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Embarrassment Of Product Choices 2
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Book Synopsis Embarrassment of Product Choices 2 by : Michel Millot
Download or read book Embarrassment of Product Choices 2 written by Michel Millot and published by John Wiley & Sons. This book was released on 2019-01-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or “technology” but for qualities of use and the environment. A product’s use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
Book Synopsis Embarrassment of Product Choices 1 by : Michel Millot
Download or read book Embarrassment of Product Choices 1 written by Michel Millot and published by John Wiley & Sons. This book was released on 2018-10-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Book Synopsis Embarrassment of Product Choices 2 by : Michel Millot
Download or read book Embarrassment of Product Choices 2 written by Michel Millot and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or "technology" but for qualities of use and the environment. A product's use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
Book Synopsis Valuation of the Liability Structure by Real Options by : David Heller
Download or read book Valuation of the Liability Structure by Real Options written by David Heller and published by John Wiley & Sons. This book was released on 2022-06-22 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The valuation of the liability structure can be determined by real options because the shares of a company can be regarded as similar to the purchase of a financial call option. Therefore, from this perspective, debt can be viewed as the sale of a financial put option. As a result, financial analysts are able to establish different valuations of a company, according to these two financing methods. Valuation of the Liability Structure by Real Options explains how the real options method works in conjunction with traditional methods. This innovative approach is particularly suited to the valuation of companies in industries where an underlying asset has high volatility (such as the mining or oil industries) or where research and development costs are high (for example, the pharmaceutical industry). Integration of the economic value of net debt (rather than the accounting value) and integration of the asset volatility are the main advantages of this approach.
Book Synopsis Innovation and Agility in the Digital Age by : Soufyane Frimousse
Download or read book Innovation and Agility in the Digital Age written by Soufyane Frimousse and published by John Wiley & Sons. This book was released on 2019-05-21 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa is a laboratory for managerial and societal innovations built out of pragmatic arrangements. Some African companies offer products and services that go beyond the standard practices of their international counterparts, based on original and inventive managerial characteristics. Such success stories outline a new model of management and innovation for companies in the digital era. The African innovations that have emerged over the past ten years are directly linked to a managerial model that perfectly meets the demands of the digital era. These new organizations indicate that good managerial practices and innovation models also come from the Global South and no longer exclusively from the East Coast of the United States. Understanding these dynamics is of great theoretical and practical interest for the many companies struggling to seize the opportunities for growth in Africa.
Book Synopsis Sustainable Enterprise Performance by : Jean-Louis Leignel
Download or read book Sustainable Enterprise Performance written by Jean-Louis Leignel and published by John Wiley & Sons. This book was released on 2019-04-26 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Enterprise Performance details a method for evaluating an enterprise’s readiness and progress toward sustainable performance through a comprehensive set of qualitative and quantitative indicators. These indicators cover enterprise strategy for meeting both the impact of the enterprise within the framework of corporate social responsibility and the expectations of stakeholders, evolving and monitoring the product and service offerings and business processes. The second half of the book focuses more closely on fundamental determinants of performance, such as digital transformation and artificial intelligence, corporate culture, ethics and compliance, branding and e-reputation and best-practice Lean management, and provides practical measures against which companies may assess the maturity of their sustainable performance.
Book Synopsis The Emergence of Start-ups by : David Heller
Download or read book The Emergence of Start-ups written by David Heller and published by John Wiley & Sons. This book was released on 2019-04-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: In France, the number of young start-ups has soared since the beginning of the 2010s, leading the government to encourage their development and make France the “start-up nation”. This book contributes to a better understanding of the emergence of these companies by studying the influence of the ecosystem on their development and the modes of financing that they use. The financing of start-ups remains a major challenge insofar as they are often faced with refusal from the banks. Successful financing depends largely on the geopolitical and economic environment. Through a comparative study of models from both France and English-speaking countries, the authors explore possible financing solutions for France. The book concludes with a discussion of equity crowdfunding, which proves to be a successful financing alternative. Including theoretical and empirical studies, this book provides concrete solutions aimed at developing innovative entrepreneurship in France.
Book Synopsis Strategic Intelligence for the Future 1 by : Henri Dou
Download or read book Strategic Intelligence for the Future 1 written by Henri Dou and published by John Wiley & Sons. This book was released on 2019-04-10 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information in all its forms is at the heart of the economic intelligence process. It is also a powerful vector of innovation and, more than ever, a balance between economic and societal forces. Strategic Intelligence for the Future 1 analyzes the need for the French economic intelligence to mutate in order to develop the economy, strengthen social cohesion and protect vital interests. This mutation requires a change of attitudes and a new way of thinking, widely open to global change and new technologies. The focus of the French economic intelligence on conventional objectives such as business and the economy does not allow for the integration of its multiple possible fields and thus its global nature. The strategy, foresight and temporal dynamics necessary to the understanding of the world, and the new balance of power and control of complex situations, have thus increased the time needed to put this in place. Both theoretical and practical, this book provides a basis from which to develop "enhanced economic intelligence" leading to the implementation of global security.
Book Synopsis Co-innovation Dynamics by : Romaric Servajean-Hilst
Download or read book Co-innovation Dynamics written by Romaric Servajean-Hilst and published by John Wiley & Sons. This book was released on 2019-04-26 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 30 years, the pace of innovation has exploded while available resources have become increasingly scarce. Open Innovation is the solution, with client–supplier relationships being the main expedient. However, collaborating in innovation is full of obstacles, from uncertainties in innovation as a whole to difficulties with managing a business relationship. Co-innovation Dynamics, based on a deep-dive ethnographic inquiry enlightened by state-of-the-art management research, presents the daily life story of a collaborative innovation project. Also, based on two other qualitative and quantitative studies on co-innovation management, this book offers lessons and tips on how to manage the dynamics of collaborative innovation in the client–supplier relationship.
Book Synopsis Inclusive Territories 1 by : Martine Brasseur
Download or read book Inclusive Territories 1 written by Martine Brasseur and published by John Wiley & Sons. This book was released on 2024-01-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inequalities and other "social fractures" mark our contemporary economies and societies. While global approaches may have long been sufficient in the past, the focus today is on how local dynamics can make inclusion possible. This two-volume collective work reports on these local dynamics, shedding light on how the creation of inclusive territories can be envisaged and developed. To this end, the involvement of public, private and associative organizations has been identified as one of the conditions for success. In fact, they act both as partners in a territory and as inclusive spaces. Inclusive Territories 1 examines the approaches implemented by several organizations that have made inclusion their wider objective.
Book Synopsis Information, Knowledge and Agile Creativity by : Stéphane Goria
Download or read book Information, Knowledge and Agile Creativity written by Stéphane Goria and published by John Wiley & Sons. This book was released on 2019-09-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information, Knowledge and Agile Creativity will enlighten entrepreneurs, and is ideal for facilitating an organization’s ability to react and adapt to its environment. Creativity is a system that engenders innovation. While integral at the conception stage, it is also important before and after this phase. This book offers a collection of tools, as well as a methodology, to estimate the agility of an organization to generate and transform ideas into solutions that are not only new but also adapted to their users. To this end, this book presents strategic foresight and problem comprehension methods; tools of sharing and visual information formatting; animation tips for creativity workshops; techniques for generating ideas; and tools for visualizing and mapping ideas, information, and knowledge.
Book Synopsis Management of Extreme Situations by : Pascal Lièvre
Download or read book Management of Extreme Situations written by Pascal Lièvre and published by John Wiley & Sons. This book was released on 2019-09-23 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to the rise of various forms of the extreme in economies, organizations and societies (such as disruptive innovation, climate emergency, financial crisis, high-risk sport, etc.), an ambitious 21st century program sets the agenda of management sciences around the unknown, disruption, uncertainty and risk. Management of Extreme Situations presents the research results from the conference organized at the Cerisy-la-Salle International Cultural Center, France, in 2016. It testifies to the existence of an international community that brings together, around management sciences, various disciplines studying the management concept of extreme situations. Through the analysis of varied contexts (polar and mountain expeditions, fire rescue services, exploration projects in the military field, creative industries, etc.), this book offers an initial grammar of the extreme. It presents a heuristic for the management of these situations – particularly in terms of sensemaking, ambidexterity and knowledge expansion.
Book Synopsis Development and Territorial Restructuring in an Era of Global Change by : Elisabeth Peyroux
Download or read book Development and Territorial Restructuring in an Era of Global Change written by Elisabeth Peyroux and published by John Wiley & Sons. This book was released on 2023-07-25 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about development and the environment simultaneously is one of the biggest scientific and societal challenges of the 21st century. Understanding the interactions between biophysical systems and human activities in an era of global change requires overcoming disciplinary divides and opening up new epistemological perspectives. This book explores these challenges using a territorial lens. Combining various scales of analyses (from global to local) and contexts (both urban and rural) in the North and in the South, it analyzes the relationships between environment and development through a variety of geographical objects (i.e. cities, rural and agricultural areas, coastlines, watershed), themes (i.e. ecological transitions, food, energy, transport, agriculture, mining activities) and methodologies (i.e. qualitative and quantitative approaches, modeling, in situ measurements). By engaging in a dialogue between social science and natural science disciplines, within different fields and with a variety of forms of knowledge production, this book provides essential information for understanding and reading the complexity of a globalized world. This book is targeted at academics and students in social sciences and at stakeholders in the field of territorial and environmental management.
Book Synopsis Sustainable Development and Energy Transition in Europe and Asia by : Bernadette Andreosso-O'Callaghan
Download or read book Sustainable Development and Energy Transition in Europe and Asia written by Bernadette Andreosso-O'Callaghan and published by John Wiley & Sons. This book was released on 2020-02-19 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian and European countries have adopted different approaches to the conflicting priorities of economic growth and low carbon emissions. In this volume – based on the revised versions of papers presented at the 24th International Euro-Asia Research Conference held in 2019 – the contrasts between the schools of thought of each continent are explored thoroughly. Ranging from topics as diverse as city logistics, shareholder value and management practices, the EU-Japan Economic Partnership Agreement, Chinas geopolitical insights, sustainable agricultural development in India and the empowerment of women in Vietnam via microfinance, this book addresses sustainable development policies in China and Southeast Asia from many different perspectives.
Book Synopsis Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... by : Leroy Robinson, Jr.
Download or read book Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.
Book Synopsis Management Control and Creativity by : Sophie Bollinger
Download or read book Management Control and Creativity written by Sophie Bollinger and published by John Wiley & Sons. This book was released on 2023-11-28 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is an essential growth lever for organizations. Like any strategic element, it must be managed to ensure the right decision is made at the right time. When we talk about management, we naturally also consider management control. However, using management tools can be a danger to developing creativity – an essential element of innovation. This book examines the interdependencies between management control and creativity. By comparing two organizational contexts, we highlight the vital role of organizations as generators of creativity. We also underline the acceptance of an imbalance between the elements in tension, which can lead to the questioning and fostering of innovation; and the role of senior management as mediators between organizations and local actors.
Book Synopsis Data Analysis and Applications 4 by : Andreas Makrides
Download or read book Data Analysis and Applications 4 written by Andreas Makrides and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analysis as an area of importance has grown exponentially, especially during the past couple of decades. This can be attributed to a rapidly growing computer industry and the wide applicability of computational techniques, in conjunction with new advances of analytic tools. This being the case, the need for literature that addresses this is self-evident. New publications are appearing, covering the need for information from all fields of science and engineering, thanks to the universal relevance of data analysis and statistics packages. This book is a collective work by a number of leading scientists, analysts, engineers, mathematicians and statisticians who have been working at the forefront of data analysis. The chapters included in this volume represent a cross-section of current concerns and research interests in these scientific areas. The material is divided into three parts: Financial Data Analysis and Methods, Statistics and Stochastic Data Analysis and Methods, and Demographic Methods and Data Analysis- providing the reader with both theoretical and applied information on data analysis methods, models and techniques and appropriate applications.
