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El Museo 20 La Comunicacin Y El Marketing De Las Artes Y La Cultura
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Book Synopsis El Museo 2.0. La Comunicacin Y El Marketing De Las Artes Y La Cultura by : J. A. Ibáñez
Download or read book El Museo 2.0. La Comunicacin Y El Marketing De Las Artes Y La Cultura written by J. A. Ibáñez and published by CreateSpace. This book was released on 2015-10-25 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los museos han pasado de ser un sitio donde guardar obras de arte a emerger como espacios de ocio popular. Por ello, desarrollar estrategias de comunicación y el marketing, además de ser parte de su función social, es una obligación para poder atraer y fidelizar público. Las relaciones públicas, y más concretamente, las relaciones con los medios de comunicación (gabinete de prensa) han sido tradicionalmente una de las herramientas más utilizadas, por su eficacia. Pero los museos 2.0 parecen no necesitar ya tanto a los medios como en el pasado. ¿Cómo se está adaptando el museo y las industrias culturales a los nuevos tiempos? ¿Qué valor aportan las media relations a la comunicación cultural hoy? Con este libro, realizado con el rigor de una investigación académica, se quiere hacer reflexionar sobre los nuevos caminos de los museos, el entorno digital en el que se mueven y la nueva comunicación cultural (medios tradicionales, redes sociales, periodistas, etc.). Aunque el objeto de estudio es el museo, todo lo aquí expuesto es fácilmente extrapolable a todo el sector de las industrias culturales y creativas.
Book Synopsis Museos y comunicación. Un tiempo de cambio by : Trinidad Vacas Guerrero
Download or read book Museos y comunicación. Un tiempo de cambio written by Trinidad Vacas Guerrero and published by Librería-Editorial Dykinson. This book was released on 2012-02-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presentación. La situación de la comunicación en los museos españoles. Trinidad Vacas Guerrero. Comunicación efectiva en los museos. La exposición permanente en el Museo Nacional de Ciencias Naturales CSIC. Eusebio Bonilla Sánchez. La comunicación en los museos desde la perspectiva de la Museología crítica. El Museo Nacional Centro de Arte Reina Sofía. Antonio J. Sánchez Luengo. La comunicación en los museos de arte: de la crítica de arte al marketing. El caso del Museo Thyssen-Bornemisza. Teresa Pérez-Jofre Santesmases. Prensa y programas de comunicación en el Museo del Traje CIPE. La Web 2.0 como medio de comunicación. Esther Jodar. Patrimonio cultural del territorio. Una propuesta para la creación de un Centro de Interpretación de la arquitectura popular del Abadengo (Salamanca) José Manuel Castaño Blanco.
Book Synopsis El futuro de los museos by : András Szántó
Download or read book El futuro de los museos written by András Szántó and published by Adriana Hidalgo Editora. This book was released on 2023-02-01 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Estos diálogos nos hablan del comienzo de una nueva era en los museos, porque estamos ante el comienzo de una nueva era en el mundo. Pero aquí, como en cualquier rincón del planeta, los cambios no surgieron de la nada. Fueron germinando a lo largo de décadas, a medida que olas de transformaciones sociales planteaban nuevas exigencias a las instituciones culturales y se postulaban ideas progresistas sobre qué es un museo. El nuevo siglo ha marcado una fase de pluralismo para las instituciones de arte. Ya no están obligadas a copiar viejos modelos ni a importar ideas foráneas. Se ha abierto un campo fértil de posibilidades para los museos, sobre todo para aquellos que funcionan por fuera de los que se consideraban centros del arte occidental.
Book Synopsis Museos y comunicación. Un tiempo de cambio by :
Download or read book Museos y comunicación. Un tiempo de cambio written by and published by Librería-Editorial Dykinson. This book was released on 2011-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presentación. La situación de la comunicación en los museos españoles. Trinidad Vacas Guerrero. Comunicación efectiva en los museos. La exposición permanente en el Museo Nacional de Ciencias Naturales CSIC. Eusebio Bonilla Sánchez. La comunicación en los museos desde la perspectiva de la Museología crítica. El Museo Nacional Centro de Arte Reina Sofía. Antonio J. Sánchez Luengo. La comunicación en los museos de arte: de la crítica de arte al marketing. El caso del Museo Thyssen-Bornemisza. Teresa Pérez-Jofre Santesmases. Prensa y programas de comunicación en el Museo del Traje CIPE. La Web 2.0 como medio de comunicación. Esther Jodar. Patrimonio cultural del territorio. Una propuesta para la creación de un Centro de Interpretación de la arquitectura popular del Abadengo (Salamanca) José Manuel Castaño Blanco.
Book Synopsis Marketing de las artes y la cultura by : François Colbert
Download or read book Marketing de las artes y la cultura written by François Colbert and published by . This book was released on 2010-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido escrito principalmente para los responsables de gestión de las organizaciones de naturaleza cultural, con independencia de su tamaño, finalidad, ámbito (y sector al que pertenecen (industria cultural o contexto de las artes). Se trata de una obra que, además de presentar los fundamentos básicos de marketing, explica cómo éstos se han utilizado tradicionalmente y, lo que es más importante, cómo deben aplicarse en el contexto específico de las artes y la cultura. En este sentido, los responsables de gestión cultural interesados en el marketing encontrarán en este libro tanto un marco de análisis como una serie de reflexiones que les permitirán evaluar su actividad presente, así como facilitar algunas referencias para sus planes futuros.
Book Synopsis La comunicación y el museo by : Andalucía. Consejería de Cultura
Download or read book La comunicación y el museo written by Andalucía. Consejería de Cultura and published by . This book was released on 2002 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Socializing Art Museums by : Alejandra Alonso Tak
Download or read book Socializing Art Museums written by Alejandra Alonso Tak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art museums today face the challenge of opening themselves up as institutions to a changing society. This publication offers new perspectives on museological trends that are developing in various countries and cultures. Through increasingly flexible, inclusive and unexpected museum typologies, institutions aim to give their visitors greater access to art. The essays define the role of the museum as a medium of social change, as a protagonist in an education process and as a technologically innovative platform. Art historians, but also practitioners from the museum world – including curators, architects and psychologists – examine what is expected of art museums using case studies and against the background of the humanities and social sciences.
Book Synopsis G.K. Hall Bibliographic Guide to Latin American Studies by : Benson Latin American Collection
Download or read book G.K. Hall Bibliographic Guide to Latin American Studies written by Benson Latin American Collection and published by . This book was released on 1999 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bibliographic Guide to Latin American Studies 1996 by : G K HALL
Download or read book Bibliographic Guide to Latin American Studies 1996 written by G K HALL and published by Macmillan Reference USA. This book was released on 1997-07 with total page 1086 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Configuring the New Lima Art Scene by : Giuliana Borea
Download or read book Configuring the New Lima Art Scene written by Giuliana Borea and published by Routledge. This book was released on 2021-01-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the contemporary art world in Latin America from an anthropological perspective and recognises the recent reconfiguration of Lima's art scene. Giuliana Borea traces the practices of artists, curators, collectors, art dealers and museums, identifying three key moments in this reconfiguration of contemporary art in Lima: artistic explorations and new curatorial narratives; museum reinforcement and the strengthening of Latin American art networks; and of the rise of the art market. In so doing, Borea highlights the different actors that come into play in activating and de-activating directions and imaginations. The book exposes the practices of the local, the global, indigeneity and politics in the arts, and reveals that the strengthening of the Lima art scene has fostered the expansion of dominant art views and formats mobilised by transnational elite actors. Featuring analytical chapters interspersed with personal stories, Borea's book presents an in-depth analysis of a specific art scene to open up a new way of understanding contemporary art practices in relation to globalisation, neoliberalism and the city.
Book Synopsis Bibliographic Guide to Art and Architecture by : New York Public Library. Art and Architecture Division
Download or read book Bibliographic Guide to Art and Architecture written by New York Public Library. Art and Architecture Division and published by . This book was released on 1975 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Museum Management and Marketing by : Richard Sandell
Download or read book Museum Management and Marketing written by Richard Sandell and published by Routledge. This book was released on 2007-04-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
Book Synopsis Performing Arts Yearbook for Europe by :
Download or read book Performing Arts Yearbook for Europe written by and published by . This book was released on 2008 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Subject Catalog by : Library of Congress
Download or read book Subject Catalog written by Library of Congress and published by . This book was released on with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Karmic Choices written by Djuna Wojton and published by Llewellyn Worldwide. This book was released on 2014-02-08 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open up to more satisfaction in your life, from career and relationships to your own self-expression. With Karmic Choices, you'll release the blocks that keep you immobilized and create an exciting and productive life you’ll love. By connecting with your soul awareness through exercises, questionnaires, and the three-step karmic pattern formula, this book will help you: Heal old issues and go beyond self-imposed limitations Design new strategies and goals for a fulfilling future Get support from friends, family, and professionals Develop your intuition and access soul wisdom Take actions that positively impact the world By sharing her new perspective on the laws of karma and attraction, Djuna Wojton helps you to fully manifest the life you desire. Discover how you can incorporate a variety of helpful modalities, including yoga sutras, meditation, energy work, and more. When you follow the three steps—clarify, clear, and create—you’ll be more satisfied with your life than you ever imagined possible. Praise: “Karmic Choices is a must-read for those on the path to self-knowledge, personal change, healing, and inner peace.”—Philip H. Friedman, PhD, author of The Forgiveness Solution “This book is well worth reading not just once, but over and over again as your life unfolds.”—Alan Steinfeld, host of the radio and television program New Realities
Book Synopsis Culture of Class by : Matthew Benjamin Karush
Download or read book Culture of Class written by Matthew Benjamin Karush and published by Duke University Press. This book was released on 2012-05-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the mass arrival of European immigrants to Argentina in the early years of the twentieth century new forms of entertainment emerged including tango, films, radio and theater. While these forms of culture promoted ethnic integration they also produced a new kind of polarization that helped Juan Peron to build the mass movement that propelled him to power.
Author :IUCN/SSC Tortoise and Freshwater Turtle Specialist Group Publisher :IUCN ISBN 13 :2880329868 Total Pages :210 pages Book Rating :4.8/5 (83 download)
Book Synopsis The Conservation Biology of Tortoises by : IUCN/SSC Tortoise and Freshwater Turtle Specialist Group
Download or read book The Conservation Biology of Tortoises written by IUCN/SSC Tortoise and Freshwater Turtle Specialist Group and published by IUCN. This book was released on 1989 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
