Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

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Publisher : Springer
ISBN 13 : 3319132482
Total Pages : 546 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference by : Victoria L. Crittenden

Download or read book Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Science of Selling

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Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Training Commercial Salesmen

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Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Training Commercial Salesmen by : Leonard J. Smith

Download or read book Training Commercial Salesmen written by Leonard J. Smith and published by . This book was released on 1972 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fertilizer Abstracts

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Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Fertilizer Abstracts by :

Download or read book Fertilizer Abstracts written by and published by . This book was released on 1980 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Training resources for Employer Relations

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Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Training resources for Employer Relations by :

Download or read book Training resources for Employer Relations written by and published by . This book was released on 1978 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Psychological Foundations of Marketing

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Publisher : Routledge
ISBN 13 : 1136183639
Total Pages : 306 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Psychological Foundations of Marketing by :

Download or read book Psychological Foundations of Marketing written by and published by Routledge. This book was released on 2012-11-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.

Applied Behavior Science in Organizations

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Publisher : Routledge
ISBN 13 : 1000433625
Total Pages : 401 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Applied Behavior Science in Organizations by : Ramona A. Houmanfar

Download or read book Applied Behavior Science in Organizations written by Ramona A. Houmanfar and published by Routledge. This book was released on 2021-09-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Behavior Science in Organizations provides a compelling overview of the history of Organizational Behavior Management (OBM) and the opportunity it presents for designing and managing positive work environments that can in turn have a positive impact on society. The book brings together leading experts from industry and research settings to provide an overview of the historical approaches in Organizational Behavior Management. It begins with an introduction to recognized practices in OBM and the applications of fundamental principles of behavior analysis to a variety of performance problems in organizational settings. The book then highlights how organizational practices and consumers’ behavior combine in a complex confluence to meet an organization’s goals and satisfy consumer appetites, whilst often unintentionally affecting the wellbeing of organizational members. It argues that the science of behavior has a responsibility to contribute to the safety, health and wellbeing of organizational members, consumers of organizational products, and beyond. Finally, the book recognizes the essential role of organizations in initiating, shaping, and sustaining the development of more nurturing and reinforcing work environments, through discussion of the need for innovation while adapting and responding to growing social upheaval, technological advances, and environmental concerns, alongside crises in the global economy, health, education, and environment. Showcasing emerging work by internationally recognized scholars on the application of behavior science in organizations, the book will be an essential read for all students and professionals of Organizational Behavior Management, as well as those interested in using organizational applications to create new models of management.

Scientific and Technical Aerospace Reports

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Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Scientific and Technical Aerospace Reports by :

Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1983 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lists citations with abstracts for aerospace related reports obtained from world wide sources and announces documents that have recently been entered into the NASA Scientific and Technical Information Database.

Handbook of Organizational Performance, Volume II

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Publisher : Taylor & Francis
ISBN 13 : 1040216684
Total Pages : 348 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Handbook of Organizational Performance, Volume II by : Douglas Johnson

Download or read book Handbook of Organizational Performance, Volume II written by Douglas Johnson and published by Taylor & Francis. This book was released on 2024-10-28 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive exploration of the powerful intersection between behavior science and performance improvement and demonstrates the myriad ways in which this science can advance performance improvement. Featuring some of the top researchers and consultants from across the globe, Volume II: focusses on a wide range of advanced topics, from behavioral safety to emerging opportunities for worker well-being, such as performance feedback, compensation, performance assessment, safety, wellness, training, self-management, discipline, marketing and more explores the latest breakthroughs and advancements in the field comes with new introduction and epilogue and is supplemented by review questions is an indispensable resource for instructors, practitioners and students of organizational behavior management Each chapter in this volume is written as an introduction to its topic and equips students and professionals alike with the tools and knowledge to drive performance improvement ethically and effectively in diverse contexts. The chapters in this book were originally published in the Journal of Organizational Behavior Management.

Designing Effective Instruction

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Publisher : John Wiley & Sons
ISBN 13 : 1119465931
Total Pages : 512 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Designing Effective Instruction by : Gary R. Morrison

Download or read book Designing Effective Instruction written by Gary R. Morrison and published by John Wiley & Sons. This book was released on 2019-03-19 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the information and practical skills for successful instructional design, revised and updated The updated eighth edition of Designing Effective Instruction offers educators an essential guide for designing effective and efficient instruction that is exciting and interesting. The flexible model presented is based on research from many different disciplines. The authors—noted experts on the topic—draw on recent research that incorporates both behavioral and cognitive approaches into the model. The eighth edition highlights the fundamentals of instructional design that can help students develop a solid foundation in the design process. These basic skills can be adapted to a wide variety of settings, such as multimedia, classroom, business, health care, higher education, and distance-education instruction. This new edition has been revised to include information on the most recent research and trends. The book also contains a new section on the topic of lean instructional design. This new section discusses strategies to reduce time and resources for each step of the process. This important guide: Offers a review of the basic skills needed to create effective instruction Includes various features to stimulate thinking and provides additional explanations Provides a real-world scenario in every chapter Presents exercises to test skills and knowledge Contains a quality management section to help conduct a quick quality check of the design project Written for instructional designers in business, military, medical, and government settings as well as to those in higher education and P–12 classrooms, Designing Effective Instruction is the proven resource for designing quality instruction that can motivate participants.

How to Think Like a Behavior Analyst

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Publisher : Routledge
ISBN 13 : 1135885559
Total Pages : 208 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis How to Think Like a Behavior Analyst by : Jon Bailey

Download or read book How to Think Like a Behavior Analyst written by Jon Bailey and published by Routledge. This book was released on 2013-04-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Think Like a Behavior Analyst is a revolutionary resource for understanding complex human behavior and making potentially significant quality of life improvements. Behavior analysts offer a worldview of the human condition different than almost any other professional perspective. To a behavior analyst, human behavior is largely learned and subject to change if the right variables are put into play. This is an empowering outlook, providing an opportunity for individuals to analyze the actions of those around them and an understanding of why others exhibit such behavior. Practical, clear, and direct, this book addresses basic questions such as how behavior analysis is different from psychotherapy, what analysis involves, and the meaning of evidence-based treatment. A chapter on Applications presents tips on using behavioral procedures to improve lives and deal with others, and articulates how behavioral procedures are used in community settings. In question and answer format, the text thoroughly covers 50 frequently asked questions about behavior analysis in an educational and entertaining manner. It was developed out of questions raised by students in behavior analysis classes over the last 35 years, as well as questions raised by consumers of behavior analysis services. This text is written for all professionals concerned with behavior, including undergraduate students in psychology and behavior analysis, parents, teachers, employers, and employees. The book can easily be used as a supplement to primary texts in introductory psychology courses, and the exercises that follow each question can be used to stimulate lively discussion in role-play and other active learning situations.

Enhancing the Effectiveness of Team Science

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Publisher : National Academies Press
ISBN 13 : 0309316855
Total Pages : 255 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Enhancing the Effectiveness of Team Science by : National Research Council

Download or read book Enhancing the Effectiveness of Team Science written by National Research Council and published by National Academies Press. This book was released on 2015-07-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past half-century has witnessed a dramatic increase in the scale and complexity of scientific research. The growing scale of science has been accompanied by a shift toward collaborative research, referred to as "team science." Scientific research is increasingly conducted by small teams and larger groups rather than individual investigators, but the challenges of collaboration can slow these teams' progress in achieving their scientific goals. How does a team-based approach work, and how can universities and research institutions support teams? Enhancing the Effectiveness of Team Science synthesizes and integrates the available research to provide guidance on assembling the science team; leadership, education and professional development for science teams and groups. It also examines institutional and organizational structures and policies to support science teams and identifies areas where further research is needed to help science teams and groups achieve their scientific and translational goals. This report offers major public policy recommendations for science research agencies and policymakers, as well as recommendations for individual scientists, disciplinary associations, and research universities. Enhancing the Effectiveness of Team Science will be of interest to university research administrators, team science leaders, science faculty, and graduate and postdoctoral students.

Evaluation In Organizations

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Publisher : Basic Books
ISBN 13 : 154160363X
Total Pages : 467 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis Evaluation In Organizations by : Darlene Russ-Eft

Download or read book Evaluation In Organizations written by Darlene Russ-Eft and published by Basic Books. This book was released on 2024-07-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control of your resources and get the most out of your work with this helpful guide to organization and productivity From new product launches to large-scale training initiatives, organizations need the tools to measure the effectiveness of their programs, processes, and systems. In the third edition of Evaluation in Organizations, learning theory and evaluation experts Darlene Russ-Eft, Hallie Preskill, and Joshua B. Jordan integrate the most current research with practical application to provide the definitive resource on organizational evaluation for managers, human resource professionals, students, and teachers. From designing surveys and interviews to analyzing data to communicating results, the authors present a systematic and rigorous approach to conducting evaluations and using them to foster learning and enhance performance at all levels. Fully revised and updated to reflect new developments in the field, this comprehensive new edition of Evaluation in Organizations is designed to be accessible to as many different learning styles as possible.

Research in Education

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Publisher :
ISBN 13 :
Total Pages : 938 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Research in Education by :

Download or read book Research in Education written by and published by . This book was released on 1969 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dissertation Abstracts International

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Publisher :
ISBN 13 :
Total Pages : 1180 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 1970 with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Science of Consequences

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Publisher : Prometheus Books
ISBN 13 : 161614663X
Total Pages : 386 pages
Book Rating : 4.6/5 (161 download)

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Book Synopsis The Science of Consequences by : Susan M. Schneider

Download or read book The Science of Consequences written by Susan M. Schneider and published by Prometheus Books. This book was released on 2012-12-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actions have consequences--and the ability to learn from them revolutionized life on earth. While it's easy enough to see that consequences are important (where would we be without positive reinforcement?), few have heard there's a science of consequences, with principles that affect us every day. Despite their variety, consequences appear to follow a common set of scientific principles and share some similar effects in the brain--such as the "pleasure centers." Nature and nurture always work together, and scientists have demonstrated that learning from consequences predictably activates genes and restructures the brain. Applications are everywhere--at home, at work, and at school, and that's just for starters. Individually and societally, for example, self-control pits short-term against long-term consequences. Ten years in the making, this award-winning book tells a tale ranging from genetics to neurotransmitters, from emotion to language, from parenting to politics, taking an inclusive interdisciplinary approach to show how something so deceptively simple can help make sense of so much.

Thriving in a New World Economy

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Publisher : Springer
ISBN 13 : 3319241486
Total Pages : 417 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Thriving in a New World Economy by : Kirk Plangger

Download or read book Thriving in a New World Economy written by Kirk Plangger and published by Springer. This book was released on 2015-10-20 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​