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Author : Jack G. Wiechmann
Publisher : N T C Business Books
ISBN 13 : 9780844234861
Total Pages : 0 pages
Book Rating : 4.2/5 (348 download)
Download or read book NTC's Dictionary of Advertising written by Jack G. Wiechmann and published by N T C Business Books. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack G. Wiechmann
Publisher : Contemporary Books
ISBN 13 : 9780844234878
Total Pages : 236 pages
Book Rating : 4.2/5 (348 download)
Download or read book NTC's Dictionary of Advertising written by Jack G. Wiechmann and published by Contemporary Books. This book was released on 1993 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author : Robert J. Moore
Publisher : McGraw-Hill Education
ISBN 13 : 9780844283210
Total Pages : 396 pages
Book Rating : 4.2/5 (832 download)
Download or read book NTC's Dictionary of Latin and Greek Origins written by Robert J. Moore and published by McGraw-Hill Education. This book was released on 1997-10-02 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique reference equips students with vocabulary skills that will last a lifetime. Students study Latin and Greek roots and learn the huge number of English words that derive from them. The impressive number of entries and explanations, presented in a light and non-threatening manner, will give students the vocabulary boost they need.
Author : Norman A. P. Govoni
Publisher : SAGE
ISBN 13 : 0761927719
Total Pages : 257 pages
Book Rating : 4.7/5 (619 download)
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author : Nat G. Bodian
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (97 download)
Download or read book NTC's Dictionary of Direct Mail and Mailing List Terminology and Techniques written by Nat G. Bodian and published by NTC/Contemporary Publishing Company. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard A. Spears
Publisher : Passport Books
ISBN 13 : 9780844208473
Total Pages : 559 pages
Book Rating : 4.2/5 (84 download)
Download or read book NTC's Dictionary of American English Phrases written by Richard A. Spears and published by Passport Books. This book was released on 1995 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to idioms, phrasal verbs, proverbs, and common sayings.
Author : Lucy Heckman
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313362815
Total Pages : 218 pages
Book Rating : 4.3/5 (133 download)
Download or read book How to Find Business Information written by Lucy Heckman and published by Bloomsbury Publishing USA. This book was released on 2011-07-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fact-filled guide serves as an introductory handbook or as a refresher for those who want to research a specific topic or update their research skills. The good news is that more business information is available than ever before. But for those drowning in a plethora of data, that is also the bad news. How to Find Business Information: A Guide for Businesspeople, Investors, and Researchers extends a lifeline to those inundated souls, offering sage advice about locating what one needs easily, quickly, and from trustworthy sources. Encompassing print and digital materials, journals (both online and print), online databases, reference materials, and websites, this handbook will prove invaluable to anyone who finds it necessary to research business information. The tips and tactics it offers can, of course, be used by investors, but also by those seeking information about possible business partners, potential clients and customers, or sources of goods and services. Topics covered include banking and finance, economics, company information, industry information, marketing, accounting and taxation, and management, in short, everything one needs to know to make sound business and investment decisions.
Author : Geoff Parkes
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.F/5 ( download)
Download or read book NTC's Dictionary of German False Cognates written by Geoff Parkes and published by McGraw-Hill Companies. This book was released on 1992 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tatham-Laird & Kudner
Publisher :
ISBN 13 :
Total Pages : 209 pages
Book Rating : 4.:/5 (31 download)
Download or read book Dictionary of Advertising Terms written by Tatham-Laird & Kudner and published by . This book was released on 1977 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Terry Ellmore
Publisher : N T C Business Books
ISBN 13 : 9780844231860
Total Pages : 688 pages
Book Rating : 4.2/5 (318 download)
Download or read book NTC's Mass Media Dictionary written by R. Terry Ellmore and published by N T C Business Books. This book was released on 1995 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurence Urdang
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.0/5 ( download)
Download or read book Dictionary of Advertising Terms written by Laurence Urdang and published by . This book was released on 1983 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ed Shane
Publisher : CRC Press
ISBN 13 : 1136026258
Total Pages : 596 pages
Book Rating : 4.1/5 (36 download)
Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Author : Kate L. Turabian
Publisher : University of Chicago Press
ISBN 13 : 0226816397
Total Pages : 465 pages
Book Rating : 4.2/5 (268 download)
Download or read book A Manual for Writers of Research Papers, Theses, and Dissertations, Eighth Edition written by Kate L. Turabian and published by University of Chicago Press. This book was released on 2013-04-09 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A little more than seventy-five years ago, Kate L. Turabian drafted a set of guidelines to help students understand how to write, cite, and formally submit research writing. Seven editions and more than nine million copies later, the name Turabian has become synonymous with best practices in research writing and style. Her Manual for Writers continues to be the gold standard for generations of college and graduate students in virtually all academic disciplines. Now in its eighth edition, A Manual for Writers of Research Papers, Theses, and Dissertations has been fully revised to meet the needs of today’s writers and researchers. The Manual retains its familiar three-part structure, beginning with an overview of the steps in the research and writing process, including formulating questions, reading critically, building arguments, and revising drafts. Part II provides an overview of citation practices with detailed information on the two main scholarly citation styles (notes-bibliography and author-date), an array of source types with contemporary examples, and detailed guidance on citing online resources. The final section treats all matters of editorial style, with advice on punctuation, capitalization, spelling, abbreviations, table formatting, and the use of quotations. Style and citation recommendations have been revised throughout to reflect the sixteenth edition of The Chicago Manual of Style. With an appendix on paper format and submission that has been vetted by dissertation officials from across the country and a bibliography with the most up-to-date listing of critical resources available, A Manual for Writers remains the essential resource for students and their teachers.
Author : Interbrand
Publisher : Springer
ISBN 13 : 0230626408
Total Pages : 141 pages
Book Rating : 4.2/5 (36 download)
Download or read book The Brand Glossary written by Interbrand and published by Springer. This book was released on 2006-09-19 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Author : Deborah K. Williams
Publisher : NTC/Contemporary Publishing Company
ISBN 13 : 9780844257648
Total Pages : 208 pages
Book Rating : 4.2/5 (576 download)
Download or read book NTC's Dictionary of Tricky Words written by Deborah K. Williams and published by NTC/Contemporary Publishing Company. This book was released on 1996 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you master confusing words and their usage. This easy-to-use reference focuses on three major classes of complicated words: Words that are pronounced alike but are different in spelling, meaning or both, such as sail and sale; gilt guilt.
Author : Deborah Williams
Publisher : Contemporary Books
ISBN 13 : 9780844257877
Total Pages : 212 pages
Book Rating : 4.2/5 (578 download)
Download or read book NTC's Dictionary of Easily Confused Words written by Deborah Williams and published by Contemporary Books. This book was released on 1995 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use guide that will help the user understand confusing words and their usage and to then choose the correct spelling or meaning of a word for any given situation.
