; Gerald Figal, Vanderbilt U; Patrick W. Galbraith, U of Tokyo; Marc Hairston, U of Texas at Dallas; Marilyn Ivy, Columbia U; Koichi Iwabuchi, Waseda U; Paul Jackson; Amamiya Karin; Fan-Yi Lam; Thomas Lamarre, McGill U; Paul M. Malone, U of Waterloo; Anne McKnight, U of Southern California; Livia Monnet, U of Montreal; Susan Napier, Tufts U; Kerin Ogg; Timothy Perper; Eron Rauch; Brian Ruh, Indiana U; Nathan Shockey, Columbia U; Marc Steinberg, Concordia U; Jin C. Tomshine, U of California, San Francisco; Carissa Wolf, North Dakota State U.

Interpreting Anime

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Publisher : U of Minnesota Press
ISBN 13 : 1452956847
Total Pages : 314 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Interpreting Anime by : Christopher Bolton

Download or read book Interpreting Anime written by Christopher Bolton and published by U of Minnesota Press. This book was released on 2018-02-20 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: For students, fans, and scholars alike, this wide-ranging primer on anime employs a panoply of critical approaches Well-known through hit movies like Spirited Away, Akira, and Ghost in the Shell, anime has a long history spanning a wide range of directors, genres, and styles. Christopher Bolton’s Interpreting Anime is a thoughtful, carefully organized introduction to Japanese animation for anyone eager to see why this genre has remained a vital, adaptable art form for decades. Interpreting Anime is easily accessible and structured around individual films and a broad array of critical approaches. Each chapter centers on a different feature-length anime film, juxtaposing it with a particular medium—like literary fiction, classical Japanese theater, and contemporary stage drama—to reveal what is unique about anime’s way of representing the world. This analysis is abetted by a suite of questions provoked by each film, along with Bolton’s incisive responses. Throughout, Interpreting Anime applies multiple frames, such as queer theory, psychoanalysis, and theories of postmodernism, giving readers a thorough understanding of both the cultural underpinnings and critical significance of each film. What emerges from the sweep of Interpreting Anime is Bolton’s original, articulate case for what makes anime unique as a medium: how it at once engages profound social and political realities while also drawing attention to the very challenges of representing reality in animation’s imaginative and compelling visual forms.

Anime's Media Mix

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Publisher : U of Minnesota Press
ISBN 13 : 081667549X
Total Pages : 337 pages
Book Rating : 4.8/5 (166 download)

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Book Synopsis Anime's Media Mix by : Marc Steinberg

Download or read book Anime's Media Mix written by Marc Steinberg and published by U of Minnesota Press. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untangles the web of commodity, capitalism, and art that is anime

Mechademia 10

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Publisher :
ISBN 13 : 9780816699155
Total Pages : 0 pages
Book Rating : 4.6/5 (991 download)

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Book Synopsis Mechademia 10 by : Frenchy Lunning

Download or read book Mechademia 10 written by Frenchy Lunning and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Anime and manga have long proposed alternative worlds--some created after catastrophe. Mechademia 10 revolves around Japan's 2011 earthquake, tsunami, and nuclear reactor crises and considers a propensity for 'world renewal.'" from publisher's website.

Mechademia 7

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Publisher : U of Minnesota Press
ISBN 13 : 1452933316
Total Pages : 552 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Mechademia 7 by : Frenchy Lunning

Download or read book Mechademia 7 written by Frenchy Lunning and published by U of Minnesota Press. This book was released on 2012-10-30 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lines of Sight—the seventh volume in the Mechademia series, an annual forum devoted to Japanese anime and manga—explores the various ways in which anime, manga, digital media, fan culture, and Japanese art—from scroll paintings to superflat—challenge, undermine, or disregard the concept of Cartesian (or one-point) perspective, the dominant mode of visual culture in the West since the seventeenth century. More than just a visual mode or geometric system, Cartesianism has shaped nearly every aspect of modern rational thought, from mathematics and science to philosophy and history. Framed by Thomas Lamarre’s introduction, “Radical Perspectivalism,” the essays here approach Japanese popular culture as a visual mode that employs non-Cartesian formations, which by extension make possible new configurations of perception and knowledge. Whether by shattering the illusion of visual or narrative seamlessness through the use of multiple layers or irregular layouts, blurring the divide between viewer and creator, providing diverse perspectives within a single work of art, or rejecting dualism, causality, and other hallmarks of Cartesianism, anime and manga offer in their radicalization of perspective the potential for aesthetic and even political transformation. Contributors: David Beynon, Deakin U; Fujimoto Yukari, Meiji U; Yuriko Furuhata, McGill U; Craig Jackson, Ohio Wesleyan U; Reginald Jackson, U of Chicago; Thomas Lamarre, McGill U; Jinying Li; Waiyee Loh; Livia Monnet, U of Montreal; Sharalyn Orbaugh, U of British Columbia; Stefan Riekeles; Atsuko Sakaki, U of Toronto; Miryam Sas, U of California, Berkeley; Timon Screech, U of London; Emily Somers; Marc Steinberg, Concordia U.

Handbook of Research on the Impact of Fandom in Society and Consumerism

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Publisher : IGI Global
ISBN 13 : 1799810496
Total Pages : 605 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Impact of Fandom in Society and Consumerism by : Wang, Cheng Lu

Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Floating Worlds

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Publisher : CRC Press
ISBN 13 : 1351334816
Total Pages : 128 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Floating Worlds by : Maria Roberta Novielli

Download or read book Floating Worlds written by Maria Roberta Novielli and published by CRC Press. This book was released on 2018-01-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the analysis of the work of the main Japanese animators starting from the pioneers of 1917, the book will overview the whole history of Japanese animated film, including the latest tendencies and the experimental movies. In addition to some of the most acclaimed directors Miyazaki Hayao, Takahata Isao, Shinkai Makoto, Tezuka Osamu and Kon Satoshi, the works of masters of animation such as Kawamoto Kihachirō, Kuri Yōji, Ōfuji Noburō and Yamamura Kōji will be analysed in their cultural and historical context. Moreover, their themes and styles will be the linking thread to overview the Japanese producing system and the social and political events which have often influenced their works. Key Features Insight into both mainstream and independent cinema Scientific reliability Easy readability Social and cultural context

Fanthropologies

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Publisher : Mechademia
ISBN 13 : 9780816673872
Total Pages : 379 pages
Book Rating : 4.6/5 (738 download)

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Book Synopsis Fanthropologies by : Frenchy Lunning

Download or read book Fanthropologies written by Frenchy Lunning and published by Mechademia. This book was released on 2010 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: From fan-subs to cosplay, exploring the fan cultures inspired by anime and manga.

Japanese Visual Culture

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Publisher : Routledge
ISBN 13 : 1317466993
Total Pages : 446 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Japanese Visual Culture by : Mark W. MacWilliams

Download or read book Japanese Visual Culture written by Mark W. MacWilliams and published by Routledge. This book was released on 2014-12-18 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born of Japan's cultural encounter with Western entertainment media, manga (comic books or graphic novels) and anime (animated films) are two of the most universally recognized forms of contemporary mass culture. Because they tell stories through visual imagery, they vault over language barriers. Well suited to electronic transmission and distributed by Japan's globalized culture industry, they have become a powerful force in both the mediascape and the marketplace.This volume brings together an international group of scholars from many specialties to probe the richness and subtleties of these deceptively simple cultural forms. The contributors explore the historical, cultural, sociological, and religious dimensions of manga and anime, and examine specific sub-genres, artists, and stylistics. The book also addresses such topics as spirituality, the use of visual culture by Japanese new religious movements, Japanese Goth, nostalgia and Japanese pop, "cute" (kawali) subculture and comics for girls, and more. With illustrations throughout, it is a rich source for all scholars and fans of manga and anime as well as students of contemporary mass culture or Japanese culture and civilization.

The Discovery of Anime & Manga

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Publisher : Immedium
ISBN 13 : 1597021482
Total Pages : 40 pages
Book Rating : 4.5/5 (97 download)

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Book Synopsis The Discovery of Anime & Manga by : Phil Amara

Download or read book The Discovery of Anime & Manga written by Phil Amara and published by Immedium. This book was released on 2020-04-09 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enjoy the first English children’s picture book on how Japanese animation and comics were created! Amazingly illustrated, this storybook features a bilingual Japanese translation. This is the third adventure in our series on cool inventions created in Asia. The cute red panda Dao makes history come alive by transporting the kids Emma and Ethan back in time. Together they learn how fantastic creations came to be and zip back to the future! This dynamic journey explores the evolution of Japanese animation and comic books. Published in newspapers, magazines, books, and graphic novels, comics became TV shows, movies, and games. These entertainment brought Japanese pop culture across the globe and influenced artists everywhere. This quest features 100 of your favorite characters and creators: from Osamu Tezuka’s Astro Boy and Rumiko Takahashi’s Ranma 1/2 to Hayao Miyazaki’s Studio Ghibli and Totoro. Mazinger, Speed Racer, and Doraemon are joined by Sailor Moon, Dragon Ball, and Pokémon. Mobile Suit Gundam, Akira, and Ghost in the Shell meet Full Metal Alchelmist, One Piece, and One Punch Man. Iconic and best-selling series are brought to life with the amazing artwork of Juan Calle, an otaku (big fan) himself. Adults and kids can learn about the categories shonen, shojo, and mecha (giant robots), use a handy glossary, and draw inspiration to create their own amazing stories. Teachers and librarians will find this a great addition to their comic book and graphic novel collections. - - - "The Discovery of Anime and Manga bursts from the page with energy and color. Informative and entertaining, it's a beautifully rendered concise introduction to manga and anime for not only children, but comics fans of all ages." - Dr. Dale Jacobs, Department of English, University of Windsor, Canada “In the book we see iconic Japanese anime characters such as Astroboy, Doraemon, Dragon Ball, My Neighbor Totoro, Sailor Moon, Pokemon, One Piece, One Punch Man and more. This makes the book not only fun for children, but also for adults, as they can flip through and remember beloved childhood characters. The story moves along with bright bold illustrations by Juan Calle. Each page is a love letter to manga, making this a delightful read for children and parents.” - Sampan “Brimming with colorful, dynamic illustrations...The Discovery of Anime & Manga is an eye-opening tour.” - Midwest Book Review "I will never forget watching My Neighbor Totoro with my daughter and the worlds that the film ushered in for me. I had never experienced moving images, sounds, pictures, music in quite that way before and the potentials and powers of animated film strongly impacted me as a scholar. It was then that I recognized that animé and manga had the kind of beauty that Susan Sontag described about as ‘a beauty with adjectives, arranged on a scale of ascending value and incorruptibility.’ In Amara and Chin’s The Discovery of Animé and Manga told through stunning illustrations by Calle, they offer a detailed, storied account of the evolution of animé and manga in Japan and eventually around the world. From whimsical drawings in the early twentieth century to kamishibai tales told in on street corners to the ubiquity of adults and children drawing animé and manga embodying otaku in their everyday lives. Everyone should read this history book to get a true understanding about the significance of not just animé and manga, but the power of multimodality on how we think and learn." —Dr. Jennifer Rowsell, Professor of Literacies and Social Innovation, University of Bristol, School of Education

Otaku and the Struggle for Imagination in Japan

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Publisher : Duke University Press
ISBN 13 : 147800701X
Total Pages : 245 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Otaku and the Struggle for Imagination in Japan by : Patrick W. Galbraith

Download or read book Otaku and the Struggle for Imagination in Japan written by Patrick W. Galbraith and published by Duke University Press. This book was released on 2019-12-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.

Robot Ghosts and Wired Dreams

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Publisher : U of Minnesota Press
ISBN 13 : 1452913463
Total Pages : 293 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Robot Ghosts and Wired Dreams by : Christopher Bolton

Download or read book Robot Ghosts and Wired Dreams written by Christopher Bolton and published by U of Minnesota Press. This book was released on 2007-11-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the end of the Second World War—and particularly over the last decade—Japanese science fiction has strongly influenced global popular culture. Unlike American and British science fiction, its most popular examples have been visual—from Gojira (Godzilla) and Astro Boy in the 1950s and 1960s to the anime masterpieces Akira and Ghost in the Shell of the 1980s and 1990s—while little attention has been paid to a vibrant tradition of prose science fiction in Japan. Robot Ghosts and Wired Dreams remedies this neglect with a rich exploration of the genre that connects prose science fiction to contemporary anime. Bringing together Western scholars and leading Japanese critics, this groundbreaking work traces the beginnings, evolution, and future direction of science fiction in Japan, its major schools and authors, cultural origins and relationship to its Western counterparts, the role of the genre in the formation of Japan’s national and political identity, and its unique fan culture. Covering a remarkable range of texts—from the 1930s fantastic detective fiction of Yumeno Kyûsaku to the cross-culturally produced and marketed film and video game franchise Final Fantasy—this book firmly establishes Japanese science fiction as a vital and exciting genre. Contributors: Hiroki Azuma; Hiroko Chiba, DePauw U; Naoki Chiba; William O. Gardner, Swarthmore College; Mari Kotani; Livia Monnet, U of Montreal; Miri Nakamura, Stanford U; Susan Napier, Tufts U; Sharalyn Orbaugh, U of British Columbia; Tamaki Saitô; Thomas Schnellbächer, Berlin Free U. Christopher Bolton is assistant professor of Japanese at Williams College. Istvan Csicsery-Ronay Jr. is professor of English at DePauw University. Takayuki Tatsumi is professor of English at Keio University.

Fandom Unbound

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Publisher : Yale University Press
ISBN 13 : 0300158645
Total Pages : 353 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Fandom Unbound by : Mizuko Ito

Download or read book Fandom Unbound written by Mizuko Ito and published by Yale University Press. This book was released on 2012-02-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, otaku culture has emerged as one of Japan's major cultural exports and as a genuinely transnational phenomenon. This timely volume investigates how this once marginalized popular culture has come to play a major role in Japan's identity at home and abroad. In the American context, the word otaku is best translated as “geek'—an ardent fan with highly specialized knowledge and interests. But it is associated especially with fans of specific Japan-based cultural genres, including anime, manga, and video games. Most important of all, as this collection shows, is the way otaku culture represents a newly participatory fan culture in which fans not only organize around niche interests but produce and distribute their own media content. In this collection of essays, Japanese and American scholars offer richly detailed descriptions of how this once stigmatized Japanese youth culture created its own alternative markets and cultural products such as fan fiction, comics, costumes, and remixes, becoming a major international force that can challenge the dominance of commercial media. By exploring the rich variety of otaku culture from multiple perspectives, this groundbreaking collection provides fascinating insights into the present and future of cultural production and distribution in the digital age.