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Embarrassment Of Product Choices 2
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Book Synopsis Embarrassment of Product Choices 2 by : Michel Millot
Download or read book Embarrassment of Product Choices 2 written by Michel Millot and published by John Wiley & Sons. This book was released on 2019-01-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or “technology” but for qualities of use and the environment. A product’s use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
Book Synopsis Embarrassment of Product Choices 1 by : Michel Millot
Download or read book Embarrassment of Product Choices 1 written by Michel Millot and published by John Wiley & Sons. This book was released on 2018-10-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Book Synopsis Embarrassment of Product Choices 2 by : Michel Millot
Download or read book Embarrassment of Product Choices 2 written by Michel Millot and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or "technology" but for qualities of use and the environment. A product's use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
Book Synopsis Innovation and Agility in the Digital Age by : Soufyane Frimousse
Download or read book Innovation and Agility in the Digital Age written by Soufyane Frimousse and published by John Wiley & Sons. This book was released on 2019-05-21 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa is a laboratory for managerial and societal innovations built out of pragmatic arrangements. Some African companies offer products and services that go beyond the standard practices of their international counterparts, based on original and inventive managerial characteristics. Such success stories outline a new model of management and innovation for companies in the digital era. The African innovations that have emerged over the past ten years are directly linked to a managerial model that perfectly meets the demands of the digital era. These new organizations indicate that good managerial practices and innovation models also come from the Global South and no longer exclusively from the East Coast of the United States. Understanding these dynamics is of great theoretical and practical interest for the many companies struggling to seize the opportunities for growth in Africa.
Book Synopsis Emotions and Values in Equity Crowdfunding Investment Choices 1 by : Christian Goglin
Download or read book Emotions and Values in Equity Crowdfunding Investment Choices 1 written by Christian Goglin and published by John Wiley & Sons. This book was released on 2020-12-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. This first volume centers on the emotional and axiological determinants of choice. A transdisciplinary theoretical analysis is carried out, combining different fields within the social sciences, primarily finance, marketing and psychology. This state of the art leads to the emergence of an original theoretical framework for understanding investment choices in equity crowdfunding.
Book Synopsis Complex Decision-Making in Economy and Finance by : Pierre Massotte
Download or read book Complex Decision-Making in Economy and Finance written by Pierre Massotte and published by John Wiley & Sons. This book was released on 2020-01-14 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pertinent to modern industry, administration, finance and society, the most pressing issue for firms today is how to reapproach the way we think and work in business. With topics ranging from improving productivity and coaxing economic growth after periods of market inactivity, Complex Decision-Making in Economy and Finance offers pragmatic solutions for dealing with the critical levels of disorder and chaos that have developed throughout the modern age. This book examines how to design complex products and systems, the benefits of collective intelligence and self-organization, and the best methods for handling risks in problematic environments. It also analyzes crises and how to manage them. This book is of benefit to companies and public bodies with regards to saving assets, reviving fortunes and laying the groundwork for robust, sustainable societal dividends. Examples, case studies, practical hints and guidelines illustrate the topics, particularly in finance.
Book Synopsis Sustainable Enterprise Performance by : Jean-Louis Leignel
Download or read book Sustainable Enterprise Performance written by Jean-Louis Leignel and published by John Wiley & Sons. This book was released on 2019-04-26 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Enterprise Performance details a method for evaluating an enterprise’s readiness and progress toward sustainable performance through a comprehensive set of qualitative and quantitative indicators. These indicators cover enterprise strategy for meeting both the impact of the enterprise within the framework of corporate social responsibility and the expectations of stakeholders, evolving and monitoring the product and service offerings and business processes. The second half of the book focuses more closely on fundamental determinants of performance, such as digital transformation and artificial intelligence, corporate culture, ethics and compliance, branding and e-reputation and best-practice Lean management, and provides practical measures against which companies may assess the maturity of their sustainable performance.
Book Synopsis Information, Knowledge and Agile Creativity by : Stéphane Goria
Download or read book Information, Knowledge and Agile Creativity written by Stéphane Goria and published by John Wiley & Sons. This book was released on 2019-09-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information, Knowledge and Agile Creativity will enlighten entrepreneurs, and is ideal for facilitating an organization’s ability to react and adapt to its environment. Creativity is a system that engenders innovation. While integral at the conception stage, it is also important before and after this phase. This book offers a collection of tools, as well as a methodology, to estimate the agility of an organization to generate and transform ideas into solutions that are not only new but also adapted to their users. To this end, this book presents strategic foresight and problem comprehension methods; tools of sharing and visual information formatting; animation tips for creativity workshops; techniques for generating ideas; and tools for visualizing and mapping ideas, information, and knowledge.
Book Synopsis Management of Extreme Situations by : Pascal Lièvre
Download or read book Management of Extreme Situations written by Pascal Lièvre and published by John Wiley & Sons. This book was released on 2019-09-23 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to the rise of various forms of the extreme in economies, organizations and societies (such as disruptive innovation, climate emergency, financial crisis, high-risk sport, etc.), an ambitious 21st century program sets the agenda of management sciences around the unknown, disruption, uncertainty and risk. Management of Extreme Situations presents the research results from the conference organized at the Cerisy-la-Salle International Cultural Center, France, in 2016. It testifies to the existence of an international community that brings together, around management sciences, various disciplines studying the management concept of extreme situations. Through the analysis of varied contexts (polar and mountain expeditions, fire rescue services, exploration projects in the military field, creative industries, etc.), this book offers an initial grammar of the extreme. It presents a heuristic for the management of these situations – particularly in terms of sensemaking, ambidexterity and knowledge expansion.
Book Synopsis Co-innovation Dynamics by : Romaric Servajean-Hilst
Download or read book Co-innovation Dynamics written by Romaric Servajean-Hilst and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 30 years, the pace of innovation has exploded while available resources have become increasingly scarce. Open Innovation is the solution, with client–supplier relationships being the main expedient. However, collaborating in innovation is full of obstacles, from uncertainties in innovation as a whole to difficulties with managing a business relationship. Co-innovation Dynamics, based on a deep-dive ethnographic inquiry enlightened by state-of-the-art management research, presents the daily life story of a collaborative innovation project. Also, based on two other qualitative and quantitative studies on co-innovation management, this book offers lessons and tips on how to manage the dynamics of collaborative innovation in the client–supplier relationship.
Book Synopsis Data Analysis and Applications 4 by : Andreas Makrides
Download or read book Data Analysis and Applications 4 written by Andreas Makrides and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analysis as an area of importance has grown exponentially, especially during the past couple of decades. This can be attributed to a rapidly growing computer industry and the wide applicability of computational techniques, in conjunction with new advances of analytic tools. This being the case, the need for literature that addresses this is self-evident. New publications are appearing, covering the need for information from all fields of science and engineering, thanks to the universal relevance of data analysis and statistics packages. This book is a collective work by a number of leading scientists, analysts, engineers, mathematicians and statisticians who have been working at the forefront of data analysis. The chapters included in this volume represent a cross-section of current concerns and research interests in these scientific areas. The material is divided into three parts: Financial Data Analysis and Methods, Statistics and Stochastic Data Analysis and Methods, and Demographic Methods and Data Analysis- providing the reader with both theoretical and applied information on data analysis methods, models and techniques and appropriate applications.
Book Synopsis Digital Transformations in the Challenge of Activity and Work by : Marc-Eric Bobillier Chaumon
Download or read book Digital Transformations in the Challenge of Activity and Work written by Marc-Eric Bobillier Chaumon and published by John Wiley & Sons. This book was released on 2021-01-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: TECHNOLOGICAL CHANGES AND HUMAN RESOURCES SET Coordinated by Patrick Gilbert The accelerating pace of technological change (AI, cobots, immersive reality, connected objects, etc.) calls for a profound reexamination of how we conduct business. This requires new ways of thinking, acting, organizing and collaborating in our work. Faced with these challenges, the Human and Social Sciences have a leading role to play, alongside others, in designing, supporting and implementing these digital transformation projects. Their ambition is to participate in the development of innovative and empowering devices, that is to say, systems that are truly at the service of human beings and their activity, that empower these professionals to take action and that also provide occupational health services. This book takes a multidisciplinary look at the challenges of these digital transformations, making use of occupational psychology, ergonomics, sociology of uses, and management sciences. This viewpoint also helps provide epistemological, methodological and empirical insights to better understand and support the changes at work.
Book Synopsis Innovation and Export by : Manon Enjolras
Download or read book Innovation and Export written by Manon Enjolras and published by John Wiley & Sons. This book was released on 2021-12-29 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Download or read book Futures written by Carine Dartiguepeyrou and published by John Wiley & Sons. This book was released on 2023-07-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same way as there are many futures, not just one, there are many ways to conceive and practice foresight. The challenge of the great turning point of our civilization is to free ourselves from our prejudices in order to imagine and build desirable futures. The process is, by nature, ethical and prospective. In a complex, uncertain and geopolitically transforming world, we must be open to the diversity of cultures and the different perceptions of the future. This requires us to reflect on the purpose and means of our societies. Futures proposes different cultural and ethical views on civilizational transformation by offering a rare, transnational panorama of the visions of the future in a European, American and Chinese context. Through numerous examples, this book illustrates how foresight is practiced and what this can achieve in strategic terms.
Book Synopsis Innovation Trends in the Space Industry by : Victor Dos Santos Paulino
Download or read book Innovation Trends in the Space Industry written by Victor Dos Santos Paulino and published by John Wiley & Sons. This book was released on 2020-01-13 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since their inception, space activities have been innovative, but not driven by commercial considerations – that is, until the end of the Cold War, when the commercialization of space escalated. As a result, the direction of the innovation changed in order to leverage new business opportunities, which reached a turning point in the 2010s. This book discusses the developmental trends of the world space sector in detail, by analyzing their long-term evolution, and studying why this innovative industry sometimes experiences technological and organizational delays. Innovation Trends in the Space Industry also provides a framework to diagnose more accurately the potential technological threats that are currently faced by existing space tech manufacturers. Moreover, this book, with an economic perspective, provides a close examination of the space sector. It also contributes to enriching innovation management theory by leading us to better understand industry emergence shaped by customers, to reinterpret technological and organizational inertia in high technology activities, and to refine disruptive innovation trends.
Book Synopsis The Success of Apprenticeships by : Jean-Luc Cerdin
Download or read book The Success of Apprenticeships written by Jean-Luc Cerdin and published by John Wiley & Sons. This book was released on 2020-01-13 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apprenticeships can offer apprentices, their teacher-tutors and business apprenticeship supervisors experiences that are rich in knowledge. The Success of Apprenticeships presents the observations and opinions of 48 actors regarding apprenticeships. These testimonies recount how apprenticeships allowed them to improve their expertise, their professional practices and their organization skills. This book also examines how their interactions in the work/study process allowed them not only to develop the skills of apprentices, but also the skills of those who accompanied them – the teacher-tutors and the business apprenticeships supervisors. The creation of an authentic community of apprentices subscribes to the formation of an ecosystem of learning, in which each individual harvests fruits in terms of the development of their personal abilities.
Book Synopsis Sustainable Development and Energy Transition in Europe and Asia by : Bernadette Andreosso-O'Callaghan
Download or read book Sustainable Development and Energy Transition in Europe and Asia written by Bernadette Andreosso-O'Callaghan and published by John Wiley & Sons. This book was released on 2020-02-25 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian and European countries have adopted different approaches to the conflicting priorities of economic growth and low carbon emissions. In this volume – based on the revised versions of papers presented at the 24th International Euro-Asia Research Conference held in 2019 – the contrasts between the schools of thought of each continent are explored thoroughly. Ranging from topics as diverse as city logistics, shareholder value and management practices, the EU-Japan Economic Partnership Agreement, China's geopolitical insights, sustainable agricultural development in India and the empowerment of women in Vietnam via microfinance, this book addresses sustainable development policies in China and Southeast Asia from many different perspectives.
