Elseviers Dictionary Of Advertising

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Elsevier's Dictionary of Advertising

Author : S.G. Manoilova
Publisher : Elsevier Science
ISBN 13 : 9780444506917
Total Pages : 0 pages
Book Rating : 4.5/5 (69 download)

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Book Synopsis Elsevier's Dictionary of Advertising by : S.G. Manoilova

Download or read book Elsevier's Dictionary of Advertising written by S.G. Manoilova and published by Elsevier Science. This book was released on 2002-09-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

Dictionary of Advertising Terms

Author : Tatham-Laird & Kudner
Publisher :
ISBN 13 :
Total Pages : 209 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Dictionary of Advertising Terms by : Tatham-Laird & Kudner

Download or read book Dictionary of Advertising Terms written by Tatham-Laird & Kudner and published by . This book was released on 1977 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Marketing Communications

Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 0761927719
Total Pages : 257 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Dictionary of Advertising Terms

Author : Laurence Urdang
Publisher :
ISBN 13 :
Total Pages : 209 pages
Book Rating : 4.:/5 (848 download)

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Book Synopsis Dictionary of Advertising Terms by : Laurence Urdang

Download or read book Dictionary of Advertising Terms written by Laurence Urdang and published by . This book was released on 1978 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Advertising and Marketing Concepts

Author : Arthur Asa Berger
Publisher : Routledge
ISBN 13 : 1315430517
Total Pages : 200 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Download or read book Dictionary of Advertising and Marketing Concepts written by Arthur Asa Berger and published by Routledge. This book was released on 2016-07-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

Dictionary of Advertising Terms

Author : Laurence Urdang
Publisher :
ISBN 13 :
Total Pages : 209 pages
Book Rating : 4.:/5 (475 download)

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Book Synopsis Dictionary of Advertising Terms by : Laurence Urdang

Download or read book Dictionary of Advertising Terms written by Laurence Urdang and published by . This book was released on 1977 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Macmillan Dictionary of Marketing and Advertising

Author : Michael John Baker
Publisher : Palgrave
ISBN 13 : 9780333715666
Total Pages : 293 pages
Book Rating : 4.7/5 (156 download)

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Book Synopsis Macmillan Dictionary of Marketing and Advertising by : Michael John Baker

Download or read book Macmillan Dictionary of Marketing and Advertising written by Michael John Baker and published by Palgrave. This book was released on 1998 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt:

NTC's Dictionary of Advertising

Author : Jack G. Wiechmann
Publisher : N T C Business Books
ISBN 13 : 9780844234861
Total Pages : 0 pages
Book Rating : 4.2/5 (348 download)

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Book Synopsis NTC's Dictionary of Advertising by : Jack G. Wiechmann

Download or read book NTC's Dictionary of Advertising written by Jack G. Wiechmann and published by N T C Business Books. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Marketing and Advertising

Author : Jerry M. Rosenberg
Publisher : Wiley
ISBN 13 : 9780471025023
Total Pages : 390 pages
Book Rating : 4.0/5 (25 download)

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Book Synopsis Dictionary of Marketing and Advertising by : Jerry M. Rosenberg

Download or read book Dictionary of Marketing and Advertising written by Jerry M. Rosenberg and published by Wiley. This book was released on 1995-03-02 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.

Elsevier's Dictionary of Acronyms, Initialisms, Abbreviations and Symbols

Author : Fioretta. Benedetto Mattia
Publisher : Elsevier
ISBN 13 : 9780080544137
Total Pages : 742 pages
Book Rating : 4.5/5 (441 download)

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Book Synopsis Elsevier's Dictionary of Acronyms, Initialisms, Abbreviations and Symbols by : Fioretta. Benedetto Mattia

Download or read book Elsevier's Dictionary of Acronyms, Initialisms, Abbreviations and Symbols written by Fioretta. Benedetto Mattia and published by Elsevier. This book was released on 2003-09-30 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dictionary contains an alphabetical listing of approximately 30,000 (thirty thousand) acronyms, initialisms, abbreviations and symbols covering approximately 2,000 fields and subfields ranging from Pelagic Ecology to Anthrax Disease, Artificial Organs to Alternative Cancer Therapies, Age-related Disorders to Auditory Brainstem Implants, Educational Web Sites to Biodefense, Biomedical Gerontology to Brain Development, Cochlear Implants to Cellular Phones, Constructed Viruses to Copper Metabolism, Drug Discovery Programs to Drug-resistant Strains, Eugenics to Epigenetics, Epilepsy Drugs to Fertility Research, Genetically Modified Foods/Crops to Futuristic Cars, Genetic Therapies to Glycobiology, Herbicide-tolerant Crops to Heritable Disorders, Human Chronobiology to Human gene Therapies, Immunization Programs to Lunar Research, Liver Transplantation to Microchip Technology, Mitochondrial Aging to Molecular Gerontology, Neurodegenerative Diseases to Neuropsychology of Aging, Neurosurgery to Next Generation Programs, Obesity Research to Prion Diseases, Quantum Cryptography to Reemerging Diseases, Retinal Degeneration to Rice Genome Research, Social Anthropology to Software Development, Synchrotron Research to Vaccine Developments, Remote Ultrasound Diagnostics to Water Protection, Entomology to Chemical Terrorism and hundreds of others, as well as abbreviations/acronyms/initialisms relating to European Community and U.S., Japanese and International Programs/Projects/Initiatives from year 2000 up to 2010 as well as World Bank Programs.

Dictionary of Marketing and Advertising

Author : Joseph Farrah
Publisher :
ISBN 13 : 9789837203266
Total Pages : 314 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Dictionary of Marketing and Advertising by : Joseph Farrah

Download or read book Dictionary of Marketing and Advertising written by Joseph Farrah and published by . This book was released on 1998-01-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Elsevier's Dictionary of Symbols and Imagery

Author : Ad de Vries
Publisher : Brill Academic Pub
ISBN 13 : 9780444513458
Total Pages : 627 pages
Book Rating : 4.5/5 (134 download)

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Book Synopsis Elsevier's Dictionary of Symbols and Imagery by : Ad de Vries

Download or read book Elsevier's Dictionary of Symbols and Imagery written by Ad de Vries and published by Brill Academic Pub. This book was released on 2004 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary supplies associations which have been evoked by plants, animals, gems, objects and concepts throughout the history of Western civilization, from the hieroglyphs of ancient Egypt to the poetry of Dylan Thomas. It supplies background information from fields which may not be everyone's specialty, such as biology and mythology. It gives not one, but several meanings which may apply simultaneously, since indefiniteness is the mark of symbols. No fine distinction is made between symbols, allegories, metaphors, signs, types or images, since such subtle distinctions, however sensible from a scientific point of view, are useless to a person struggling with the deeper comprehension, and thus appreciation, of a particular 'symbol'.Important general entries are listed such as archetypes, ass, binary, bull, calendar, eagle, elements, Great Goddess, Sacred King, sun, etc., which it is advisable to read first. Information was gathered from primary sources: both famous and obscure classical authors; the Bible; the medieval scholar and musician Hildegard von Bingen; but also Donne, Shakespeare and Eliot. Lists of primary and secondary literature are included. From the many notes left behind by the late Ad de Vries, his son has gathered enough new material to enlarge the original 1974 edition more than 20%. Included are many new entries taken from herbals and lapidaries as well as ancient books on medicine, architecture and dreams.This dictionary is an invaluable source of reference for students of many disciplines, as well as for writers and artists.

Finite Automata; Behavior and Synthesis

Author : Boris Avraamovich Trakhtenbrot
Publisher : North-Holland
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Finite Automata; Behavior and Synthesis by : Boris Avraamovich Trakhtenbrot

Download or read book Finite Automata; Behavior and Synthesis written by Boris Avraamovich Trakhtenbrot and published by North-Holland. This book was released on 1973 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Elsevier's Dictionary of Medicine and Biology

Author : G. Konstantinidis
Publisher : Elsevier
ISBN 13 : 9780080460123
Total Pages : 2590 pages
Book Rating : 4.4/5 (61 download)

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Book Synopsis Elsevier's Dictionary of Medicine and Biology by : G. Konstantinidis

Download or read book Elsevier's Dictionary of Medicine and Biology written by G. Konstantinidis and published by Elsevier. This book was released on 2005-08-18 with total page 2590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dictionaries are didactic books used as consultation instruments for self-teaching. They are composed by an ordered set of linguistic units which reflects a double structure, the macrostructure which correspond to the word list and the microstructure that refers to the contents of each lemma. The great value of dictionaries nests in the fact that they establish a standard nomenclature and prevent in that way the appearance of new useless synonyms. This dictionary contains a total of about 27.500 main English entries, and over of 130.000 translations that should normally sufficiently cover all fields of life sciences. The basic criteria used to accept a word a part of the dictionary during the development period in order of importance were usage, up-to-dateness, specificity, simplicity and conceptual relationships. The dictionary meets the standards of higher education and covers all main fields of life sciences by setting its primary focus on the vastly developing fields of cell biology, biochemistry, molecular biology, immunology, developmental biology, microbiology, genetics and also the fields of human anatomy, histology, pathology, physiology, zoology and botany. The fields of ecology, paleontology, systematics, evolution, biostatistics, plant physiology, plant anatomy, plant histology, biometry and lab techniques have been sufficiently covered but in a more general manner. The latest Latin international anatomical terminology "Terminologia Anatomica" or "TA" has been fully incorporated and all anatomical entries have been given their international Latin TA synonym. This dictionary will be a valuable and helpful tool for all scientists, teachers, students and generally all those that work within the fields of life sciences.

Concise Encyclopedia of Advertising

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1317787307
Total Pages : 345 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Concise Encyclopedia of Advertising by : Robert E Stevens

Download or read book Concise Encyclopedia of Advertising written by Robert E Stevens and published by Routledge. This book was released on 2014-01-02 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Dictionary of Symbols and Imagery

Author : Ad de Vries
Publisher : Amsterdam ; London : North-Holland Publishing Company
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Dictionary of Symbols and Imagery by : Ad de Vries

Download or read book Dictionary of Symbols and Imagery written by Ad de Vries and published by Amsterdam ; London : North-Holland Publishing Company. This book was released on 1974 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Elsevier's Dictionary of Mammals

Author : Murray Wrobel
Publisher : Elsevier
ISBN 13 : 9780080488820
Total Pages : 868 pages
Book Rating : 4.4/5 (888 download)

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Book Synopsis Elsevier's Dictionary of Mammals by : Murray Wrobel

Download or read book Elsevier's Dictionary of Mammals written by Murray Wrobel and published by Elsevier. This book was released on 2006-11-18 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative dictionary has been compiled with the aim of giving an overview of the English, German, French and Italian names of mammals. The Basic Table contains, in alphabetical order, the scientific names of families, genera, species and sub-species and synonyms with the identified names detailed in all four languages. These are given in the singular for species and sub-species and in the plural for other terms. The synonyms and subspecies are offered in detail. The editor offers numerous alternative spellings of vernacular names. This dictionary is an outstanding guide for every researcher in mammalogy.