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Embrace Strategic Event Planning
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Book Synopsis Embrace Strategic Event Planning by : Nettie Cearlock
Download or read book Embrace Strategic Event Planning written by Nettie Cearlock and published by . This book was released on 2021-05-18 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic event planning is about data and analytics. It's about creating goals that will tell you if your event served the purpose it was meant to serve or if it flopped. You need to understand the data you can gather at your events and whether or not you're tracking what you need to track. In this book, the author clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say, and do. This book is a must-read for event professionals, CMOs, sales, or procurement executives-for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization
Book Synopsis How Strategic Events Will by : Lenna McClurken
Download or read book How Strategic Events Will written by Lenna McClurken and published by . This book was released on 2021-05-18 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic event planning is about data and analytics. It's about creating goals that will tell you if your event served the purpose it was meant to serve or if it flopped. You need to understand the data you can gather at your events and whether or not you're tracking what you need to track. In this book, the author clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say, and do. This book is a must-read for event professionals, CMOs, sales, or procurement executives-for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization
Book Synopsis The Strategic Planning Guide for Event Professionals by : Christy Lamagna
Download or read book The Strategic Planning Guide for Event Professionals written by Christy Lamagna and published by . This book was released on 2018-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she definitively demonstrates how companies seeking a competitive edge can embrace strategic event planning. Transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.
Book Synopsis The Strategic Planning Guide by : Katina Finkelstein
Download or read book The Strategic Planning Guide written by Katina Finkelstein and published by . This book was released on 2021-05-18 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic event planning is about data and analytics. It's about creating goals that will tell you if your event served the purpose it was meant to serve or if it flopped. You need to understand the data you can gather at your events and whether or not you're tracking what you need to track. In this book, the author clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say, and do. This book is a must-read for event professionals, CMOs, sales, or procurement executives-for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization
Download or read book Event Policy written by Malcolm Foley and published by Routledge. This book was released on 2012-06-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain. This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.
Download or read book Event Planning written by Rachel Johnston and published by Lulu.com. This book was released on 2019-10-24 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a veteran, newbie or "accidental" event planner, you'll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event-no matter how large or small. Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.
Download or read book Event Planning written by Rachel Johnston and published by Independently Published. This book was released on 2019-10-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a veteran, newbie or "accidental" event planner, you'll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event-no matter how large or small. Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners. GET YOUR COPY OF THE BOOK NOW!!!!!!
Book Synopsis ENTERTAINMENT MANAGEMENT by : Prabhu TL
Download or read book ENTERTAINMENT MANAGEMENT written by Prabhu TL and published by NestFame Creations Pvt Ltd.. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: In all areas of business, there are some terms you’re never truly sure you know the definition of. However, when it comes to event management, the definition is easy. At its core, event management is the process of planning an event. This is any type of event, whether hosted in-person, virtually or hybrid. It’s synonymous with event planning and meeting planning. Just like those other terms, the scope of each project and the nitty-gritty details vary depending on the industry, company size, and more. So, what is event management? Event Management is Event Planning Event planning goes by many different names. Some event planners are called administrative assistants, some are called event coordinators, and others are called event technologists. What do all of these titles have in common? The individuals have some hand in planning an event. Whether the events are internal or external, large or small, in-person or virtual, they all have to be planned. Virtual Event Management In today's new environment, we have had to learn how to manage not only our in-person events but our virtual programs as well. Virtual event management requires the same steps as managing your in-person event, but with the added challenge of making sure that your content is twice as captivating. While in-person events have the added bonus of travel, networking, and free food, a virtual event largely relies on its content to keep attendees engaged. When managing a virtual event, make sure that your speakers are prepared to present their content virtually, and that your content is interesting and succinct. Different Aspects of Event Management Building the Perfect Event It starts simply. A theme. A plan. A goal. Your event has a purpose from the beginning, which will drive content, speakers, and the venue. Next, it’s time to set up the basics. You have to build a branded event website that entices visitors to attendee your event. Nowadays, it’s easier than ever to build a beautifully designed website, just by understanding Event Website Basics. Then, you’ll need secure payment processing so attendees can pay for events easily. Promotion Across Channels with Automation If no one knows about your event, how will they register? That’s why promotion is so important. Check out The Best Ways to Promote Your Event for inspiration. Targeted email marketing is a great way to promote your events when you have a vast database. Other ways to promote? Social media continues to be one of the best free promotional channels. Managing Attendee Information and Communication The purpose of the event is always to make connections. Event management doesn’t just involve choosing linens or the right virtual technology provider but also managing contacts as well as you can. During the event, you’ll gather leads that will go to sales. These leads will be critical when it comes to proving your Event ROI. Measuring Your Success to Prove Event ROI Event management doesn’t end when the event does. Over the course of the entire event, it’s important to prove success and identify areas of improvement. Data gained throughout the process will help you do this. Live polling is a great way to find out how attendees felt about the event. There's Tech for That Event management is about pulling together an incredible experience, facilitating connections, adding leads to sales pipeline, and proving success. It’s a difficult job that involves spinning an endless number of plates and working around the clock to create an unforgettable moment for attendees. And, it’s one that can be made a little easier by taking advantage of technology, especially when you look to plan a virtual event or a hybrid event. While many planners rely on sticky notes and spreadsheets, there’s tech out there that will save hours and take events to the next level. Find out what event tech can help you succeed in How to Select the Right Event Management Technology.
Book Synopsis The Advent of Events by : Viviana Hampers
Download or read book The Advent of Events written by Viviana Hampers and published by . This book was released on 2003 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Events Management by : Peter Robinson
Download or read book Events Management written by Peter Robinson and published by CABI. This book was released on 2010 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.
Book Synopsis Zero-Waste Events The Ultimate Guide to Eco-Conscious Event Planning by : Brian Gibson
Download or read book Zero-Waste Events The Ultimate Guide to Eco-Conscious Event Planning written by Brian Gibson and published by Vincenzo Nappi. This book was released on 2024-08-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your events into eco-friendly celebrations with "Zero-Waste Events: The Ultimate Guide to Eco-Conscious Event Planning." This comprehensive handbook is essential for creating memorable events while minimizing environmental impact. Whether you're a seasoned event planner or new to sustainable practices, this guide offers practical advice and innovative strategies for organizing zero-waste events that are both successful and planet-friendly. Dive into actionable tips on every aspect of event planning, from choosing a green venue and sourcing sustainable materials to reducing food waste and managing logistics. With detailed checklists, practical solutions, and inspiring ideas, this book empowers you to plan events that delight your guests and make a meaningful difference to our planet. Embrace the future of event planning and become a leader in eco-conscious celebrations with "Zero-Waste Events." Your guide to making every event a win for people and the environment awaits.
Book Synopsis Strategic Event Creation by : Liz Sharples
Download or read book Strategic Event Creation written by Liz Sharples and published by Goodfellow Publishers Ltd. This book was released on 2014-09-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first text to move away from an older paradigm of simply ‘making events work’ and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.
Download or read book Simplicity written by BRIAN J . RHINESS and published by Trafford Publishing. This book was released on 2014-05-29 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective strategic management brings with it the clarity, accountability, trust, and focus that will dramatically improve your chances of ongoing, sustainable success. To be an effective strategic manager, you develop effective, implementable strategic plans. Real strategic planning is not an event, nor is it a document that sits on a shelf after an executive retreat to gather dust. Instead it is an ongoing process of accountability and transformation. This book will show you how to create that process inside your organization, ensure the involvement of stakeholders, and make sure strategic priorities are actually implemented. There is no shortcut to successful strategic planning. It requires full support and commitment from the senior ranks of the organization. You will need to involve as many key stakeholders as possible to ensure buy-in and then unwavering focus on daily execution of the plan. If it sounds like hard work, it is. It requires deep thinking about what your organization stands for, its values and its goals. Just because it is hard work, however, does not mean that you can get someone else to do it for you. Plenty of consulting firms will offer to write your strategic plan for you. Dont let them; to be effective, the plan must be yours. Show those who would attempt to handle everything for you the door. This book is a distillation of the Rhiness Groups philosophy, showing leaders and managers how to cut through the myths and obfuscations of strategic planning to embrace a powerful and comprehensive process that they can use to transform their organization. It is not a magic bullet or a one size fits all planinstead, it will teach you how to create and implement your strategy, the one that will see you and your organization through an uncertain future to sustainable success.
Book Synopsis The Non-Obvious Guide to Event Planning 2nd Edition by : Andrea Driessen
Download or read book The Non-Obvious Guide to Event Planning 2nd Edition written by Andrea Driessen and published by Ideapress Publishing. This book was released on 2022-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's face it. Most events are boring. But they don't have to be. This highly actionable, fast-reading guide is chock-full of unconventional, un-borifying tools, ideas and strategies to help you design more captivating and unmissable events for less money and in less time. Whether a veteran, newbie or "accidental" event planner, you'll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event--no matter how large or small. "Any event can become irresistibly engaging. This book will show you how." --SALLY HOGSHEAD, New York Times bestselling author and CEO of How to Fascinate® "...Fun, creative and pragmatic insights on the why and how of strategic event design..." --LORIE THOMAS, Certified Meeting Professional, Certified Meeting Manager, Executive at SHWorldwide Events in Seattle, WA "The tips and tools in this guide will make any event more impactful and engaging." --BRIGETTE GROSS, Corporate Events Manager A sampling of what you'll learn in this guide... Why are some events memorable while others are forgotten immediately? How can you conquer distraction and truly engage participants? What does it really take to uncover the most inspiring speakers, negotiate their participation and create a memorable event? What do TED Talks teach us about events? How can your events be more innovative? How can you handle logistics like a pro--and manage unrealistic timelines, implausible goals and results-hungry stakeholders? What if attendees remember nothing? It's highly probable unless you do something different. How can you "think outside the slide"? BONUS: This guide also gives readers quick and easy access to robust online resources, including a reusable Content Map, videos and planning templates that streamline and simplify event planning.
Download or read book Events Management written by Glenn Bowdin and published by Routledge. This book was released on 2012-05-23 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
Book Synopsis Event Planning and Management by : Ruth Dowson
Download or read book Event Planning and Management written by Ruth Dowson and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.
Book Synopsis Big Meetings, Big Results by : Tom McMahon
Download or read book Big Meetings, Big Results written by Tom McMahon and published by National Textbook Company Trade. This book was released on 1990 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice for maximizing the opportunities offered by business, meetings includes tips on selling goals, choosing a planning team, and preparing schedules
