Modern Media Relations For Nonprofits

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Modern Media Relations for Nonprofits

Author : Peter Panepento
Publisher :
ISBN 13 : 9780692830734
Total Pages : 184 pages
Book Rating : 4.8/5 (37 download)

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Book Synopsis Modern Media Relations for Nonprofits by : Peter Panepento

Download or read book Modern Media Relations for Nonprofits written by Peter Panepento and published by . This book was released on 2017-01-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work.Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.

Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress

Author : Bradford Fitch
Publisher : The Capitol Net Inc
ISBN 13 : 9781587330032
Total Pages : 376 pages
Book Rating : 4.3/5 (3 download)

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Book Synopsis Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress by : Bradford Fitch

Download or read book Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress written by Bradford Fitch and published by The Capitol Net Inc. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

Media Relations for Nonprofits

Author : Scott C. Stevenson
Publisher : Jossey-Bass
ISBN 13 : 9781118693001
Total Pages : 0 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Media Relations for Nonprofits by : Scott C. Stevenson

Download or read book Media Relations for Nonprofits written by Scott C. Stevenson and published by Jossey-Bass. This book was released on 2013-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations. Important topics covered include: The national news Interviews Free publicity Writing news releases Avoiding common media mistakes Handling negative publicity Responding to reporters Employee engagement Media coverage Online pressrooms Radio and TV exposure Strategic partnerships Hotsheets Media databases Special events Media buyers Media archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book

Author : Bradford Fitch
Publisher :
ISBN 13 : 9781587332104
Total Pages : 368 pages
Book Rating : 4.3/5 (321 download)

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Book Synopsis Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book by : Bradford Fitch

Download or read book Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book written by Bradford Fitch and published by . This book was released on 2010-08 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next to the AP Style Guide, the "Media Relations Handbook" is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The "Media Relations Handbook" is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

The Public Relations Handbook for Nonprofits

Author : Art Feinglass
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Public Relations Handbook for Nonprofits by : Art Feinglass

Download or read book The Public Relations Handbook for Nonprofits written by Art Feinglass and published by Jossey-Bass. This book was released on 2005-05-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Public Relations in the Nonprofit Sector

Author : Richard D. Waters
Publisher : Routledge
ISBN 13 : 1317636910
Total Pages : 366 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Public Relations in the Nonprofit Sector by : Richard D. Waters

Download or read book Public Relations in the Nonprofit Sector written by Richard D. Waters and published by Routledge. This book was released on 2014-12-05 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Using Public Relations Strategies to Promote Your Nonprofit Organization

Author : Ruth Ellen Kinzey
Publisher : Routledge
ISBN 13 : 1135024251
Total Pages : 238 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Using Public Relations Strategies to Promote Your Nonprofit Organization by : Ruth Ellen Kinzey

Download or read book Using Public Relations Strategies to Promote Your Nonprofit Organization written by Ruth Ellen Kinzey and published by Routledge. This book was released on 2013-04-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.

Strategic Communications for Nonprofits

Author : Kathy Bonk
Publisher : John Wiley & Sons
ISBN 13 : 0470181540
Total Pages : 208 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Strategic Communications for Nonprofits by : Kathy Bonk

Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e

Author : Bradford Fitch
Publisher : The Capitol Net Inc
ISBN 13 : 1587332620
Total Pages : 334 pages
Book Rating : 4.5/5 (873 download)

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Book Synopsis Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e by : Bradford Fitch

Download or read book Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e written by Bradford Fitch and published by The Capitol Net Inc. This book was released on with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding. For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change. As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Promoting Issues & Ideas

Author :
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Promoting Issues & Ideas by :

Download or read book Promoting Issues & Ideas written by and published by . This book was released on 1995 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of Promoting Issues and Ideas shows you how to develop and enhance your organization's public relations plan. This book -- equally valuable for old hands and newcomers to the field -- covers essential aspects of nonprofit public relations. You will learn to create informational materials; exploit public speaking events; expand media coverage; orchestrate special events; manage public relations crises; and much more! The revised edition also features information on new communication technologies available to nonprofits.

Promoting Issues & Ideas

Author : Public Interest Public Relations, inc
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Promoting Issues & Ideas by : Public Interest Public Relations, inc

Download or read book Promoting Issues & Ideas written by Public Interest Public Relations, inc and published by . This book was released on 1987 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to public relations helps nonprofits garner support for their organization, increase membership and increase use of their services.--Provided by Amazon.com.

Inspire Good

Author : Bill Weger
Publisher : Trafford Publishing
ISBN 13 : 1426989083
Total Pages : 201 pages
Book Rating : 4.4/5 (269 download)

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Book Synopsis Inspire Good by : Bill Weger

Download or read book Inspire Good written by Bill Weger and published by Trafford Publishing. This book was released on 2011-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a nonprofit marketer seeking to learn how to inspire more good, you'll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. You'll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, you'll outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.

Promoting Nonprofit Organizations

Author : Ruth Ellen Kinzey
Publisher : Routledge
ISBN 13 : 1136495940
Total Pages : 244 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Promoting Nonprofit Organizations by : Ruth Ellen Kinzey

Download or read book Promoting Nonprofit Organizations written by Ruth Ellen Kinzey and published by Routledge. This book was released on 2013-08-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

101 Social Media Tactics for Nonprofits

Author : Melanie Mathos
Publisher : John Wiley & Sons
ISBN 13 : 1118106245
Total Pages : 224 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis 101 Social Media Tactics for Nonprofits by : Melanie Mathos

Download or read book 101 Social Media Tactics for Nonprofits written by Melanie Mathos and published by John Wiley & Sons. This book was released on 2012-02-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

The Jossey-Bass Guide to Strategic Communications for Nonprofits

Author : Kathy Bonk
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Jossey-Bass Guide to Strategic Communications for Nonprofits by : Kathy Bonk

Download or read book The Jossey-Bass Guide to Strategic Communications for Nonprofits written by Kathy Bonk and published by Jossey-Bass. This book was released on 1999 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this much needed resource, nonprofit organizations are provided with everything they need to construct solid communications campaigns that successfully promote their programs and services. This book shows readers how to select the right media, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.

Making the News

Author : John Longhurst
Publisher :
ISBN 13 : 9781895308198
Total Pages : 75 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis Making the News by : John Longhurst

Download or read book Making the News written by John Longhurst and published by . This book was released on 1996 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical resource that no faith community or not-for-profit organization can do without.

Strategic Communications for Nonprofit Organizations

Author : Janel M. Radtke
Publisher : Wiley
ISBN 13 : 9780471174646
Total Pages : 260 pages
Book Rating : 4.1/5 (746 download)

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Book Synopsis Strategic Communications for Nonprofit Organizations by : Janel M. Radtke

Download or read book Strategic Communications for Nonprofit Organizations written by Janel M. Radtke and published by Wiley. This book was released on 1998-04-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainment--with so many new and traditional media available, it should be easy for a nonprofit to connect with its constituents. Yet each new technology brings new challenges, adding more messages, more voices, and more information to the clamor. Nonprofits now have to compete harder than ever to win the attention of a media-jaded public. That's why it is crucial that today's nonprofits develop comprehensive, coordinated communications plans that are detailed enough to cover all the bases, yet flexible enough to compensate for the unexpected. Strategic Communications for Nonprofit Organizations shows you how. In this book, Janel Radtke introduces all-important communications concepts and issues in plain English. Taking a wholly practical, in-the-trenches approach, she combines expert insights, real-life case studies, and clear, step-by-step instructions to demonstrate nonprofit communications strategies that work. She provides: * An easy-to-follow, 7-step program for developing a comprehensive, multifaceted communications plan * A disk containing all the worksheets, forms, surveys, and self-assessment tools you need to create a total communications plan * Techniques for matching the message with the medium and for adapting both to specific purposes, such as fund-raising, advocacy, public education, PR, and more Strategic Communications for Nonprofit Organizations helps you coordinate and streamline communications efforts. It provides proven techniques for guaranteeing that you send the right message to each constituency group or audience, and that you hit your mark every time.