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Elements Of A Great Website
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Book Synopsis Elements of a Great Website by : Michael Daehn
Download or read book Elements of a Great Website written by Michael Daehn and published by . This book was released on 2021-08-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Daehn's approach to websites is to use them to make you money and his strength is in helping you create sites that convert visitors. A conversion on your site may mean having people make an appointment with you, try your software, or buy a product. Whatever a conversion is to you, his focus is on helping you accomplish it through your site. The tips in this guide focus on improving your conversion rate. They are based on decades of research and hands-on experience with businesses of all sizes from multibillion dollar corporations to startups, to one person free lancers. Ultimately you are the best person to decide how to build your site to reach your target audience, and this guide will help you create the greatest website possible.
Book Synopsis Designing Interfaces by : Jenifer Tidwell
Download or read book Designing Interfaces written by Jenifer Tidwell and published by "O'Reilly Media, Inc.". This book was released on 2005-11-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.
Book Synopsis Rightness as Fairness by : Marcus Arvan
Download or read book Rightness as Fairness written by Marcus Arvan and published by Springer. This book was released on 2016-03-29 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rightness as Fairness provides a uniquely fruitful method of 'principled fair negotiation' for resolving applied moral and political issues that requires merging principled debate with real-world negotiation.
Book Synopsis Learning Web Design by : Jennifer Robbins
Download or read book Learning Web Design written by Jennifer Robbins and published by "O'Reilly Media, Inc.". This book was released on 2018-05-11 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to build web pages but have no prior experience? This friendly guide is the perfect place to start. You’ll begin at square one, learning how the web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multicolumn pages that adapt for mobile devices. Each chapter provides exercises to help you learn various techniques and short quizzes to make sure you understand key concepts. This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels. It is simple and clear enough for beginners, yet thorough enough to be a useful reference for experienced developers keeping their skills up to date. Build HTML pages with text, links, images, tables, and forms Use style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effects Learn how JavaScript works and why the language is so important in web design Create and optimize web images so they’ll download as quickly as possible NEW! Use CSS Flexbox and Grid for sophisticated and flexible page layout NEW! Learn the ins and outs of Responsive Web Design to make web pages look great on all devices NEW! Become familiar with the command line, Git, and other tools in the modern web developer’s toolkit NEW! Get to know the super-powers of SVG graphics
Book Synopsis The Commitment Engine by : John Jantsch
Download or read book The Commitment Engine written by John Jantsch and published by Penguin. This book was released on 2012-10-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these: Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose. Understand that culture equals brand. Build your business as a brand that employees and customers will support. Lead by telling great stories. You can't attract the right people or get them to commit without telling a story about why you do what you do. Treat your staff as your customer. A healthy customer community is the natural result of a healthy internal culture. Serve customers you respect. It's hard to have an authentic relationship with people you don't know, like, or trust. As Jantsch says, "Have you ever encountered a business where everything felt effortless? The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home. . . . Businesses that run so smoothly as to seem self-managed aren't normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out." As a follow-up to The Referral Engine, this is about more than just establishing leads- it's about building a fully alive business that attracts customers for life.
Book Synopsis Neurofunctional Prudence and Morality by : Marcus Arvan
Download or read book Neurofunctional Prudence and Morality written by Marcus Arvan and published by Routledge. This book was released on 2020-01-29 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophers across many traditions have long theorized about the relationship between prudence and morality. Few clear answers have emerged, however, in large part because of the inherently speculative nature of traditional philosophical methods. This book aims to forge a bold new path forward, outlining a theory of prudence and morality that unifies a wide variety of findings in neuroscience with philosophically sophisticated normative theorizing. The author summarizes the emerging behavioral neuroscience of prudence and morality, showing how human moral and prudential cognition and motivation are known to involve over a dozen brain regions and capacities. He then outlines a detailed philosophical theory of prudence and morality based on neuroscience and lived human experience. The result demonstrates how this theory coheres with and explains the behavioral neuroscience, showing how each brain region and capacity interact to give rise to prudential and moral behavior. Neurofunctional Prudence and Morality: A Philosophical Theory will be of interest to philosophers and psychologists working in moral psychology, neuroethics, and decision theory. Chapter 3 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Download or read book Atomic Design written by Brad Frost and published by . This book was released on 2016-12-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Elements of Content Strategy by : Erin Kissane
Download or read book The Elements of Content Strategy written by Erin Kissane and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Book Synopsis Smashing UX Design by : Jesmond J. Allen
Download or read book Smashing UX Design written by Jesmond J. Allen and published by John Wiley & Sons. This book was released on 2012-05-03 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to UX from the world’s most popular resource for web designers and developers Smashing Magazine is the world′s most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX). The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects. The authors share their top tips from their collective 30 years of working in UX including: Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, sketching, information architecture & running workshops How to plan UX projects to suit different budgets, time constraints and business objectives Case studies from real UX projects that explain how particular techniques were used to achieve the client's goals Checklists to help you choose the right UX tools and techniques for the job in hand Typical user and business requirements to consider when designing business critical pages such as homepages, forms, product pages and mobile interfaces as well as explanations of key things to consider when designing for mobile, internationalization and behavioural change. Smashing UX Design is the complete UX reference manual. Treat it as the UX expert on your bookshelf that you can read from cover-to-cover, or to dip into as the need arises, regardless of whether you have 'UX' in your job title or not.
Book Synopsis They Ask, You Answer by : Marcus Sheridan
Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Book Synopsis The Marriage Pact by : Michelle Richmond
Download or read book The Marriage Pact written by Michelle Richmond and published by Bantam. This book was released on 2017-07-25 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: How far is too far when it comes to protecting your marriage? Find out in this relentlessly paced novel of psychological suspense for anyone who loved The Couple Next Door. “Ranks with The Stepford Wives and Gone Girl as a terrifying look at what it really means to say ‘I do.’”—Joseph Finder, New York Times bestselling author of The Switch Newlyweds Alice and Jake are a picture-perfect couple. Alice, once a singer in a well-known rock band, is now a successful lawyer. Jake is a partner in an up-and-coming psychology practice. Their life together holds endless possibilities. After receiving an enticing wedding gift from one of Alice’s prominent clients, they decide to join an exclusive and mysterious group known only as The Pact. The goal of The Pact seems simple: to keep marriages happy and intact. And most of its rules make sense. Always answer the phone when your spouse calls. Exchange thoughtful gifts monthly. Plan a trip together once per quarter. . . . Never mention The Pact to anyone. Alice and Jake are initially seduced by the glamorous parties, the sense of community, their widening social circle of like-minded couples. And then one of them breaks the rules. The young lovers are about to discover that for adherents to The Pact, membership, like marriage, is for life. And The Pact will go to any lengths to enforce that rule. For Jake and Alice, the marriage of their dreams is about to become their worst nightmare. Praise for The Marriage Pact “This fast-paced nail-biter goes in unpredictable directions. . . . It also raises thoughtful questions about individual agency and marital commitment. With strong writing, intriguing characters, and a compelling conceit, this psychological thriller seems destined for the top of summer reading lists. Recommended as a fresh voice for readers of Gillian Flynn or Ruth Ware.”—Library Journal (starred review) “Creepy and engrossing . . . [The Marriage Pact takes] readers deep into the heart of a marriage and exposes some of the darker drives, such as possession and control, that can lurk within even the most harmonious of unions.”—Booklist “Gripping, thought-provoking, and irresistible.”—Dean Koontz “Riveting psychological suspense! This book will keep you up all night, while making you second-guess everything you know and everyone you’ve ever loved.”—Lisa Gardner, #1 New York Times bestselling author of Right Behind You
Book Synopsis Building Business Websites with Squarespace 7 by : Miko Coffey
Download or read book Building Business Websites with Squarespace 7 written by Miko Coffey and published by Packt Publishing Ltd. This book was released on 2015-04-06 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface.
Download or read book Duct Tape Selling written by John Jantsch and published by Penguin. This book was released on 2014-05-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you: Create an expert platform Become an authority in your field Mine networks to create critical relationships within your company and among your clients Build and utilize your Sales Hourglass Finish the sale and stay connected Make referrals an automatic part of your process As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’ “I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Book Synopsis The Principles of Beautiful Web Design by :
Download or read book The Principles of Beautiful Web Design written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Elements of a Successful Website by : Matthew Edgar
Download or read book Elements of a Successful Website written by Matthew Edgar and published by . This book was released on 2017-02-24 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making your website a success isn't as difficult as you may at first think. By making simple changes-one step at a time-you can create a website that attracts visitors, fosters engagement, and drives results. In Elements of a Successful Website, consultant, developer, and technical-marketing specialist Matthew Edgar gives you an accessible and actionable approach to improving your website. Working off the principle that the key to a successful website is to keep evolving, Edgar provides you with five simple yet effective themes that even a small business can apply. However, unlike other books of its type, Elements of a Successful Website doesn't claim to have a miracle, one-size-fits-all solution. Instead, Edgar recognizes that each website is unique and encourages you to make the changes that resonate with your brand, letting the guidelines lead the way. Ultimately, improving a website that achieves your goals is as easy as being open to making and testing small changes. Just adjust one element, note what works (and what doesn't), and keep improving until you see the desired results.
Book Synopsis How To Build a Website with HTML by : Erin Glass
Download or read book How To Build a Website with HTML written by Erin Glass and published by DigitalOcean. This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
