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Author : Becky Slack
Publisher :
ISBN 13 : 9781908595355
Total Pages : 126 pages
Book Rating : 4.5/5 (953 download)
Download or read book Effective Media Relations for Charities written by Becky Slack and published by . This book was released on 2016-03-17 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Panepento
Publisher :
ISBN 13 : 9780692830734
Total Pages : 184 pages
Book Rating : 4.8/5 (37 download)
Download or read book Modern Media Relations for Nonprofits written by Peter Panepento and published by . This book was released on 2017-01-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work.Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.
Author : Michael Bland
Publisher : Kogan Page Publishers
ISBN 13 : 0749446056
Total Pages : 161 pages
Book Rating : 4.7/5 (494 download)
Download or read book Effective Media Relations written by Michael Bland and published by Kogan Page Publishers. This book was released on 2005-06-03 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
Author : Michael Bland
Publisher : Kogan Page Publishers
ISBN 13 : 9780749433826
Total Pages : 180 pages
Book Rating : 4.4/5 (338 download)
Download or read book Effective Media Relations written by Michael Bland and published by Kogan Page Publishers. This book was released on 2000 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of the media is unquestionable -- the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential part of the public relations practitioner's repertoire of skills. In this second edition of ""Effective Media Relations,"" three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the written press and gives practical advice on how to work with them. Michael Bland takes a behind-the-scenes look at broadcast media in Part 3 and provides an insight into how radio and television interviews should be handled. Effective Media Relations provides an ideal primer for the newcomer to public relations. For the seasoned practitioner, it serves as a useful refresher for updating skills and provides invaluable overview of media relations.
Author : Kathy Bonk
Publisher : John Wiley & Sons
ISBN 13 : 0470181540
Total Pages : 208 pages
Book Rating : 4.4/5 (71 download)
Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
Author : Ruth Ellen Kinzey
Publisher : Routledge
ISBN 13 : 113502426X
Total Pages : 244 pages
Book Rating : 4.1/5 (35 download)
Download or read book Using Public Relations Strategies to Promote Your Nonprofit Organization written by Ruth Ellen Kinzey and published by Routledge. This book was released on 2013-04-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.
Author : Scott C. Stevenson
Publisher : Jossey-Bass
ISBN 13 : 9781118693001
Total Pages : 0 pages
Book Rating : 4.6/5 (93 download)
Download or read book Media Relations for Nonprofits written by Scott C. Stevenson and published by Jossey-Bass. This book was released on 2013-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations. Important topics covered include: The national news Interviews Free publicity Writing news releases Avoiding common media mistakes Handling negative publicity Responding to reporters Employee engagement Media coverage Online pressrooms Radio and TV exposure Strategic partnerships Hotsheets Media databases Special events Media buyers Media archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Author : John Longhurst
Publisher : Novalis Press (CN)
ISBN 13 : 9782895077145
Total Pages : 117 pages
Book Rating : 4.0/5 (771 download)
Download or read book Making the News written by John Longhurst and published by Novalis Press (CN). This book was released on 2006 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your church or non-profit organization tell the largest number of people about your events, programs and issues without spending a lot of money. Work with the media. Supply the various media outlets with the thing they need - news - and get access to the readers, viewers and listeners you want in return.
Author :
Publisher : The Capitol Net Inc
ISBN 13 : 1587330032
Total Pages : 345 pages
Book Rating : 4.5/5 (873 download)
Download or read book Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress written by and published by The Capitol Net Inc. This book was released on 2004 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to media relations, with tips, checklists and examples. A handbook for those who want to use the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. www.MediaRelationsHandbook.com
Author : Art Feinglass
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 ( download)
Download or read book The Public Relations Handbook for Nonprofits written by Art Feinglass and published by Jossey-Bass. This book was released on 2005-05-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Author : Ian Gilchrist
Publisher :
ISBN 13 : 9781859340639
Total Pages : 112 pages
Book Rating : 4.3/5 (46 download)
Download or read book Effective Media Relations written by Ian Gilchrist and published by . This book was released on 1997 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines the key topics that a sma ll charity needs to address when approaching and dealing wit h the media. '
Author : Deirdre Breakenridge
Publisher : FT Press
ISBN 13 : 9780130090256
Total Pages : 284 pages
Book Rating : 4.0/5 (92 download)
Download or read book The New PR Toolkit written by Deirdre Breakenridge and published by FT Press. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New PR Toolkit is a compelling preview of the present and the future of public relations, and a practical roadmap for becoming a strategic communicator.
Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1136501045
Total Pages : 402 pages
Book Rating : 4.1/5 (365 download)
Download or read book The Public Relations Strategic Toolkit written by Alison Theaker and published by Routledge. This book was released on 2012-08-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.
Author : Scott M. Cutlip
Publisher :
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.:/5 (43 download)
Download or read book Effective Public Relations written by Scott M. Cutlip and published by . This book was released on 1964 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicky Garsten
Publisher : Routledge
ISBN 13 : 1351022202
Total Pages : 290 pages
Book Rating : 4.3/5 (51 download)
Download or read book Communicating Causes written by Nicky Garsten and published by Routledge. This book was released on 2018-06-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.
Author : Cook, Stephen
Publisher : Policy Press
ISBN 13 : 1447359887
Total Pages : 400 pages
Book Rating : 4.4/5 (473 download)
Download or read book What Have Charities Ever Done for Us? written by Cook, Stephen and published by Policy Press. This book was released on 2021-04-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Have Charities Ever Done for Us? uses case studies and interviews to illustrate how charities support people and communities, foster heritage and culture and pioneer responses to crucial social, ethical and environmental questions.
Author : Kathleen S. Kelly
Publisher : Routledge
ISBN 13 : 1000149064
Total Pages : 489 pages
Book Rating : 4.0/5 (1 download)
Download or read book Fund Raising and Public Relations written by Kathleen S. Kelly and published by Routledge. This book was released on 2020-07-24 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.
