Emerging Market Multinational Enterprises In East Central Europe

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Emerging-market Multinational Enterprises in East Central Europe

Author : Ágnes Szunomár
Publisher : Springer Nature
ISBN 13 : 3030551652
Total Pages : 338 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Emerging-market Multinational Enterprises in East Central Europe by : Ágnes Szunomár

Download or read book Emerging-market Multinational Enterprises in East Central Europe written by Ágnes Szunomár and published by Springer Nature. This book was released on 2020-11-23 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of multinational enterprises (MNEs) from emerging markets is topical, important and poses a number of questions and challenges that require considerable attention in the future from academia as well as business management. The recent takeovers of high-profile companies in developed or developing countries by non-European emerging-market MNEs (EMNEs) – such as Lenovo, Wanhua (China), Hindalco (India), CVRD (Brazil), Cemex (Mexico), Lukoil (Russia), etc. – as well as the greenfield or brownfield investments of emerging companies (such as Huawei, ZTE, Tata, Pepco, etc.) show a new trend where new kind of firms become major players globally. EMNEs have become important players in several regions around the globe, ranging from the least developed countries of Africa through the developing markets in Latin America and Asia to the developed countries of the United States or the European Union, including East Central European (ECE) countries. EMNEs presence on the global level has resulted in numerous studies in the international literature but those research results barely cover EMNEs’ activities in the ECE region (in the East Central European EU member countries, including the Czech Republic, Hungary, Poland, Slovakia and Slovenia). The existing books typically focus on the investment activity of a single country or region (such as China or East Asia) but a comprehensive analysis is still missing in this regard. The novelty of this edited volume is that it aims at exploring EMNEs location determinants, strategies, activities and challenges in East Central Europe by discussing its anomalies to the traditional theories as well as to other types of MNEs in the ECE region. The authors focus on EMNEs not only from China but from other important emerging countries, too, such as Russia, India, South Korea, Taiwan, Turkey, Brazil or South Africa.

Emerging Market Multinationals in Europe

Author : Louis Brennan
Publisher : Routledge
ISBN 13 : 1317417682
Total Pages : 281 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Emerging Market Multinationals in Europe by : Louis Brennan

Download or read book Emerging Market Multinationals in Europe written by Louis Brennan and published by Routledge. This book was released on 2016-06-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes a timely and highly stimulating contribution to the discourse on emerging-market multinationals, (EMNCs), as Foreign Direct Investment (FDI) in Europe from emerging countries (especially from the BRICs - Brazil, Russia, India, China) continues to grow in significance. Unsurprisingly, the emergence of EMNCs from emerging economies raises a wide range of challenges and opportunities for scholars, business professionals, and policymakers alike. While explaining the sudden rise of these companies has become a major concern among scholars, we have very limited knowledge on drivers, motivations, strategies, and impact of these EMNCs in Europe and their policy implications. This volume provides fresh insights into EMNCs activities and their impact in Europe. The contributors argue that EMNCs combine various country specific advantages, existing firm-specific advantages (exploitation), and/or new FSAs (exploration) in their FDI, and that there is considerable heterogeneity across EMNCs, even those from the same southern economy. Highlighting the importance of considering this divergent behaviour when implementing future European FDI policies, this book will be of interest to students and scholars of European Politics, International Political Economy, International Business and European Integration.

Multinational Enterprises and Emerging Economies

Author : Klaus E.Meyer
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978927
Total Pages : 464 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Multinational Enterprises and Emerging Economies by : Klaus E.Meyer

Download or read book Multinational Enterprises and Emerging Economies written by Klaus E.Meyer and published by Edward Elgar Publishing. This book was released on 2020-03-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guided by the overarching question “how and why does the emerging economy context matter for business?”, this collection brings together key contributions of Klaus Meyer on multinational enterprises (MNEs) competing in, and originating from, emerging economies. The book also explores how outward investment strategies contribute to building internationally competitive MNEs.

Emerging Markets

Author : Nenad Pacek
Publisher : Bloomberg Press
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Emerging Markets by : Nenad Pacek

Download or read book Emerging Markets written by Nenad Pacek and published by Bloomberg Press. This book was released on 2007-09-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business opportunities in China, Russia, East Asia and Eastern Europe, including Turkey, offer increasing rewards if you get it right - and disaster if you get it wrong. Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them. It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. It looks at: . Why successful companies often fail in emerging markets. The need to manage expectations and for thoroughness. Assessing political risk and the economic environment. Getting the corporate structure right. Issues concerning acquisitions and joint ventures. Making the most of tax and other incentives. Market research challenges and marketing dilemmas. Reaching the local market. Human resources - myths and realities. Ethical issues and corporate social responsibility

The Central and Eastern European Markets

Author : Petr Chadraba
Publisher : Psychology Press
ISBN 13 : 9781560247128
Total Pages : 136 pages
Book Rating : 4.2/5 (471 download)

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Book Synopsis The Central and Eastern European Markets by : Petr Chadraba

Download or read book The Central and Eastern European Markets written by Petr Chadraba and published by Psychology Press. This book was released on 1995 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.

The Economics of Change in East and Central Europe

Author : Peter J. Buckley
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Economics of Change in East and Central Europe by : Peter J. Buckley

Download or read book The Economics of Change in East and Central Europe written by Peter J. Buckley and published by . This book was released on 1994 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The developments in Eastern Europe and the former Soviet Union are providing a potentially huge new market for Western businesses. This book presents analytical insights into the workings of international business within this market by combining empirical and conceptual contributions.

Emerging Market Economies and European Economic Integration

Author : R. Scott Hacker
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781959183
Total Pages : 360 pages
Book Rating : 4.9/5 (591 download)

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Book Synopsis Emerging Market Economies and European Economic Integration by : R. Scott Hacker

Download or read book Emerging Market Economies and European Economic Integration written by R. Scott Hacker and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The daunting task of providing the "big picture" of the economic changes occurring today in Europe has been masterfully achieved by the editors R. Scott Hacker and his colleagues - Börje Johansson and Charlie Karlsson. The fact that they do this in conjunction with historical and statistical data, which adds to the overall economic backdrop of this climate, only adds to the impressiveness of this collection.' - Joan M. Jackson, Business Information Alert Providing a picture of the processes of economic change in Europe, of which EU harmonization policies and transition policies form an integral part, the editors present a collection of articles on current issues in central and east European countries.

Emerging Economies and Multinational Enterprises

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1784417394
Total Pages : 568 pages
Book Rating : 4.7/5 (844 download)

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Book Synopsis Emerging Economies and Multinational Enterprises by :

Download or read book Emerging Economies and Multinational Enterprises written by and published by Emerald Group Publishing. This book was released on 2015-06-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 28 of the Advances in International Management focuses on the opportunities and challenges for multinational enterprises that consider emerging economies and their destinations. It provides a forum for thought-provoking idea and empirical research, and is ideal for researchers and doctoral students whose work touches emerging markets.

Multinational Corporations and Local Firms in Emerging Economies

Author : Eric Rugraff
Publisher : Amsterdam University Press
ISBN 13 : 9089642943
Total Pages : 279 pages
Book Rating : 4.0/5 (896 download)

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Book Synopsis Multinational Corporations and Local Firms in Emerging Economies by : Eric Rugraff

Download or read book Multinational Corporations and Local Firms in Emerging Economies written by Eric Rugraff and published by Amsterdam University Press. This book was released on 2011 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for foreign direct investment to have deep and lasting positive effects on host countries, it is essential that multinational corporations have close direct and indirect interaction with local firms. A valuable addition to the emerging literature on multinational-local firm interfaces, this book provides a number of case studies from emerging economies that examine such mutually beneficial business relationships and the policy measures necessary to support them.

Marketing in Central and Eastern Europe

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317948866
Total Pages : 130 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing in Central and Eastern Europe by : Erdener Kaynak

Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

Emerging Market Multinationals

Author : Alvaro Cuervo-Cazurra
Publisher : Cambridge University Press
ISBN 13 : 1107073146
Total Pages : 241 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Emerging Market Multinationals by : Alvaro Cuervo-Cazurra

Download or read book Emerging Market Multinationals written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2016-03-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

New Policy Challenges For European Multinationals

Author : Rob van Tulder
Publisher : Emerald Group Publishing
ISBN 13 : 1781900213
Total Pages : 475 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis New Policy Challenges For European Multinationals by : Rob van Tulder

Download or read book New Policy Challenges For European Multinationals written by Rob van Tulder and published by Emerald Group Publishing. This book was released on 2012-11-21 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together a variety of scholarly contributions from a European perspective. This book covers dimensions of MNE corporate strategy in the face of complex policy environments: corporate strategic responses to national policy institutions; pro-active institution-oriented strategies; and, dynamics of international business-government relations.

Cross-Border Investing

Author : Julia Djarova
Publisher : Springer
ISBN 13 : 9781475783513
Total Pages : 284 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis Cross-Border Investing by : Julia Djarova

Download or read book Cross-Border Investing written by Julia Djarova and published by Springer. This book was released on 2013-03-29 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-border investment decision-making unless you understand what the investment area offers. This is the reason why this text builds up a relationship between the world of companies' decision-makers and that of the policy makers in the public sector. It does so by linking the business processes to the factors that together constitute the location profile of a country or a region. Based on more than 15 years of practical experience as well as research in the field of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the logic behind the decision-making process concerning foreign investments made by companies. The model is illustrated by a number of case studies of multinationals.

Foreign Direct Investment in Central and Eastern Europe

Author : Saul Estrin
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Foreign Direct Investment in Central and Eastern Europe by : Saul Estrin

Download or read book Foreign Direct Investment in Central and Eastern Europe written by Saul Estrin and published by Burns & Oates. This book was released on 1997 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the behaviour and impact of western multinational enterprises affected when investing in transition economies? what are the particular costs and benefits of such investment for the host countries? This comprehensive book provides an up-to-date analysis of the scope and pattern of foreign direct investment flows into the transition economies of central and eastern Europe.

Outward Foreign Direct Investment (FDI) in Emerging Market Economies

Author : Tomasz Dorozyzski
Publisher : Business Science Reference
ISBN 13 : 9781522523475
Total Pages : 0 pages
Book Rating : 4.5/5 (234 download)

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Book Synopsis Outward Foreign Direct Investment (FDI) in Emerging Market Economies by : Tomasz Dorozyzski

Download or read book Outward Foreign Direct Investment (FDI) in Emerging Market Economies written by Tomasz Dorozyzski and published by Business Science Reference. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of foreign direct investment initiatives is pivotal to effective enterprise development. This is particularly vital to emerging economies that are building their presence in international business markets. Outward Foreign Direct Investment (FDI) in Emerging Market Economies is a comprehensive source of academic material on the progressive impact of investment opportunities in the context of developing nations. Highlighting pivotal research perspectives on topics such as trade, sourcing strategies, and corporate social responsibility, this book is ideally designed for academics, practitioners, graduate students, and professionals interested in the economic performance of emerging markets.

Global Marketing Management

Author : Masaaki (Mike) Kotabe
Publisher : John Wiley & Sons
ISBN 13 : 111988876X
Total Pages : 802 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe

Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

The Economics of Digital Shopping in Central and Eastern Europe

Author : Barbara Grabiwoda
Publisher : Cambridge University Press
ISBN 13 : 1009117750
Total Pages : 115 pages
Book Rating : 4.0/5 (91 download)

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Book Synopsis The Economics of Digital Shopping in Central and Eastern Europe by : Barbara Grabiwoda

Download or read book The Economics of Digital Shopping in Central and Eastern Europe written by Barbara Grabiwoda and published by Cambridge University Press. This book was released on 2022-03-03 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformations caused by increasing virtual connectivity reach all business touchpoints, but the surge towards digital technologies is not distributed evenly across European markets, with the Central & Eastern Europe (CEE) region showing the strongest diversity of digital adoption levels. This Element outlines the characteristics of CEE digital markets, along with an additional contextual layer investigating online consumer behaviors. In-depth analysis of the similarities and differences in the region will allow the pace of ongoing digitization to be traced. The authors' objective in delivering this Element is to analyze the opportunities presented by the digital economy in CEE and to provide an actionable outlook for the e-commerce potential within the region's markets. Observations are based on in-depth analysis of dependencies between globalization of consumer behaviors and ongoing barriers to digital adoption caused by both economic and geo-political limitations.