Electoral Campaigns Media And The New World Of Digital Politics

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Electoral Campaigns, Media, and the New World of Digital Politics

Author : David Taras
Publisher : University of Michigan Press
ISBN 13 : 0472902695
Total Pages : 348 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Electoral Campaigns, Media, and the New World of Digital Politics by : David Taras

Download or read book Electoral Campaigns, Media, and the New World of Digital Politics written by David Taras and published by University of Michigan Press. This book was released on 2022-03-22 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, political leaders and candidates for office must campaign in a multimedia world through traditional forums—newspapers, radio, and television—as well as new digital media, particularly social media. Electoral Campaigns, Media, and the New World of Digital Politics chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections. Each of these platforms have different affordances and reach various audiences in different ways. Campaigns often have to wage different campaigns on each of these mediums. In some instances, they are crucial in altering coverage in the mainstream media. In others, digital media remains underutilized and undeveloped. As has always been the case in politics, outcomes that depend on economic and social conditions often dictate people’s readiness for certain messages. However, the method and content of those messages has changed with great consequences for the health and future of democracy. This book answers several questions: How do candidates/parties reach audiences that are preoccupied, inattentive, amorphous, and bombarded with so many other messages? How do they cope with the speed of media reporting in a continuous news cycle that demands instantaneous responses? How has media fragmentation altered the campaign styles and content of campaign communication, and general campaign discourse? Finally and most critically, what does this mean for how democracies function?

Campaigning Online

Author : Bruce Bimber
Publisher : Oxford University Press
ISBN 13 : 0198034571
Total Pages : 240 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Campaigning Online by : Bruce Bimber

Download or read book Campaigning Online written by Bruce Bimber and published by Oxford University Press. This book was released on 2003-09-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.

Social Media Campaigning in Europe

Author : Darren G. Lilleker
Publisher : Routledge
ISBN 13 : 0429591454
Total Pages : 139 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Social Media Campaigning in Europe by : Darren G. Lilleker

Download or read book Social Media Campaigning in Europe written by Darren G. Lilleker and published by Routledge. This book was released on 2020-06-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

New Media Campaigns and the Managed Citizen

Author : Philip N. Howard
Publisher : Cambridge University Press
ISBN 13 : 9780521847490
Total Pages : 296 pages
Book Rating : 4.8/5 (474 download)

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Book Synopsis New Media Campaigns and the Managed Citizen by : Philip N. Howard

Download or read book New Media Campaigns and the Managed Citizen written by Philip N. Howard and published by Cambridge University Press. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical assessment of the role that information technologies have come to play in contemporary campaigns.

Social Media in Politics

Author : Bogdan Pătruţ
Publisher : Springer
ISBN 13 : 3319046667
Total Pages : 382 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Social Media in Politics by : Bogdan Pătruţ

Download or read book Social Media in Politics written by Bogdan Pătruţ and published by Springer. This book was released on 2014-05-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.

Controlling the Message

Author : Victoria A. Farrar-Myers
Publisher : NYU Press
ISBN 13 : 1479886351
Total Pages : 324 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Controlling the Message by : Victoria A. Farrar-Myers

Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Inside Campaigns

Author : William J. Feltus
Publisher : CQ Press
ISBN 13 : 1544316763
Total Pages : 368 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Inside Campaigns by : William J. Feltus

Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2018-07-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Inside Campaigns: Elections Through the Eyes of Political Professionals is essential reading not only for students interested in running campaigns and for journalism students who want to cover politics, but for campaign operatives generally and journalists who want to raise the level of their game. In fact, it’s good reading for everybody." —Thomas B. Edsall, Columbia Graduate School of Journalism "Much of our useful knowledge sits at the intersection of disciplines. Inside Campaigns demonstrates that through a skillful combination of political science with management in a highly readable and practical format. A first for this field!" —Leonard A. Schlesinger, Baker Foundation Professor-Harvard Business School, President Emeritus-Babson College Inside Campaigns, Second Edition takes readers on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US. The expert author team draw from years of scholarly research and professional campaign experience to guide readers on a behind-the-scenes tour of the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and the affects election outcomes have on American democracy. Readers will develop an understanding of what campaigns do and why they matter, as well as gain practical skills for working in a campaign or advocating for a cause. New to the Second Edition: A case study created from an in-depth interview with Bernie Sanders’ top digital decision-makers describes how the Sanders’ campaign used digital media to harness the energy of their highly motivated base supporters. This case shows students a real-life campaign decision-making situation, and demonstrates how campaigns use new digital media to drive traditional news media coverage. A unique joint interview with the top media buyers from the Clinton and Trump campaigns reveals how each campaign tracked the other’s advertising and adjusted their own advertising based on competitive tracking information. This interview illustrates to students how modern campaigns use media tracking technologies to monitor their opposition and spend tens of millions of dollars at the presidential level. A top Trump digital manager shares inside details of how the Republican National Committee moved quickly to help build out the Trump digital operations after it was clear that Trump would be the party’s presidential nominee. This insight helps students understand how the Trump campaign answered, "What do we tell them?" by testing messages online, including recycling Trump’s personal tweets in instant messages and emails. The differences between how the Clinton and Trump campaigns managed the news media are highlighted in a case study of one journalist’s experiences covering both campaigns. This case study helps the student build skills for becoming a "spinmeister" who handles day-to-day relationships with the news media. The authors’ research surprisingly reveals that, behind the scenes, Trump was much more available to reporters than Clinton, despite Trump’s continuous public attacks on the "fake news media."

Global Perspectives on the Impact of Mass Media on Electoral Processes

Author : Aririguzoh, Stella Amara
Publisher : IGI Global
ISBN 13 : 1799848213
Total Pages : 187 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Global Perspectives on the Impact of Mass Media on Electoral Processes by : Aririguzoh, Stella Amara

Download or read book Global Perspectives on the Impact of Mass Media on Electoral Processes written by Aririguzoh, Stella Amara and published by IGI Global. This book was released on 2021-03-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.

Politics, Media, and Modern Democracy

Author : Paolo Mancini
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313389187
Total Pages : 301 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Politics, Media, and Modern Democracy by : Paolo Mancini

Download or read book Politics, Media, and Modern Democracy written by Paolo Mancini and published by Bloomsbury Publishing USA. This book was released on 1996-05-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important new text brings together an outstanding group of international scholars to look at the current state of electoral politics around the world. Elements of the modern (or American) model of election campaigning have been adopted in many countries in recent years—including the use of mass media, the personalization of campaigns, use of public opinion polls, and a general professionalization of campaigns—and conditions would seem to favor the spread of that model. Contributors to this volume, from established democracies, new and restored democracies, and democracies facing destabilizing pressure, examine the extent to which electoral politics in their countries have been affected by the emergence of high-tech professional campaigns. Countries examined provide a cross-section of today's democracies, including the United States, Britain, Sweden, Germany, Russia, Poland, Spain, Israel, Italy, Argentina, and Venezuela. The work will be of interest to scholars and students alike in political communication, political parties and elections, and comparative politics.

Prototype Politics

Author : Daniel Kreiss
Publisher : Oxford University Press
ISBN 13 : 0199350272
Total Pages : 272 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Prototype Politics by : Daniel Kreiss

Download or read book Prototype Politics written by Daniel Kreiss and published by Oxford University Press. This book was released on 2016-06-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly "technology-intensive," and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcome of longer processes.

The Internet and National Elections

Author : Randolph Kluver
Publisher : Routledge
ISBN 13 : 1134114621
Total Pages : 296 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Internet and National Elections by : Randolph Kluver

Download or read book The Internet and National Elections written by Randolph Kluver and published by Routledge. This book was released on 2007-05-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comparative analysis of the use of the World Wide Web in countries around the world for political campaign purposes. Drawing upon a common conceptual framework - the ‘Web sphere,’ and a shared methodological approach called Web feature analysis - in order to examine how the Internet is used by a variety of political actors during periods of electoral activity. Research teams around the world conducted analyses in technologically advanced nations, as well as those with low Internet diffusion, and a variety of countries in the middle range of network penetration, and from a variety of political and cultural contexts. The book represents an important contribution towards gaining a cross-national understanding of the current and emerging impacts of the Internet on political practice. To that end, the contributors collect and analyze data related to the structure for political action and information provision. They examine twelve types of political actors engaged in elections, including candidates, parties, non-governmental organizations, government, media and individual citizens. Exploring the complex dynamics between politics, culture, and information technology at both the national and global levels, The Internet and National Elections will be of interest to students and researchers of political science, communication studies, international relations, media and Internet studies.

Citizen Participation and Political Communication in a Digital World

Author : Alex Frame
Publisher : Routledge
ISBN 13 : 1317388542
Total Pages : 245 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Citizen Participation and Political Communication in a Digital World by : Alex Frame

Download or read book Citizen Participation and Political Communication in a Digital World written by Alex Frame and published by Routledge. This book was released on 2015-11-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The arrival of the participatory web 2.0 has been hailed by many as a media revolution, bringing with it new tools and possibilities for direct political action. Through specialised online platforms, mainstream social media or blogs, citizens in many countries are increasingly seeking to have their voices heard online, whether it is to lobby, to support or to complain about their elected representatives. Politicians, too, are adopting "new media" in specific ways, though they are often criticised for failing to seize the full potential of online tools to enter into dialogue with their electorates. Bringing together perspectives from around the world, this volume examines emerging forms of citizen participation in the face of the evolving logics of political communication, and provides a unique and original focus on the gap which exists between political uses of digital media by the politicians and by the people they represent.

Political Campaigns and Political Advertising

Author : Frank W. Baker
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Political Campaigns and Political Advertising by : Frank W. Baker

Download or read book Political Campaigns and Political Advertising written by Frank W. Baker and published by Bloomsbury Publishing USA. This book was released on 2009-06-04 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

(R)evolutionizing Political Communication through Social Media

Author : Deelan, Toma
Publisher : IGI Global
ISBN 13 : 1466698802
Total Pages : 333 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis (R)evolutionizing Political Communication through Social Media by : Deelan, Toma

Download or read book (R)evolutionizing Political Communication through Social Media written by Deelan, Toma and published by IGI Global. This book was released on 2016-02-09 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.

Presidential Campaigning in the Internet Age

Author : Jennifer Stromer-Galley
Publisher : Oxford University Press
ISBN 13 : 0199358419
Total Pages : 272 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley

Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by Oxford University Press. This book was released on 2013-12-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. Contributing to the field a much-needed historical understanding of the shifting communication practices of presidential campaigns, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2012, when practices were being tuned to perfection using data analytics for carefully targeting and mobilizing particular voter segments. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved responsively from a mass mediated to a networked paradigm, and from fundraising to organizing, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain much farther than a click away.

Using Technology, Building Democracy

Author : Jessica Baldwin-Philippi
Publisher : Oxford University Press
ISBN 13 : 0190231939
Total Pages : 224 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Using Technology, Building Democracy by : Jessica Baldwin-Philippi

Download or read book Using Technology, Building Democracy written by Jessica Baldwin-Philippi and published by Oxford University Press. This book was released on 2015-07-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days of "revolutionary" campaign strategies are gone. The extraordinary has become ordinary, and campaigns at all levels, from the federal to the municipal, have realized the necessity of incorporating digital media technologies into their communications strategies. Still, little is understood about how these practices have been taken up and routinized on a wide scale, or the ways in which the use of these technologies is tied to new norms and understandings of political participation and citizenship in the digital age. The vocabulary that we do possess for speaking about what counts as citizenship in a digital age is limited. Drawing on ethnographic fieldwork in a federal-level election, interviews with communications and digital media consultants, and textual analysis of campaign materials, this book traces the emergence and solidification of campaign strategies that reflect what it means to be a citizen in the digital era. It identifies shifting norms and emerging trends to build new theories of citizenship in contemporary democracy. Baldwin-Philippi argues that these campaign practices foster engaged and skeptical citizens. But, rather than assess the quality or level of participation and citizenship due to the use of technologies, this book delves into the way that digital strategies depict what "good" citizenship ought to be and the goals and values behind the tactics.

The Routledge Companion to Social Media and Politics

Author : Axel Bruns
Publisher : Routledge
ISBN 13 : 1317506553
Total Pages : 669 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Routledge Companion to Social Media and Politics by : Axel Bruns

Download or read book The Routledge Companion to Social Media and Politics written by Axel Bruns and published by Routledge. This book was released on 2015-12-22 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.